Local search
•Download as PPTX, PDF•
0 likes•181 views
This document discusses pure lead generation through internet marketing. It summarizes that: 1) Internet marketing allows businesses to connect with consumers specifically seeking their services or products, providing high-quality, relevant leads without needing to screen contacts. 2) Appearing within a business's local zip code through search results is important because proximity leads to more clicks from local customers. 3) Customers increasingly use search engines, online directories, and social media to find local businesses, giving opportunities for businesses to dominate their industry through an online presence.
Report
Share
Report
Share
Recommended
LSA17: Getting Found Through Voice Optimization & Virtual Assistants (Soleo, ...
Voice search is growing rapidly and changing how people find information locally on their devices. As voice queries tend to be longer and more detailed than text queries, it provides richer intent that businesses need to understand. They must optimize not just for who they are but also what they offer to match how users search by voice for specific needs. This means focusing on relevant keywords, using natural language processing, and ensuring listings across directories and platforms are updated. Proper structured data and extensions can also help businesses respond directly to voice commands and queries on search engines and virtual assistants.
LSA17: State of the Art - Offline Attribution Tactics and Techniques (SweetIQ...
The document discusses offline attribution and call tracking for local search. It notes that 90% of purchases happen offline and examines how companies like Google, Facebook, and Foursquare attribute online actions to offline conversions. It emphasizes the importance of lower funnel metrics like store visits, calls, and sales. The document then focuses on call tracking, discussing source tracking versus session tracking and the importance of phone number consistency across listings. It provides examples of best practices for call tracking local SEO and a live demo of a call tracking tool.
Local search marketing
Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.
Local Internet Marketing
The document discusses how internet usage is changing how consumers find and research local businesses. It notes that traditional advertising methods like phone books are declining while online searches and research on products is growing, with 75% of consumers researching products online. While many consumers research online, 67% still end up making purchases offline at local businesses. Local search engine advertising spending is projected to grow significantly between 2008 and 2010. The document advocates for local businesses to adopt online marketing techniques to reach consumers now performing local searches online.
The Spot Hype Pitch-deck 2018
The Spot Hype mobile app uses social media activity to find popular venues in real-time. It provides venue profiles with activity feeds, live maps showing trending locations, and real-time media from venues. This helps users discover new places and businesses promote through low-cost, effective ads. The app aims to serve young adults and target bars, clubs, restaurants, and event spaces. It has the potential to generate millions in revenue by monetizing the large local service industry through venue listings and subscriptions.
2011 Marketing Strategies for Direct Mail - the link to everything online
Prudential Gary Greene, Realtors is a large real estate brokerage located in Houston, Texas with over 1,000 agents. In 2010, they listed and sold more homes than any other brokerage in the area. To continue their success, they are focusing on capturing the "hyper local" market through targeted direct mail campaigns and trigger marketing. They increased their direct mail postcards by 50% in 2010 through trigger marketing. The postcards include QR codes that link to property information online, allowing potential buyers to learn more and request information from the listing agent. Agents receive notifications if someone views the property information or completes a questionnaire online. Prudential is optimizing their website and marketing materials for mobile use as smartphone and
LSA17: Location Data in Action (NinthDecimal, Ansira)
This document discusses how location data from Ansira can be used by NinthDecimal to target mobile ads and analyze their effectiveness for driving foot traffic to physical store locations. A case study showed that targeting brand loyalists and competitive shoppers within 2 miles of a QSR brand's stores led to a 33.62% increase in visits. Insights from the campaign indicated that young consumers, DIY enthusiasts, and leisure travelers were most likely to visit after seeing ads. Nearly half of exposed visitors traveled less than 5 miles to a store, and visit rates peaked in the first 3 days after ad exposure.
E sveet blue-border-revised4.12.14
1) The document promotes eSveet, an internet marketing company that claims to list businesses on over 50 local search engines, directories, and apps to boost online visibility and drive more customers.
2) It highlights problems small businesses face in getting discovered online and asserts that eSveet can help by listing business information correctly across various sites.
3) Key features and benefits discussed include one-click updates, geo-targeted exposure, real-time analytics and reports, positive online reviews generation, and training resources.
Recommended
LSA17: Getting Found Through Voice Optimization & Virtual Assistants (Soleo, ...
Voice search is growing rapidly and changing how people find information locally on their devices. As voice queries tend to be longer and more detailed than text queries, it provides richer intent that businesses need to understand. They must optimize not just for who they are but also what they offer to match how users search by voice for specific needs. This means focusing on relevant keywords, using natural language processing, and ensuring listings across directories and platforms are updated. Proper structured data and extensions can also help businesses respond directly to voice commands and queries on search engines and virtual assistants.
LSA17: State of the Art - Offline Attribution Tactics and Techniques (SweetIQ...
The document discusses offline attribution and call tracking for local search. It notes that 90% of purchases happen offline and examines how companies like Google, Facebook, and Foursquare attribute online actions to offline conversions. It emphasizes the importance of lower funnel metrics like store visits, calls, and sales. The document then focuses on call tracking, discussing source tracking versus session tracking and the importance of phone number consistency across listings. It provides examples of best practices for call tracking local SEO and a live demo of a call tracking tool.
Local search marketing
Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.
Local Internet Marketing
The document discusses how internet usage is changing how consumers find and research local businesses. It notes that traditional advertising methods like phone books are declining while online searches and research on products is growing, with 75% of consumers researching products online. While many consumers research online, 67% still end up making purchases offline at local businesses. Local search engine advertising spending is projected to grow significantly between 2008 and 2010. The document advocates for local businesses to adopt online marketing techniques to reach consumers now performing local searches online.
The Spot Hype Pitch-deck 2018
The Spot Hype mobile app uses social media activity to find popular venues in real-time. It provides venue profiles with activity feeds, live maps showing trending locations, and real-time media from venues. This helps users discover new places and businesses promote through low-cost, effective ads. The app aims to serve young adults and target bars, clubs, restaurants, and event spaces. It has the potential to generate millions in revenue by monetizing the large local service industry through venue listings and subscriptions.
2011 Marketing Strategies for Direct Mail - the link to everything online
Prudential Gary Greene, Realtors is a large real estate brokerage located in Houston, Texas with over 1,000 agents. In 2010, they listed and sold more homes than any other brokerage in the area. To continue their success, they are focusing on capturing the "hyper local" market through targeted direct mail campaigns and trigger marketing. They increased their direct mail postcards by 50% in 2010 through trigger marketing. The postcards include QR codes that link to property information online, allowing potential buyers to learn more and request information from the listing agent. Agents receive notifications if someone views the property information or completes a questionnaire online. Prudential is optimizing their website and marketing materials for mobile use as smartphone and
LSA17: Location Data in Action (NinthDecimal, Ansira)
This document discusses how location data from Ansira can be used by NinthDecimal to target mobile ads and analyze their effectiveness for driving foot traffic to physical store locations. A case study showed that targeting brand loyalists and competitive shoppers within 2 miles of a QSR brand's stores led to a 33.62% increase in visits. Insights from the campaign indicated that young consumers, DIY enthusiasts, and leisure travelers were most likely to visit after seeing ads. Nearly half of exposed visitors traveled less than 5 miles to a store, and visit rates peaked in the first 3 days after ad exposure.
E sveet blue-border-revised4.12.14
1) The document promotes eSveet, an internet marketing company that claims to list businesses on over 50 local search engines, directories, and apps to boost online visibility and drive more customers.
2) It highlights problems small businesses face in getting discovered online and asserts that eSveet can help by listing business information correctly across various sites.
3) Key features and benefits discussed include one-click updates, geo-targeted exposure, real-time analytics and reports, positive online reviews generation, and training resources.
Infographic Distribution Case Studies - oBizMedia
oBizMedia Corp. is an infographic distribution company that has helped many notable clients engage younger customer bases. Case studies show how infographics on topics like tax returns, careers in tech, home refinancing, healthcare systems, GMOs, and social media influencers attracted backlinks, referrals, and coverage on sites like the New York Times, Huffington Post, Lifehacker, and Business Insider. Clients included companies like H&R Block, Tech School, Streamline Refinance, George Washington University, and Master Degree Online. The infographics provided measurable results for raising awareness of the clients' brands and services.
Real Estate SEO
SEO is important for real estate agents because over 80% of home buyers start their search online and the real estate industry sees over 10,000 searches per month. Local SEO focuses on increasing search visibility for local businesses and real estate agents can optimize their website, business listings, citations and link building to compete locally. Key aspects include claiming the map pack for local searches, optimizing business listings on sites like Zillow and Trulia that receive hundreds of millions of views monthly, and building out important pages like listing pages, neighborhood pages and an SEO-optimized blog.
LSA18: Waze Local - The Story Behind the Ad Solution
Waze Local provides advertising solutions for small and medium-sized businesses. It introduces two new offerings, Starter and Plus, that allow businesses to create ads from $2 per day. These offerings give businesses location awareness, the ability to track ad metrics in real-time, and bring more drivers into stores. Waze Local ads have been shown to increase monthly navigations to businesses by an average of 20.4%.
Creations & Designs 2015
Over 70% of online credit applications are never completed, so EZ App provides a mobile-optimized real-time application to stop applicants from going to competitors. EZ App also offers analytics to understand marketing performance and identify lead sources, ensuring an effective marketing plan. The application is secure and compliant, protecting personal financial information submitted online. EZ App supplies lead generation and marketing tools to capture customers on any site or social media, providing a full set of digital marketing services.
Day 2: Georg Chmiel
Big data and predictive analytics
Technological progress has made big data ready to shake up the portal and real estate industry. It is about transforming the business models and processes of all participants, such as agents, buyers, sellers, portals in the real estate space. It is the differentiating factor for developers in highly competitive markets. Big data combined with social media and bots it provides a winning formula to those who embrace it.
Moreven (moscow)
Moreven allows you to find the goods and services in one
click using the power of communication with local businesses.
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019Seattle Interactive Conference
Kat Shereko (Speaker) Content Team Lead, Portent
Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700,000 active podcasts, in nearly every niche, this medium is still in its infancy. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019, Gimlet Media and Anchor, the podcasting industry is here for the long haul. As podcasts continue to gain more and more traction, now is the time to learn about this industry and how to leverage podcast advertising.
In this session, Kat will talk about the growth of the podcast industry, teach you how to find and work with podcasts that are inline with your target audience, how to run a podcast advertising campaign, what budget to start with, what KPIs to consider, how to measure success, and what roadblocks to watch out for. She’ll share sponsorship examples and real client results.LSA18: Where Is Location Going? (GroundTruth)
GroundTruth is a leading location-based technology company that operates in 21 countries and uses data and insights to drive business performance through mobile advertising and location services. They have over 400 employees, have raised $119 million from investors, and acquired WeatherBug which has over 20 million users. GroundTruth provides targeted mobile advertising and analytics solutions to help businesses measure and optimize their marketing campaigns.
LSA17: State of the Association (LSA)
This document provides an overview of the Local Search Association (LSA) annual conference. It discusses how digital media is disrupting traditional advertising, with print shifting to digital and digital shifting to mobile. It also mentions technologies like artificial intelligence that will continue driving change. The document outlines LSA's focus on local marketing, consumer behavior, media performance for small/local businesses. It promotes upcoming LSA events and resources like consulting, custom research, and SMB marketing bootcamps. Speakers at the 2018 LSA conference are listed, along with current LSA leadership. The document encourages attendees to learn more about the LSA and its mission of helping local businesses succeed.
Measuring Beyond the “Like”
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Consumers are true multi-channel explorers, they move seamlessly between devices, channels & platforms. This session will cover unique ways to measure ROI by evaluating post behavior.
M2 roadshow us jesse haines, google
The document discusses trends in mobile search and advertising. It notes that mobile search growth has increased 500% from 2008 to 2010. 20% of mobile searches are now voice searches. Local search is also growing, with 1 in 3 queries having local intent. Specific formats and features are highlighted like click-to-call ads, offers, and store locators that have improved metrics like conversion rates and costs. The presentation emphasizes that companies should have a mobile strategy, optimize their presence for small screens, build mobile-optimized sites, and use data to maximize their mobile advertising.
Force4 bni presentation may14
BNI Horizon Chapter member Mike Hannay's 10 minute presentation abut his business, Force 4 Computing, delivered 29/05/2014.
Datelytics Pitch Deck
Datelytics is a new dating app that will analyze users' social media to match compatible candidates and recommend date activities. It will sign users in with their social networks to extract information about pages liked, locations visited, and interests to find matches and activity suggestions. The app aims to provide a complete dating experience in one platform. As a freemium model, it will generate initial revenue from affiliate programs and advertising without compromising the user experience. With over 90% of survey respondents interested in trying the app, Datelytics believes it can become a $600 million business within five years by uniquely leveraging social data for online dating.
Marketing Week Live: Insights driven: From social and beyond
How ‘social’ can transform what you think you know about your consumers and how to apply that knowledge to your marketing
Hozio - What is SEO?
Learn about the basics and importance of Search Engine Optimization. Learn more at http://www.hozio.com
LSA17: How to do Facebook Marketing at Scale (Facebook, GotU)
This document discusses how publishers can help small and medium-sized businesses (SMBs) effectively use Facebook marketing at scale. It recommends a three step approach: 1) Create real value for SMB clients by understanding their needs and audiences. 2) Scale Facebook campaigns using technology to manage hundreds of campaigns efficiently. 3) Never stop innovating by closely tracking changes to Facebook's products and pushing technological limits. The publisher's role is to provide expertise, access to Facebook's latest features, and focus entirely on optimizing the platform for SMB clients.
LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and Aut...
Ginny Sandu, senior product manager, mobile and local advertising for Bing Ads outlined Bing’s strategy for helping SMBs as three fold: eliminate complexity, enable local task completion, and measure local ROI for SMBs.
When Marketing Meets The Machine
This document discusses the future of AI and marketing. It provides examples of how AI is being used by companies like BMW to answer customer questions without needing to speak to a human. It also discusses how machine learning allows algorithms to learn from data without being explicitly programmed, and how this will change search marketing as machines develop their own understanding. The document also provides examples of how contextual data from different devices can be used to personalize customer experiences through the shopping journey.
Website Strategies For Sm Bs Slideshare
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
Android Affiliate Mobile Marketing
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
Wunderkammer
Our team has experience creating branded apps for cultural institutions like the Museo Naval. We developed an app called "Chronos, adventure in the Naval Museum" for Samsung Store to make the museum more engaging for children through interactive storytelling and games. The app was a success and received recognition as an innovative project, bringing more children to museum workshops and reinforcing the museum's educational offerings.
Digital is mobile
The document discusses how digital and mobile usage is growing rapidly. It notes that mobile internet usage in India grew from 10% to 53% from 2010 to 2012. In Sweden, mobile internet usage doubled in less than 12 months and will likely surpass desktop usage given current growth rates. The document advocates that companies embrace responsive design, content marketing, APIs and focus on adding real value for customers to remain relevant in the changing digital landscape.
More Related Content
What's hot
Infographic Distribution Case Studies - oBizMedia
oBizMedia Corp. is an infographic distribution company that has helped many notable clients engage younger customer bases. Case studies show how infographics on topics like tax returns, careers in tech, home refinancing, healthcare systems, GMOs, and social media influencers attracted backlinks, referrals, and coverage on sites like the New York Times, Huffington Post, Lifehacker, and Business Insider. Clients included companies like H&R Block, Tech School, Streamline Refinance, George Washington University, and Master Degree Online. The infographics provided measurable results for raising awareness of the clients' brands and services.
Real Estate SEO
SEO is important for real estate agents because over 80% of home buyers start their search online and the real estate industry sees over 10,000 searches per month. Local SEO focuses on increasing search visibility for local businesses and real estate agents can optimize their website, business listings, citations and link building to compete locally. Key aspects include claiming the map pack for local searches, optimizing business listings on sites like Zillow and Trulia that receive hundreds of millions of views monthly, and building out important pages like listing pages, neighborhood pages and an SEO-optimized blog.
LSA18: Waze Local - The Story Behind the Ad Solution
Waze Local provides advertising solutions for small and medium-sized businesses. It introduces two new offerings, Starter and Plus, that allow businesses to create ads from $2 per day. These offerings give businesses location awareness, the ability to track ad metrics in real-time, and bring more drivers into stores. Waze Local ads have been shown to increase monthly navigations to businesses by an average of 20.4%.
Creations & Designs 2015
Over 70% of online credit applications are never completed, so EZ App provides a mobile-optimized real-time application to stop applicants from going to competitors. EZ App also offers analytics to understand marketing performance and identify lead sources, ensuring an effective marketing plan. The application is secure and compliant, protecting personal financial information submitted online. EZ App supplies lead generation and marketing tools to capture customers on any site or social media, providing a full set of digital marketing services.
Day 2: Georg Chmiel
Big data and predictive analytics
Technological progress has made big data ready to shake up the portal and real estate industry. It is about transforming the business models and processes of all participants, such as agents, buyers, sellers, portals in the real estate space. It is the differentiating factor for developers in highly competitive markets. Big data combined with social media and bots it provides a winning formula to those who embrace it.
Moreven (moscow)
Moreven allows you to find the goods and services in one
click using the power of communication with local businesses.
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019Seattle Interactive Conference
Kat Shereko (Speaker) Content Team Lead, Portent
Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700,000 active podcasts, in nearly every niche, this medium is still in its infancy. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019, Gimlet Media and Anchor, the podcasting industry is here for the long haul. As podcasts continue to gain more and more traction, now is the time to learn about this industry and how to leverage podcast advertising.
In this session, Kat will talk about the growth of the podcast industry, teach you how to find and work with podcasts that are inline with your target audience, how to run a podcast advertising campaign, what budget to start with, what KPIs to consider, how to measure success, and what roadblocks to watch out for. She’ll share sponsorship examples and real client results.LSA18: Where Is Location Going? (GroundTruth)
GroundTruth is a leading location-based technology company that operates in 21 countries and uses data and insights to drive business performance through mobile advertising and location services. They have over 400 employees, have raised $119 million from investors, and acquired WeatherBug which has over 20 million users. GroundTruth provides targeted mobile advertising and analytics solutions to help businesses measure and optimize their marketing campaigns.
LSA17: State of the Association (LSA)
This document provides an overview of the Local Search Association (LSA) annual conference. It discusses how digital media is disrupting traditional advertising, with print shifting to digital and digital shifting to mobile. It also mentions technologies like artificial intelligence that will continue driving change. The document outlines LSA's focus on local marketing, consumer behavior, media performance for small/local businesses. It promotes upcoming LSA events and resources like consulting, custom research, and SMB marketing bootcamps. Speakers at the 2018 LSA conference are listed, along with current LSA leadership. The document encourages attendees to learn more about the LSA and its mission of helping local businesses succeed.
Measuring Beyond the “Like”
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Consumers are true multi-channel explorers, they move seamlessly between devices, channels & platforms. This session will cover unique ways to measure ROI by evaluating post behavior.
M2 roadshow us jesse haines, google
The document discusses trends in mobile search and advertising. It notes that mobile search growth has increased 500% from 2008 to 2010. 20% of mobile searches are now voice searches. Local search is also growing, with 1 in 3 queries having local intent. Specific formats and features are highlighted like click-to-call ads, offers, and store locators that have improved metrics like conversion rates and costs. The presentation emphasizes that companies should have a mobile strategy, optimize their presence for small screens, build mobile-optimized sites, and use data to maximize their mobile advertising.
Force4 bni presentation may14
BNI Horizon Chapter member Mike Hannay's 10 minute presentation abut his business, Force 4 Computing, delivered 29/05/2014.
Datelytics Pitch Deck
Datelytics is a new dating app that will analyze users' social media to match compatible candidates and recommend date activities. It will sign users in with their social networks to extract information about pages liked, locations visited, and interests to find matches and activity suggestions. The app aims to provide a complete dating experience in one platform. As a freemium model, it will generate initial revenue from affiliate programs and advertising without compromising the user experience. With over 90% of survey respondents interested in trying the app, Datelytics believes it can become a $600 million business within five years by uniquely leveraging social data for online dating.
Marketing Week Live: Insights driven: From social and beyond
How ‘social’ can transform what you think you know about your consumers and how to apply that knowledge to your marketing
Hozio - What is SEO?
Learn about the basics and importance of Search Engine Optimization. Learn more at http://www.hozio.com
LSA17: How to do Facebook Marketing at Scale (Facebook, GotU)
This document discusses how publishers can help small and medium-sized businesses (SMBs) effectively use Facebook marketing at scale. It recommends a three step approach: 1) Create real value for SMB clients by understanding their needs and audiences. 2) Scale Facebook campaigns using technology to manage hundreds of campaigns efficiently. 3) Never stop innovating by closely tracking changes to Facebook's products and pushing technological limits. The publisher's role is to provide expertise, access to Facebook's latest features, and focus entirely on optimizing the platform for SMB clients.
LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and Aut...
Ginny Sandu, senior product manager, mobile and local advertising for Bing Ads outlined Bing’s strategy for helping SMBs as three fold: eliminate complexity, enable local task completion, and measure local ROI for SMBs.
When Marketing Meets The Machine
This document discusses the future of AI and marketing. It provides examples of how AI is being used by companies like BMW to answer customer questions without needing to speak to a human. It also discusses how machine learning allows algorithms to learn from data without being explicitly programmed, and how this will change search marketing as machines develop their own understanding. The document also provides examples of how contextual data from different devices can be used to personalize customer experiences through the shopping journey.
Website Strategies For Sm Bs Slideshare
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
Android Affiliate Mobile Marketing
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
What's hot (20)
LSA18: Waze Local - The Story Behind the Ad Solution
LSA18: Waze Local - The Story Behind the Ad Solution
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019
Disrupt the Digital Ad Space with Podcast Advertising | Seattle Interactive 2019
Marketing Week Live: Insights driven: From social and beyond
Marketing Week Live: Insights driven: From social and beyond
LSA17: How to do Facebook Marketing at Scale (Facebook, GotU)
LSA17: How to do Facebook Marketing at Scale (Facebook, GotU)
LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and Aut...
LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and Aut...
Viewers also liked
Wunderkammer
Our team has experience creating branded apps for cultural institutions like the Museo Naval. We developed an app called "Chronos, adventure in the Naval Museum" for Samsung Store to make the museum more engaging for children through interactive storytelling and games. The app was a success and received recognition as an innovative project, bringing more children to museum workshops and reinforcing the museum's educational offerings.
Digital is mobile
The document discusses how digital and mobile usage is growing rapidly. It notes that mobile internet usage in India grew from 10% to 53% from 2010 to 2012. In Sweden, mobile internet usage doubled in less than 12 months and will likely surpass desktop usage given current growth rates. The document advocates that companies embrace responsive design, content marketing, APIs and focus on adding real value for customers to remain relevant in the changing digital landscape.
Mobilt bortom mobilen - webbdagarna 2013
Linda Tolj och Darja Isakssons presentation från Webbdagarna 2013. När verkligheten blir smart och uppkopplad påverkar det alla våras affärer. Se hur den responsiva verkligheten, responsive reality, kan ge nya möjligheter inom t ex e-handel, bilar, träning.
GoingToTrial?
Ever wonder how you will teach a jury about your technology? Especially when it really matters? Testifying experts often use animation to make their points clear in the courtroom. Here's why.
Spaning om e-bokstrender på ReadMe
En trendspaning om e-böcker presenterad på konferensen ReadMe Lund 2014.
Internet of things i dag
Träffa Ziggy på Internetdagarna 2012. Vi kommer ställa ut några av våra internet of things-projekt som vi jobbat med. Här har vi samlat några intressanta internet of things-projekt som finns på marknaden.
Målgruppsanalys öppna data för e-Delegationen och SKL
Därför går processen att publicera öppna data inom offentlig sektor så långsamt. I den här rapporten pekar vi ut de hinder som finns.
Cyber bullying gr8
This document discusses cyber bullying and provides tips for how to recognize, avoid, and handle it. It defines cyber bullying as using the internet to intentionally harm others. Common tactics of cyber bullies include sending mean emails, posts on message boards, and creating websites to embarrass others. The document encourages telling a trusted adult if being bullied and provides advice on internet safety, such as not sharing private information online and using polite etiquette. It also discusses the importance of empowerment and how students can help address this issue in their community.
Viewers also liked (9)
Målgruppsanalys öppna data för e-Delegationen och SKL
Målgruppsanalys öppna data för e-Delegationen och SKL
Similar to Local search
Splash 7 marketing presentation
The document discusses how local businesses can take advantage of online search and mobile marketing to attract new customers. It notes that traditional advertising methods are declining in effectiveness while online searches are increasing. The author argues that local businesses need an online presence and reviews to be visible to consumers performing local searches. Their services help businesses optimize listings, generate reviews, and implement mobile and social media campaigns to reach more potential clients.
Glendale clients power point
The document summarizes the services offered by Glendale Internet Marketing Group to help local businesses take advantage of online and mobile search opportunities. It discusses how traditional advertising is declining while online searches are rising. It promotes setting up business listings, websites, review sites, and social media profiles to connect businesses with local customers performing online searches. Mobile marketing strategies like text messaging are also highlighted. The process involves businesses collecting customer reviews on postcards to be published online to boost search engine visibility and credibility.
Social Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing Secrets- Discover How to do Social Media Marketing For Small Business
Local Business Marketing And adverising
The document discusses how local businesses can take advantage of search engines and mobile technology for marketing. It notes that traditional advertising methods are declining while online searches are increasing. Specifically, it recommends that local businesses claim listings on search engines, optimize websites for searches, get customer reviews published online, and develop mobile and text messaging marketing to engage local customers. The company described offers services to help businesses set up these online and mobile presences to boost their visibility and drive more customers.
Google secrets workshop
This document provides information about how traditional marketing methods are declining and how local search on Google provides opportunities for small businesses. It recommends that small businesses claim their Google Local Business Center listing, optimize their categories and keywords, submit their website to relevant directories, and request customer reviews to take advantage of local search. Additional recommendations include services for search engine optimization, web design, email campaigns, social media, and postcard/direct mail marketing to help small businesses succeed online.
HUTCH LocalAdLink PowerPoint
- A Jupiter Research report found that internet users now spend about 14 hours per week online, which is the same amount of time spent watching TV. This is more time than spent reading magazines, newspapers, or listening to the radio.
- 80% of consumer spending occurs within 5 miles of home but 44% of local businesses do not have a website. 63% of purchases are preceded by an internet search.
- LocalAdLink is an advertising network that allows small businesses to advertise online and get their message in front of potential local customers in their area through search engines and partner websites in a simple and affordable way.
The Hottest B2B Marketing Trends of 2017
DemandWave outlines the top B2B marketing trends for 2017, including renewed focus on mobile with the introduction of mobile-first indexing by Google. Account-based marketing (ABM) adoption will continue to grow but marketers will need to find the right blend with inbound marketing. There will also be a surge in search engine marketing investment due to changes in Google's search results page layout. Content marketing expectations will rise as well, requiring marketers to run content gap analyses, focus on topics aligned with customer intent, and optimize visual content for sharing on mobile.
Focus Program
The document discusses an Internet local lead generation program called FOCUS. The program is designed to generate valid leads from people seeking a business's products or services within their local market area. It works by optimizing the business's website and digital presence to rank highly for relevant search terms on Google and other search engines. Businesses that use the FOCUS program will receive local customer leads through phone calls and emails directly to their business. They also receive a custom website, keyword research, targeting of specific towns, tracking of leads, and reporting on results. The program aims to provide quality local leads from consumers actively searching for a business's offerings.
Brand Building Besties: SEO & PPC Work Better Together
It’s no secret local businesses need to use SEO and PPC strategies to meet more customers in the digital world, but did you know the two strategies actually boost each other?
Glass Frog Powerpoint Promo
The future of the internet is local and mobile-based; this presentation explains how your business can benefit from this emerging methodology.
Reinventing Marketing For The Small Business
Local and mobile search are becoming increasingly important for small businesses to connect with local customers online. Traditional advertising methods like the yellow pages, newspapers, and direct mail are declining in effectiveness. Having an online presence through local search listings, reviews on sites like Google and Yahoo Maps, and a mobile-optimized website can help small businesses get found locally by customers performing searches online and on their mobile devices. Providing customers with business cards to submit reviews helps maximize a business's online visibility and credibility.
How to leverage market insights for winning Digital Strategies
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
See More Business with Black Point Interactive
Presentation on how Black Point Interactive help Small to Medium-Sized Businesses Generate Qualified Leads Online
B A Mobile Marketing
B&A Mobile Marketing was founded by two experienced entrepreneurs to help local businesses take advantage of search engines and online marketing. Their services include setting up local business listings, managing online reviews and coupons, and creating mobile marketing campaigns including text messaging. Their process involves distributing review cards to collect customer feedback, publishing the reviews online to maximize visibility and search engine results. They believe the current economic climate presents an opportunity for companies that invest in marketing and promotion.
Search Strategy Marketing - Search Optimization for Local Businesses
1. The document discusses how search engines have become the primary way for local businesses to connect with potential customers online, with over 50% of purchases preceded by an internet search.
2. It recommends that local businesses create a website and optimize it for search engines through a geo-targeted campaign on Google and Yahoo to be visible to local customers performing online searches.
3. Having customers submit online reviews on review sites helps maximize a business's visibility and credibility when potential customers search for services in their local area.
Winning the "Near Me" Moments that Matter
Millions of people are looking for products and services every day. When they search, they want to find businesses near them that can learn more about and buy from. With so much competition our there, this presentation looks at local became such an important focus and how to make sure you get found whether you have one location or one thousand.
BPI_SeeMoreBusiness (2)
This document summarizes the services offered by Black Point Interactive to help small and medium-sized businesses grow through digital marketing. It highlights that SMBs need to continuously attract new customers to replace those that leave. It then discusses how digital marketing can help attract customers online through search engines, social media, and video. Black Point Interactive offers customized digital marketing solutions including website design, search engine optimization, local SEO, video marketing, and more to help businesses attract traffic, generate leads, and convert customers. They promise accountability, transparency, and to deliver results through hands-on work rather than automated software.
Being Found Is Being Rich
This document provides an overview and guide to online marketing services offered by 411 Locals. It begins with an introduction to the company and what they do. The main body then discusses key topics like the benefits of online marketing, statistics on consumer online behavior, the basic package of services offered, and the timeline clients can expect for search engine optimization results. It emphasizes that online marketing is an ongoing process requiring collaboration between the client and agency.
Get Found with Local Search Marketing
Haines Publishing, Inc. was founded in 1993 and has since expanded from distributing nearly one million telephone directories across 15 territories to offering various print, internet, and mobile advertising solutions under their new name of Haines Local Search. Haines Local Search is a subsidiary of Haines & Company, Inc., which was established in 1928 and provides direct mail services, fundraising services, real estate data, and telephone directories among other products. The document provides an overview of the history and services of Haines Local Search and its parent company Haines & Company, Inc.
Being found is being rich.
A GUIDE TO ONLINE MARKETING
Gain control over your online advertising dollars
Presented by : 411 Locals
The online marketing agency
preferred by small business
owners from all over the US.
Similar to Local search (20)
Social Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing Secrets
Brand Building Besties: SEO & PPC Work Better Together
Brand Building Besties: SEO & PPC Work Better Together
How to leverage market insights for winning Digital Strategies
How to leverage market insights for winning Digital Strategies
Search Strategy Marketing - Search Optimization for Local Businesses
Search Strategy Marketing - Search Optimization for Local Businesses
Local search
- 2. No Junk Leads! Connecting “Only” With Those Seeking Your Service or Product Internet marketing is "pure" lead generation. The consumers you get in front of are seeking your exact services or product. It is a perfect match, consumer with business. There are no "junk" leads with internet marketing. There is no need to screen leads. The leads are pure, or high quality.
- 3. Why is it so important to appear within your immediate zip code? Closer Proximity Means More Clicks
- 4. Why Our Clients Dominate Their Industry Online Search Directories Engines Social Media Customers
- 5. 9 of 10 spots
- 6. 3 Spots in the Top Fold
- 7. 3 Spots in the Top Fold
- 8. 4 Spots in the Top Fold
- 9. 5th Annual Local Search Usage Study Conducted by comScore 2012 Report “The Social, Local and Mobile (SoLoMo) revolution – fueled particularly by the rapid adoption of smartphone mobile devices and tablets – now dominates the search landscape. As consumers rapidly adopt new devices and new methods to access local business information, online local listings have become the most relevant and trusted search results.“
- 10. This year we have observed six (6) major trends that marketers should understand and leverage in the coming year: – Local Listings the Most Relevant and Trusted Search Results for Consumers “Local search results were chosen nearly 2 to1 over the second selected natural search results” “Search engines are the #1 primary source for local business search” – Ratings and Reviews – Used Often “The majority of consumers, 61%, considers ratings and reviews an important factor in selecting a business”
- 11. – US Search & Local Search Market Continues to Grow At an Impressive Rate
- 12. – Explosion of Tablets and Mobile Shapes Local Search and Buying Behavior “61% of smartphone owners conduct local business searches from their phone”
- 13. Here is what you get… o We will build out your local business listing in the top 3 search engines o We will have you appear 2-3 times on the first page of Google, Bing and Yahoo o We will create a business video and submit it to top video directories o We will submit your business to over 35 search engines o We will build out you business profile in the 20 top directories
- 14. We guarantee "first page" placement on Google, Bing and Yahoo Local Listing (map) for your zip code area in under 90 days from the time of listing verification.
- 15. WeGetYouFoundOnline.com 619-567-9292 Pure Lead Generation