Big duck brandraisingthroughsocialmedia

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  • By 6:15What do you know about these brands? What are their reputations?Why is it we know them?ConsistencyLongevityEffective frequency
  • Nonprofit brands are less recognizableWhy?Can you think of any others that should be up here? More complex- missions audiencesLess money to increase visibility/ build name recognition with
  • Doing the same thing all the time can be dull, so most of us have a tendency to get creative10th anniverary logo- example of being creative and org-centric
  • Not long ago there were only a few ways you could communicate with your donors: by phone, in person, or when you mailed them somethingFundraising and communicating was today and still is about relationships- but the ways you built and maintained relationships was simpler.
  • Not long ago there were only a few ways you could communicate with your donors: by phone, in person, or when you mailed them somethingFundraising and communicating was today and still is about relationships- but the ways you built and maintained relationships was simpler.
  • Core org stuffAdding posit and personality to it- they should inform all work, too in my world
  • but they have very different personalities tooBeing clear what your org’s personality is and reinforcing it at all points of contact is a great tool:Language- design- color even channels you use(Ex: IJS Twitter)
  • Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
  • Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
  • Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
  • Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
  • Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
  • Super simple easy way to engage your followers around an event or issue. Just choose a day and time and a hashtag and then promote the heck out of it. You can use it as a time for people to ask you q’s, host a panel
  • Big duck brandraisingthroughsocialmedia

    1. 1. Brandraising Through Social Media Jenna Silverman & Farra Trompeter Big Duck JDS Social Media Academy March 5, 2013 bigducknyc.com
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    3. 3. Are you on Twitter?• Use #JDSacademy• I’m @farra• @bigduck works too bigducknyc.com
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    8. 8. Reasons NonprofitsCommunicate bigducknyc.com
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    12. 12. TakeawayConsistency countsExerciseLayout your materials and review,no agenda bigducknyc.com
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    14. 14. bigducknyc.comPhoto by Tax Credit
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    22. 22. PositioningThe big differentiating ideayou strive to own in theminds of your audiences bigducknyc.com
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    30. 30. Craft your positioningand use it to informand evaluate yourcommunications. bigducknyc.com
    31. 31. PersonalityThe overarching feelingyou want people toassociate with you. bigducknyc.com
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    36. 36. Define yourpersonality so you cankeep your tone andstyle consistent. bigducknyc.com
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    38. 38. TakeawayPositioning and personality can driveyour communications and connect itall back to your missionExerciseDefine your positioning andpersonality as a team and thenassess your materials against them bigducknyc.com
    39. 39. So, what aboutsocial media? bigducknyc.com
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    43. 43. http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/ bigducknyc.com
    44. 44. http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/ bigducknyc.com
    45. 45. Facebook logo bigducknyc.com
    46. 46. Tips for channelsFacebook• Post historical content bigducknyc.com
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    48. 48. Tips for channelsFacebook• Post old content• Use your timeline photo bigducknyc.com
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    50. 50. Tips for channelsFacebook• Post old content• Use your timeline photo• Post a picture that links to an article bigducknyc.com
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    52. 52. Tips for channelsFacebook• Use your timeline photo• Post old content• Share pictures that links to an article• Make it your own• Use videos to bring your story to life bigducknyc.com
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    54. 54. Twitterlogo bigducknyc.com
    55. 55. Tips for channelsTwitter• Host a Twitter chat bigducknyc.com
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    57. 57. Tips for channelsTwitter• Host a Twitter chat• Share content only on that platform bigducknyc.com
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    59. 59. Tips for channelsTwitter• Host a Twitter chat• Share content only on that platform• Have fun with your tone bigducknyc.com
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    61. 61. Tips for channelsTwitter• Have fun with your tone• Host a Twitter chat• Share content only on that platform• Newsjack• Make a vine of your elevator pitch bigducknyc.com
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    63. 63. ExerciseHow would you rewrite your 5 most recentposts to better reflect your brand bigducknyc.com
    64. 64. Case studies bigducknyc.com
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    72. 72. Can you control yourbrand in social media? bigducknyc.com
    73. 73. Let go. • You never had complete control over your message • The conversation is happening, with or without you! • Mistakes will happen bigducknyc.com
    74. 74. Remember…• Be consistent• Use your positioning and personality to guide your content• Be interactive and conversational• Have fun• Let go bigducknyc.com
    75. 75. Resources• Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, Sarah Durham www.amazon.com• Big Duck website http://www.bigducknyc.com• Duck Call Blog http://www.bigducknyc.com/blog bigducknyc.com
    76. 76. Resources• Nonprofit Technology Network (NTEN) http://www.NTEN.org• Nonprofit Social Media Decision Guide http://idealware.org/reports/nonprofit- social-media-decision-guide• Finding Your Brand Voice http://www.socialmediaexplorer.com/soci al-media-marketing/finding-your-brand- voice/ bigducknyc.com
    77. 77. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
    78. 78. Thanks! bigducknyc.com

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