How to Use Webinars to Drive More Business
Webinars <ul><li>Founder and CEO of Forward Progress </li></ul><ul><li>Over 25 years in business Coaching and Consulting <...
<ul><li>Enhance your credentials and align yourself with some of the industry’s most sought after business coaches. </li><...
Why Webinars? <ul><li>Expand Your Marketing Reach </li></ul><ul><ul><li>Generate and nurture leads by educating your targe...
Why Webinars? <ul><li>Host Online Seminars </li></ul><ul><ul><li>Present to hundreds without having to travel or reserve c...
Features we like <ul><li>Full-service registration  </li></ul><ul><li>Customized branding  </li></ul><ul><li>Automated ema...
Features we like <ul><li>Self-service registration  </li></ul><ul><li>Automated reminder emails  </li></ul><ul><li>Outlook...
During the Webinar <ul><li>Audio conferencing via phone and computer  </li></ul><ul><li>Full desktop sharing  </li></ul><u...
Building an Effective Webinar 10 Steps
#1 Pick an Outcome  <ul><li>Generate sales </li></ul><ul><li>Pre-sell Paid Event </li></ul><ul><li>Leads </li></ul><ul><li...
<ul><li>Begin with the end in mind. </li></ul><ul><li>Think of a presentation you  need or want to give.  </li></ul><ul><l...
#2 Your Destination <ul><li>Website </li></ul><ul><li>Landing Page </li></ul><ul><li>Registration </li></ul><ul><li>Phone ...
#3 Your Data Inventory <ul><li>Data Mining </li></ul><ul><li>Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Your Data ...
#4 Identify & Build Your Team <ul><li>Trusted Advisors </li></ul><ul><li>Internal </li></ul><ul><li>External </li></ul><ul...
#5 Your Ideal Audience <ul><li>Who is your ideal audience? </li></ul><ul><li>What do you know about them already? </li></u...
#6 Know Your Audience Better <ul><li>Registration Questions </li></ul><ul><li>Geo-targeting </li></ul><ul><li>Industry tar...
#7 Build Your Presentation <ul><li>Power Point </li></ul><ul><li>Screens </li></ul><ul><li>Documents </li></ul><ul><li>Cha...
#8 Branding Check <ul><li>Colors </li></ul><ul><li>Background </li></ul><ul><li>Logos </li></ul><ul><li>Presenter Pictures...
#9 Setup Platform <ul><li>Setup Copy </li></ul><ul><li>Registration </li></ul><ul><li>Setup Format </li></ul><ul><li>Auto ...
#10 Promote It <ul><li>Invite Your Audience </li></ul><ul><li>Emails </li></ul><ul><li>Social Postings </li></ul><ul><li>W...
Assignment <ul><li>Do all your preparation steps </li></ul><ul><li>Decide what type of webinar your building </li></ul><ul...
FACEBOOK FAN: www.facebook/ForwardProgress
 
Let’s Connect! <ul><li>TWITTER: www.twitter.com/deandelisle </li></ul><ul><li>FACEBOOK: www.facebook/deandelisle </li></ul...
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Forward Progress - How to Use Webinars to Promote Your Business

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Learn how business coaches are retaining clients, filling events and locking in qualified appointments using Online Webinars!

In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you through all the techniques YOU can use with online webinar conferences to build a better business coaching practice and maintain relationships and connections with your current clients!

Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.

Learn how thousands of Business Coaching companies are leveraging these online webinars to help train their clients and attract new ones.

If you currently provide value and expertise in a specific field of Business Coaching and you already have content related to that expertise, then you absolutely need to watch this online review of how to leverage webinars.

Think about content you may already have:
● Power Points
● Articles
● Blogs
● Website Content
● Training Materials
● White Papers

All of these can be used within the scope of providing webinars – which are simply an online delivery mechanism for you to share your expertise with the world.

Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!

PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.

We look forward to seeing you there!

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  • Worksheet – page 2
  • What info do you have prepared to direct your client to? This isn’t just to help you prepare and avoid duplicating effort you’ve already made with writing, images, etc. It’s also to help you close your client in the presentation. You may get a question that you can’t afford to answer in-depth during your presentation – if so, knowing exactly where to send them on your website can help you focus and close in the room. We teach clients to take inventory of every item they have produced relevant to the current proposal. Website Printed brochure….etc. In addition to these tangible items you can use to provide help in preparing for the presentation, your NETWORK is a powerful tool to bring with you in the meeting. Your network is your TEAM in preparing for this presentation …(next slide)
  • Worksheet p. 5
  • Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  • Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  • Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  • Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  • Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  • Forward Progress - How to Use Webinars to Promote Your Business

    1. 1. How to Use Webinars to Drive More Business
    2. 2. Webinars <ul><li>Founder and CEO of Forward Progress </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>Dean DeLisle – eMarketing Coach
    3. 3. <ul><li>Enhance your credentials and align yourself with some of the industry’s most sought after business coaches. </li></ul><ul><li>Our members enjoy seven broad WABC benefits :  </li></ul><ul><li>Advocacy We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards. </li></ul><ul><li>Business Development Grow your business, hone your expertise and boost your effectiveness with our many business development resources. </li></ul><ul><li>Credibility Advertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association. </li></ul><ul><li>Networking Access a powerful network of the industry’s leading coaches. By tapping into a community of like-minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals. </li></ul><ul><li>Personalized Service Receive free one-on-one service from WABC representatives, including member support response within one business day. </li></ul><ul><li>Recognition We believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry. </li></ul><ul><li>Strategic Alliances Take advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise. </li></ul><ul><li>There's never been a better time. Apply for membership: www.wabccoaches.com </li></ul>
    4. 4. Why Webinars? <ul><li>Expand Your Marketing Reach </li></ul><ul><ul><li>Generate and nurture leads by educating your target market. </li></ul></ul><ul><ul><li>Reach prospects in a wider geographic area. </li></ul></ul><ul><ul><li>Invite guest speakers to endorse your product. </li></ul></ul><ul><ul><li>Quickly follow up with interested prospects. </li></ul></ul><ul><li>Streamline Company Communications </li></ul><ul><ul><li>Coaching sessions & client orientations </li></ul></ul><ul><ul><li>Conduct company-wide all hands meetings online. </li></ul></ul><ul><ul><li>Quickly update employees on new policies and procedures. </li></ul></ul><ul><ul><li>Enable HR to more easily provide new-hire and benefits orientations. </li></ul></ul><ul><ul><li>Record presentations for future reference and reuse. </li></ul></ul>
    5. 5. Why Webinars? <ul><li>Host Online Seminars </li></ul><ul><ul><li>Present to hundreds without having to travel or reserve conference space. </li></ul></ul><ul><ul><li>Grab subject matter experts from across the globe. </li></ul></ul><ul><ul><li>Interactive Guests </li></ul></ul><ul><li>Reduce Training Costs </li></ul><ul><ul><li>Update remote customers and employees without traveling. </li></ul></ul><ul><ul><li>Host training sessions more frequently – at the same low rate. </li></ul></ul><ul><ul><li>Provide hands-on experience by sharing keyboard and mouse control. </li></ul></ul>
    6. 6. Features we like <ul><li>Full-service registration </li></ul><ul><li>Customized branding </li></ul><ul><li>Automated email templates </li></ul><ul><li>Pre-Webinar practice sessions </li></ul>
    7. 7. Features we like <ul><li>Self-service registration </li></ul><ul><li>Automated reminder emails </li></ul><ul><li>Outlook® calendar integration </li></ul><ul><li>Post Session Survey </li></ul><ul><li>ReportsExports </li></ul><ul><li>Automatic follow-up emails </li></ul>
    8. 8. During the Webinar <ul><li>Audio conferencing via phone and computer </li></ul><ul><li>Full desktop sharing </li></ul><ul><li>Specific application sharing* </li></ul><ul><li>Recording* </li></ul><ul><li>Invite others on the fly </li></ul><ul><li>Instantly change presenters </li></ul><ul><li>Transfer keyboard and mouse control </li></ul><ul><li>Drawing tools* </li></ul><ul><li>Multiple monitor support* </li></ul><ul><li>Mac and PC support </li></ul><ul><li>Chat </li></ul>
    9. 9. Building an Effective Webinar 10 Steps
    10. 10. #1 Pick an Outcome <ul><li>Generate sales </li></ul><ul><li>Pre-sell Paid Event </li></ul><ul><li>Leads </li></ul><ul><li>Build confidence </li></ul><ul><li>Educate </li></ul><ul><li>Build credibility </li></ul><ul><li>Retain clients </li></ul><ul><li>Know your outcome first! </li></ul>
    11. 11. <ul><li>Begin with the end in mind. </li></ul><ul><li>Think of a presentation you need or want to give. </li></ul><ul><li>Possible topics: </li></ul><ul><ul><ul><ul><ul><li>your company </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>your top product/service </li></ul></ul></ul></ul></ul>#1 Pick an Outcome
    12. 12. #2 Your Destination <ul><li>Website </li></ul><ul><li>Landing Page </li></ul><ul><li>Registration </li></ul><ul><li>Phone </li></ul><ul><li>In the Door </li></ul><ul><li>Appointment </li></ul><ul><li>Credibility </li></ul>
    13. 13. #3 Your Data Inventory <ul><li>Data Mining </li></ul><ul><li>Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Your Data </li></ul><ul><li>Their Data </li></ul><ul><li>News Headlines: associate up </li></ul>
    14. 14. #4 Identify & Build Your Team <ul><li>Trusted Advisors </li></ul><ul><li>Internal </li></ul><ul><li>External </li></ul><ul><li>Partners </li></ul><ul><li>Joint Ventures </li></ul>
    15. 15. #5 Your Ideal Audience <ul><li>Who is your ideal audience? </li></ul><ul><li>What do you know about them already? </li></ul><ul><li>What do you need to know about them? </li></ul><ul><li>Where are they coming from? </li></ul><ul><li>Do you have emails? </li></ul><ul><li>Registration Polling? </li></ul>
    16. 16. #6 Know Your Audience Better <ul><li>Registration Questions </li></ul><ul><li>Geo-targeting </li></ul><ul><li>Industry targeting </li></ul><ul><li>Buying Indicators </li></ul>
    17. 17. #7 Build Your Presentation <ul><li>Power Point </li></ul><ul><li>Screens </li></ul><ul><li>Documents </li></ul><ul><li>Charts </li></ul><ul><li>Video </li></ul>
    18. 18. #8 Branding Check <ul><li>Colors </li></ul><ul><li>Background </li></ul><ul><li>Logos </li></ul><ul><li>Presenter Pictures </li></ul><ul><li>Bio’s </li></ul>
    19. 19. #9 Setup Platform <ul><li>Setup Copy </li></ul><ul><li>Registration </li></ul><ul><li>Setup Format </li></ul><ul><li>Auto Responders </li></ul>
    20. 20. #10 Promote It <ul><li>Invite Your Audience </li></ul><ul><li>Emails </li></ul><ul><li>Social Postings </li></ul><ul><li>Website Updates </li></ul>
    21. 21. Assignment <ul><li>Do all your preparation steps </li></ul><ul><li>Decide what type of webinar your building </li></ul><ul><li>Coordinate with your team </li></ul><ul><li>Develop value </li></ul><ul><li>Build it </li></ul><ul><li>Promote it </li></ul><ul><li>Just Do it! </li></ul><ul><li>GO TO OUR FACEBOOK PAGE </li></ul>
    22. 22. FACEBOOK FAN: www.facebook/ForwardProgress
    23. 24. Let’s Connect! <ul><li>TWITTER: www.twitter.com/deandelisle </li></ul><ul><li>FACEBOOK: www.facebook/deandelisle </li></ul><ul><li>FACEBOOK FAN: www.facebook/ForwardProgress </li></ul><ul><li>LINKEDIN: www.linkedin.com/in/deandelisle </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><ul><li>NEXT CLASS SERIES……. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>LinkedIn Sales Training Class </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4 Week Coaching Series </li></ul></ul></ul></ul></ul>

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