This was a presentation for Crown Point High School career program. The kids did a great job and really took well to the advice. We should be helping all of our kids out there lead a life toward Social Responsibility!

1. (877) 59 - COACH (592-6224)
Creating a Healthy and
Productive eReputation
using
Facebook
LinkedIN
Twitter
and more….

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Dean DeLisle – Social Media Coach
• Founder and CEO of Forward Progress
• Founder of MYeReputation.com
• Over 25 years in Business Coaching and Training
• Campaign Development in Social Media
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eSelling
• Trained over 40,000 People in 35 Countries
• Over Two Billion Dollars Sales, 50 Million Leads, Coach and Trained
Thousands of People using Internet Based Lead Generation
• Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Coaching, Educational, Insurance, Agencies, Auto,
Retail, Banking and Channel Sales…..

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Growing Numbers
Interesting Facebook Stats
• More than 700 million active users
• 50% of all active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

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Growing Numbers
• LinkedIn Has Over 120 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1

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• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

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STUDENTS
• School Clubs
• Health Club
• Sports
• Theater
• Fan Clubs
YOUR PARENTS
• CityCountry Clubs
• Chambers
• Organizations
• Charities
• Religious
• Network Groups

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• Think about Recommended
“IN” – Why?
2 OLD – 2 NEW

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They Work because. . .
• They do all the things “Traditional” Social Networks do……Plus….
• Save Time and Money
• NO Travel
• Connect to More People
• Wider Reach
• Target Groups
• Build Communities
• Do Research
• Create “BUZZ”!
• Generate lowest cost per lead available*
* Referrals – Referrals - Referrals

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• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark

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• Personal Challenge?
• Business
• Academic

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Your ONLINE eReputation is
Permanent!

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Your ONLINE eReputation is
Permanent!

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Your ONLINE eReputation is
Permanent!
Be Aware of:
• Too Much Drama
• Keep it Real
• PicturesVideos
• “Smart” Conversations

14. Outcome!
RECENT ARTICLES
SOCIAL SITES
COMPANY SITES

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Business
• Build your professionalpersonal network
• Get your business known
• Generate leads
• Re-connect to old customers
• Find new markets
• Promote yourself
• Promote your product or service
• Gain TRUST and Credibility
• Find a new job – or have one find you!
• The list goes on……..

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Personal
• Build your personal network
• eReputation
• Find a new job – or have one find you!
• Re-connect to old friendsfamily
• Find new friendsfamily
• Charity connections
• Support
• Build your own cause
• The list goes on……..

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Personal

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AcademicEducation
• Research
• Health
• Family
• Relationship
• Work
• Anything!

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• Think about
“Recommended In” –
……Then what if?
Dean
Kim Bev
Dan
Bob Joe Pat Karen Beth Dave Sam

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Dean
Joe
Ron
Bob Evelyn
Dyer Lansing
Al
Calumet City
Dan Facebook Twitter Del.icio.us Digg Joe Mary - Alan Customers Coaches Sales LinkedIN Neighbors
H
i
g
ED
Chamber BLOG BLOG BLOG BLOG My Space h Monique - LS BLOG BLOG
m l
e a
m n
BLOG d
b
Based on time and experience
e
r
s
member
member
most of us can only reach a
member
member
limited audience….
member
member
member

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Dean
Joe
Ron
Bob Evelyn
Dyer Lansing
Al
Calumet City
Dan Facebook Twitter Del.icio.us Digg Joe Mary - Alan Customers Coaches Sales LinkedIN Neighbors
H
i
g
ED
Chamber BLOG BLOG BLOG BLOG My Space h Monique - LS BLOG BLOG
m l
e a
m n
BLOG d
b
It’s about the people you
e
r
s
member
member
can’t see!
member
member
member
member
member

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Lawyers Business Owners
Accountants Partners
Consultants Financial Services
Membership Orgs Professional Services
Insurance Medical Professionals
Real Estate Students
Associations Job Seekers
Auto Dealers Recruiters
Sports Manufacturers
Web Developers Technology
AND MANY MORE…………………………

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ASK!

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Determine what you have that might be of interest!
What do you already have?
• What Information do you already have?
• Information, Brochures, Sell Sheets, Instruction Sheets
• LinkedIN – Plaxo – Org Site – Personal Site - Blog
• Photo’s or Sales Videos, Personal Videos, Event Videos
• YOUTube – Org Site – Facebook - Vlogs (Video Blog)
• Power Point, Training, Sales, Marketing, Anything
• Slideshare – Org Site
• Articles, Monthly Newsletter, Events, Charities, Memberships
• EZineArticles – Article99 – FastPitch – Org Site – Blog
• Then why not leverage what you have to promote or
connect yourself and your cause?

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Profile Creation
• This is your Welcome Mat to the WWWORLD!
• Like company website
• Be complete and accurate (company sites)
• Target your profile to the reader
• Link back to all associations and companies
• Create “Relevancy”
• Co-workers – professionals – clients
vendors – partners – friends - fans!

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Worried?

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Worried?

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Worried?

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Worried?

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Worried - Remove!
Connections will not be notified
that they have been removed
from your connections list.
They will be added to your list of
Imported Contacts just in case
you want to re-invite them at a
later date.
Only the member that breaks the
connection can re-initiate that
connection.

35. (877) 59 - COACH (592-6224)
• INVITE PEOPLE YOU KNOW
• Make sure you know them!
• Connect
• Value Campaign
• Event basis
• Group hunting

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• Blogging - If you can…….
• Type an email
• Start a conversation
• Ask a questions
• Take advice
• Give advice
• ……………………….. Then you can Blog!

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Find Relevant Discussions
Finding Your Target in Groups

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Finding Your Target in Groups

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Video or Power Point
• If you can talk you can do Video
• If you give presentations now, you have Power Point
• Pictures are worth a 1,000 words! YOUR
• Programs you can use COMPANY
• Camtaisia – GOTO Webinar – Movie Maker
• Services you can use
• Viral Effect

46. (877) 59 - COACH (592-6224)
Facebook - Video

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Event Notifications – Online and Onsite
• If you do events this is a must!
• Product or Service Announcements
• Webinars
• Chamber Events
• Club meetings - Membership
• Trade Shows
• Grand Openings
• Showings
• Viral Effect – AGAIN!

49. PLUS We
Collected over
2,000 emails!

50. Get Integrated!

51. Outcome!
RECENT ARTICLES
SOCIAL SITES
COMPANY SITES

52. Outcome!

53. (877) 59 - COACH (592-6224)
Dean
Kim
Dan
• Think about what
if…..
Bev
You Post
Articles, Pictures,
Events, Videos and
PPT? Bob Joe Pat Karen Beth Dave Sam

54. (877) 59 - COACH (592-6224)
If You Do Nothing Else!
3 Things that will get you in the
right direction…..
1. Update and Maintain your Profiles
2. Have good discussion..communicate!
3. Have fun – smart fun!