Sepang International Circuit
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The document outlines Sepang International Circuit's (SIC) marketing plan and strategy. It discusses SIC's facilities, events, and promotions to attract various audiences such as elite racers, local drivers, fan clubs, and music lovers. SIC also partners with associations, organizers, corporate sponsors, and car and bike clubs to market events like Formula One races. The recommendation section proposes expanding SIC's facilities and holding new events like a marathon and cycling challenge to engage more customers.
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toaz.info-city-center-kolkata-pr_477d47ea70d01df304ca93fdf6d23982 (1).pdf
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Geely introduction presentation
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This document presents a proposal to replace personal computers with laptops for executives and managers in the Tiles division of SEACERA Group of Companies. It provides background on the company and study, identifies problems with PCs, and outlines objectives. A survey was conducted of managers that found perceived benefits of laptops include cost reduction, improved productivity and efficiency, and flexibility. Respondents expressed interest in using laptops for work. The document recommends refurbishing old PCs, conducting a cost-benefit analysis of laptops vs desktops, and purchasing or renting laptops, considering factors like cost, maintenance, mobility, and security.
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Sepang International Circuit
- 2. SHARING EXPERIENCES • All about SIC • Creating Atmosphere • Marketing Plan & Strategy • Ultimate Drivers • Branding and Sponsorship • Product, Services & Facilities • Events & Promotions • Recommendation & Conclusion
- 3. ALL ABOUT SIC Sepang International Circuit was officially opened on March 9, 1999 by former Prime Minister Tun Dr. Mahathir Mohamad. It was completed in a record 14 months and with the recognition of its ultramodern facilities, it was given the honour to incorporate the F1 logo in its name. Situated 85km from the Kuala Lumpur city centre, it is accessible via modern North-South Expressway, Railway Links and a network of Highways. Being closely situated to the Kuala Lumpur International Airport makes it an ideal place for world-class international events.
- 5. Spectators • 130,000 at a time • 32,000 for Main Grandstands and Corporate Suites • 18,500 for Grandstands K and F Grandstand • The 1.3 km long double frontage Main Grandstand presents a view of the circuit’s longest straight. Track • Track length of 5.543 km, 15 turns and 8 straights with access speeds of more than 300km/h. CREATING ATMOSPHERE
- 6. Main Facilities • 33 Pits • Race Control Room • Time Keeping Room • Paddock Clubs • Management Offices. Administrative Block • Welcome Centre • Sepang Circuit Shoppe • Automotive Museum • Restaurant • Medical Centre Safety First • Welcome Centre • Sepang Circuit Shoppe • Automotive Museum • Restaurant • Medical Centre CREATING ATMOSPHERE
- 7. SIC Association / Organizer Corporate / Company Car & Bike Club Audience
- 8. ELITE RACERS LOCAL DRIVERS FAN CLUB MUSIC LOVERS AUDIENCES
- 9. INTERMEDIARIES Association / Organizer Corporate / Company Car & Bike Club
- 13. “Whatever the occasion, your special event will truly be an extraordinary experience at Sepang International Circuit”
- 18. MARKETING PLAN FOR FORMULA ONE 2014
- 23. RECOMMENDATION Events • Sepang Marathon • Sepang Cycling Challenge • Endurance Challenge Facilities • Renovation • Extension • New building for car and motor container
- 24. CONCLUSION Even though motorsport has its own niche market, SIC has done a good marketing plan and strategy by targeting the right customers and sponsors. They also maintain a good relationship to sustain mutual benefits for both parties.
- 25. Thank You Rozaidi Jamaludin (EX02895) Hafizullah Mohd Amin (EX02906) Famy Bin Suardi (EX02908) Keng Yip (EX02890)