F1 Fanzone is an outdoor event created in conjunction with Formula One Administration to attract Formula One fans. It features interactive exhibits, experiences, and entertainment related to Formula One. In its first two years, F1 Fanzone in Abu Dhabi attracted over 286,000 visitors in 2009 and over 404,000 visitors in 2010. The document proposes bringing F1 Fanzone to Monaco during the 2012 Grand Prix weekend, where it would be located in Place D'Armes square and feature exhibits like simulated pit stops and photo opportunities with Formula One cars. The event aims to promote Formula One and connect brands with fans.

1. 24.25.26.27 | MAY 2012 | 10AM – 10PM

2. F1 FANZONE™
AN INTRODUCTION
In conjunction with Formula One Administration™,
F1 Fanzone™ has created the ultimate live, outdoor
event for motor sport fans and enthusiasts. It is
designed to attract both dedicated and new fans
alike in a festival atmosphere that engages visitors
of all ages to celebrate the unique form of sport
and entertainment that is Formula One™. F1
Fanzone™ offers a wide variety of interactive,
experiential and visual activities, providing
something for everyone in an exciting environment.
In 2009, the first F1 Fanzone™ made a spectacular
debut in Abu Dhabi, attracting 286,000 visitors over
16 days with a peak one-day visitor audience of
80,000. In 2010, the visitor audience increased by
more than 40% with 404,000 visitors to F1
Fanzone™ over 18 days.
F1 Fanzone™ is a new and unique opportunity to
get up close and personal with a wide target
audience and generate awareness for your brand
through direct advertising, marketing and special
event techniques, while being associated with one
of the world’s most popular and widely followed
sports: Formula One™.
LONDON

3. F1 FANZONE™
FROM THE STREETS OF
MONACO TO THE PLACE
D’ARMES
MISSION
To create an environment for brands to connect
with fans in more original, engaging and dynamic
ways and to promote the sport, educate and make
Formula One™ accessible to all.
To offer an F1™ experience to a broad public and
celebrate the F1™ lifestyle through activities and
entertainment.
POSITIONING
Quality viewing experience: Second only to being at
the race itself.
Quality entertainment: Live acts on stage and on
screen.
Quality interaction: For guests and F1 Fanzone™
partners.
HOW IT WORKS
Located in the Places D’ Armes Market.
Free entrance to the public: Guaranteed audience.
LONDON

4. MONACO’S BEST
THE CONCEPT
Enjoy the atmosphere of the 2012
Formula One™ Grand Prix de Monte
Carlo.
F1 Fanzone™ has created a great
platform for sponsors to activate
their products and interact face to
face with clients. No one captures
the full experience of F1 better than
F1 Fanzone™, they are committed to
creating an opportunity for the
public, sponsors and VIPs to enjoy
an urban outdoor festival
accompanied by an assortment of
activities and events that celebrate
the Grand Prix weekend.
LONDON

5. F1 FANZONE™
THE LOCATION
PLACES D’ARMES
Located in la Condamine, the second
oldest district in Monaco after
Monaco-Ville. It is known for its
unique wide harbor and rows of
stunning moored yachts.
Found at the foot of the Rocher
behind the port is a large square with
its uniquely beautiful red tiles. This
square plays host to the twin markets
of La Place d’Armes and the
Condamine.
Adding much character to the race
itself, part of the Formula 1 racetrack
actually snakes through the ward and
part of the harbor, highlighting this
district brilliantly.
LONDON

6. F1 FANZONE™
THE CONTENT
Formula 1™ Grand Prix
The F1 Fanzone™ will bring the entire Formula One™
weekend of activities to Monaco’s Place D’Armes Square.
Live Entertainment
F1 Fanzone™ will provide activity competitions, such as
F1 Simulators, Pit Stop Challenge, Podium Photo Finish,
Mega Drive as well as Batak Pro. Fans will also have the
opportunity to win fabulous prizes, enjoy live concerts
and BMX extreme sport competitions.
F1 Drivers Autograph Sessions
Engaging with the drivers is a rare opportunity for fans.
Throughout the Formula One™ weekend, current and
former drivers will appear at the F1 Fanzone™ for
autograph sessions with the fans.
LONDON

7. F1 FANZONE™
THE ACTIVITIES
Pit Stop Challenge
This challenge allows fans to experience life in the
pit lane, as teams compete to quickly and
efficiently change the tires of a Formula One™ car in
a ‘real life’ setting - against the clock, or against
other participating teams.
Podium Photo Finish
The perfect photo-op awaits fans as they climb to
the top step of the podium with a trophy. This
popular activity really comes to life with each
participant proudly wearing a racing suit with your
company logo.
F1 Show Car Photo Opp
Unlike other F1 show cars, we offer people the
chance to actually sit in the car and have their
photo taken. Last year this was one of the most
popular activities at the FanZone, giving people of
all ages a chance to take away an amazing photo.
LONDON

8. F1 FANZONE™
THE ACTIVITIES
F1™ Simulators
Eight linked F1™ simulators - branded with your logo will
allow guests to feel what its like to be a true F1™ driver.
Advanced graphics allow fans to experience the virtual thrill
of racing around the circuit.
Mega Drive
The Racing bug is an exciting 6 player game that allows
guests to race against one another in a 5 minute challenged.
The guests drive and watch their car race around a
miniature track to see how many laps they can complete
within the 5 minute time frame.
Batak Pro
The Batak Pro Challenge is superb fun. Players test their
reactions on the reflex game that F1 Drivers use to train.
Visually attractive the Batak Pro Challenge is a perfect
addition for all entertainment. It is one of the most popular
exhibition attractions and is a real attention grabber.
Crowds will gather around to watch as players take
the Batak challenge.
LONDON

9. MEDIA PACKAGES

10. The Benefits
F1 FANZONE™ Partners
As a Partner, your brand can be aligned with a
globally recognized luxury entertainment brand. F1
FanZone™ provides an ideal platform in order to
position ones company in a highly visible manner
and generate tremendous awareness through special
events, online, television and radio advertising
activities.
Your Audience – The Fans
With free entry and all day entertainment activities
for all ages, F1 FanZone™ is designed to attract the
widest possible spectrum of visitors:
-Motor sport and racing enthusiasts.
-Casual fans, who enjoy being part of the F1™
atmosphere and special events.
-Business professionals, who utilize F1™ events as
incentives and networking opportunities.
-Tourists who experience local flavor.
-Families who seek enjoyable weekend activities.
LONDON

11. F1 FANZONE™
GIANT LED SCREEN
SCREEN CONTENT
OFFICIAL FORMULA 1™ ARCHIVED FOOTAGE
FORMULA 1™ EDUCATIONAL VIDEOS
INTERVIEWS WITH THE FORMULA 1™ DRIVERS
FORMULA 1™ WORLD CHAMPIONSHIP MONACO
CAMPAIGN ELEMENT
6 X 10 SECONDS SPOT PER HOUR
FOR 4 DAYS (288 SPOTS)
SCREEN SIZE
32 SQ/M STATE OF THE ART LED SCREEN
STRATEGICALLY PLACED IN THE EVENT.
LONDON

12. CONTACTS
ZINC MEDIA
4970 QUEEN MARY SUITE 44
MONTREAL, QUEBEC
CANADA H3W 1X2
+1.514.444.9444
info@zinc-led.com
www.zinc-led.com
AGENT
HESTIA INT.
MR NICK ELIADES
+1.416.869.0770 X13
neliades@hestiainternational.com
LONDON