• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Rexton - Digital Marketing Presentation - 1.27.2014Stephen Lella
The presentation given during the Rexton customer training event in Phoenix, AZ on 1/24/2014. Updated with answers and resources from the questions asked during both sessions. Enjoy!
• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Rexton - Digital Marketing Presentation - 1.27.2014Stephen Lella
The presentation given during the Rexton customer training event in Phoenix, AZ on 1/24/2014. Updated with answers and resources from the questions asked during both sessions. Enjoy!
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Find out the approach Medium Marketing used to help a small business complete with the big fish in their industry to rank higher in competitive keywords on a much smaller budget.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
WordPress is one of the most popular content management systems and powers millions of websites all over the web. Some people mistakenly take WordPress as the answer to their SEO problems, but the fact is that WordPress is a tool that make it easy for anyone to publish and share their voice with everyone around the world. This presentation showcases my experience working with WordPress and how I've achieve results by carefully planning and understanding the SEO process.
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Find out the approach Medium Marketing used to help a small business complete with the big fish in their industry to rank higher in competitive keywords on a much smaller budget.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
WordPress is one of the most popular content management systems and powers millions of websites all over the web. Some people mistakenly take WordPress as the answer to their SEO problems, but the fact is that WordPress is a tool that make it easy for anyone to publish and share their voice with everyone around the world. This presentation showcases my experience working with WordPress and how I've achieve results by carefully planning and understanding the SEO process.
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
Search engine marketing for e-commerce websites - whats new in Google SEO and...Ann Stanley
Search engine marketing for e-commerce websites - whats new in Google SEO and AdWords in 2014
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London.
She starts by presenting data on online ad spend, the importance of search and mobile.
Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords, including announcement made during September
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
In this material , you will have basic knowledge of google algorithms, and search engines along with latest seo on page and off page techniques.
Digitoliens is one of the best digital marketing institute in hyderabad offering all digital modules.
www.Digitoliens.com
What's New in Google & How Should Companies Really Use Search - CIM Conferenc...Ann Stanley
Search is always changing, so make sure you read all about the latest changes so that you are aware of what's new in search. Plus this guide also explains how you can use these changes to your advantage. Be sure to read, share and tell us what you think.
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
Similar to Seo tips and tools for local businesses (20)
SMX London 2018 - Improving shopping ads - using price reductions and remarke...Ann Stanley
Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018.
This includes research from Crealytics as well as her own research;
Part 1: The role of price in Google Shopping ads
- 4 experiments comparing cheaper and more expensive products (with data from Crealytics )
- Other data on the impact of price
- Hypothesis 1 – Is price a Quality Score factor?
- Hypothesis 2 – Why not reduce price rather than increase CPC?
Part 2: Combining Shopping ads with remarketing strategies
- Using content “Honeypots” and RLSA for shopping ads
- Introducing the new “Optimise by Goals” shopping ads with dynamic remarketing
Using Google Data Studio and Supermetrics to create your dashboard by Ann Sta...Ann Stanley
Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia.
This covers the following sections:
Getting started
Purpose and objectives
Metrics and Dimensions/Segments
Data sources
Demonstration of tools
Introduction to Supermetrics
Data Studio
Simple editing functions
Use of data controllers
Use of community connectors
Case study – tracking online leads to offline sales (integrating Salesforce data via Analytics)
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy:
1) Traditional integration of paid search with other channels
- Paid search and display
- Paid search and SEO
2) Importance of remarketing and retargeting strategies
3) Using Honeypot strategies
- Using paid social for your honeypot strategy
- Using other channels as the traffic source for honeypots
- Paid display
- Affiliate traffic
- SEO and PR
- Offline marketing/traffic to your site
4) Using your own customer data in AdWords
5) Making these strategies happen!
6) Takeaways
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...Ann Stanley
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed.
Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
Increasing the profitability of your PPC or digital agency - HeroConf 2016Ann Stanley
Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency.
This includes:
Part 1 - Evolution of agency structures
- Skills required to manage a PPC account
- Typical organisation structures of a PPC agency as it grows
- Managing an agency with multiple services and channels
- Hierarchy vs Pod (or Matrix) management
Part 2 - Improving agency profitability
- Understanding factors that impact agency profitability
- Use of automation to increase efficiency of PPC account management
- Use of agency resource management software to track capacity and utilisation
Part 3 - Agency KPI and benchmark studies
- KPI for measuring agency financial performance and efficiency
- KPI data from Benchmarking studies
Shopping Ads, Buy Buttons, Social Commerce and RemarketingAnn Stanley
How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software
From SASCon June 2016
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
Search Marketing for ecommerce - what's new with Shopping ads and buy button ...Ann Stanley
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites.
This includes:
1) The digital marketing landscape
2) Google search results
3) The importance of mobile
4) Shopping ads and buy buttons
Strategies for increasing pay-per-click and AdWords performance on mobile dev...Ann Stanley
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns:
Local businesses - where the target is increased calls
Researching services - where the target is form completions, emails or call
Researching products - where the target is increased sales or visits to your store
It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales.
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorAnn Stanley
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data.
In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors.
Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.
Shopping ads and buy buttons - what's new (June 2015)Ann Stanley
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
Solving common sales & marketing problems using Marketing Automation Software...Ann Stanley
• What is marketing automation and how can it help to integrate my sales and marketing?
• CRM and list management
• Manage internal tasks
• Creation of new forms and landing pages on your website
• Anonymous visitors, tracking of individuals and web analytics
• Email broadcasting and reporting
• Tracking leads and sales opportunities
• Automated or “drip” campaigns using workflows or tasks
• Choosing a MAS supplier
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
• What is PR and what differentiates it from advertising?
• Understanding the time and resources required to run a successful campaign
• Is my story newsworthy? The importance of story mining
• Preparing content and communicating with the media
• Why blogs and social media are a crucial element of PR
• Collating and measuring coverage
• How PR can help SEO and social media
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. @AnnStanley
SEO tips and tools for
local businesses
By Ann Stanley
Managing Director of Anicca Digital
2. @AnnStanley
Contents
1. The digital marketing landscape
2. Maximising your visibility in the local Google search
results
3. Understanding Search Engine Optimisation (SEO) -
a beginners' guide
4. Recent changes to the Google algorithm and how
to avoid getting a Google penalty
5. Essential tools and techniques to help you carry out
your own SEO
4. @AnnStanley
Overview of marketing channels
Search
marketing
(PPC, SEO,
Merchant Centre)
Traffic to your site
from other sources
(email, affiliates, display ads, social,
mobile ads, PR, 3rd party sites, shopping
comparison, voucher sites, lead
generation)
Shopping platforms
and market places
(Amazon, eBay)
Other
off-site sales/leads
(Social, Mobile Apps,
daily deals sites)
Conversion optimisation
On-site Sales/Conversions
Off-site Sales/Conversions
5. @AnnStanley
Digital advertising in the UK – 2014 full
year results
• UK digital ad spend in 2014 reached
record high of £7.194 billion with
14% year-on-year growth
• Mobile reached £1.62 billion,
representing 23% of total
• Mobile had 63% year-on-year
growth, driven by social, video and
in-app ads
• Social ads grew 65% year-on-year
to £922m with 56% on mobile
(£517m)
• Search still represents 52%
Source: www.iabuk.net/blog/digital-adspend-goes-stellar-in-2014
6. @AnnStanley
Google results for ‘luggage’*
Pay per
click ads
(via
AdWords)
Pay per
click text
ads (via
AdWords)
Organic or
natural
search
results
Shopping
Ads (paid
ads via
AdWords)
Google My
Business
listings
*luggage chosen to illustrate different types of results
Google My
Business
listings
7. @AnnStanley
How to get into the Google results - free
• Organic or natural listings – search engine
optimisation of your website i.e. SEO
• Map – create a free Google My Business Listing –
which is part of Google+
• Images and videos – make sure these have
keyphrases in the file names and tags
• News, blogs and author results – create ongoing
blog content on your site or via news feed sites (PR)
8. @AnnStanley
• Ads – set up an AdWords (or Bing Ads) pay per click
account(s) – where you bid on relevant phrases and
you pay if they click on your ad
• Shopping results – feed your ecommerce database
into Google Merchant Centre and Shopping ads in
AdWords (so you appear in the product image ads)
• Coming soon! – Comparison Shopping Engine (CSE)
results (e.g. Kelkoo) will have to appear amongst
Google ads as “Alternative results”
How to get into the Google results - paid
10. @AnnStanley
Google results for ‘gardening services’*
Pay per
click text
ads
Pay per
click text
ads
Organic or
natural
search
results
Google My
Business
listings
Google My
Business
listings (x7)
* Uses your current location to deliver results
11. @AnnStanley
Searching for local services –
Review stars
• Google
My
Business
Page
• Reviews
from
Google
• Need >5
to show
stars
• 3rd party reviews
• Need >30 to show
automatically in ads
12. @AnnStanley
Reviews.co.uk packages
• Independent reviews of
your service and/or
products
• Email your customers for
reviews
• Right to reply
• Verified results uploaded
into Google
• >30 reviews and 3.5 rating
will automatically appear in
PPC ads
• Use widgets or Schema to
appear next to organic
result
• Display reviews on your site
to increase conversion rate
13. @AnnStanley
Google My Business Pages
Enhance your page
• Upload a header image
• Upload a logo
• Personalise with photos and
videos
• Encourage customers to give
reviews (they have to be
signed in)
14. @AnnStanley
Get found for local search phrases -
Optimise a page for each city
Dedicated, unique, informative
content about the city
Internal links to
useful and
informative
supporting
content
15. @AnnStanley
• Pay (AdWords)
– Use local PPC ads, where you opt to only show your ads in your
selected area
– Include your phone number and address in your ads (using ad
extensions). This will also give you “click-to-call” on mobiles
– Use independent reviews, so your stars show up in your ads (you
need >30 reviews with >3.5 rating)
• Google My Business Pages
– Appear in the map and 7 local results by creating a strong Google
My Business page (via Google+)
– You will need a minimum of 5 Google reviews for your stars to show
• Main organic results
– Get found in the local organic results for local search phrases by
creating and optimising a page for each city or town (SEO)
How to get in the local search results
17. @AnnStanley
What is SEO?
SEO stands for “search engine optimisation.”
It is the process of getting higher rankings and
more traffic from the “free”, “organic”,
“editorial” or “natural” listings on search engines
18. @AnnStanley
A search engine is made of three basic components:
A Spider or Robot
An automated browser,
it searches the web for
new websites and
changes to websites
then views the web
pages and strips out
the text content
A Storage System
or Database
A record of all the
pages viewed by the
Spider
A Matching Process or
Relevancy Algorithm
The rules that tell the
search engine how to
determine what would be
relevant to your search
How Search Engines Work
19. @AnnStanley
Key aspects of an SEO project
There are over 200 factors used in the
algorithms of the major search engines!
21. @AnnStanley
Technical SEO
• Domain length and presence of keyword
• URL structure
• Redirects
• SEO “Roadblocks” – Frames, Flash, JavaScript, password
protected areas etc.
• Robot.txt file
• Sitemaps
• Internal linking
• Indexing and html errors
• Site speed
• Schema
• SSL certificate
22. @AnnStanley
On-page optimisation
This aspect of SEO is concerned primarily with the
content on the site and how well it is optimised for
relevant keywords, and how it provides a good ‘user-
experience’ for visitors.
23. @AnnStanley
• Title Tag
• Meta Tags (e.g. description)
• Content (body text)
• Heading content
• Frequency and density of phrases
• Internal Link structure
• Image tags and file names
On-page factors
24. @AnnStanley
Off-page optimisation
This aspect of SEO is concerned primarily with inbound
links from other websites to your site. Natural links from
authoritative and relevant websites act as an
independent ‘vote of confidence’, which helps search
engines trust your website more
25. @AnnStanley
Off-site SEO (website authority)
• Link earning
– Quality of referring site
– Anchor text – mix of text, brand, domain name, service,
keyword (penalise if too many exact match keywords)
– Mix of follow and no-follow links
– Citation – mentions your company name but no link
• Social mentions – correlation or causation?
– Google+
– Authorship – images were recently removed and will only
show if your post is in Google+
– Facebook Shares
– Reviews
26. @AnnStanley
4: Google Algorithm Updates
Google regularly changes its search algorithm to ensure
only the most relevant and authoritative websites are
shown at the top of the search results.
The majority of algorithm updates target spammy
techniques and low quality sites.
27. @AnnStanley
Panda
When: February 2011
Target: Sites with low quality content
Impact: At its launch Panda affected up to 12% of
search results. Panda seemed to crack down on
thin content, content farms, sites with high ad-to-
content ratios, & a number of other quality issues
28. @AnnStanley
Google Panda Impact
• Sudden drops in traffic on a specific date
• Check search blogs for industry news on Google updates
• Check your Webmaster tools for penalty notices
29. @AnnStanley
Google Panda
Panda
4.0 & 4.1
When: September 2014
Target: Sites with low quality content.
More precise and will allow more high-quality
small and medium-sized sites to rank better
What Google said: “Based on user
(and webmaster!) feedback, we’ve been
able to discover a few more signals to
help Panda identify low-quality content
more precisely.”
30. @AnnStanley
Penguin
When: April 2012
Target: All forms of ‘webspam’, predominantly link-
spam, techniques like “keyword stuffing” and “link
schemes”
Impact: Initially impacted approximately 3% of
English searches. Has had a long lasting influence
on link building practices
32. @AnnStanley
Penguin 3.0
When: October 2014
Target: All forms of ‘webspam’,
predominantly link-spam
Impact: More than a year after
the previous Penguin update (2.1),
Google launched a Penguin refresh.
This update appeared to be
smaller than expected (<1% of
US/English queries affected).
34. @AnnStanley
Hummingbird
When: Released to coincide with Google’s 15th birthday
(August 20th, 2013)
Target: Major change which focuses on the way we ask a
series of questions in context (“semantic search”), rather than
us searching on a deliberate string of keyphrases
This will help with the use of voice search, as it is similar to the
way we speak rather than what we type in
Impact: Results often include the knowledge graph which
contains the answers - so users can get what they want to
know without leaving Google (especially when using Google
Now on a mobile)
39. @AnnStanley
Structured data and rich snippets
• Less than 1% of site used Schema or structured data
• Identify any elements of the site that can be marked up using schema (refer to
schema.org for more information).
• Highlight and additional information that could be marked up.
• Mark up individual elements such as business name, address, phone number,
opening times and reviews.
40. @AnnStanley
HTTPS/SSL – secure websites –
ranking factor?
• August 6th 2014
• Google announced that they would be giving
preference to secure sites
• Adding encryption would provide a
"lightweight" rankings boost!
42. @AnnStanley
April 21st – Mobilegeddon!
• Each page on your site will be
classed as either mobile friendly or
not – and tested every time there is
a relevant search
• Results can be marked as “mobile
friendly” or you can run pages
through mobile test
• After April 21st “unfriendly” pages
will get lower rankings on mobile
search results
• Get your mobile load speed to <1
second or all ranking will suffer
• Mobile apps (Android) will achieve
better rankings in mobile search
result (and its worth linking your
app to the your mobile pages)
45. @AnnStanley
Tools for SEO
Tool Purpose Technical
SEO
On-
site
Off-
site
KPI/
Tracking
Google Analytics Tracking and user behaviour
Google Webmaster
tools (and Bing)
Site information and updating
Google/Bing
AdWords Keyword
Planner/Bing Ads
Keyphrase research and
search volumes
Moz* Various – crawl diagnostics,
links, authority
Links e.g. AhRefs*/
Majestic*
Links, site authority
Ranking tools eg.
Tools.seobook.com
Ranking positions in search
engines
SEO Monitor* Not-provided keyphrases,
keyphrase, site/competitor
rankings
*Freemium or paid tool