How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software
From SASCon June 2016
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
Increasing the profitability of your PPC or digital agency - HeroConf 2016Ann Stanley
Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency.
This includes:
Part 1 - Evolution of agency structures
- Skills required to manage a PPC account
- Typical organisation structures of a PPC agency as it grows
- Managing an agency with multiple services and channels
- Hierarchy vs Pod (or Matrix) management
Part 2 - Improving agency profitability
- Understanding factors that impact agency profitability
- Use of automation to increase efficiency of PPC account management
- Use of agency resource management software to track capacity and utilisation
Part 3 - Agency KPI and benchmark studies
- KPI for measuring agency financial performance and efficiency
- KPI data from Benchmarking studies
Driving Sales Volume & Customer Loyalty via New Amazon StoresTinuiti
Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers.
Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesTinuiti
Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon.
Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
Increasing the profitability of your PPC or digital agency - HeroConf 2016Ann Stanley
Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency.
This includes:
Part 1 - Evolution of agency structures
- Skills required to manage a PPC account
- Typical organisation structures of a PPC agency as it grows
- Managing an agency with multiple services and channels
- Hierarchy vs Pod (or Matrix) management
Part 2 - Improving agency profitability
- Understanding factors that impact agency profitability
- Use of automation to increase efficiency of PPC account management
- Use of agency resource management software to track capacity and utilisation
Part 3 - Agency KPI and benchmark studies
- KPI for measuring agency financial performance and efficiency
- KPI data from Benchmarking studies
Driving Sales Volume & Customer Loyalty via New Amazon StoresTinuiti
Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers.
Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesTinuiti
Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon.
Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Ecommerce and Digital Marketing PersonalizationFabiana Pereira
- Setup required for personalized communication and customer-centric insights
- Core ecommerce governance
- Core ecommerce functions
- Digital marketing initiatives and KPIs
- Suggested initiatives per target goal
- Personalization use cases
- Top automated behavior-driven digital marketing paths
- Top customer segmentations
- Segmentation uses by channel
- Data required for personalization
- Customer 360 data warehouse specifications
- Start and target tech environment
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
Master Amazon’s Vendor Advertising Flywheel: From AMG To AMS & AAPTinuiti
Amazon Vendors, it is time to take control of your brand identity, advertising & search rank. If you want to drive discoverability, compel conversions & escalate sales, the time is now to take full advantage of Amazon’s Advertising Flywheel.
Some Topics We’ll Discuss:
Comprehensive breakdown of Amazon’s advertising ecosystem
Discerning factors that influence when to invest in AMS & AAP
Advantageous leverage of flywheel platforms to generate demand
Momentous interconnection of paid, owned and earned media
Data-backed approach to AMG ad spend allocation
Don’t Miss Out—We’ve brought in e-commerce expert, Skubana’s Chad Rubin, and Amazon Marketplace guru, CPC Strategy’s Leo Carrillo, to unpack all aspects and potential benefits of Amazon’s Advertising Flywheel.
This presentation was created to outline a strategic approach for a new Wine Cellar website offering a nationwide home delivery and click and collect service on a limited budget.
Case study looking at how a business to business organisation used digital marketing to double the number of inbound leads generated year on year.
This case study walks through the process, looking at initial questions such as 'what is a lead?', how to set targets for digital marketing activities, creating personas for the target audience. There are also some tips regarding content creation, how to distribute and share content online and how to convert those interested prospects into leads.
Optimizing Bing Shopping Campaign Structures to Drive Incremental RevenueTinuiti
In this 60min live broadcast, we’ve teamed up with Bing to bring you a webinar full of new insights within the Bing Shopping network & proven strategies that’ll help drive higher quality traffic to your ecommerce website.
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Shopping ads and buy buttons - what's new (June 2015)Ann Stanley
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
Social Media’s Next Big Shift: From Shoppable to BuyableCatalyst
Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Ecommerce and Digital Marketing PersonalizationFabiana Pereira
- Setup required for personalized communication and customer-centric insights
- Core ecommerce governance
- Core ecommerce functions
- Digital marketing initiatives and KPIs
- Suggested initiatives per target goal
- Personalization use cases
- Top automated behavior-driven digital marketing paths
- Top customer segmentations
- Segmentation uses by channel
- Data required for personalization
- Customer 360 data warehouse specifications
- Start and target tech environment
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
Master Amazon’s Vendor Advertising Flywheel: From AMG To AMS & AAPTinuiti
Amazon Vendors, it is time to take control of your brand identity, advertising & search rank. If you want to drive discoverability, compel conversions & escalate sales, the time is now to take full advantage of Amazon’s Advertising Flywheel.
Some Topics We’ll Discuss:
Comprehensive breakdown of Amazon’s advertising ecosystem
Discerning factors that influence when to invest in AMS & AAP
Advantageous leverage of flywheel platforms to generate demand
Momentous interconnection of paid, owned and earned media
Data-backed approach to AMG ad spend allocation
Don’t Miss Out—We’ve brought in e-commerce expert, Skubana’s Chad Rubin, and Amazon Marketplace guru, CPC Strategy’s Leo Carrillo, to unpack all aspects and potential benefits of Amazon’s Advertising Flywheel.
This presentation was created to outline a strategic approach for a new Wine Cellar website offering a nationwide home delivery and click and collect service on a limited budget.
Case study looking at how a business to business organisation used digital marketing to double the number of inbound leads generated year on year.
This case study walks through the process, looking at initial questions such as 'what is a lead?', how to set targets for digital marketing activities, creating personas for the target audience. There are also some tips regarding content creation, how to distribute and share content online and how to convert those interested prospects into leads.
Optimizing Bing Shopping Campaign Structures to Drive Incremental RevenueTinuiti
In this 60min live broadcast, we’ve teamed up with Bing to bring you a webinar full of new insights within the Bing Shopping network & proven strategies that’ll help drive higher quality traffic to your ecommerce website.
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Shopping ads and buy buttons - what's new (June 2015)Ann Stanley
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
Social Media’s Next Big Shift: From Shoppable to BuyableCatalyst
Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Shopping Ads, Buy Buttons, Social-Commerce & Remarketing: How to Develop an Integrated Cross-Platform Strategy - Given by Ann Stanley, @annstanley - Anicca Digital, Managing Director. #SMX #14C
How to launch a NEW product successfully on Amazon | BrightonSEO | Prabhat ShahDaytodayebay
There are millions of products on Amazon, and launching a new product can be challenging. This talk at BrightonSEO is about learning the steps to launch products successfully and getting things right the first time.
Key topics:
// Product Listing Optimisaiton
// Infographics and Videos
// Product Promotions
// Accelerating Product Reviews
// Amazon Branding Pages ( A+ )
// External Traffic and Tracking Success
Contact: https://www.daytodayebay.co.uk/contact-us/
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Drive High-Value Traffic by Retargeting Amazon ShoppersTinuiti
It can cost a brand 5x as much to acquire a new customer than retaining a current customer. Staying top of mind for shoppers is vital in today’s competitive marketplace. Amazon DSP enhances your brand’s visibility by allowing Sellers and Vendors to reach shoppers off-Amazon. Join our webinar as we explain the benefits of retargeting on Amazon DSP and unpack the benefits it provides. Learn how to refine your marketing strategy to ensure you’re generating demand at different stages of the buyer’s journey.
Getting Started with Ecommerce for Food & Beverage Brands: Creating Your Chan...Christie Lee
Succinct analysis of ecommerce for food and beverage CPGs. If you're just getting into the space, I'll help you think about your online channel strategy. If you're selling online already, I share optimization strategies.
We'll cover:
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Practical guide to using Google Shopping ads or Product Listing ads (PLA's), including tips and how to's:
1) Importance of using Shopping ads for eCommerce sites
2) Product feeds from your website
3) Best practice on setting up your campaigns, ad groups and product groups
4) How to avoid possible pitfalls and account disapproval
5) Top tips and methods to improve your results
6) What’s new and what’s coming soon
Digital change is hitting the cycling industry. Established players rely on traditional sales and marketing tools, innovative players and startups are using creative content marketing and authentic story telling to generate traffic. First class online shops and multi channel integration would make online markets accessible to traditional retailers and manufacturers
SMX London 2015 Google Shopping ads - Tips and whats newAnn Stanley
Presented at SMX London in May 2015 - Ann Stanley provides the top tips on using Google Shopping ads.
The workshop also explains how to avoid your website or merchant feed from being disapproved, which could mean that your Shopping ads stop.
Finally Ann presents 2 of the latest announcements from Google:
1) Remarketing for Shopping ads
2) The anticipated Google Buy Button - and how Google will become a marketplace?
Similar to Shopping Ads, Buy Buttons, Social Commerce and Remarketing (20)
SMX London 2018 - Improving shopping ads - using price reductions and remarke...Ann Stanley
Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018.
This includes research from Crealytics as well as her own research;
Part 1: The role of price in Google Shopping ads
- 4 experiments comparing cheaper and more expensive products (with data from Crealytics )
- Other data on the impact of price
- Hypothesis 1 – Is price a Quality Score factor?
- Hypothesis 2 – Why not reduce price rather than increase CPC?
Part 2: Combining Shopping ads with remarketing strategies
- Using content “Honeypots” and RLSA for shopping ads
- Introducing the new “Optimise by Goals” shopping ads with dynamic remarketing
Using Google Data Studio and Supermetrics to create your dashboard by Ann Sta...Ann Stanley
Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia.
This covers the following sections:
Getting started
Purpose and objectives
Metrics and Dimensions/Segments
Data sources
Demonstration of tools
Introduction to Supermetrics
Data Studio
Simple editing functions
Use of data controllers
Use of community connectors
Case study – tracking online leads to offline sales (integrating Salesforce data via Analytics)
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy:
1) Traditional integration of paid search with other channels
- Paid search and display
- Paid search and SEO
2) Importance of remarketing and retargeting strategies
3) Using Honeypot strategies
- Using paid social for your honeypot strategy
- Using other channels as the traffic source for honeypots
- Paid display
- Affiliate traffic
- SEO and PR
- Offline marketing/traffic to your site
4) Using your own customer data in AdWords
5) Making these strategies happen!
6) Takeaways
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...Ann Stanley
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed.
Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Search Marketing for ecommerce - what's new with Shopping ads and buy button ...Ann Stanley
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites.
This includes:
1) The digital marketing landscape
2) Google search results
3) The importance of mobile
4) Shopping ads and buy buttons
Strategies for increasing pay-per-click and AdWords performance on mobile dev...Ann Stanley
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns:
Local businesses - where the target is increased calls
Researching services - where the target is form completions, emails or call
Researching products - where the target is increased sales or visits to your store
It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales.
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorAnn Stanley
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data.
In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors.
Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.
Solving common sales & marketing problems using Marketing Automation Software...Ann Stanley
• What is marketing automation and how can it help to integrate my sales and marketing?
• CRM and list management
• Manage internal tasks
• Creation of new forms and landing pages on your website
• Anonymous visitors, tracking of individuals and web analytics
• Email broadcasting and reporting
• Tracking leads and sales opportunities
• Automated or “drip” campaigns using workflows or tasks
• Choosing a MAS supplier
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
Seo tips and tools for local businessesAnn Stanley
• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
• What is PR and what differentiates it from advertising?
• Understanding the time and resources required to run a successful campaign
• Is my story newsworthy? The importance of story mining
• Preparing content and communicating with the media
• Why blogs and social media are a crucial element of PR
• Collating and measuring coverage
• How PR can help SEO and social media
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
Christmas & Holiday Season - A Practical Guide to using Digital Marketing to ...Ann Stanley
We have prepared a 50-page white paper packed full of all the key dates, tricks and tips to get the most sales from an e-commerce site before Christmas or for other sectors like holidays, health and fitness for the peak that follows Christmas.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Shopping Ads, Buy Buttons, Social Commerce and Remarketing
1. #SMX #SASCon @AnnStanley @_thesocialsam
Shopping Ads, Buy Buttons,
Social-Commerce and Remarketing
(AKA - How to develop an integrated
cross-platform shopping strategy
using feed management software)
By
Ann Stanley (MD)
Samantha Hearn (Head of Social)
2. #SMX #SASCon @AnnStanley @_thesocialsam
A bit about Anicca
Founded in
2007
Team of
24
P
Paid
O
Owned
E
Earned
T
Technical
3. #SMX #SASCon @AnnStanley @_thesocialsam
A bit about Ann and Sam
Ann Stanley (MD) Samantha Hearn (Head of social)
4. #SMX #SASCon @AnnStanley @_thesocialsam
Your brand website
Search Social
Other
websites &
media sites
NEW & POTENTIAL
CUSTOMERS
CONVERSION
Traditional ways that customers find your sites and services
P
Paid
O
Owned
E
Earned
M
Media
5. #SMX #SASCon @AnnStanley @_thesocialsam
Your brand website or store
Shopping /
Marketplaces
Search Social
Other websites
& media sites
NEW & POTENTIAL CUSTOMERS
Shopping
Ads
Product feed
Feed
Management
Software
Social
Commerce
CSE
SALE
Product/
buttons
in ads
Use of shopping ads and buy buttons for ecommerce
6. #SMX #SASCon @AnnStanley @_thesocialsam
Your brand website or store
Shopping /
Marketplaces
Search Social
Other websites
& media sites
NEW & POTENTIAL CUSTOMERS
Shopping
Ads
Product feed
Feed
Management
Software
Social
Commerce
CSE
SALE
Product/
buttons
in ads
Additional sophistication of adding remarketing
Remarketing or Retargeting layer
7. #SMX #SASCon @AnnStanley @_thesocialsam
• Shopping in search
• Shopping in display ads
• Statistics on social commerce
• Facebook and Instagram for ecommerce
• Pinterest rich and buy buttons
• Twitter buy buttons and dynamic retargeting
• Social shopping platforms
• Feed Management Software
Agenda
9. #SMX #SASCon @AnnStanley @_thesocialsam
• AdWords Shopping Ads
• Great volumes, high CTR, high CPC, high conversion rates, high competition, ROAS varies by sector.
• It can be difficult to achieve 5:1 ROAS, so merchants are looking outside of Google Shopping ads for
alternative channels
• Bing Shopping Ads
• Bing share is growing due to Windows 10 (9% in the UK).
• Easy to setup using your existing Google feed as it has similar structure/features to Google Shopping
• Purchases on Google
• Googles buy button on mobile shopping ads – developed to compete with marketplaces
• Not in the UK yet
• Combining channels with Remarketing in AdWords
• Use of “Honeypots” to get visitors to your sites, so you can tag with remarketing cookie
• Use of Remarketing Lists for Search Ads (RLSA) for text or Shopping Ads when they search for your product
(i.e. they are ready to buy)
Shopping in Search
10. #SMX #SASCon @AnnStanley @_thesocialsam
Search – Bing Shopping ads
• Bing share is growing due to Windows 10 (21% in USA vs 9%
in the UK)
• Replaced Bing PLA’s in 2015
• Claim your domain through Bing Webmaster Tools
• Create Bing Merchant Center Store
• Need a product feed (Product catalog) – you have to provide a
url where there will be an xml or csv file
• Upload Product catalog into Merchant Center Store
• Within Bing ads account - create Product ads campaign
• You need to use the same log in, so this automatically links
with your Merchant Center Store
• The process is identical to Google Shopping for creating ad
groups and product groups (also has Priorities feature)
• Use dimensions to view product and search term data
• Bing tracking uses normal PPC conversion tracking code (this
can include dynamic value) – same as AdWords
11. #SMX #SASCon @AnnStanley @_thesocialsam
Search – Bing Shopping ads vs AdWords
Platform
Proportion
Impressions
CTR Avg CPC
Conv.
Rate
Cost Per
Conv.
Return On
Ad Spend
AOV
AdWords Shopping Ads 100% 2.10% £0.22 4.05% £5.54 6.72 £37.23
Bing Shopping Ads 6% 0.34% £0.12 4.29% £2.76 16.90 £46.58
B2C - Cosmetics
Platform
Proportion
Impressions
CTR Avg CPC
Conv.
Rate
Cost Per
Conv.
Return On
Ad Spend
AOV
AdWords Shopping Ads 100% 1.68% £0.86 3.50% £24.63 2.8 £68.89
Bing Shopping Ads 38.8% 0.20% £0.56 1.78% £31.32 1.23 £38.55
B2B – Office equipment
• Previous research on Bing PLA’s vs AdWords Shopping has also shown similar variability
by brand and sector (Carrie Albright writing on PPCHero)
• Lesson learned – you need to test and determine effectiveness for your site
12. #SMX #SASCon @AnnStanley @_thesocialsam
• There is now a limited beta with specific retailers in the USA
• Retailers first have to integrate their ordering systems with Google to
become eligible for the “purchase” button to be displayed in their
PLA’s
• The Buy Button will only be shown for certain advertisers next to
Shopping Ads on mobile devices (possibly Android only)
• Buyers that click on the Buy button will be taken to the Google
Product Page where they can choose product variants and pay with
Google Wallet and possibly PayPal
• Buyers do not go to Merchant site but the buyer may be able to opt in
for emails etc.
• Google will not take a commission, just the click cost
• Google may take store buyers’ credit card details to improve
conversion rates for future sales
• The merchant will still have to provide fulfilment but may receive
limited details about the customer
Search – Purchases on Google
13. #SMX #SASCon @AnnStanley @_thesocialsam
Use “honeypots” to get visitors to your site at a low cost – so
you can create a remarketing audience in Analytics
Create remarketing
lists in AnalyticsYour site
14. #SMX #SASCon @AnnStanley @_thesocialsam
• Use “honeypot” content to attract potential customers to your site
• Use utm codes on all links, so you can create remarketing audiences in
Analytics
• Use remarketing audiences in conjunction with Shopping Ads to target these
users with increased bids when they are proactively buying
• Particularly powerful when Shopping ads CPC is high or ROAS is low
• This strategy allows you to focus budget on previous visitors to your site, as
they are more likely to convert
RLSA for shopping with traffic from search, social or display
16. #SMX #SASCon @AnnStanley @_thesocialsam
Buy buttons in Trueview ads
Click from TrueView video ad
to the merchant website
17. #SMX #SASCon @AnnStanley @_thesocialsam
Dynamic remarketing in display ads with traffic from search,
social or display
• Create display campaign for
dynamic remarketing linked to
your shopping feed (Merchant
Center account)
• Use dynamic ad unit(s) picked
from the ad gallery (with choice
of sizes, format, text options)
• Overlay with your Analytics
remarketing audience (and
select “target and bid” option)
18. #SMX #SASCon @AnnStanley @_thesocialsam
• Google Contextual Dynamic Creative for display ads (Beta in USA)
• Ad Serving – paid display using technology such as Double Click, Flash Talking,
Sponge Cell etc.
Products and price buttons in display ads
(without remarketing)
Example from
Flash Talking
20. #SMX #SASCon @AnnStanley @_thesocialsam
Share of ecommerce web traffic originating from social
• ecommerce web traffic from social is
still low (but growing rapidly)
• Need to consider
• Impact of assisted conversions
and uplift from more engaged
users that revisit your site via other
channels
• The varied objectives of social
media activity
• Using social as a source of
cheaper traffic followed by
retargeting/remarketing with other
channels
23. #SMX #SASCon @AnnStanley @_thesocialsam
• Research by
Adobe shows
that although
Facebook still
drives the most
visits to UK sites,
Pinterest drives
the most revenue
per visits
Revenue per visitor by social channel (Adobe)
24. #SMX #SASCon @AnnStanley @_thesocialsam
Different types of social commerce and social shopping
• F-Commerce (desktop only) – integrated store
from apps like Shopify, Big Commerce, ShopYa,
Ecwid etc.
• Buy buttons (in app purchase and website
checkout)
• Dynamic remarketing (e.g. Facebook, Twitter)
• Social shopping sites (e.g. Polyvore, Houzz and
OpenSky)
You can also consider Shoppable UGC , Shoppable
video and ‘conversational commerce’ with Chatbots.
Check out this presentation for more information:
http://bit.ly/1WUvZ2I
26. #SMX #SASCon @AnnStanley @_thesocialsam
Shop front Category page Product page Checkout on
Facebook
Checkout on
your website
Integrated Shop on Facebook (levels of sophistication)
Hard Graft
Carbon Speed
28. #SMX #SASCon @AnnStanley @_thesocialsam
Buy buttons – Instagram (Shop Now)
Setup via Facebook:
• Go to your Facebook
Business Manager
and then your
Adverts Manager
• Extend the reach by
advertising on
Instagram for
existing dynamic
remarketing ads
• Requires Product
Catalog feed
29. #SMX #SASCon @AnnStanley @_thesocialsam
• Need to use Facebook’s own
retargeting tags
• Test different ad formats and use
the ad templates
• Overlay additional audience
targeting over your remarketing
audience
• You can use you Google feed or
feed management software to
create the catalog
Facebook dynamic retargeting with traffic originally from
search, social or display
30. #SMX #SASCon @AnnStanley @_thesocialsam
• Your ads will only be shown to previous visitors to your main site – so this is a
form of dynamic retargeting
• Create a Business Manager account (you can create this from scratch and/or
you can link it to a Business page)
• Create the feed (Product Catalog) in the correct format – best to use feed
management software
• Upload the Product Catalog into the Business Manager
• Add Facebook tracking pixel to thank you page on your site - also has dynamic
value of sale
• Also need to add remarketing pixels and tag your site (i.e. “Custom audience
pixel”)
• Use Power Editor to create the ads
Facebook dynamic remarketing with traffic originally from
search, social or display
31. #SMX #SASCon @AnnStanley @_thesocialsam
• Create separate campaigns – type is “Product Catalog sale”
• Similar to AdWords - you can create filters for the products within campaign
• Choose your audience behaviour –
– Viewed product but did not buy
– Added to cart but did not buy
– Combination of above (either or)
– Custom audience
• Choose your ad template
– 1 single image
– Multiple (recommended)
– Scroll
Facebook dynamic remarketing (Cont.)
33. #SMX #SASCon @AnnStanley @_thesocialsam
Rich Pins - Pinterest
What are Rich Pins?
• Product Pins make it easier for Pinners to
see information about things you sell and
include pricing, availability and buy location
• It’s a live product feed. This means everytime
you update the price, the pin updates
Requirements
• Product pins support Open Graph,
Schema.org and oEmbed mark up
• You are required to validate a selection of
product pins before Pinterest approves a full
roll out
34. #SMX #SASCon @AnnStanley @_thesocialsam
Buy buttons – Pinterest (Buy It)
What are Buy Buttons?
• Pinterest Buy Buttons allow a customer to
buy things without ever leaving the Pinterest
app
• Pinterest do not take a cut from the sales
Requirements
• Currently available for US on BigCommerce,
Demandware, IBM Commerce, Magento and
Shopify
• Other providers can sign up to a waiting list
36. #SMX #SASCon @AnnStanley @_thesocialsam
What are Twitter Dynamic Product Ads?
• Dynamic Product Ads allow advertisers to
serve Promoted Tweets based on products
users have recently viewed on the
advertisers website.
• Product feeds will be used by Twitter, and
Promoted Tweets will be dynamically
created.
Requirements
• Ads API production access
• Dynamic Product Ads permissions
• Tailored Audience Web permissions
• Advertiser accounts enabled for ads on
Twitter Audience Platform
Twitter – have “discontinued” their buy buttons in favour of
dynamic remarketing product ads!
37. #SMX #SASCon @AnnStanley @_thesocialsam
• Initially keep product value low for
in-platform purchasing
• Leverage the impulse purchase
• Educate your audience
• For Pinterest tailor boards and pins to a
commercial strategy
• Test and learn!
Practical tips for using Buy Buttons
40. #SMX #SASCon @AnnStanley @_thesocialsam
Top social shopping sites by sector
Fashion &
accessories
Beauty Jewellery &
Gifts
Home and
Garden
Electronics Other
Art & Gifts
Find
professionals
41. #SMX #SASCon @AnnStanley @_thesocialsam
• Aimed at the fashion and
lifestyle market, Polyvore
utilises peer to peer influence
and visual inspiration to
inspire purchase
• There’s 20 million + unique
monthly visitors
• 2.2 million products added
monthly
• 7.5 billion product impressions
a month
• The average user has a
household income of £47k
Social shopping sites – example Polyvore
42. #SMX #SASCon @AnnStanley @_thesocialsam
• Interior design and
architecture social shopping
site
• 40 million active users
• 90% of users are
homeowners, 74% plan to
decorate and 40% plan to
build or renovate
Social shopping sites – example Houzz
43. #SMX #SASCon @AnnStanley @_thesocialsam
• Approach with a merchandisers POV
• Use features to create inspiration and
motivate purchase through desire
• Leverage influencers and people already
interacting with your products to drive
reach
• Use paid features to boost top performing
products
• Update regularly – including updating old
links
• Test and learn!
How to use social shopping to drive sales
44. #SMX #SASCon @AnnStanley @_thesocialsam@_thesocialsam
1. Identify your social commerce
objectives
2. Audit your audience and the
platform
3. Assess internal resource
4. Plan a distribution strategy and
identify key performance
indicators
5. Test, measure and adapt!
How to get started
46. #SMX #SASCon @AnnStanley @_thesocialsam
• Support multiple platforms - allowing easy expansion into new channels - Google/Bing, Shopping
comparison engines (CSE), Affiliate feeds, Social Commerce, Marketplaces (eBay, Amazon etc.)
• Easy to set-up – you create one “feed-in” (usually your Google Shopping feed) and the software
creates multiple “feeds-out” (bespoke for each specific platform)
• Some offer creation of dynamic AdWords text ad with parameters e.g. price inserted from feed for
a specific SKU
• Bid management – including rules based
• Reporting by product, category, brand etc.
• Manual adjustment of feed content tailored for specific platforms i.e. allows you to modify content
outside of website
• Large choice of software suppliers - some with low entry costs, and some with orders back from
Market Places
Features of feed management software
47. #SMX #SASCon @AnnStanley @_thesocialsam
Examples of feed management software (starred products also
send orders back to your site)
48. #SMX #SASCon @AnnStanley @_thesocialsam
When to implement:
• If you want to expand beyond AdWords to 1 or more additional channels (e.g. Bing, Social, CSE,
marketplaces and affiliate marketing)
• If you need to modify the content of the feed but cannot make any changes via the website
• Due to low entry cost of feed management software - it can save significant time as compared to
manually modifying your feed for each channel
Price of feed management software:
• Software packages from £50 - £2,500+ per month
• Most charge for each additional channel
• Some charge a percentage of sales (especially software for managing marketplaces)
When to implement feed management software and how
much will it cost
49. #SMX #SASCon @AnnStanley @_thesocialsam
THANK YOU!
Come and see us at our mini stand or join us at
the E-Commercial Conference on 31st Oct 2016 -
early bird tickets until end of July (only £25)
www.Leicesterdigital.co.uk
www.meetup.com/Leicester-Digital-Exchange
Editor's Notes
1. Select your most desirable products to add to these shopping sites