SEO is the process of optimizing a website to increase its visibility in organic search engine results. It involves both on-page elements like keywords, meta tags and headings, as well as off-page factors like backlinks. Search engines use crawlers to index websites, and rank pages based on relevance to search terms. The goal of SEO is to help websites rank higher for targeted keywords in order to drive more organic traffic.

1. By : Gaurav Dubey
(Founder – King of digital marketing)
www.kingofdigitalmarketing.com
Ph: +919555696058, +919821918208
www.kingofdigitalmarketing.com, +919555696058

2. • SEO is a Process of improving the ranking of a website on internet
search engines.
• SEO is a technique which helps search engines find and rank your site
higher than the millions of other sites in response to a search query.
• SEO (Search Engine Optimization) is the activity of optimizing Web
pages or whole sites in order to make them more search engine
friendly, thus getting higher positions in search results.
• Search Engine Optimization (SEO) • is the process of affecting the
visibility of a website in a search engine's “natural” or “organic” (not
paid for) search results.
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3. • SEO Stands for Search Engine Optimization.
• SEO is all about optimizing a web site according by Search
Engines.
• SEO is to improve the volume and quality of traffic to a web
site from search engines.
• SEO is the art of ranking in the search engines.
• SEO is marketing by understanding how search algorithms
work and what human visitors might search
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4. • Crawling - is the process of fetching all the web pages linked to a web site.
This task is performed by a software, called a crawler or a spider (or
Googlebot, as is the case with Google).
• Indexing - is the process of creating index for all the fetched web pages and
keeping them into a giant database from where it can later be retrieved.
Essentially, the process of indexing is identifying the words and expressions
that best describe the page and assigning the page to particular keywords.
• Retrieving Results - The last step in search engines' activities is retrieving
the best matched results. Basically, it is nothing more than simply displaying
them in the browser.
• Major SEs that index pages using spiders: Google, Altavista, Msn, Aol,
lycos.
“Spiders read only text, nothing else”
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5. Search engines are programs that search documents for specified
keywords and returns a list of the documents where the keywords were found.
A search engine is really a general class of programs, however, the term is
often used to specifically describe systems like Google, Bing and Yahoo!
Search that enable users to search for documents on the World Wide Web.
• Google
• Yahoo
• Bing
• MSN
• Aol
• Ask Jeeves
• Alltheweb
• Altavista
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6. It gives companies the ability to :
• Drive high quality customers to their website.
• Increase sales leads from customers looking for their products and
services.
• Build their brand online by communicating marketing messages to their
target audience.
• Increase their profile against their competitors.
• Target a global audience via international search engines.
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7. • Top Secret! Only select employees of a search engines
company know for certain.
• Reverse engineering, research and experiments gives SEOs (search
engine optimization professionals) a “pretty good” idea of the major
factors and approximate weight assignments.
• The SEO algorithm is constantly changed, tweaked & updated.
• Websites and documents being searched are also constantly
changing.
• Varies by Search Engine – some give more weight to on-page factors,
some to link popularity.
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8. • On Page Optimization: In search engine optimization, on-page optimization
refers to factors that have an effect on your Web site or Web page listing in
natural search results. These factors are controlled by you or by coding on
your page. Examples of on-page optimization include actual HTML code,
meta tags, keyword placement and keyword density.
• Off Page Optimization: In search engine optimization, off-page optimization
refers to factors that have an effect on your Web site or Web page listing in
natural search results. These factors are off-site in that they are not controlled
by you or the coding on your page. Examples of off-page optimization include
things such as link popularity and page rank.
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9. URL Structure Meta Tag
Heading Tag(H1-
H6)
Alt and Title TagKeyword
Research
Canonical
Issue
Internal Linking
Robots.txt
Generate
Structure Data
Create
Xml and Html Site Map
Generate
Content
Optimization
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10. • Canonical Issue
• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags ( Only 1 H1 in the page)
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 3-6 months
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11. • Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags
• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking
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12. In search engine optimization (SEO) keyword density is the measurement in
percentage of the number of times a particular keyword or phrase appears
compared to the total number of words in a page.
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a
search engine by inserting results for particular phrases with the purpose of sending visitors to a
different page.
Doorway pages
Cloaking
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search
engine spider is different from that presented to the user's browser. This is done by delivering content
based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
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13. When we talk about canonical issues, what we mean is does your site properly
handle www versus non-www URLs. As a quick test, type http://yoursite.com into
the browser. Be sure to leave off the www. Does the URL redirect to the www
version? If not, you are susceptible to a canonical issue. (Unless you choose to
display your site without the www, in which case, the site should redirect the www
to the non-www version)
Search engines have a hard time understanding that http://yoursite.com and
http://www.yoursite.com are the same thing. To a search engine, these two URLs
look like two different sites that have exactly the same content, which they then
penalize. This situation can be easily avoided by using a canonical redirect.
Fixing canonical issues means that you do a canonical redirect so that if
someone (search engine or human) tries to go to the wrong version of your URL,
they will be redirected to the correct version.
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14. • URL in use keyword according to the page.
• URL length is 90-100 character.
• Not use space( ) or Underscore(_).
• URL in Use hyphen (-).
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15. • RESEARCH ON KEYWORDS : Find the best keywords that describes your
business and products offered. The mostsearchable keywords terms by
surfers.
• IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY: Keywords
at the beginning of your page. Total keywords contained within the total
text the closeness between two or more keywords.
• META TITLE: Make attractive and easy to understand title tag. Title length is
60-70 char maximum.
• META DESCRIPTIONS: Describe about your business wisely so that surfer
understand well about your business. Description length is 160 char
maximum.
• META KEYWORDS: Generate keywords set after research has been
done. These keywords best describe what the surfers searching for. Keyword
length is 255-300 char maximum.www.kingofdigitalmarketing.com, +919555696058

16. • H1 & H2 HEADING FORMAT: Applying H1 & H2 Tags in your source, will be
helpful for achieving high ranking. Only one H1 use in a page.
• ALT TAGS: Most sites contain images, it will be advisable to put ALT Tags for
all these images to make sites more Search Engine Friendly.
• TITLE TAGS: its use in image and hyperlink.
• KEYWORDS RICH ANCHOR TEXT: Anchor text for both external links and
internal links is the powerful element for Search Engine Positioning.
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17. Google Listing Search Engine
Submission
Directory
Submission
Article postings
Classified
postings
Business
Listing
Social
Bookmarking
Submission
Blog Posting
Image
Submission
Video
Submission Press Release PDF & PPT
Submission
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18. • Always start with keyword research, testing and selection
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages)
• Target a large list of keywords (5-500+)
• Link from sites with a variety of Link Ranks
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
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19. • Duplicate keywords in link avderts
• Site-wide links causing link growth spikes
• Using on-page SEOs to do the work of specialist off-page SEO's
• Placing random links without keywords near your link adverts
• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links
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20. • What is Link Popularity?
• Link Popularity refers to the number of links pointing To your site
FROM other sites on the Web.
• Building links is one of the most important factors in getting top
placements on the major search engines
• Why are links so important?
• Now a days, inbound links are the one of most important factors for
getting a high keyword ranking, the most search engines are ranking
their search result based on the link popularity from your site. Not the
quantity of links, but the quality of those links is important.
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21. • Inbound links
• A Link from a site outside of your site.
• Inbound links means send visitors to your site, generally this is seen as
good think for seo.
• Outbound Links
• A link to a site outside of your site
• Outbound links means send visitors away from your site.
• Generally avoid those thinks
• For example( link exchange)
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22. Link farming is a questionable search engine optimization (SEO) tactic in which a
website enters a relationship of reciprocal linking with another site or pays a
provider for a large number of inbound links. Because many search engines use
inbound links as a factor in determining a website's page rank, websites use link
farming to boost their rankings in search engine results.
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23. • Identify your target audience.
• Discover your competitors.
• Find out keywords, that your target audience use.
• Build content, site structure and internal navigation with respect to SEO
and important keyword.
• Avoid Black Hat SEO
• Monitor your traffic
• Evaluate results and do improvement
www.kingofdigitalmarketing.com, +919555696058

24. By : Gaurav Dubey
(Founder – King of digital marketing)
www.kingofdigitalmarketing.com
Ph: +919555696058, +919821918208
www.kingofdigitalmarketing.com, +919555696058