• Introduction to developing or improving your website
• Is your current site performing
• Creating a website scope
• Time and cost of developing a new website
• Elements of your website: content, functionality and design
Seo tips and tools for local businessesAnn Stanley
• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Rexton - Digital Marketing Presentation - 1.27.2014Stephen Lella
The presentation given during the Rexton customer training event in Phoenix, AZ on 1/24/2014. Updated with answers and resources from the questions asked during both sessions. Enjoy!
Seo tips and tools for local businessesAnn Stanley
• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Rexton - Digital Marketing Presentation - 1.27.2014Stephen Lella
The presentation given during the Rexton customer training event in Phoenix, AZ on 1/24/2014. Updated with answers and resources from the questions asked during both sessions. Enjoy!
Find out the approach Medium Marketing used to help a small business complete with the big fish in their industry to rank higher in competitive keywords on a much smaller budget.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
A web search engine is a software system that is designed to search for information on the World Wide Web. Search engines are the indexed systems of millions of websites and their pages. Based on the keyword, the search results are generally presented to end users while searching for their keyword phrases.
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
Find out the approach Medium Marketing used to help a small business complete with the big fish in their industry to rank higher in competitive keywords on a much smaller budget.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Tuning Up Site Search - IA Summit 2007Chris Farnum
Site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.
If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from the low-hanging fruit (taking better advantage of existing features) to the more robust solutions, which are possible when you have the option of customizing your search engine.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
A web search engine is a software system that is designed to search for information on the World Wide Web. Search engines are the indexed systems of millions of websites and their pages. Based on the keyword, the search results are generally presented to end users while searching for their keyword phrases.
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
Good content and SEO best practices may no longer be enough to help you to stand out in search. Heading forward, it is mission-critical to have content that is optimized for an omnichannel digital experience, backed by an SEO-first content management system (CMS). But what does a truly SEO-first CMS need to help get you in front of your customers?
This session and ppt explain what it takes to be SEO first. We are covering
top 10 must-haves for an SEO-first CMS. We will highlight the importance of SEO-friendly features (e.g., built-in blogs, FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards and much more.
Understand how SEO-first CMS will help increase the visibility and discoverability of your digital content
Know the essential features of an SEO-first CMS built for search
Proactively seek out a CMS that helps boost organic search traffic
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Developing An SEO-First Content Management SystemBenu Aggarwal
Over 90% of digital content has NO audience, according to studies by Ahref and BrightEdge. As the digital space gets more competitive and content more congested, being discoverable on relevant searches is challenging for every business.
Benu Aggarwal, President and Founder of Milestone Inc., shares the top 10 must-haves for an SEO-first CMS. She highlighted the importance of SEO-friendly features (FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards, and much more.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved.
Join Benu Aggarwal, Founder and President of Milestone Inc., as she discusses the five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office.
Future-proof digital assets for discovery and optimal user experience.
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
RezStream Webinar: 5 tell-tale signs on why you need a new websiteRezStream
Thinking of investing in a new website or a redesign? See if it's the right time with our 5 tell-tale signs on why you need a new website. Learn more about the mobile-first approach, SEO-friendly sites, and conversions.
Today, websites are more critical to businesses success than ever before. Unfortunately, many have limited understanding to what a website should be, and more importantly, lack the knowledge of what a functional, fully-optimized website can deliver. Many under-estimate the value of going beyond a website that looks pretty. In order for a website to succeed in today’s digital focused world, we must go beyond design.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Understanding your Audience Through NumbersTom Freestone
Google Analytics can be used to deliver many useful statistics. In our flipped presentation, we will provide instructional materials to help you setup Google Analytics, create custom dimensions and discuss how to use and interpret metrics to gain insight into your applications. We will be demonstrating how we use Google Analytics through uPortal and CAS as case studies, giving you an inside perspective on how we monitor our user traffic and how it leads us to make decisions and changes.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
SMX London 2018 - Improving shopping ads - using price reductions and remarke...Ann Stanley
Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018.
This includes research from Crealytics as well as her own research;
Part 1: The role of price in Google Shopping ads
- 4 experiments comparing cheaper and more expensive products (with data from Crealytics )
- Other data on the impact of price
- Hypothesis 1 – Is price a Quality Score factor?
- Hypothesis 2 – Why not reduce price rather than increase CPC?
Part 2: Combining Shopping ads with remarketing strategies
- Using content “Honeypots” and RLSA for shopping ads
- Introducing the new “Optimise by Goals” shopping ads with dynamic remarketing
Using Google Data Studio and Supermetrics to create your dashboard by Ann Sta...Ann Stanley
Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia.
This covers the following sections:
Getting started
Purpose and objectives
Metrics and Dimensions/Segments
Data sources
Demonstration of tools
Introduction to Supermetrics
Data Studio
Simple editing functions
Use of data controllers
Use of community connectors
Case study – tracking online leads to offline sales (integrating Salesforce data via Analytics)
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy:
1) Traditional integration of paid search with other channels
- Paid search and display
- Paid search and SEO
2) Importance of remarketing and retargeting strategies
3) Using Honeypot strategies
- Using paid social for your honeypot strategy
- Using other channels as the traffic source for honeypots
- Paid display
- Affiliate traffic
- SEO and PR
- Offline marketing/traffic to your site
4) Using your own customer data in AdWords
5) Making these strategies happen!
6) Takeaways
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...Ann Stanley
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed.
Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
Increasing the profitability of your PPC or digital agency - HeroConf 2016Ann Stanley
Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency.
This includes:
Part 1 - Evolution of agency structures
- Skills required to manage a PPC account
- Typical organisation structures of a PPC agency as it grows
- Managing an agency with multiple services and channels
- Hierarchy vs Pod (or Matrix) management
Part 2 - Improving agency profitability
- Understanding factors that impact agency profitability
- Use of automation to increase efficiency of PPC account management
- Use of agency resource management software to track capacity and utilisation
Part 3 - Agency KPI and benchmark studies
- KPI for measuring agency financial performance and efficiency
- KPI data from Benchmarking studies
Shopping Ads, Buy Buttons, Social Commerce and RemarketingAnn Stanley
How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software
From SASCon June 2016
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
Search Marketing for ecommerce - what's new with Shopping ads and buy button ...Ann Stanley
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites.
This includes:
1) The digital marketing landscape
2) Google search results
3) The importance of mobile
4) Shopping ads and buy buttons
Strategies for increasing pay-per-click and AdWords performance on mobile dev...Ann Stanley
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns:
Local businesses - where the target is increased calls
Researching services - where the target is form completions, emails or call
Researching products - where the target is increased sales or visits to your store
It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales.
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorAnn Stanley
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data.
In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors.
Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.
Shopping ads and buy buttons - what's new (June 2015)Ann Stanley
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
Solving common sales & marketing problems using Marketing Automation Software...Ann Stanley
• What is marketing automation and how can it help to integrate my sales and marketing?
• CRM and list management
• Manage internal tasks
• Creation of new forms and landing pages on your website
• Anonymous visitors, tracking of individuals and web analytics
• Email broadcasting and reporting
• Tracking leads and sales opportunities
• Automated or “drip” campaigns using workflows or tasks
• Choosing a MAS supplier
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
• What is PR and what differentiates it from advertising?
• Understanding the time and resources required to run a successful campaign
• Is my story newsworthy? The importance of story mining
• Preparing content and communicating with the media
• Why blogs and social media are a crucial element of PR
• Collating and measuring coverage
• How PR can help SEO and social media
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. @AnnStanley
Anicca Group
Paid Media & Search
Marketing (SEO, PPC,
Analytics, ecommerce)
Owned & Earned media
(SEO, Content, PR, Social,
Email, MAS)
Marketing training for
business professionals
More leads and sales Building your brand Educating your team
4. @AnnStanley
Content
• Introduction to developing or improving
your website
• Is your current site performing
• Creating a website scope
• Tine and cost of developing a new
website
• Elements of your website
• Content
• Case studies
• Why you must test?
• Functionality
• Design
5. @AnnStanley
The Importance of building or
improving your business website
• More credibility and trust
• More engagement and interaction
• More leads and contacts
• More revenue for the same spend/effort, so per-
visitor value increases
• More return visitors
• More social shares
• More advocates and referrals
6. @AnnStanley
Understanding the customer buying process
Customer
Decides
to buy
Searching
Google
Indirect
Competitor
websites
Your website
found in
Google
Design for 1st
impression
Content &
usability
Conversions
(functionality)
Direct
Competitor
websites
Getting
traffic to your
website
Quality &
performance
of your
website
Quality of service
or product
Delivery of
Product or
Service
Your
online
marketing
strategy
7. @AnnStanley
Factors that effect your conversion
rate of your website
• Attracting buyers not browsers
• use of media channel and choice of keyphrases/targeting
• message, ad or content displayed
• Text that is displayed in the search engine - acts as your advert
• knowledge and local panel – link with Google+
• meta tag title and description
• rich snippets and use of schema
• PPC ads - titles and description
• Initial impression of site
• speed of download
• design, branding, imagery
• navigation
• quality of information
• quality, price and offer
• Prominent “calls for action”
• position and on each page,
• design/text
• incentive
• Ease of enquiry or buying process
• ease of navigation
• click-throughs
• data collection & buying process
• Logistics, support, follow-up and after sales service - to get
repeat business
8. @AnnStanley
Visitors intent when arriving at your site?
Do they trust you?
Yes No
Are they
ready to
buy?
Yes
No
Calls for action –
Forms, phone
number, call
back, buy box
Trust signals –
accreditation, security
symbols, case studies,
testimonials, reviews,
blogs, free trial or
consultation
Provide information -
to take them nearer
to buy – guides,
FAQ’s, online chat,
videos, blogging,
emails
All of the these -
ongoing content
marketing, email,
blog – build their trust
whilst they are getting
ready to buy
9. @AnnStanley
Key Performance Indicators
• Engagement
• Bounce rates, time on site, page views, returning visits
• Micro-conversions
• Video plays, downloads of articles/brochures,
newsletter or blog sign-ups
• Lead Generation
• Number of calls, leads, cost per lead, conversion rate
• E-commerce
• Revenue, orders, conversion rate, average order size
• Content sites (revenue from advertising)
• Length of visit, pages viewed, pages per visit
10. @AnnStanley
Common reasons to develop a new site?
Design
• The site looks dated, images and branding looks tired and it is not
attractive to users
• The site has poor “calls for action”, so the site gets traffic but no
registrations or sales enquiries
• The site has poor navigation and is difficult to use
Content
• If the content cannot be easily updated, or you have to go back to
the web developer to change the text, incurring additional costs and
delays
Functionality
• No online sales process (shopping cart) or poor enquiry process
• No or poor customer registration process – limiting the number of
enquiries to the
sales team
• No email functionality to send latest offers or deals to the customers
• No blog or social integration
12. @AnnStanley
Technical reasons to develop a new site?
• Search engine friendly
• Poor visibility in the search engines, poor accessibility or compatibility with
different devices/browsers
• The site is built in flash or frames and cannot be spidered by the search
engines
• The site has other barriers to the search engine spiders, eg JavaScript
navigation, complex web addresses (urls) from pages generated by a
database, complex directory and page structure, password protected
content, hosted outside of the UK etc
• The site does not have any optimised content or tags (ie they do not
contain the keyphrases used by customers) and/or there are no suitable
pages or space for the additional text
• The site is not built with new or search engine friendly technology –
such as CSS, Divs, external JavaScript files
• Mobile friendly
• Is it not mobile responsive and fails Google’s mobile friendly test
• Speed
• Is it slow and fails Google’s speed tests (<80/100)
13. @AnnStanley
What are Cascading Style Sheets (CSS)?
• Enables different style elements to be controlled across the
site:
• Typography
• Backgrounds
• Borders/margins
• Structural elements, e.g. navigation
• Benefits:
• More control over layout
• Quicker loading pages
• Quicker development & updates
• Easier to support multiple platforms e.g. mobile responsive
stylesheet
• Allows use of different font sizes and colours for accessibility
• Better for search engines (page layout data stored in CSS not
diluting page text)
• www.csszengarden.com
17. @AnnStanley
How much of my content is listed in Google?
• This technique also
allows you to see
how you and/ or
your web developer
has set-up your urls,
titles and
descriptions for your
site (key for being
found in the search
engines)
18. @AnnStanley
Example of site built with technology that is
not search engine friendly
• This site has been
constructed in Flash,
a technology which
can't be indexed
(or spidered) by the
search engines
19. @AnnStanley
Is my design competitive and effective?
Score your site as compared to your competitors
1-4 = you consider the site poorly designed or unprofessional
5 = you would not bother to browse the site
6 = you would browse the site
8 = you would consider buying or using the service from this site
5 82
20. @AnnStanley
Very
important
Best
Importance to
your business
Site
Performance
Need to
develop a
new site
No more
effort
required
Quality matches
importance –
not worth
investing
1 5 10
1
5
10
Not
important
Poor
Plot the importance of your site to your business vs. your performance score
Importance of your website vs how
your website performs
22. @AnnStanley
Example of basic site requirements
Corporate site Ecommerce site
New design and branding Yes Yes
Navigation and menus Top menu with drop
downs
Top menus and
categories on the left
Main page content Transferred
from existing site
Transferred
from existing site
Integrated blog Yes Possibly
Social integration Yes on the main site
and blog
Yes on the main site
and next to products
Image management eg
gallery
Not required Only product images
Document management
eg library
Brochures Brochures
Contact forms Yes Yes
23. @AnnStanley
Database and ecommerce features
Corporate site Ecommerce sites
Database content Database of stockists
and resellers
Yes from Sage
This may require a lot of work to
Sage eg to get product
descriptions or variants
Ecommerce No Yes
Payment methods No SagePay, PayPal, or invoice (on
account)
Discounts No Account holders able to log-in to
get customer-specific discount
Promotional codes
Bespoke features No No
Integration with other
systems – to be specified
No TBC
Product feeds No Google Merchant Centre
Multi-lingual or
translation
No No
24. @AnnStanley
Technical and support
Corporate site Ecommerce sites
Choice of
technology/platform
WordPress Magento, PrestaShop,
WooCommerce
Accessibility level Minimum Minimum
Device compatibility Mobile/print Mobile/print
301 redirects from old site Yes Yes
Hosting Yes Yes
Support package Minimum
(half hour per month)
Minimum
(half hour per month)
Analytics and webmaster
tools
Yes Yes plus ecommerce
tracking in Analytics
25. @AnnStanley
Marketing
Corporate site Ecommerce sites
SEO of content Recommended Transfer SEO content
from current site
Technical SEO audit
Ongoing SEO, link building,
social
Recommended Recommended
PPC Recommended Recommended
Call tracking Recommended Not required
Email In-house In-house
Ecommerce marketing Not required Possibly Amazon and
EBay shops
Other Not required Possibly affiliate
marketing
27. @AnnStanley1: Objectives &
Role of the new
website
2: Site &
Competitor Audit
3: Web
Specification
4: Branding and
Web Design
5: Web Build &
Development
6: Content &
Product Upload
7: 3rd Party
Integration
8: Test & Launch
10: Marketing
9: Processing
Leads or Sales
11: Test, Measure
& Modify
Web Development
Process
Technology
Required
Functionality
28. @AnnStanley
Project time to develop a new site
• Simple brochure site 3-10 week
• Ecommerce - allow at least 3-4 months
• In-house resource could spend a 20+ hours per
week for 3-12 weeks (9-32 days)
• External or agency resources
• Designer – typically 1-2 days (unless you purchase a
pre-designed Theme or template)
• Developer –
• Brochure site – minimum 5 days
• Ecommerce - minimum 10 days
• Content - depends on number of products, services
and pages that need to be written
29. @AnnStanley
Project documentation and management
• Your requirements document
• High-level roadmap (objectives, strategy and time scales)
• Scope of project (deliverables)
• Design and functional specifications
• Proposal with estimated costing's from suppliers (fixed vs.
hourly costs)
• Signed contract (with selected supplier), with payment
schedule and terms and conditions
• Once contract awarded:
• Technical specification (after consultation)
• Final costing's, agreed budget, activities and timescale
• Change request procedures
• Record of regular meetings and communication
30. @AnnStanley
Set-up costs
The main costs that businesses will incur when they
setup a new website are:
• Design
• Development
• Content creation (text, photography and images)
• Software licenses
• Hosting/technical support
31. @AnnStanley
What effects set-up costs
• Day rates of suppliers
• DIY>Freelancer>small agency>larger accredited agency
• Functionality – simple brochure site vs. complex
ecommerce site
• Choice of software - open source vs. bespoke
• Bespoke design vs. bought theme (or template)
• Mobile responsive design vs. static design
• Amount of content, product descriptions and images
• 20% for VAT
32. @AnnStanley
What you can get for your budget?
• Less than £1,000 –
• DIY build with WordPress or other free open source software
• Monthly DIY subscription site e.g. Big Daddy, Shopify
• Local freelancer building in WordPress or similar but unlikely to
have ecommerce at this price
• £1,000-£5,000 –
• Freelancer or small agency
• Open source software and template design
• £5,000-£10,000 –
• National specialist or local agency
• Open source software may include bespoke design and/or
mobile responsive design
• Option to add additional modules
• £10,000-£50,000 –
• Accredited agency
• Bespoke design, development and integration
• Costs dependant on customisation
33. @AnnStanley
Running costs
Ongoing costs for running a websites
include:
• Hosting
• Technical support
• SSL certificates
• Ecommerce:
• Payment processing and Merchant accounts
• Fulfilment (packaging, postage, couriers, returns)
• Maintenance and website upkeep
• Marketing (labour, agency costs and ad
spend)
• Third party costs e.g. Reviews/Seller ratings
accounts, software and tools
• Further development of site
35. @AnnStanley
The key to getting the best website
We need to get
a balance
between these
elements
Design
first impressions counts
Functionality
what the site does
for the user and
your business
Content
what the site says
to the user and
search engines
37. @AnnStanley
Design and Branding
• In many circumstances your web site will be the
first point of contact
• First Impressions Count! - Newcomers, and
existing customers, will form an impression very
quickly
• At a subconscious level
• 8 seconds to stay or leave
• Only 4 seconds on a mobile
• It has to communicate your brand values, eg
What do you want your site to say about you?
• Target audience and positioning
• Brand values
• Corporate image
• Relevance
• Consistency
38. @AnnStanley
Design process
• Developing your strategy and brand
architecture - this may involve using your existing
brand guidelines or building new ones
• Build the brand visuals and identity (colours, logo
etc.)
• Create the design:
• Mock up website creative, including home page,
internal pages and hand-crafted pages such as the
Gallery
• Website headers, imagery and calls for action
• Social profiles and headers
• Online advertising banners and collateral
• If required product photography or sourcing images
• Incorporate/build the design within the website
(using the eCommerce platform or content
management software)
47. @AnnStanley
Web design process
1. Detailed brief and competitor research
undertaken
2. Layout/wireframe agreed for homepage
3. Template chosen in order to agree basic layout
and website elements
4. Bespoke Homepage mocked up (based on
agreed layout)
5. Homepage agreed by client after minor tweaks
6. Photography chosen or created
7. Headers/calls for action created
8. Layout/wireframe agreed for internal pages
9. Style and design recreated for other internal
pages and approved – see following slides
10.CSS (style sheets) and templates coded by
developer to recreate your design in HTML
54. @AnnStanley
What is mobile responsive design?
• Same url for all devices rather than a separate mobile
site or sub-domain
• User detection agent (distinguishes device)
• Liquid or responsive design suitable for each size
device/operating system/browser
• Mobile design often has a single column with most
important content/features moved to the top and in
some cases some content hidden
67. @AnnStanley
Navigational elements
• Homepage signposting
• “Breadcrumb” trail
• Search function
• Navigation with top and sub-levels
• Structured category and sub-category
pages for ecommerce sites
68. @AnnStanley
Site content and navigation
• Create a navigation structure
• Carry out keyphrase research
• Determine a page plan for categories,
sub-categories and static pages
• Amalgamate results to create a new
page plan
• Agree page plan
• Create new content and optimise for
search engines (SEO)
• Use your blog for creating additional
pages
69. @AnnStanley
Content management system (CMS)
• Content management system
• Create new pages with the ability to name the url’s for all pages
eg for Terms and Conditions or About us
• Upload and modify the page text and images using a Word-like
WYSIWYG editor (ie icons for bold, underline, adding images and
links etc)
• Edit page titles, metatags and descriptions for search engine
optimisation
• Menu manager to change the menus, including the order
displayed and any sub-menus
• Upload of pdf’s and other files
• Integrated WordPress blog for news and views
74. @AnnStanley
Type of website and choice of
technology
Type Suitable for Popular Features Technology used Required
Standard
brochure site
First website
Small businesses
Bespoke design
10-20 pages
Form with details emailed to you
WordPress No
Premium brochure
site
Replacement website
Professional services
Bespoke design
20+ pages
Integrated blog
Forms and stored customer details
Optional features such as gallery
or library
integrated
WordPress
Yes
Database driven
website
Property website
Recruitment website
B2B products
Training websites (no
online sales)
As above, plus relevant databases
Search facility
Members login
(and bespoke features as
required)
Drupal/WordPress No
Database driven
website with
Ecommerce
Product sales
Training or workshops
sales
As above with shopping cart and
online payments (and bespoke
ecommerce features as required)
Magento/
PrestaShop
Yes
Multi-country and
multi-lingual
websites
International
companies with
separate county
domains
Brochure or ecommerce site in
multiple languages and countries,
fed from central admin interface
Global
Management
System
No