Uploaded byGet up to Speed
SEO TDA 10 August
The document discusses search engine optimization (SEO) strategies for websites. It recommends choosing relevant keyword phrases, optimizing content and pages for those keywords, and regularly updating content. It also stresses the importance of internal and external links, as well as ensuring the site works well on mobile. Content marketing is highlighted as an important technique for 2015, involving creating and distributing valuable content across different formats to engage audiences and drive leads.
More Related Content
![Webinar+slides website+redesign+for+2010[1]](https://cdn.slidesharecdn.com/ss_thumbnails/webinarslideswebsiteredesignfor20101-110113135212-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to SEO TDA 10 August
More from Get up to Speed
SEO TDA 10 August
- 1. Search Engine Optimisation NinaGoodwin @Cosmic_UK @GUTS_SW
- 3. Connecting Devon andSomerset The Government ambition is to have the best Superfast Broadband Network in Europe by 2016; • Improved broadband (>2Mbps) to every business and community across Devon & Somerset by 2016; • Faster broadband (>24Mbps) to at least 90% of the area by 2016.
- 4. Update – March2015 • More than 100,000 homes and businesses now have access to fibre broadband as a result of the CDS; • Almost 90% of those can access speeds in excess of 24mbps; • Engineers have installed more than 78,000 km of underground optical fibres; • 456 new fibre broadband cabinets are now ‘live’; • A further 224 fibre cabinets have been installed and are waiting for final works to be completed.
- 5. Where & When– Three Year Rollout
- 6. • Fully fundedbusiness and community support alongside roll- out of superfast broadband; • Helping to ensure we all make the most out of the superfast broadband. Delivered by Cosmic Peninsula Consortium Get up to Speed…..
- 7. What can youdo to help? • Host a session in work, in your community, in your Association? • Support the message – Become a champion – Distribute leaflets in your area – Distribute leaflets from work Any other ideas?
- 8.
- 9. What shall webe covering? • Background into Internet use and the Digital World; • Search Engines and Google • Content , Keywords and Keyword Placement
- 12. The world haschanged……… • Instantaneous response • No budget • Accessibility • Transparency • Accountability • Higher Expectations
- 13. The Digital Shift Frompush To pull Traditional channels Digital channels usersUsers do their own research
- 14.
- 15. Who has thebiggest share of the pie?
- 16. SERP – whatis it?
- 18. Google web searchtrying to do? Give its users results of websites that are… • Relevant • Content rich • Change often • Other people think are great
- 20.
- 21. How does websearch work?
- 22. How does Googlework?
- 23. 3 pillars ofSEO Content Updates Links
- 25.
- 26. Keyword selection • ‘Bestplaces to eat in Torquay’ • ‘Bed and Breakfast Torquay’ • ‘Devon’ • ‘Brown shoes’ • ‘Logs for sale Devon’ How do you know what to choose?
- 27. • Type intoGoogle – a phrase where you want to appear • What appears first? Do you appear? • How many pages were searched? • (Competition)
- 31. Buying Theory • Moredetailed search (Narrower) • More likely to be at point of buying • Research • Refine • Purchase
- 32. • Hotels inDevon(27,400,000) • Hotels in North Devon (2,650,000) • Hotels in North Devon with swimming pool (158,000) narrow broad Less people searching Less competition More people searching More competition Not very accurate
- 33.
- 34. What are welooking for? • 2-3 keyword phrases per page • 15 pages 45 phrases • 5 pages 15 phrases
- 35. What are yourkeyword phrases?? Let’s choose some now…. How do you decide your phrases?
- 36. How do wedecide our Keywords? 1. Brainstorm 10 – 15 phrases for each page - seed keywords – Brainstorm –Analytics – any ideas? – Look at competitor’s sites – Look at your statistics – Revise/add using tools 2. Check competition 3. Check popularity 4. Select from list
- 37.
- 38. Competitive pages Popularity ofsearches How do we decide our keyword phrases?
- 39. What’s the competition? •Type a keyword phrase into Google • Make a note of how many pages are searched (your competition) • Are there too many? Try narrowing the search
- 40. Create a spreadsheet CompetitionPopularity SERP result Hotel in north devon 27,400,000 Hotel in north devon with swimming pools Hotel in North Devon with Swimming Pool
- 41. What’s the popularityof the search term? – adwords.google.com – Google AdWords … sign up for an account (no credit card details) – Type in the keyword phrase….. – Tools and analysis Keyword planner – 1st choice
- 42. Baseline check • Whereare you now in the competition? • Look up your website in a keyPhrase • OR if big enough… Use https://www.serplab.co.uk/se rp-check.php • Note where you currently appear
- 43. Which ones touse? • Now look through your list • Highlight any that are good
- 44. • Broad –top level pages • Narrower – middle level pages • Narrow – product pages
- 45. Time for Coffeeand Tea
- 46.
- 47. Keyword Placement Assign yourkeywords to your pages – Not just your home page – Other pages How do you then get them in there? 1. In your Text..
- 50.
- 52.
- 53. 4. In yournavigation titles, and inline links
- 54. In Line Text- Example
- 55. In Line Text- Example
- 56. 5. Image Titles •Image titles • Alt tags – Descriptive – Check your image titles wedding-venue-devon-car.jpg Wedding car outside Monkton Court Hotel,
- 57. 6. As pagetitles, your meta tags
- 60. Meta tags <title>UK storesupplying Cupcake Decorations</title> <meta name="description" content="Cupcake decorations made from sugar, chocolate and marzipan with cupcake boxes, cupcake wrappers and cupcake cases a wide selection based in UK."> <meta name="keywords" content="Sugar Cupcake Decorations, chocolate cupcake decorations, non edible cupcake decorations, cupcake wrappers, cupcake cake cases, food pens, edible glitter, baking cups, cake recipes, cupcake boxes">
- 62. 7. Domain Name •Useful to have keywords in your domain name – www.snowdropguesthouse.co.uk – www.hatherleighweddingvenue.co.uk
- 63. Create more content •Content is KING • More pages = more spider food • How many pages do you have?
- 64. How does Googlesee your site? site:www.yourdomainname.co.uk Check out a competitor too
- 65. Content plan Can youadd new pages? – History – Ten tips for ….. – Walks – Fuller room descriptions • Pdfs? – How to find us – Winning ways … – Site:www.molevalleyfarmers.com
- 66.
- 67. Why? website website websitewebsite website Website New News! Website New event! Website New prices! Website New news!
- 68. Creation of regularnew content • Create a content plan – New developments – redecoration? – Promotions – Regional events and promotions – Weather forecast (?!) – Closest beaches/pubs and reviews – Your thoughts/views in a blog
- 69.
- 71.
- 72. External Links YOUR SITETHEIR SITE YOUR SITE THEIR SITE Reciprocal link One-way link
- 73.
- 75. Check your backlinks Check your back links • Links:www.yourdomainname.co.uk Or • www.backlinkwatch.com (NOW Try a competitors too)
- 76. Link Quality • Fewgood quality links are worth MUCH more than • Lots of bad quality links • Check their page rank
- 77. Generating your ownlinks…. – Blogs – Review sites – On-line PR – Forums – Twitter – Networks
- 78. Does your site work for Google? Best keyword phrasesfor you Off-site linking CONTENT Sticky content Social
- 79. ‘SEO campaigns shouldfocus on the delivery of excellent content, optimising this for a breadth of long tail semantically-related keywords and ensuring the content is accessible across devices.’
- 80.
- 81.
- 82.
- 83. What about social? •Onsite elements include: – Share buttons (like, recommend, tweet, bookmark, etc.) – Connect buttons (Like a Facebook page, Follow on Twitter, Follow on LinkedIn, etc.) – A blog • Don’t forget that social profiles rank in Google (and Google+ profile is shown)
- 84. • Offsite elementsmight include: – Facebook page – Twitter account – LinkedIn company page – Pinterest account – YouTube account – Guest blog posting – Google Reviews other reviews – Gives you more inbound links (but don’t add to PageRank)
- 86. Summary • Content andKeywords – Choose your keywords wisely – Place them in text, images, titles • Updates – Update site regularly – Create new content • Links – Get links FROM quality sites to your – Create opportunities through Social Media
- 87. 2015 – yearof content marketing? Content marketing technique • create and distribute valuable, relevant and consistent content • to attract and acquire a clearly defined audience • with the objective of driving profitable customer action.
- 88. What is contentmarketing? • Images • Archived content • Infographics • Video • Blogs • Explainers • Web pages • PDF downloadable content • Content for Syndication • Podcasts
- 89. Why Content Marketing? •Increase in engagement • It’s favoured by 68% of customers prefer it • On average it generates 54% more leads • Some businesses have seen a 30% increase in Sales with Content Marketing (Zappos) • More than half of B2B marketers plan to increase their content marketing budget in 2015. • 70% of B2B marketers are creating more content than a year ago.
- 90.
- 91.