This document provides guidance on search engine optimization (SEO) for blogs. It discusses why blogging and SEO are important, the types of content to create, how to do keyword research, applying SEO best practices to content, promoting posts, using WordPress plugins, measuring success, competitor research, repurposing content, maintenance tasks, and optimizing content for Google News. Key recommendations include defining objectives, producing evergreen and high-quality content, thorough keyword research, optimizing on-page elements, internal linking, promoting across social networks, analyzing analytics, and ongoing website maintenance.
Digital technology for museum learning oxford 2 mar 12 reduced for uploadingMartin Bazley
Slides used by Martin Bazley during training day for Skills for the Future trainees and others in the Education Studio at Ashmolean Museum on 2 March 2012
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
Digital technology for museum learning oxford 2 mar 12 reduced for uploadingMartin Bazley
Slides used by Martin Bazley during training day for Skills for the Future trainees and others in the Education Studio at Ashmolean Museum on 2 March 2012
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
Website Content Worksheet for planning key SEO elements on each page of one's website. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Here we are describing about SEO, classifications of SEO, types of SEO, latest tips for SEO, and it's importance etc....Apart from this you will get information about link building, social bookmarking and the role of social media in SEO.
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques is not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies. You need to click on to http://www.indian-seo-company.com/ for furthur details
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Notes for SEO Analyst, SEO, SEM, Web Analyst, Webmaster, Online Marketing Guy...Ravinder Malik
Notes for SEO Analyst, SEO, SEM, Web Analyst, Webmaster, Online Marketing Guy, Internet Marketing Guys :17 Ways Search Engines Judge the Value of a Link
Reducing Server Resources: Improve Costs, SEO, Conversions & UXMichael Jones
A presentation I gave at the Melbourne SEO Meetup event in January 2015, this was a case study I undertook based on the experiences I was thrust into by managing my own websites and my web hosting provider.
As part of this presentation, I go through the issues i faced, how i diagnosed the problems, the solutions I put forward and finally, the results I saw.
Even though it wasn't exactly a great experience at the time, I actually learnt quite a lot and wish I has implemented the solutions much earlier. If there is one take away from my presentation, it's implement a CDN solution - the time to implement one is minimal and the ROI and potential UX improvements are phenomenal.
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
SEO Case Study: Choosing the Correct TLD (Top Level Domain)Michael Jones
A presentation I gave at the Melbourne SEO Meetup event in December 2014, this was a case study I undertook to determine the affects of moving a website that has international appeal from a .com.au domain to a .com domain (everything on the website apart from the domain name remained the same).
I go through why I did the test, how i did it and the immediate results I saw. It was a pretty straight forward and quick process to migrate to the new domain, and judging my the results (I am uploading this now a month after i did the case study and results have maintained or improved further)
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
A range of ideas of how you can automate various parts of your social media marketing strategy. If you are time poor like I am, you need to prioritise your workload and juggle a lot of tasks at once.
These ideas are just the tip of the iceberg, but I highly recommend you check out Zapier and IFTTT for the large range of things they can both do.
Website Content Worksheet for planning key SEO elements on each page of one's website. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility
Presentation on the basics of SEO, coming up with a content strategy and how to use content to become an industry authority.
From the What's Next Event, Cardiff in February 2012.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Here we are describing about SEO, classifications of SEO, types of SEO, latest tips for SEO, and it's importance etc....Apart from this you will get information about link building, social bookmarking and the role of social media in SEO.
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques is not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies. You need to click on to http://www.indian-seo-company.com/ for furthur details
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Notes for SEO Analyst, SEO, SEM, Web Analyst, Webmaster, Online Marketing Guy...Ravinder Malik
Notes for SEO Analyst, SEO, SEM, Web Analyst, Webmaster, Online Marketing Guy, Internet Marketing Guys :17 Ways Search Engines Judge the Value of a Link
Reducing Server Resources: Improve Costs, SEO, Conversions & UXMichael Jones
A presentation I gave at the Melbourne SEO Meetup event in January 2015, this was a case study I undertook based on the experiences I was thrust into by managing my own websites and my web hosting provider.
As part of this presentation, I go through the issues i faced, how i diagnosed the problems, the solutions I put forward and finally, the results I saw.
Even though it wasn't exactly a great experience at the time, I actually learnt quite a lot and wish I has implemented the solutions much earlier. If there is one take away from my presentation, it's implement a CDN solution - the time to implement one is minimal and the ROI and potential UX improvements are phenomenal.
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
SEO Case Study: Choosing the Correct TLD (Top Level Domain)Michael Jones
A presentation I gave at the Melbourne SEO Meetup event in December 2014, this was a case study I undertook to determine the affects of moving a website that has international appeal from a .com.au domain to a .com domain (everything on the website apart from the domain name remained the same).
I go through why I did the test, how i did it and the immediate results I saw. It was a pretty straight forward and quick process to migrate to the new domain, and judging my the results (I am uploading this now a month after i did the case study and results have maintained or improved further)
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
A range of ideas of how you can automate various parts of your social media marketing strategy. If you are time poor like I am, you need to prioritise your workload and juggle a lot of tasks at once.
These ideas are just the tip of the iceberg, but I highly recommend you check out Zapier and IFTTT for the large range of things they can both do.
Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world.
Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
The Power of Keywords - getting started with SEO, PPC and AnalyticsContentable
Getting found by google is high on the list for most marketing managers these days. Here Elyse covers the basics of three key components of this challenge - SEO, PPC and Analytics.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. 14 years of search engine marketing
experience, worked with many large
organisations in Australia (both in-house and
agency side), in a broad range of industries
including: shopping, insurance, classified and
service websites.
3. AGENDA
• Blogging – Why are you doing it?
• SEO – Why do you need it?
• The types of content to create
• Do your research!
• Applying SEO practices
• Promote your posts!
• Wordpress plugins
• Measuring success
• Competitor Research
• Repurposing old articles
• Maintenance tasks
• Google News optimisation
5. DEFINE OBJECTIVES / REQUIREMENTS
1. What are you trying to achieve?
Branding, sales, leads, signups, engagement, social followers
2. What types of content will you produce?
Evergreen, click-bait, sponsored, etc
3. Where will you source your traffic?
Organic search traffic, SEM, social media, referral traffic, email
4. Who is your target audience (demographic).
Location, Age, occupation, interests
7. WHAT IS SEO?
Wikipedia Definition:
Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine's "natural"
or un-paid ("organic") search results.
My Definition:
Gaining an understanding of the patterns and behaviours of
consumers through keyword research and then naturally
influencing search engine rankings through the creation of quality
and relevant content – removing any possible technical roadblocks
and taking advantage of newly supported technologies.
8. WHY IS IT IMPORTANT?
Organic search engine
traffic often contributes
the largest source of
traffic to a blog!
9. WHAT GOES INTO IT? A BASIC LOOK
Technical
Eliminating any roadblocks and
opportunities to SEO success
(Duplicate content, redirection issues,
schema markup, broken links)
Off-page
(The quality and quantity of links
to your website – on both a
domain and page level)
On-page
(Website content, title &
description tags, internal linking,
etc.)
17. WHAT IS KEYWORD RESEARCH?
Moz Definition:
“By researching your market's keyword demand, you can not only
learn which terms and phrases to target with SEO, but also learn
more about your customers as a whole.”
Wikipedia Definition:
• Generate a large number of terms that are highly relevant
• Involves brainstorming and the use of keyword research tools
24. WHERE TO START
Brainstorm keyword ideas – use past experience, personal
knowledge, Analytics, feedback, competitor inspiration, Google
Webmaster Tools, etc.
37. MAJOR ON-PAGE RANKING FACTORS
Page URLs: Make sure URLs are clean, and try to utilise the keywords that the
page is trying to target within the file name. Use hyphens as separators.
Page Titles: Write a unique title tag for each page, using a combination of the
target keywords you’ve assigned to that page. Make sure the tag reads well and
entices customers to click on it.
Descriptions: Write a unique meta description tag for each webpage. Because
meta descriptions are commonly used on search engine result pages (SERPs), it
is recommended that you try include your chosen keywords.
Title
Description
Page URL
38. CONTENT FACTORS
Header Tags: Check that each page has one (and only one) h1 tag, preferably including the main
targeted keyword of the page. Additional header tags (h2 – h6) should appear in hierarchal
order.
Image Alt-tags: Make sure all of your images utilise ALT tags (a tag that lets you set text to be
shown if an image can’t be displayed). Simply write a few words that describe what the image is
about. Also, try and choose a descriptive image file name instead of random words and
numbers.
39. HOW TO DO THIS?
Title
Description
Page URL
Alt tags
40. DON’T FORGET INTERNAL LINKING!
When creating or repurposing content, look to cross-promote / link from other areas of the
website and past articles for SEO gain. Not only do these links help the new article get
indexed and pass link authority to help them rank better, but it also provides an entry point
to the new page.
A good place to start is simply by doing a keyword search on your blog.
45. REDDIT
Entertainment, social networking and news website where registered community members
can submit content. Users can then vote "up" or "down" to organize the posts and determine
their position on the site's pages.
46. Lucky I got the window seat!
5,610 views
Yosemite National Park
10,988 views
My Cat in the Hat
1,137 views
I think the meeting room is
much better now
1,025 views
48. PLUGIN CHECKLIST
- SEO Functionality: Control over every pages title, description and H1 tags,
canonical tags, noindex tags, etc
- XML Sitemap: Automatic updates based on content updates
- HTML Sitemap: Automatic updates based on pages changes
- Security: Blocks malicious activity – Login attempts, comment spam, etc
- Broken Link Checker: Scans for website for outdated links
- Social Bookmarking: Allow users to easily share your content
- Open Graph / Twitter Cards: Ensure that your pages look attractive when
shared on social media
- Compression / Minify / Caching: On the fly changes to reduce page weight /
improve your page loading times
49. WORDPRESS SEO PLUGIN
Easily optimize your WordPress site with one plugin; covering such things as titles
and meta descriptions, Robots Meta configuration, Canonical tags, Breadcrumbs,
Permalink clean up, XML Sitemaps, Edit your robots.txt and .htaccess, Clean up
head section and Opengraph tags & Twitter cards.
50. W3 TOTAL CACHE
After road-testing several plugins by looking at their configuration options, their
functionality, pagespeed scores and page loading times, I settled on W3 Total Cache
for their manual control of Javascript minifying and deferring and cache settings.
Here are some of the key benefits of these plugins:
51. EWWW IMAGE OPTIMISER
A great free and easy to use Wordpress Plugin that bulk optimises your existing
images files and new optimises new images on the fly.
52. REDIRECTIONS
I also utilise a plugin that logs all 404 errors and easily lets me implement 301
redirects to stop users from trying to access those files in the future. I also block
their IPs if they apparent to be sniffing for file vulnerabilities.
53. WORDFENCE FIREWALL
There is a built-in firewall that automatically blocks IPs based on certain triggers
(accessing the site too quickly, using a username that doesn’t exist, etc)
54. WORDFENCE IP BLOCKING
I have been blocking whole countries from accessing my websites, along with
individual IPs that have tried accessing my admin panel and those who were
obviously not human visitors (crawling my website too quickly, but not a search
engine)
62. OR USER ENGAGEMENT?
“Oh my goodness! Awesome
article dude! Many thanks,
However I am experiencing
difficulties with your RSS.
I don’t understand the reason why
I can’t join
it. Is there anybody else getting
identical RSS problems?
Anyone that knows the solution
will you kindly respond?
Thanks!!”
64. CHECK YOUR ANALYTICS!
Review your own content in your website analytics and analyse pageviews, average
time on site, bounce rate metrics, as well as look at social media shares and post
engagement. This can also be segmented out by traffic source to understand how
users reached the pages.
65. WHAT WAS ENGAGED WITH THE MOST?
Once you have the URL list, use something like “SEO Tools For Excel” to scrape the
total amount of social shares for the main social media platforms.
70. ANALYSE WHAT THE COMPETITION PUBLISHES
For ideas and also to analyse your competitors success, you simply crawl their blog
/ news in Screaming Frog to harvest a list of URLs, and use similar practices to what
I have covered – most of the data is publically viewable!
71. BUZZSUMO
With a simple keyword search, you can find the most socially popular articles over
each social media platform, for a desired time frame.
73. LOOK FOR CONTENT WITH A LOT OF VISIBILITY
A good start when determining content to repurpose is to use GWT data and look
for content that has a lot of impressions and clicks, as well as ones with a low
proportion of clicks (a low CTR and high avg. position)
74. REVIEWING OTHER KEYWORDS
Using keyword planner data and that within GWT, look for keyword opportunities
where we could improve rankings. The slightest increase in rankings can yield a
significant increase in CTR and traffic.
75. REPURPOSING IDEAS
• Consider changing the focus
• Check SEO practices
• Check existing links and link out to anything new of
relevance
• Add more content
• Re-post and re-promote
77. MAINTENANCE TASKS
Software / Plugin Updates – Be sure to update your core CMS and plugin files
when they become available. A lot of the time these newer versions fix bugs &
security issues, but they also come with new functions / technology.
Moderate comments – Considering we don’t have don’t comments enabled on the
website, it’s weird to why we are accumulating comments in the backend. Not only
is it bloating the database, but it’s a waste of server resources.
78. MAINTENANCE TASKS
Analytics: In order to determine how your website is performing and measuring
how they are getting there, you need to regularly check your website analytics.
Things to check are your conversions, event tracking, acquisition sources, user
behaviour, etc.
Ranking Reports: Additional to the above, I recommend you keep an eye on how
your website is ranking within search engines for your targeted keyword list. This
will usually show movement before you see anything major in your analytics, you
can track your competitors success, as well as being able to establish traffic
fluctuations.
Webmaster Tools: Make sure you check your webmaster tools accounts for such
things as broken links, duplicate tag issues, links pointing towards your website,
crawl stats, security issues and search queries you are showing for.
79. MAINTENANCE TASKS
Link Check: Additional to checking the above, I recommend that you check all of
the links on your website with either a stand-alone tool or a plugin. You’ll find that
other websites may have changed their URLs, resulting in 404 errors.
Backing Up Your Website – To make sure you don’t risk losing any part of your
website if something happens to your web host or if your website is hacked, I highly
recommend backing up your files and database to a cloud based storage solution
(e.g. Dropbox).
Monitor Website Outages – Use one of the many website monitoring services
(Pingdom) to keep an eye on the uptime of your website. A lot of the time you’ll get
an email if things go down, and you can promptly follow up with your hosting
company.
82. WHAT DO YOU NEED TO DO ONCE IT’S UP?
Title tag
Description
Article title
83. WHAT DO YOU NEED TO DO ONCE IT’S UP?
Google new genre
Meta news keywords
84. WHAT DO YOU NEED TO DO ONCE IT’S UP?
Editor’s picks
Standout Tag
85. WHAT ARE THOSE?
If you break a big story or publish an extraordinary work of journalism, you can
indicate this by using the standout tag. Consider whether the article meets the
following criteria:
- Your article is an original source for the story.
- Your organization invested significant resources in reporting or producing the
article
- The article deserves special recognition.
- You haven't used standout on your own articles more than seven times in the past
calendar week.
Editors' Picks enables you to provide up to five links to original news content you
believe represents your organization’s best journalistic work at any given moment,
and potentially have it displayed on the Google News homepage or select section
pages. Do not include links to subscription offers, how-to articles, stock quotes,
classified ads, weather forecasts, or the like.