ManageMyTraffic.com aims to assist local businesses in navigating the online world through expertise in internet marketing, SEO, and PPC. The document discusses common issues in SEO and PPC, strategies to improve both, and the importance of understanding customer behavior to dominate the market. It also outlines the services offered, costs, and contact information for further inquiries.

1. www.managemytraffic.com
Our mission
is to help local businesses with there
site and educate that online world

2. About Lorenzo (managemytraffic.com
• 8 Years in Information Systems Management
• Studied and experimented with Internet marketing for the
last 5 years
• 1 year ago, made a decision to do Internet marketing full
time
• Make a living doing affiliate marketing
– Use SEO, Google, Yahoo, and MSN
• Lots of time and effort into SEO
• Spend $1,000s / day on advertising
• Put my own business’s money where my mouth is!
– Other traffic opportunities
– Pure marketing exercise!
• Saw an opportunity to take this specialized skill set and
bring it to small business owners
• “If it’s Worth Doing…It’s Worth Overdoing”

3. 3
Why Use Search Engine Optimization?
100
90
80
70
Number of Clicks
60
50
40
30
20
10
0
Free traffic Higher clicks for
each search term

4. 4
What Causes Bad Experiences with
Search Engine Optimization?
• Often sites are never even “indexed” at all! Google
doesn’t even know they exist
• After sites get indexed, they are usually not indexed by
the search terms the web site owner would like
• Web site owners have no idea what search terms would
really be best to drive traffic
• Fresh content is important, but hard to keep up with
and organize
• Backlinks are hard to come by
• Domain age
• It’s hard work, tedious and time
consuming!
• No one really understands how Google decides who
gets listed and in what order.

5. 5
Why Use Pay Per Click?
• Very Fast
– Search engine optimization can take weeks, months or
even years to show results
– You can be promoting your site, and getting targeted
visitors in hours (sometimes minutes)
• Provides a path for search engine optimization
– How do you know what terms you should optimize for?
– Which searches are your money makers?
• When done correctly, can yield highly profitable results

6. 6
Why Use Pay Per Click? (cont’d)
• Great testing platform and can be highly targeted
– Time of day
– Geographic area
– Keywords and phrases
– Content network
– Placement campaigns
• Immediate feedback
• You know what you’re getting for your money – complete
opposite of the yellow pages, tracking opportunities
are plentiful
• Your competition is already
using it

7. 7
Why Do People Have Bad
Experiences With PPC?
• They don’t do it for a living!
– It’s very powerful, and doing it well is very complex
• Google’s rules, tips/tricks
– Relevance
– Keyword grouping
• 10 keywords in one big ad group as opposed to thousands
in individual adgroups
– Quality score
• Landing pages are not targeted; often ads go right to the
home page
• Click through rate
– Initial tips and tricks (capitalization)

8. 8
Why Do People Have Bad
Experiences With PPC? (cont’d)
• Keyword research
– If you’re running 10 keywords, I would be running 3,000
• Ad testing
• Conversion tracking
• Tools – too expensive
• Bid management
• Broad match
• Content Network
• Geographic Targeting
• Lead tracking and generation – effective opt-in’s etc.
• Ad scheduling (times of day)

9. 9
How Can We Solve Problems with
Search Engine Optimization?
Often sites are never • Use well known and proven tricks
even “indexed” at all! to get indexed such as article
Google doesn’t even marketing, craigslist, adsense
know they exist placement, blog pinging etc.
• Use traditional “on page” methods
After sites get indexed, they
are usually not indexed by • Use the one known way to
the search terms the web influence search engine placement
site owner would like – link building (e.g. “click here”
example)
• Web site owners have no idea
what search terms would really be
best to drive traffic
• Use PPC results
• Build landing pages for each
keyword

10. 10
How Can We Solve Problems with
Search Engine Optimization? (cont’d)
Fresh content • Set up blog
Backlinks are hard • Use management company that
to come by includes backlink services through
article marketing and social
bookmarking
• Must use a tool to be effective!
• Purchase domains (great tools
Domain age
for searching)
No one really understands how Google
decides who gets listed and in what order

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How Can We Solve PPC Problems?
• Google’s rules, tips/tricks:
– Relevance
• Overall site content
• Create targeted landing pages for each search term
category
• Can build a silo site first (if appropriate)
– Keyword grouping
• Only 3 Keywords per ad group (same KW, different match
types)
– Quality score
• Keyword density
• Content
• Links to privacy, disclosure, about us,
contact us, and external authority links

12. 12
How Can We Solve PPC
Problems? (cont’d)
• Landing pages
– Dynamic landing pages
– Quality score guidelines
– Target the customer’s conversation
• Click through rate
– Capitalization
• “Get Your Free Trial Here” can get up to twice the number of
clicks as “Get your free trial here”
– Include search term in ad text
– Change URL to reflect search term
– TEST
• Keyword research – Tools and competitor research

13. 13
How Can We Solve PPC
Problems? (cont’d)
• Ad testing – split test every adgroup every day
– What’s the one thing you know for certain about these two
ad titles?
Bronchitis Problems Bronchitis Problems?
Advice and information to help Learn how to quickly get over your
Bronchitis sufferers. Bronchitis naturally & safely.
www.bronchitis.com www.bronchitis_problems.com
• Conversion tracking
• Tools – use a ppc management service like us! (tool cost
spread among clients)
– $1,000’s /year in tool costs
• Bid management – Mass adjustments using tools
• Broad match – Use and track every match type
• Content Network – Tracking, site targeted placement
• Geographic targeting – USE IT

14. 14
Social Networking Sites
• Sites where users dictate the content and/or the
popularity/ visibility of that content
• Number of daily visitors is skyrocketing
• MySpace had more traffic in 2007 than Google
• Already, FaceBook has reached Google traffic levels
• YouTube gets twice as much traffic as Google
• These sites are DOUBLING every 6 months; FaceBook
adds 1 million visitors/week
• In a typical month
– 30% of everyone that goes online worldwide
visits MySpace
– 29% visit FaceBook
– 35% visit YouTube

15. 15
Social Networking Sites (cont’d)
• It’s not just kids discussing what they’re going to wear
to the prom
– Over 50% of MySpace users are older than 35
– FaceBook even has 100k users older than 64
• This is the new frontier
• Traditional marketing will not survive here
• Incredible opportunities for first mover advantage

16. 16
How to Dominate Your Market
• Understand your customer’s searching behavior
– What problem are they trying to solve
– What’s the conversation they’re having with themselves?
• Decide how to track conversions (leads, sales etc.)
• Decide on autoresponders and set them up
• Keyword research
– Brainstorm core ones
– “Spy” on competition
– Let loose the tools
• Group keywords by landing page (conversation type)
• Build landing pages following quality score criteria
closely, or use silo site

17. 17
How to Dominate Your Market (cont’d)
• Set up a blog
• Set up Adwords campaign
• Monitor, test etc.
– Split test every day
– Adjust bids every day
– Delete non-performing keywords every day
• As soon as we find a “money term” start search engine
optimization process
– Examine domain name
– Market 2-3 articles per week (or even more!)
– Blog postings at least 3 times per week (outsource)
– Forum postings
– Yahoo answers
– Blog postings (other people’s)
• Possibly move most successful terms to Yahoo and MSN
• 90 days, then repeat

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Services Offered
• Initial consultation
– Build a plan to dominate your market
• PPC Services
– Manage your web designer to implement
plan (or provide one at extra cost)
– Keyword research – both general and competitor analysis –
using all tools
– Ad groups set up with no more than 3 keywords in each ad
group, and all keywords categorized by “customer conversation”
– Initial ads set up with keywords in the ad text, correct
capitalization etc.
– Split testing ads for EVERY ad group, EVERY day
– Content network campaign set up and tracking
– Site placement campaign set up and tracking
– Daily bid optimization
– Your campaign reviewed and tweaked EVERY day
– Autoresponder set up

19. 19
Services Offered – SEO
• SEO Services
– 4 articles (500–750 words)/month
written (more can be added at $50
per article)
– Article submission to 200–1000
article directories for every article –
Builds thousands of links with
optimized “anchor text”
• Highly specialized, no duplicate
content penalties!
– Link building in forums, blogs and
Yahoo answers EVERY day
– Social bookmarking of articles and
blog posts EVERY day
– Monthly consultation with web
designer to insure appropriate on
page elements.
– Set up your blog
– 2–4 blog posts per week (your blog)

20. 20
Services Offered – Other
• For every customer:
– Weekly and monthly status reports
– Auto responder set up and maintenance ($50/month value)
– Free web hosting for up to 3 sites ($30–100/month value)
– Unlimited phone and email consultations
– Continuously updated expertise – coming soon… Facebook
and the new Internet! Within 3 months, Facebook will be
included with SEO services
– 100% money back guarantee
– Month to month – no long-term contract

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What Will This Cost?
Initial Consultation FREE
Initial set-up fee paid to Worth Overdoing $800–1,200
– Building your plan to dominate your market
PPC charges paid to Google, MSN, Yahoo Variable
– ROI tracking; theoretically, you pay only for clicks (Range: $.05–1.00;
that bring you sales Ask for quoteor leads average $.25–.50)
$350/month
Monthly fees paid to Worth Overdoing $199/moth
Manage pay-per-click: $600/month
Under $1600/month in Adwords spending $399/moth
From $1601–4000/month in Adwords spending $679/month
From $4001–7000/month in Adwords spending $399/moth
> $8000/month in Adwords spending Ask for quote
$900/month
Manage search engine optimization (SEO):
$779/moth
For both PPC and SEO services 10% discount

22. 22
Contact Us
• Contact info?
• info@managemytraffic.com

23. Thank You