The document discusses several digital trends for 2017, including the continued development of virtual and augmented reality technologies, cyber security risks and regulations, and the growing importance of mobile technologies and artificial intelligence. Major tech companies are racing to dominate the market for digital assistants and connected home devices using AI. Augmented reality is expected to become more widely adopted for both consumer and business applications. Ransomware and phishing attacks pose ongoing cyber threats, while new EU data protection laws will take effect.
The Silicon Review's 5 Best Security & Digital Marketing CompaniesPavan Kumar
The Silicon Review “5 Best Digital Marketing Companies to Watch, and 5 Best Security Companies to Watch 2019”. These companies are not only the lead players in the market, but are helping other companies to engage their customers. The companies that are enlisted are armed with right marketing tools, know the art of executing an idea, known for their simplest yet reliable cybersecurity solutions and pro-active ability, customer centric approach and strategies to overcome market uncertainties.
As 2017 looms ahead businesses, CEO's, C-level management, as well as non-profit or political leadership need to take a look ahead and see what the new adaptive technologies and business trends can be harnessed and applied to their model in order to operate more efficiently.
New Assumptions for Designing for the Social WebChris Messina
- The document discusses new assumptions for designing social web applications. It outlines 10 new assumptions, including that most people have already signed up for other services so applications should let users sign in with existing accounts, people want to connect with friends so it should be easy to import friends from other networks, and real identity online is becoming the norm as people share more about themselves and their connections.
1. Streaming video and music subscriptions continue to grow significantly each year as on-demand content consumption increases and shifts away from traditional TV and music formats.
2. Messaging apps like WhatsApp, Facebook Messenger, and Snapchat have billions of users and are increasingly being used for more than just chatting, including commercial uses like advertising and content sharing.
3. Emerging technologies like virtual and augmented reality, the Internet of Things, drones, 360-degree video, and digital assistants are poised to disrupt many industries in the coming years through new applications in areas like healthcare, education, agriculture, and more.
2014 Tech Predictions by Daily Deal BuilderMarc Horne
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
Question? Comments? Concerns? Press?
Email support@hcdesk.com.
The 5 Biggest Mistakes Companies Make With ChatbotsBernard Marr
We are now used to talking to machines, and the latest chatbots are impressively human-like. However, when companies deploy natural language processing, they should be aware of these five mistakes.
Digital marketing for ninja e lazio innova giulia decina 2018Giulia Decina
Giulia Decina is a digital performance and media specialist who has worked in digital strategy and media buying for clients such as P&G, J&J, H&M, Enel, Poste, Italo, and Nastroazzurro. The document discusses trends in digital media and technology, including increasing internet access globally and via smartphones, the importance of platforms like Google, Facebook, YouTube, and WhatsApp, and emerging technologies like voice assistants, visual search, chatbots, and artificial intelligence. It also covers applications of these technologies across industries like retail, travel, banking, and automotive.
The 5 Biggest Data Science Trends In 2022Bernard Marr
Data has become one of today's most important business assets, and data science enables us to turn this data into value. In the field, we see fast evolutions and new advances, especially in artificial intelligence and machine learning. Here, we look at the five biggest data science trends for 2022.
The Silicon Review's 5 Best Security & Digital Marketing CompaniesPavan Kumar
The Silicon Review “5 Best Digital Marketing Companies to Watch, and 5 Best Security Companies to Watch 2019”. These companies are not only the lead players in the market, but are helping other companies to engage their customers. The companies that are enlisted are armed with right marketing tools, know the art of executing an idea, known for their simplest yet reliable cybersecurity solutions and pro-active ability, customer centric approach and strategies to overcome market uncertainties.
As 2017 looms ahead businesses, CEO's, C-level management, as well as non-profit or political leadership need to take a look ahead and see what the new adaptive technologies and business trends can be harnessed and applied to their model in order to operate more efficiently.
New Assumptions for Designing for the Social WebChris Messina
- The document discusses new assumptions for designing social web applications. It outlines 10 new assumptions, including that most people have already signed up for other services so applications should let users sign in with existing accounts, people want to connect with friends so it should be easy to import friends from other networks, and real identity online is becoming the norm as people share more about themselves and their connections.
1. Streaming video and music subscriptions continue to grow significantly each year as on-demand content consumption increases and shifts away from traditional TV and music formats.
2. Messaging apps like WhatsApp, Facebook Messenger, and Snapchat have billions of users and are increasingly being used for more than just chatting, including commercial uses like advertising and content sharing.
3. Emerging technologies like virtual and augmented reality, the Internet of Things, drones, 360-degree video, and digital assistants are poised to disrupt many industries in the coming years through new applications in areas like healthcare, education, agriculture, and more.
2014 Tech Predictions by Daily Deal BuilderMarc Horne
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
Question? Comments? Concerns? Press?
Email support@hcdesk.com.
The 5 Biggest Mistakes Companies Make With ChatbotsBernard Marr
We are now used to talking to machines, and the latest chatbots are impressively human-like. However, when companies deploy natural language processing, they should be aware of these five mistakes.
Digital marketing for ninja e lazio innova giulia decina 2018Giulia Decina
Giulia Decina is a digital performance and media specialist who has worked in digital strategy and media buying for clients such as P&G, J&J, H&M, Enel, Poste, Italo, and Nastroazzurro. The document discusses trends in digital media and technology, including increasing internet access globally and via smartphones, the importance of platforms like Google, Facebook, YouTube, and WhatsApp, and emerging technologies like voice assistants, visual search, chatbots, and artificial intelligence. It also covers applications of these technologies across industries like retail, travel, banking, and automotive.
The 5 Biggest Data Science Trends In 2022Bernard Marr
Data has become one of today's most important business assets, and data science enables us to turn this data into value. In the field, we see fast evolutions and new advances, especially in artificial intelligence and machine learning. Here, we look at the five biggest data science trends for 2022.
Fake news is rampant, here is how artificial intelligence can help Bernard Marr
Artificial intelligence is being used by companies like Logically to help fact-check information and reduce the spread of fake news. Logically uses AI to analyze articles and flag those that need human review. It has reviewed over 1 million articles in India to identify false information. Other companies are also using AI for tasks like identifying the credibility of sources and detecting toxic or deceptive content to help address the large problem of fake news online.
Technology Forecast - Driving Growth With Cloud ComputingPier Paolo Mucelli
This article discusses how cloud computing can enable companies to become an "extensible enterprise" and unlock new business growth opportunities by making internal capabilities available to external partners and customers. It provides the following examples:
- Automatic Data Processing (ADP) leveraged cloud computing to integrate more deeply with ecosystem partners and offer their payroll services to a wider range of customers, allowing them to maintain revenue stability during an economic downturn.
- Amazon Web Services (AWS) used modular cloud services to build a business model where they offer internal infrastructure capabilities to external customers, creating a large new revenue stream.
- Cloud computing allows companies to encode internal business services into software and provision them in the cloud, opening them up to third
The document provides 14 predictions for the technology industry in 2014. Some of the key predictions include:
1) Software-as-a-Service will become standard practice for technology providers as cloud computing spending increases.
2) Companies will shift their focus from customer acquisition to retention as the subscription economy matures and retaining existing customers becomes more important.
3) Mobile payment technology will advance to the point that people can say goodbye to their wallets and use mobile devices for most purchases.
The Impact of Internet of Things on Everything PixelCrayons
The Internet of Things (IoT) connects billions or even trillions of physical objects through networks, creating vast amounts of data. This data, when analyzed intelligently, can enable countless innovations and efficiencies. IoT empowers mobile and web apps with advanced features by tapping into mobility, cloud computing, and big data. By 2020, there will be 50 billion connected devices and over 40 trillion gigabytes of data created annually.
Marketing industry leader and author Jon Wuebben reveals the future of the marketing practice in his new book, Future Marketing: Winning in the Prosumer Age. Jon is the Founder & CEO of Content Launch, a content marketing platform.
The 5 Biggest Technology Trends In 2022Bernard Marr
The document discusses 5 major technology trends for 2022: 1) Artificial intelligence becoming more prevalent in everyday devices and tools, 2) Everything transitioning to an "as a service" model and no-code interfaces becoming more popular, 3) Continued digitization, data collection, and virtualization including the development of "metaverses", 4) Increased focus on transparency, governance, and accountability of AI and technology, and 5) Growing investment and viability of sustainable energy solutions like wind, solar, and green hydrogen.
AI Is The Foundation For The Biggest Business Ideas At Google’s Parent Compan...Bernard Marr
Artificial intelligence is deeply integrated into many of Alphabet’s products and services. Find out how Google’s parent company is forging its own path with AI innovations.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
This document provides predictions for several emerging technologies in 2015. It discusses how anonymous social networks may provide feedback without attribution, beacon technology delivering exclusive content and experiences, services allowing continuity of content across devices, cognitive computing developing insights from data, collaborative platforms connecting people, tech companies increasing diversity, donation bundling with purchases, commercial drone use regulations, e-ink accessories beyond e-readers, diverse emoji representations, emotion analysis interfaces, hearable devices, Google Glass and other HUDs, niche content websites, programmatic creative development, subsidized music apps, and expanded virtual assistant platforms.
AI is having an impact on customer service call centers by automating repetitive tasks and improving customer experiences. Automation can help route calls to the appropriate human agents and provide suggestions to agents to quickly resolve issues. While AI cannot replace humans for complex queries, augmented workforces that combine AI and human agents can enhance agents' abilities. The COVID-19 pandemic has accelerated the use of AI in call centers to differentiate customer service when disruptions occur.
The Amazing Ways Chinese Face Recognition Company Megvii (Face++) Uses Artifi...Bernard Marr
Megvii Technology is a Chinese AI and facial recognition company best known for its Face++ system. It was founded in 2011 by friends from Tsinghua University. After success in China training algorithms on vast data pools, Megvii is now expanding globally. Face++ can detect and identify faces with high accuracy and is used widely for applications like payments, transportation safety, access control, and social media verification. Megvii also uses AI and machine vision for robotics, logistics optimization, and developing its own deep learning algorithm called Brain++.
When consumers perceive value from using the Internet of Things (IoT) devices and applications, the trend will quickly create a new market. To read the entire article published in HITEC 2016 Special Report, please click here: The Future of IoT in Hospitality, By Dr. Aluri (pp. 18-21).
Un estudio reportado por la Harvard Business Review muestra las tres estrategias encontradas para explotar totalmente las capacidades de Big Data y Analytics en una organización, estas son: 1) identificar, combinar y manejar múltiples fuentes de datos. 2) Construir modelos analíticos avanzados para predecir y optimizar resultados. 3) Transformar las capacidades de la organización de tal forma que los datos utilizados y el análisis de los mismos lleven a tomar mejores decisiones. El modelo de Cloud computing sirve para cada uno de las capacidades anteriormente mencionadas.
The document outlines 10 trends for 2014 including: 1) Art by algorithm where data drives creativity, 2) Growth of wearable technology reaching $20 billion by 2017, and 3) Expansion of social messaging apps attracting hundreds of millions of users. The biggest trends from 2013 are also summarized: 1) Big data becoming essential for companies, 2) Disruption in education from MOOCs, and 3) Continued growth of 3D printing applications and decreasing prices.
The SolarWinds hack, first detected in December 2020 and referred to as “the largest and most sophisticated attack the world has ever seen” by the president of Microsoft, was a watershed moment in cybersecurity. Hundreds of organizations, including Fortune 500 companies and government agencies, were affected, with sensitive data compromised. A year on, a major study conducted by Splunk has found that 78% of companies expect the same thing to happen again.
The document provides a summary of insights from CES2018, including:
- Voice assistants like Alexa and Google Assistant are becoming central to many new products, giving Amazon and Google an early advantage.
- The connected home may eventually be able to anticipate needs and automate tasks based on personal data and habits.
- Many new health and fitness focused products allow people to closely track themselves, reflecting an interest in self-care and wellness.
- Personalized content delivered through new formats like augmented reality and multimedia robots could fragment the media landscape.
This document discusses key social media and technology trends to watch in 2015, including the increasing importance of engagement over clicks and pageviews, the growth of crowdfunded content, the rise of podcasting and niche audiences, the continued growth of mobile and sharing economy apps, the potential of beacon technology, and the focus on design and user experience.
This document discusses Cisco's vision for cloud computing. It makes the following key points:
1) Cloud computing provides benefits like scalability, pay-as-you-go economics, and access to powerful IT resources. However, cloud is not a one-size-fits-all solution and requires careful planning.
2) Cisco believes cloud adoption will initially be driven by cost and agility benefits. The network platform is also critical to delivering cloud's full promise. Multiple approaches are needed to accommodate diverse needs.
3) Cisco is committed to delivering the promise of cloud through its network leadership, choice of solutions, and ecosystem partnerships. The company aims to provide flexible platforms for customers' IT needs.
The document discusses trends related to the Internet of Things (IoT) and how it is driving other trends like analytics, edge computing, and 5G cell processing. It notes that Gartner estimates there are over 8.4 billion "things" connected to the internet, up 30% from the prior year. It also discusses how companies are finding new efficiencies and insights from IoT data in areas like fleet management.
This document outlines Sacha Vekeman's 2015 sales kickoff presentation. The presentation covered:
1. Trends from 1995 to the present and projections to 2035 regarding technology adoption and the growth of internet users and public cloud spending.
2. Expectations for emerging technologies like the internet of things, wearable devices, and connected cars to drive further connectivity between people, infrastructure, and data.
3. The opportunities and realities of big data and IoT, including challenges around integration, business models, and the need for ongoing services.
4. Examples of companies disrupting industries and working at the boundaries of markets to achieve success, and how Interoute can support entrepreneurs in a similar vein
Fake news is rampant, here is how artificial intelligence can help Bernard Marr
Artificial intelligence is being used by companies like Logically to help fact-check information and reduce the spread of fake news. Logically uses AI to analyze articles and flag those that need human review. It has reviewed over 1 million articles in India to identify false information. Other companies are also using AI for tasks like identifying the credibility of sources and detecting toxic or deceptive content to help address the large problem of fake news online.
Technology Forecast - Driving Growth With Cloud ComputingPier Paolo Mucelli
This article discusses how cloud computing can enable companies to become an "extensible enterprise" and unlock new business growth opportunities by making internal capabilities available to external partners and customers. It provides the following examples:
- Automatic Data Processing (ADP) leveraged cloud computing to integrate more deeply with ecosystem partners and offer their payroll services to a wider range of customers, allowing them to maintain revenue stability during an economic downturn.
- Amazon Web Services (AWS) used modular cloud services to build a business model where they offer internal infrastructure capabilities to external customers, creating a large new revenue stream.
- Cloud computing allows companies to encode internal business services into software and provision them in the cloud, opening them up to third
The document provides 14 predictions for the technology industry in 2014. Some of the key predictions include:
1) Software-as-a-Service will become standard practice for technology providers as cloud computing spending increases.
2) Companies will shift their focus from customer acquisition to retention as the subscription economy matures and retaining existing customers becomes more important.
3) Mobile payment technology will advance to the point that people can say goodbye to their wallets and use mobile devices for most purchases.
The Impact of Internet of Things on Everything PixelCrayons
The Internet of Things (IoT) connects billions or even trillions of physical objects through networks, creating vast amounts of data. This data, when analyzed intelligently, can enable countless innovations and efficiencies. IoT empowers mobile and web apps with advanced features by tapping into mobility, cloud computing, and big data. By 2020, there will be 50 billion connected devices and over 40 trillion gigabytes of data created annually.
Marketing industry leader and author Jon Wuebben reveals the future of the marketing practice in his new book, Future Marketing: Winning in the Prosumer Age. Jon is the Founder & CEO of Content Launch, a content marketing platform.
The 5 Biggest Technology Trends In 2022Bernard Marr
The document discusses 5 major technology trends for 2022: 1) Artificial intelligence becoming more prevalent in everyday devices and tools, 2) Everything transitioning to an "as a service" model and no-code interfaces becoming more popular, 3) Continued digitization, data collection, and virtualization including the development of "metaverses", 4) Increased focus on transparency, governance, and accountability of AI and technology, and 5) Growing investment and viability of sustainable energy solutions like wind, solar, and green hydrogen.
AI Is The Foundation For The Biggest Business Ideas At Google’s Parent Compan...Bernard Marr
Artificial intelligence is deeply integrated into many of Alphabet’s products and services. Find out how Google’s parent company is forging its own path with AI innovations.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
This document provides predictions for several emerging technologies in 2015. It discusses how anonymous social networks may provide feedback without attribution, beacon technology delivering exclusive content and experiences, services allowing continuity of content across devices, cognitive computing developing insights from data, collaborative platforms connecting people, tech companies increasing diversity, donation bundling with purchases, commercial drone use regulations, e-ink accessories beyond e-readers, diverse emoji representations, emotion analysis interfaces, hearable devices, Google Glass and other HUDs, niche content websites, programmatic creative development, subsidized music apps, and expanded virtual assistant platforms.
AI is having an impact on customer service call centers by automating repetitive tasks and improving customer experiences. Automation can help route calls to the appropriate human agents and provide suggestions to agents to quickly resolve issues. While AI cannot replace humans for complex queries, augmented workforces that combine AI and human agents can enhance agents' abilities. The COVID-19 pandemic has accelerated the use of AI in call centers to differentiate customer service when disruptions occur.
The Amazing Ways Chinese Face Recognition Company Megvii (Face++) Uses Artifi...Bernard Marr
Megvii Technology is a Chinese AI and facial recognition company best known for its Face++ system. It was founded in 2011 by friends from Tsinghua University. After success in China training algorithms on vast data pools, Megvii is now expanding globally. Face++ can detect and identify faces with high accuracy and is used widely for applications like payments, transportation safety, access control, and social media verification. Megvii also uses AI and machine vision for robotics, logistics optimization, and developing its own deep learning algorithm called Brain++.
When consumers perceive value from using the Internet of Things (IoT) devices and applications, the trend will quickly create a new market. To read the entire article published in HITEC 2016 Special Report, please click here: The Future of IoT in Hospitality, By Dr. Aluri (pp. 18-21).
Un estudio reportado por la Harvard Business Review muestra las tres estrategias encontradas para explotar totalmente las capacidades de Big Data y Analytics en una organización, estas son: 1) identificar, combinar y manejar múltiples fuentes de datos. 2) Construir modelos analíticos avanzados para predecir y optimizar resultados. 3) Transformar las capacidades de la organización de tal forma que los datos utilizados y el análisis de los mismos lleven a tomar mejores decisiones. El modelo de Cloud computing sirve para cada uno de las capacidades anteriormente mencionadas.
The document outlines 10 trends for 2014 including: 1) Art by algorithm where data drives creativity, 2) Growth of wearable technology reaching $20 billion by 2017, and 3) Expansion of social messaging apps attracting hundreds of millions of users. The biggest trends from 2013 are also summarized: 1) Big data becoming essential for companies, 2) Disruption in education from MOOCs, and 3) Continued growth of 3D printing applications and decreasing prices.
The SolarWinds hack, first detected in December 2020 and referred to as “the largest and most sophisticated attack the world has ever seen” by the president of Microsoft, was a watershed moment in cybersecurity. Hundreds of organizations, including Fortune 500 companies and government agencies, were affected, with sensitive data compromised. A year on, a major study conducted by Splunk has found that 78% of companies expect the same thing to happen again.
The document provides a summary of insights from CES2018, including:
- Voice assistants like Alexa and Google Assistant are becoming central to many new products, giving Amazon and Google an early advantage.
- The connected home may eventually be able to anticipate needs and automate tasks based on personal data and habits.
- Many new health and fitness focused products allow people to closely track themselves, reflecting an interest in self-care and wellness.
- Personalized content delivered through new formats like augmented reality and multimedia robots could fragment the media landscape.
This document discusses key social media and technology trends to watch in 2015, including the increasing importance of engagement over clicks and pageviews, the growth of crowdfunded content, the rise of podcasting and niche audiences, the continued growth of mobile and sharing economy apps, the potential of beacon technology, and the focus on design and user experience.
This document discusses Cisco's vision for cloud computing. It makes the following key points:
1) Cloud computing provides benefits like scalability, pay-as-you-go economics, and access to powerful IT resources. However, cloud is not a one-size-fits-all solution and requires careful planning.
2) Cisco believes cloud adoption will initially be driven by cost and agility benefits. The network platform is also critical to delivering cloud's full promise. Multiple approaches are needed to accommodate diverse needs.
3) Cisco is committed to delivering the promise of cloud through its network leadership, choice of solutions, and ecosystem partnerships. The company aims to provide flexible platforms for customers' IT needs.
The document discusses trends related to the Internet of Things (IoT) and how it is driving other trends like analytics, edge computing, and 5G cell processing. It notes that Gartner estimates there are over 8.4 billion "things" connected to the internet, up 30% from the prior year. It also discusses how companies are finding new efficiencies and insights from IoT data in areas like fleet management.
This document outlines Sacha Vekeman's 2015 sales kickoff presentation. The presentation covered:
1. Trends from 1995 to the present and projections to 2035 regarding technology adoption and the growth of internet users and public cloud spending.
2. Expectations for emerging technologies like the internet of things, wearable devices, and connected cars to drive further connectivity between people, infrastructure, and data.
3. The opportunities and realities of big data and IoT, including challenges around integration, business models, and the need for ongoing services.
4. Examples of companies disrupting industries and working at the boundaries of markets to achieve success, and how Interoute can support entrepreneurs in a similar vein
The document discusses major digital trends predicted for 2015, according to consultants. These include:
- Omni-channel communication, with marketing happening across all channels from one central location.
- Intelligent automation of marketing efforts through triggers, follow-ups, and personalization.
- Increased use of semantic web technologies and semantic search enabling new ways of searching and understanding user intent.
- Growing use of mobile devices for eLearning through more digestible on-the-go content.
- Data visualization and its importance in interpreting the growing volume of available data.
- Electronic payments shifting to use of mobile wallets and near field communication technology.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
When it began, nobody knew how 2020 would end. More than ever before, the coronavirus pandemic has pushed companies to embrace digital transformation. The question is whether it will remain a force for mainstream technologies such as data analytics and AI. Or are we going to see more recent ways of technology dominating the year? Even if time is the sole judge and determinant, tech trends that we believe will rule 2021 are.
Tijdens de vierde sessie van de vierdelige reeks Master Minds on Data Science hield Eric van Tol een presentatie over businesscases en verdienmodellen.
The document discusses several tech trends from 2017 including cloud migration, virtual reality, smart home tech, automation, humanized big data, and intelligent apps with AI. Key points include that cloud migration involves moving digital assets and resources to the cloud; virtual reality uses headsets to simulate realistic virtual environments; smart home tech allows remote control and automation of devices like lights and appliances; and intelligent apps leverage AI for advanced analytics and more conversational interfaces.
The document discusses the new version of ForgeRock's Identity Platform and how it addresses data privacy and consent issues. It implements the User-Managed Access (UMA) standard, which gives individuals centralized control over authorizing access to their digital data and services from various sources like cloud, mobile, and IoT devices. This approach is needed as regulations tighten around data privacy, the number of connected devices grows rapidly through IoT, and businesses increasingly rely on digital services. UMA allows for flexible, fine-grained consent over how data is shared and accessed.
In 2022, top 08 trending technology.docxAdvance Tech
In 2022, technology will continue to be a Major factor in the way we live and work. Here are ten technologies that will make their way into the mainstream in 2022.
We predict that there will be tens of thousands of cloud-based platforms and apps in 2022. The rise of mobile computing, the Internet of Things, artificial intelligence and the Internet of things are all part of this new technology landscape and will impact every industry. These trends are set to transform enterprise IT over the next few years, and all IT leaders need to get a closer look at these technologies to ensure That they’re ready for the future.
https://advancetech.info/trending-technologies/
Software Development: The Top 10 Trends Of 2020 and BeyondTechGuru17
Tough or not, to see what lies ahead in the software development environment, we look deep into the new year. It is time for organizations to catch a glimpse of the vision for where software R&D practitioners are bringing technology with 2019 on the books and 2020 kicking off. Here are ten developments in software development that we expect will take over the industry in 2020. Stick until the end and know more about the big Software development trends of 2020 and beyond.
The document discusses several emerging trends in mobile technology:
- Messaging apps will increasingly become platforms for commerce and marketing, blurring the lines between mobile web and apps.
- Technologies like artificial intelligence, virtual reality, and the internet of things will be activated by smartphones and enable new forms of brand innovation.
- Only a small number of apps will take up most users' time, with messaging apps becoming important alternative ecosystems to Android and iOS.
2017 brings many changes from the political landscape to healthcare to technology. Whether you're a CEO, entrepreneur, small business owner, professional or part of management at a non-profit organization.
From assistants everywhere to customer lifetime value to restoring trust, these are the technology, behaviour, and business trends that are exciting the rehab team this year.
Emerging technology trends in 2020 gtm plus blogJitesh Choudhary
The document discusses emerging technology trends for 2020, including blockchain, cloud computing, artificial intelligence, cybersecurity, the Internet of Things, progressive web applications, mobile development frameworks like Xamarin and Flutter, and popular programming languages like JavaScript, PHP, Python, and GoLang. Adopting these emerging technologies allows businesses to gain a competitive advantage and remain innovative in a rapidly changing technological landscape.
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
To Download the PDF of the slides from Slideshare, visit here:
http://www.slideshare.net/marcdhorne/
What is the Future of Android App Development for 2023 & Beyond.Techugo
Businesses must be aware of the rapidly changing trends in Android application development to survive in today’s digital age. App development will continue to grow as more people adopt the latest technologies.
Smartphone users typically have 35 apps installed on their phones. However, they don’t like those apps that slow down their devices. Therefore, while building your own digital solution, ensure that your technological partner makes a robust app that will bring many more opportunities to your door toward successful thriving.
While connecting to the best android app development company in USA, you can definitely build an efficient app having a dynamic technology stack.
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
This document provides tips for using Facebook effectively for business purposes. It discusses establishing a Facebook page for branding and marketing, creating valuable content through visuals and thought leadership, and tools for making infographics and images. It also covers how to increase reach as organic reach declines, such as being selective about posts, educating fans, using video and live video, and focusing on owned assets like a business website. The document aims to help businesses understand the benefits of Facebook and provide practical strategies for social media marketing.
Get up to speed getting to grips with seo wellsGet up to Speed
This document provides an overview of search engine optimization (SEO) techniques for improving website rankings. It discusses key SEO ranking factors like content, keywords, backlinks, local SEO, and mobile usability. Specific optimization strategies are outlined, such as choosing relevant keywords, writing in-depth content, building high-quality backlinks, claiming a Google My Business listing, and ensuring the site is mobile-friendly. The presentation emphasizes the importance of creating helpful content for users over keyword-focused content to achieve better SEO results.
Online marketing & selling online for small businesses long ashtonGet up to Speed
The document provides information on online marketing and selling online, including tips on choosing payment mechanisms, boosting website visibility with SEO, increasing sales with email newsletters, finding new customers through social media, and creating engaging website content. It discusses the history of e-commerce and the importance of growing email lists to support email marketing campaigns. It provides guidance on content for email newsletters, including keeping it focused on one topic, balancing promotional and educational elements, and using visual elements like images.
This document provides an overview of an iPad and app training session. It introduces iPads and what they can be used for. It then guides participants through various activities to learn about basic iPad functions like turning it on/off, connecting to WiFi, and using different apps. The document also recommends useful apps for tasks like taking notes, tracking expenses, scheduling meetings and staying safe. It emphasizes that digital skills are important for businesses and individuals.
Mobile devices and apps for your business south west growersGet up to Speed
Mobile devices and apps can help businesses in many ways:
1) Smartphones are now the primary internet device for most UK users and allow businesses to engage customers through social media, online shopping, and communication apps.
2) A variety of productivity apps help users manage schedules, take notes, share files, track expenses and time, and collaborate with teams on the go.
3) Local government programs in areas like Devon and Somerset are working to deliver faster broadband internet to more rural communities and businesses through subsidy programs and support initiatives to help people take advantage of new connectivity.
Social media how to make it work for your business south west growersGet up to Speed
The document provides information on using social media effectively for businesses. It discusses why businesses should use social media, how to engage audiences, the importance of listening, creating and sharing visual content like images and video, developing a content strategy and social media plan, and connecting with influencers. Key tips include engaging with others, showing authenticity, creating different types of content, and using tools to schedule and analyze social media activities.
This document provides information on keeping businesses safe online and discusses cyber security. It begins with background on the Connecting Devon and Somerset broadband initiative. It then covers security and privacy concerns, types of cyber threats, and recommends 7 basic steps for cyber security including software updates, strong passwords, antivirus software, backups, and staff training. The document stresses having a cyber risk management plan and where to find further advice and support.
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
This document provides an overview of a digital marketing event agenda and topics. The agenda includes sessions on creating digital campaigns and content using CANVA, as well as harnessing Pinterest and Instagram. Additional topics covered are keeping websites safe online, personalization, data management, consistent branding, and quality content. Tips are provided for each topic, such as speaking directly to customers, understanding audiences, and monitoring activity. The importance of visual content, user generated content, and video on social media are also discussed.
Online marketing with a focus on social enterprisesGet up to Speed
The document discusses online marketing strategies for social enterprises. It covers understanding customers through developing customer personas; optimizing website reach through search engine optimization and ensuring sites are mobile-friendly; using email newsletters to nurture leads; engaging on social media through listening, sharing quality content, and live video; and measuring results of marketing activities. The document also provides examples of using augmented reality and geofencing to enhance customer experiences.
The document discusses the Connecting Devon and Somerset broadband project which aims to deliver improved and superfast broadband to rural areas by 2016. It provides details on the CDS Broadband Voucher Scheme which provides subsidies of up to £500 for new broadband installations guaranteeing minimum speeds of 10Mbps. The process for applying and installing broadband through the voucher scheme is outlined in four steps. The document then discusses various cloud computing concepts and applications including infrastructure as a service, platform as a service, software as a service, public and private clouds, and typical cloud adoption paths. Common cloud applications and services are described such as storage, backup, productivity, communication, and accounting software available in the cloud.
The document provides guidance on how to effectively use social media for business purposes. It discusses listening on social media to understand audiences and conversations. It also covers sharing content through influencers, creating different types of engaging visual content like images and video, and developing a content plan and posting schedule. The goal is to stand out on social media by actively engaging audiences and sharing valuable information and resources.
FSB Networking event a day in the life of your mobile phoneGet up to Speed
This document summarizes a presentation about using mobile technology for business and personal purposes. It discusses apps for scheduling, social media, navigation, note taking, payments, time tracking, to-do lists, and more. The presentation provides examples of specific apps for tasks like calendar management, reading news feeds, tracking heart rate, filling out forms, and finding local businesses. It aims to illustrate how mobile apps can help businesses and individuals work more efficiently and take advantage of new opportunities through digital tools.
Benefits of superfast and day in life buy with confidence - plymouth 29.10Get up to Speed
Superfast broadband provides several benefits for businesses including cost savings through more effective marketing using social media, increased flexibility for remote and mobile work, improved geographic reach by accessing customers anywhere, and opportunities for innovation through easier collaboration and file sharing. It also improves reliability and security with cloud backup of data and systems. A support service called "Get Up to Speed" helps businesses and communities improve digital skills and adopt faster broadband.
Get Up to Speed provides fully funded business support and training to help companies make the most of new superfast broadband. They offer workshops, seminars, and guidance on topics like search engine optimization, mobile marketing, social media, and content creation. Their goal is to help businesses optimize their online presence, think mobile, engage socially, and create effective content through various digital marketing channels.
The document discusses maximizing the use of digital tools for marketing purposes. It recommends optimizing reach through search engine optimization, being responsive to mobile users, and engaging in social media. Specific tips include making websites mobile friendly; claiming profiles on directories, review sites, and social networks; using videos, images and other engaging content; and creating a content plan to post across owned channels, email newsletters, and social media. The goal is to think holistically about digital presence and build relationships through transparent, accountable interactions optimized for different platforms and devices.
Stand out on Social Media Workshop - Doing Good for SomersetGet up to Speed
Nina Goodwin presented on standing out on social media. She discussed listening on social media to identify opportunities and audiences. She outlined a social media engagement ladder from listening to sharing content. Goodwin demonstrated tools like Facebook, Twitter and using influencers to engage audiences. She emphasized creating different types of content like photos, videos and infographics to share across social platforms. Goodwin stressed developing as an expert by blogging, publishing opinions and exploring future trends in one's field.
This document provides information about getting internet access, different internet connection speeds, and factors that affect broadband speed. It includes the following key points:
1. To check available internet providers and speeds, visit www.connectingdevonandsomerset.co.uk. Contact your provider or shop around for the best option.
2. Broadband speeds range from less than 1Mbps for slow connections up to over 100Mbps for very fast connections. Faster speeds provide quicker loading, downloading, and streaming capabilities.
3. Actual speeds can be lower than advertised and depend on factors like distance from an exchange, wiring quality, number of devices using the connection, and wireless vs. wired connections.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
2. Agenda
• Website trends
• Apps and cloud solutions
• Cyber security
• Virtual Reality vs. Augmented Reality
• The rise of Instagram and Pinterest in 2017
3. From Smart Homes to Connected Living Solutions
● In 2016 we saw the emergence of Apple Home
on iPhone home screens, the launch of Google
Home, and a line expansion of Amazon Echo,
bringing together disparate smart home
devices into cohesive ecosystems.
● Partnerships that expand these ecosystems will
be the short-term focus, but the strength of
each company’s AI will ultimately determine the
connected home winner.
● Amazon Echo shows advantage in the short
term, but we’ll be looking for strong
improvements in Google Echo and an Apple
Home device launch.
4. Amazon Go
● Amazon Go is a new
kind of store with no
checkout required. We
created the world’s
most advanced
shopping technology so
you never have to wait
in line.
● With our Just Walk Out
Shopping experience,
simply use the Amazon
Go app to enter the
store, take the products
you want, and go! No
lines, no checkout. (No,
seriously.)
5. AI ‘Personal Assistant’ Race for Dominance
With the launch of Google Assistant, a
cross-device move for Apple’s Siri onto
Macbooks, and an expanded product
line for Amazon Alexa taking place in
2016, we saw the titans of tech laying
the groundwork to gain control of our
emerging primary digital interface
Not just for Google Home – for phone,
car, TV, watch everything
Google Allo Wells Fargo is among the many enterprises that are testing AI
technology, according to Braden More, the bank and financial services
company's head of payment strategy. "We're exploring how AI
technology can enable customers to conduct a banking transaction
while on social media," he says. "We're also exploring AI virtual
assistants that can proactively support customers through alerts,
reminders and contextual suggestions." And AI can be used to detect
bank fraud, Braden says.
6. IoT Pivots to Sentient Tools
As IoT goes mainstream, companies will turn their focus to sentient tools. Sentient
tools are aware of their context, environment, and social interactions.
As technologies such as cloud-based AI, collaborative robots, and ever-more
sophisticated machine-learning algorithms begin to converge, we will start to
see the emergence of these capabilities in smart cars, homes, and
manufacturing.
7. Drone Deliveries Take Off?
A convenience store order
marked the first commercial
drone delivery in 2016.
With Amazon expected to
complete its first drone
delivery in the UK and
Walmart expected to begin
deploying them in the US
next year, 2017 will be a
turning point for the skies.
9. Trends for web
THE END OF BLACK FRIDAY AND CYBER MONDAY
Tech–savvy merchants are replacing Black Friday and Cyber Monday with Cyber November.
REAL-TIME CUSTOMISATION
The online AND in-store shopping experience will adapt to each consumer in real-time.
HELLO, ARTIFICIAL INTELLIGENCE
Consumers will interact with A.I… And they'll love it!
BYE-BYE WALLET
The beginning of the end for the wallet and cash – brought to you by mobile, wearables and other
payment-enabled tech.
THE SNAPCHAT-ISATION OF SHOPPING
Real-time commerce for a hyper-local era: how consumers will use mobile to unlock exclusive
retail experiences.
THE UBER-ISATION OF SHIPPING
Smaller shops, the rise of local drop-off points for online orders and same-day delivery.
UNIFIED COMMERCE
The merging of eCommerce and commerce: silos are out (and, possibly for the first time ever,
easily avoided).
10. Mobile-first everything
Content is designed to fit on mobile and smaller screened devices first, then you work up towards the
larger-screened devices.
useful way for brands to really consider what their core content and message is that they want to
communicate.
additional visual bells and whistles for users as they switch up to larger screened devices.
11. Mobile-First = Content-First
Set your content priorities
1. The newest model bike
2. The best-selling bike
3. “Find your perfect ride” CTA
4. Company name and hero image
5. Navigation
6. Search
7. The second-best-selling bike
8. Gift certificates
9. A testimonial
10. The latest blog post
13. Other hints
Avoid App Download Interstitials. Many people
promote their business’ native apps to their mobile
website visitors. If not done with care, this can
cause indexing issues, and disrupt the visitor’s
usage of the site.
Make sure your mobile site loads quickly. Users can
become very frustrated if they have to wait a long
time to see your content. Make your mobile pages
render in under one second and test using Google
PageSpeed Insights
Avoid setting the font size too small to be legible
on a mobile device, forcing those visitors to “pinch
to zoom” in order to read. Use Legible Font Sizes.
Avoid setting touch elements such as buttons and
links so close to each other Size Tap Targets
Appropriately
14. ‘Samey’ web experience
UI and UX patterns emerge across the web
where many sites look and function in very
similar ways as they learn from one another
to hone their user’s experience.
Material design
https://material.google.com/
15. SSL Certificates
● SSL is an electronic protocol that helps make
communications over computer networks secure;
● Essential for building trust with your customers;
concerned about identity theft and online security
● Operate an e-commerce site? Must ensure payment
transctions are secure;
From Google:
“Over the past few months we’ve been running tests
taking into account whether sites use secure, encrypted
connections as a signal in our search-ranking algorithms.
We’ve seen positive results, so we’re starting to use
HTTPS as a ranking signal.”
17. The rise of ransomware - Ransomware has now become the most profitable
malware type in history
Increased regulations
Attacks on public figures
Positive change driven by legislative change
“New legislation will be coming into force in 2018 which will raise the bar for
businesses in terms of protecting EU citizens’ data.
18. Latest figures
74% of small businesses, and 90% of major businesses, had a cyber breach of
security in the last year.
Cyber crime cost the UK £27 billion and costs small businesses on average
between £35k and £65k
https://www.gov.uk/government/news/uk-businesses-urged-to-protect-themselves-from-growing-
cyber-threat
19. National Cyber Security Alliance
found that 60% of small
companies are unable to sustain
their business within six months
of a cyber crime attack.
Why? Loss of reputation, trust, intellectual property,
customer data
23. Phishing is now the no.1 delivery vehicle for ransomware
and other malware
Often not aimed at the organisation, random, revenue generating
More organisations reported experiencing attacks that were targeted and
personalised (spear phishing attacks), up 22% from the year before.
30% of phishing emails get opened
Wombat Security
The Global State of Information Security® Survey 2017
Verizon 2016 DBIR
24. Ransomware
“Malicious software that sneaks onto your computer, encrypts
your data so you can’t access it and demands payment for
unlocking the information”
Nearly 50% of organizations have been hit with ransomware
The average ransom demand is now £525
Less than half of ransomware victims fully recover their data, even
with backup
Osterman Research June 2016
Source: CNN
https://blog.barkly.com/ransomware-statistics-2016
25. Web vulnerabilities
55% of websites have one or more high-severity vulnerabilities
84% of web applications were found to have medium-severity
vulnerabilities
acunetix.com/blog/news/web-app-security-report-2016
26. Start of GDPR regulations
● The General Data Protection Regulation (GDPR) is a Regulation by which the European
Commission intends to strengthen and unify data protection for individuals within the
European Union (EU). It also addresses export of personal data outside the EU.
● Comes into force on 28 May 2018;
● Larger fines - €20m or up to four per cent of a company's global annual turnover, which ever
is higher;
● Firms of over 250 staff must employ a data protection officer;
● Rapid notification of breaches - notify data protection authorities, such as the ICO in the
UK, of any data loss incidents as soon as possible, which the EC suggests should be within
24 hours “when feasible”.
● Right to move data or have it deleted - people to have their data removed from a database
if there is no legitimate reason to keep it.
29. The Mainstreaming of Augmented Reality and
Virtual Reality
Not only will we see new devices hit the
stands from Razer and FOVE, we’ll also
witness a widescale adoption of the
Google Daydream View. And we believe
this will prompt those more ‘established’
names in the world of VR to respond with
a second generation of headsets to
compete. Namely, Oculus Rift with ‘Santa
Cruz’ and the HTC Vive 2, both of which
will offer better immersive experience at
(hopefully) lower prices.
In a word, yes. Intel, with Project Alloy
(more on that shortly), is already muscling
its way in, while Apple continue to recruit
VR & AR experts; clearly someone has
something up their sleeve in Cupertino.
31. AR and VR used for B2B
2016 ushered in the mainstreaming of
augmented reality, epitomized by the
runaway success of Pokémon GO. This
year, we expect to see that success
translate into the mainstreaming of
augmented reality for business-to-business
applications. Businesses will increasingly
take advantage of off-the-shelf products,
improvements in industrial accuracy
capabilities, and the learnings of early
adopting industries. Expect to see the
largest scale adoption in organizations with
skilled workforces
Transforming the way individuals interact
with each other; creating an immersive
environment;
Can be used for training
experiences/remote experiences;
Blending of the real and virtual worlds.
32. Cinema goes VR
The world’s first ever Virtual Reality cinema sprang
to life in Amsterdam this year.
We expect this will be the first of many similar
cinemas around Europe and indeed the world that
will come into being in 2017.
Hollywood are well aware of the potential that VR
represents (as this interview with director Seth
Gordon attests) and you can bet your bottom
dollar that more and more resource will be
dedicated to cracking that potential.
Special effects and first person storytelling will
come on leaps and bounds as movies seek to
challenge video games as the champion of VR
content.
33.
34. Virgin Virtual Tour
Occupy waiting customers with a virtual tour of Virgin
Holidays’ destinations, allowing them to ‘try before they
buy’.
putting the consumer first, finding a way to keep
customers engaged and informed even during busy
sale periods.
https://www.virgin.com/entrepreneur/how-virgin-
holidays-boosting-sales-virtual-reality
35. VR as an art tool?
Tilt Brush lets you paint in 3D space with virtual
reality.
Your room is your canvas. Your palette is your
imagination. The possibilities are endless.
Paint life-size three-dimensional brush strokes,
stars, light, and even fire. Experience painting
as you have never before.
https://www.tiltbrush.com/
36. Project Tango
Google Project
Measure using Augmented
Reality
Play games and view
immersive experiences
Learning tools, navigation,
directions etc
39. Cloud trends
• Continue to grow
• ‘No Business will operate without Cloud by 2020’ – Gartner
• More integration between suppliers
• SaaS bundles
• Increased security
40. Google Photos
• Google Photos is an overall better solution
to Apple's built-in iCloud Photo Library for
backing up and managing your iPhone's
photo collection. You get free unlimited
storage with optional paid plans for storing
ultra hi-res images.
• The app has fancy image recognition that
lets you search for things like dogs, food,
or a particular mountain range and find
relevant photos. You can share albums
with others and create fun GIFs too.
• A recent update to the iPhone app added
collaborative albums and the ability
to scan your photo library and delete
photos off your camera roll that are
already backup up in the cloud
41. Dark Sky
• Most weather apps give you a
basic forecast. But Dark Sky
takes it a step further with
notifications that warn you
when it's about to rain or snow
in your exact location. It’s also
an excellent app with a
beautiful, minimalist design
and access to weather radar.
• It’s like having a weather
psychic in your pocket, and
you’ll be glad you bought it the
next time you almost get
caught in the rain.
• £2.99
43. VSCO to upgrade your photo editing skills
If you want to make your photos
look better, one of VSCO's dozens
of retro film filters should do the
trick. The app offers more
extensive editing capabilities than
Instagram, and each filter preset is
designed to emulate the effect of
an old-school film camera.
VSCO offers free cloud syncing
and uploads to a personalized
VSCO Grid account, which is
essentially a hi-res, ultra minimalist
version of Instagram that has less
of a focus on social networking and
more of a focus on sharing
pretty pictures.
44. Spark
If you're on the hunt for
the perfect email app,
you need to give Spark
a try. It's completely
free, highly
customizable, and has
features like email
snoozing for reading
messages later.
45. Pocket
bookmarking App
• A bookmarking app may sound lame,
but just wait until you try Pocket. The
service lets you save any webpage you
come across and read it later in
a beautifully minimalist reading
environment.
• Lots of apps integrate directly with
Pocket, including the iPhone's built-in
Safari browser, to let you save articles
and videos. The Pocket app itself can
download stories for offline reading. It
even reads text to you with a Siri-like
voice. You can also share (with
comments) articles with other Pocket
users, and the service learns what you
like and recommends more articles
you might find interesting.
46. Sworkit
Sworkit uses a combination of aerobic,
strength, resistance, and flexibility
workouts to create routines that work for
all kinds of different fitness goals.
The app has been scientifically proven to
work, too. A recent analysis of 30 popular
free fitness apps by a team of sports
scientists found that Sworkit Lite was the
most closely aligned with the American
College of Sports Medicine’s training
guidelines. Tech Insider science writer
Kevin Loria swears by it.
Sworkit has a “Lite” version that’s free to
use with ads and a “Pro” version that
costs $3.99 to remove ads and unlock
features, like the ability to save and build
multiple custom workouts.
50. Recent changes to Instagram
#1 Video length increased from 15 to 60 seconds in April 2016;
#2 You can see how many views your video has had;
#3 A tap on a photo ad reveals the call to action;
#4 News Feed Visibility Shifts With new Algorithm;
#5 Introduces Stories;
#6 Business profiles starting to roll out.
#7 Live Video
51. Instagram is changing comments in a big way
▪ The company is updating its comments
so users can like each other's
comments on posts, the Facebook-
owned company announced on
Tuesday. The app is also adding the
ability to turn off commenting on
specific posts and remove followers
from private accounts without using the
block button.
▪ Just as you would "like" a regular post
on Instagram, you can like a
comment by tapping the heart next to
it. Like counts are displayed
underneath the comments as well.
Unlike Facebook, Instagram says
"liking" a comment won't impact where
it appears on a particular post, though
the addition of likes certainly opens the
possibility of ranked comments in the
future
52. Building your Instagram brand
Look at your whole strategy – can Instagram fit with that?
How?
What do you want your audience to feel?
Brand consistency
Personalisation
Data Measurement
53. Business profile
• Mirrors Facebook’s business profiles, complete with a huge “contact’
call-to-action, allowing users to email, call or text the business.
• Ability to promote posts
• Access to insights where you can see impressions and engagements;
• Analytics and insights built into the app.
54. Do you want to convert from Personal to Business?
Remember what happened to Facebook Pages?
2007 = a page was a page
2007 onwards = started to roll out Business Pages
June 2016 = changed its algorithm to send less traffic to content sites
Meaning you have to pay to have your content seen…….your Organic
reach is pretty much non existent!
In a Blog post on March 2016 Instagram announced:
“your feed will soon be ordered to show the moments we believe you will
care about the most”
55.
56. Benefits of not converting just yet to a business profile
You will keep your Organic Reach;
Do you want to be labelled as sponsored?
The brands that perform the best on Instagram create an emotional connection
with their followers -- one that triggers a human feeling.
Advertising removes the human factor;
“People want to believe that a really awesome person who is similar to them (or
someone they aspire to be) is behind these brands. When we see a sponsored
post from a brand, the robotic features of automatic posting arise, and the
human features of transparency and authenticity are lost”
MADELINE POPELKA; Marketer, Founder of Digi
57. 2017 is all about themes.
Choose how you want your followers to feel, and describe your account’s
personality
Choose a colour scheme
Use just one filter
Use similar editing settings on all your photos
Use the same lighting
Use 1-3 backgrounds
Choose 1-2 fonts
Resist the urge to post things that won’t fit in!
67. Share more video content in 2017
Share more video content, especially if you like to repurpose content from other networks, such as
downloading your Snapchat story video to Instagram;
Click on the number of views & you will see who has liked your video; option to follow those who
have liked;
Are your videos resonating with your audience? What is your reach versus engagement?
69. What should I video about?
Be creative and fun;
Eye- catching enough to draw attention; with or without sounds;
Know your customer and what they like;
Are you videos shareable? Are your videos light-hearted?
Use of memes?
Brand personality?
70. Instagram Stories
• Quicker, less composed
• More of a glimpse into behind the scenes
• Keep audience engaged
• Like snapchat
• As many or as little as you like; Lasts for 24 hours
What can you snapshot??
72. Later.com – paid service
Schedule Instagram Posts From Any Device
Later allows you to schedule Instagram posts at future times. Once it reaches the scheduled time,
you get a simple notification asking you to approve the post.
Key Features:
Plan & Schedule Posts - Efficiently schedule photos and videos with customized captions from
any device.
Search & Repost - Simply search and post content from the web.
Add Team Members - Add your whole team to later and make managing posts a breeze.
Later is as close as it gets to automating your Instagram posts.
73.
74. Repost - Free
Ideal for sharing UGC – easily repost another users post on your own feed
Key Features:
Bookmark Photos - Save photos and videos to quickly repost them later.
Search - Find amazing photos and videos by user or hashtag
One Tap Repost - Repost and automatically credit the content creator with a single tap.
75.
76.
77.
78. Instagram campaigns
Get involved in current campaigns
Create your own
Build engagement with others
What is trending and current in your industry
Who is similar to you?
Who has the same interests?
How can you attract them?
79.
80.
81.
82.
83. Build follower base
Engage with followers
What can you ask?
Encourage their support by offering free gift?
What can you give?
What can you do with their information?
Build community through users
Helps build your UGC
84.
85.
86. 79.3 million users
50 billion pins
1 billion boards
500,000 business accounts
86% of users are women, but...
30% of new sign ups are men
67% of content pinned on Pinterest is from a business website
96% of pinners have used Pinterest to research and gather information
72% of brands use ‘pin it’ button on their product pages
47% of US online shoppers bought something as a result of a Pinterest recommendation
87. The Visual Search engine of Discovery
“Nearly 9 in 10 users on Pinterest use it to help decide what to
purchase.” That’s a pretty remarkable number. It’s almost as if
Pinterest has become its own type of search engine”
88. Build your Brand
Consistent pinning of relevant products & images helps to build
your brand image;
Pin multiple times but space your pinning;
Create boards to match your customers interest; have knowledge
& understanding of your customers;
Follow influencers and build your relationships.
89. Pinterest Business Account
Create a business account from your personal account or from scratch
Go to https://business.pinterest.com - either convert or create
Select your business type and business name, plus a username
Username can only be 3-15 characters long
This becomes your url, eg: https://www.pinterest.com/cosmic_UK
You then have to verify your website which creates a link between your Pinterest account and your
website – enables you to see Pinterest analytics
If you have your own website then add a pinterest button – makes it easy for people to pin your
images
90. Allows you to see
Top pins & boards
How many people view your profile weekly
Where you audience is from
What they are interested in
Helps you measure & tailor your content
Keep tracking data
91. Can you add what you do to your profile name? Keywords - will
come up in searches
How can you help?
Call to action
92. Your Pinterest boards
Stick to theme / your niche
Your boards should be there for your audience, not you
Keep boards secret if you need personal ones
You will then attract the right people
What do they want to know?
How can you help them?
15-20 categories – name them well – keywords – what will your audience be searching for?
93. Use the same pin on different boards
Users get board recommendations rather than account
Boards should be appealing and organised
94. Board descriptions
Make sure keywords are included
No robotic – speak to your audience, ask questions
What will they search for?
95. Optimise your Pins
Use high quality images, well composed and in focus - ideally 800x1200 pixels
Go for tall pins - vertically oriented pins look better on mobile screens
On brand colours & fonts – stay consistent
Use text, but limited. Get a good hook - why should people click?
Add website link or logo (but small)
If you have anything to give, mention it (free download etc)
96.
97. The image should be indicative of what's at the pin's link;
Make sure that people know what's inside the pin so they feel enticed to
click.
Remember to add text to the pin if required – it could make the difference
between someone clicking on your pin or not.
Make sure the pin takes you to the correct place
98. Focus on your descriptions
Provide a specific and thoughtful description, one that helps the users find the
image they are looking for when performing a search. Add all the details that
describe your image and create a natural flow of text that will favour your pin’s
discovery towards others.
“Don’t just drop in keywords or hashtags. The description is an important part of
captivating Pinners. Set a scene that incorporates the right search words, and
you’ll help Pinners imagine themselves with your Pin”
99. Think keywords
But make it conversational
Call to action – click through to read full post eg
By not adding keywords your pin won’t appear in searches
SEO
• Name
• Bio
• Boards
• Pins
• Targeting your audience
103. Rich Pins are Pins that include extra information right on the Pin itself. There are 6 types of Rich
Pins: app, movie, recipe, article, product and place.
Depending on your website platform you can create them yourself or speak to your web developer
First, you’ll need to add metadata to the content on your site
Second, apply for Rich Pins – need to be validated (You only need to validate 1 URL to apply
for Rich Pins on your entire domain)
107. Every time you create a pin
What will your audience get out of reading this?
Give them a clear benefit for clicking
Helps you to know what to blog about
Get straight to the point in your title
• How to do/Make/Become
• 5 ways to…
• Why you should…
• 7 steps to…
More detail in the pin description
Clear imagery
108. What we have covered today
• Website trends
• Apps and cloud solutions
• Cyber security
• Virtual Reality vs. Augmented Reality
• The rise of Instagram and Pinterest in 2017