The document provides information on using social media effectively for businesses. It discusses why businesses should use social media, how to engage audiences, the importance of listening, creating and sharing visual content like images and video, developing a content strategy and social media plan, and connecting with influencers. Key tips include engaging with others, showing authenticity, creating different types of content, and using tools to schedule and analyze social media activities.

1. Social Media: How to make it work for your
business
@GUTS_SW @Cosmic_UK

4. Why use Social Media?
• Great business to business potential
• Your potential customers are digitally aware
• Reaching a wider audience
• Building your reputation
• Telling a story
• Potential to align and collaborate
• Easy to discover other accounts relevant to your own
• Showing the human side to the business
• Opportunity to engage with others.

5. How?
• Engage
• Converse
• Show interest
• Follow
• Support
• Share & Like
• Trust
• Be human
• Be authentic
• Don’t sell

6. Tip of the Iceberg

7. • Ask yourself what you want your social media activity to
accomplish. Is it…
• Building brand awareness
• Driving traffic to your website/blog
• Getting new customers
• Encouraging existing customers to write great reviews
• Interacting with customers to collect feedback
• How will you make this happen?
Planning your strategy

8. Remember!
• Be professional
• High quality photos
• Correct spelling and grammar – always!
• Excellent customer service
• Don’t rant online or be negative
• Deal with complaints correctly
• Speak your voice!
• Turn it around – what you ‘you’ want to see, how do ‘you’ react to things,
what makes ‘you’ click??

9. Social Media Engagement Ladder

10. Listening

11. The Law of Listening…
“Success with social media requires more listening and less
talking”
Susan Gunelius

12. Use Social media as a highly effective listening device:
• Colleagues/staff
• Journalists
• Peer
• Competitor
• Influencers
• Events
• Activities
• Customers
• Relevant subjects

13. Listen in on Hashtag Conversations

14. Keep up to date with all the hashtag hours relevant to your
industry
http://www.spaceandtime.co.uk/all-uk-twitter-hours-hashtags-
updated-regularly/

15. #Devon Hour

16. #SouthWestHour

17. • Geographic specific
– #plymouth
– #Exeter
– #Kingsbridge
• Industry specific
– #holidaysinDevon
– #3Dprinting
– #engineering
• Campaign specific
• #BetterForIt
• #justacard
• Media specific
• #journorequest
• #prrequest

18. Keep up to date with all the hashtag hours relevant to your
industry
http://www.spaceandtime.co.uk/all-uk-twitter-hours-hashtags-updated-regularly/

22. Trending

23. Google Alerts

25. Listening & Scheduling Tools

26. Scheduling & Listening Tools
• Tweetdeck
• Hootsuite
• Buffer
• Klout
These tools not only help you schedule, but they also enable you
to Listen – hear what others are talking about. Look for key words
you can be using in your content. Find what your competitors are
saying, and what your customers are looking for.
• Easier to manage hashtag hours
• Manage more than one account
• Watch more than one subject
• Watch for keywords
• Don’t miss anything

27. Tweetdeck

30. TweetDeck

32. Share

33. The Law of Reciprocity
You can’t expect others to share your content and
talk about you if you don’t do the same for them.

36. Engage and share through influencers

38. Internet stars are everyday people

39. How do you find influencers?
• Huffington Post 99
• The Guardian 99
• Met Office 90
• BBC Radio1 94
• BBC News 83
• Visit Britain 83
• Lonely Planet 94

40. Klout

41. How do you become an influencer?
• Use your knowledge and expertise;
• Let other people tap into that;
• Content;
• Online presence;
• Becoming an expert in your field;
• People recommend you;
• Collaborations.

43. Content
• Images
• Archived content
• Infographics
• Video
• Blogs
• Explainers
• Web pages
• PDF downloadable content
• Content for syndication (third party sites)
• Podcasts

44. Explainers

45. Infographics

46. Easel.ly

47. Piktochart

48. Create once, post everywhere

49. Meformers vs Informers
• Researchers at Rutgers University found that only 20% of
us are informers on social media, while the other 80% are
meformers.
• Meformers : Users who post social media updates mostly
relating to themselves
• Informers : Users who post updates that are mostly
information-sharing
Informers had more than twice as many followers than
meformers. Sharing information is better for your follower
count than sharing about yourself.

50. What are your Goals?
• Ask yourself what you want your social media activity to
accomplish. Is it…
 Building brand awareness;
 Driving traffic to your website/blog;
 Getting new customers;
 Encouraging existing customers to write great reviews;
 Interacting with customers to collect feedback;
How will you make this happen?

51. What are your competitors doing?
• How are they interacting/engaging with their customers?
• What can you do differently?
• How can you target your customer before they do?

52. User Generated Content
Any form of content such as blogs, wikis, discussion forums,
posts, chats, tweets, podcasting, pins, digital images, video,
audio files, advertisements and other forms of media that
was created by users of an online system or service, often
made available via social media websites or through
Customer feedback/photos.

53. Tailor content to suit your audience

54. Where can you find your content?
• What do you already have?
• Other social media channels;
• Listening through Twitter;
• Facebook pages & groups;
• Researching via Pinterest;
• Blogs;
• News channels;
• By being at the fore front of your industry and keeping up
to date with latest news and events.

58. The power of visual

59. The Power of Visual
• The human brain processes
visual information 60,000
times faster than text;
• People only remember 10%
of what they hear, 20% of
what they read, but 80% of
what they see and do;
• 83% of human learning is
visual.

60. And with regards to Social Media…
• Articles that contain images get 94% more views than
articles without
• 40% of people will respond better to visual information
than plain text
• 44% of users are more likely to engage with brands if they
post pictures
• People who click on real-people photos are twice as likely
to convert to a sale
• 93% of people say that visual imagery is the #1 factor
impacting purchasing decisions

61. Visual Social Media tools

62. Pablo for Buffer

63. Canva

65. Picmonkey

66. Adobe Spark

67. Piktochart

68. Pixabay.com

69. Video

70. Video stats
• Video on social generates 1200% more shares than text and images combined
• Companies using video enjoy 41% more web traffic from search than non users
• Video on a landing page can increase conversions by 90% or more
• 70% of marketers claim video produces more conversions than any other content
• 90% of Twitter video views happen on a mobile device
• 40% of consumers state that video increases the chance they’ll purchase a
product on their mobile device
• ‘How to’ searches on YouTube are up 70% year on year
• 4 x as many consumers would rather watch a video about a product than read
about it

71. Social Video
• Facebook Live
• Periscope
• Snapchat
• Instagram
• Meerket

72. Key demographic
• Social video owns the all-important 18 to 33 year-old
demographic. Millennials are spending less time in front of their TVs (if they
even still own one) and more time watching video on their mobile devices and
laptops. By 2030, millennials will comprise 75 percent of the global workforce,
making it hard to ignore video platforms that resonate so well with this key
audience.

74. What to post?
• How To’s
• Highlight your expertise
• Planting techniques?
• Seasonal
• Go behind the scenes
• Use what you know

75. How long?

77. Building up a following on Social
• Content, Content, Content!
• Keep it visual
• Use video
• Inspire, educate, entertain and inform
• Take it slow
• Build advocates

78. Canva.com

80. Pixabay.com

82. YouTube – the stats
• YouTube is the 2nd largest search engine
• 1 billion unique monthly visitors
• 6.25 billion hours watched monthly
• 600 million views a day
• If YouTube were a country it would be the largest in the
world after China and India
• Videos are shared 12 times more than link and text posts
combined
• 60% of visitors watch video content before reading text on
the same webpage

83. And more…
• 73% of consumers are more likely to make a purchase
after watching a video
• 74% of all internet traffic in 2017 will be video
“It is crucial for marketers for start creating and incorporating
video as part of their content strategy”

84. Customer Support

86. Let’s make a plan!
• Social media planner. There are lots of free pintables
online or you can create your own.
• Create two – a weekly and a monthly one.
• Monthly – mark what events are coming up, yours and
others. Exhibitions & events, seasonal, local, sales &
offers. You know to schedule content prior to these to
make the most of the promotion. Have it above your laptop
or in your studio so you can add to it.
• Weekly – content planner. Create the content and then
schedule the posts on each platform.

87. Things to remember
• Hashtags?
• Trends?
• News?
• Events?
Inform, educate, inspire & entertain

88. Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to
deliver improved and superfast broadband to rural areas;
• Improved broadband (>2mbps) to every business and
community across Devon and Somerset by 2016;
• Faster broadband (>24mbps) to at least 90% of the area by
2016.
Without this project 700,000 residents and 26,000 businesses,
with a combined turnover of £9 billion, have no certainty of
receiving improved or superfast broadband from a commercial
rollout

89. Where & When?

90. CDS Broadband Voucher Scheme
• CDS has committed to bringing broadband to everyone within
the programme area. If you are not yet able to receive
broadband speeds of over 2Mbps you may be able to get
connected through the CDS voucher scheme.
• The scheme will provide a subsidy of up to £500, in the form of
a voucher code, to fund the installation of a new broadband
connection. Each premise can choose their supplier with every
solution guaranteeing a minimum of 10Mbps download speed.
• The scheme will run for one year up until the March 2017 and is
open to individual residents, small businesses and communities.
https://www.connectingdevonandsomerset.co.uk/cds-broadband-
voucher-form/

91. The Process
• There are four stages in the process:
Step 1
• Check eligibility and apply online;
Step 2
• Verification & Approval;
Step 3
• Choosing a supplier – If eligible you are granted a voucher code
that can be used to subsidise the costs of installing a broadband
technology chosen by you to suit your property from our list of
available providers.
Step 4
• Agree an installation.
Get online faster with your increased broadband speed.

92. What is Get up to speed?
• Fully funded business and community support alongside roll-out
of Superfast Broadband
• Helping to ensure we all make the most out of the superfast
broadband
Delivered by Cosmic Peninsula Consortium.

93. • Free sessions;
• Showcase new technologies;
• Hands-on Workshops;
• Gadget shows;
• Seminars;
• Briefings;
• Taster sessions;
• Signposting to free advice and support.

94. Contact us
www.get-up-to-speed.co.uk
info@get-up-to-speed.co.uk