Presentation given at Showcase Ireland by Stephen Marron on online marketing and SEO. The presentation also gives a basic introduction to using a content management system (CMS) such as Wordpress to manage your site.

1. Boost Your Online
Presence & Success
Stephen Marron
Blacknight Solutions

2. Who are we?
Stephen Marron
- Web Developer @Blacknight
- Design / Development / Marketing / Migrations
Blacknight Solutions
- Domain Names
- Web & Email Hosting
- SSL Certificates
- Cloud & Backup Solutions
- 100% Irish Owned
- 40+ Staff
- 84,000 Customers
- 130 Countries

3. Overview
What we’ll discuss?
- Search Engine Optimisation
- Content Management
- Webmaster Tools & Tracking
- Tips & Tricks
- Tools & Resources

4. Setting up your website
Is only the first step.
How do you make
The most of it?

5. Search Engine Optimisation
What is SEO?
The simple activity of ensuring a website
can be found in search engines for words
and phrases relevant to what the site is
offering.

10. How?

11. Content Management
What is a CMS?
A Content Management System (CMS) is a
software application used to upload, edit,
and manage content displayed on a website.

12. Updating Page Title & Description

13. Creative Content
Writing for the web
- Valuable & relevant
- Keep your content concise
- Stay on topic
- Format your content
- Spelling & grammar

14. Mobile Ready
Responsive Web Design (RWD)
OVER
50%

15. Webmaster Tools & Tracking
Web Analytics
Web Analytics is the measurement,
collection, analysis & reporting of web data
for purposes of understanding and
optimising web usage.

17. Google Webmaster Tools
Support for your site
- Helps identify issues on your site
- Identifies websites linking to your site
- Track Google index status
- Upload a sitemap

18. Google Analytics
Build an audience with valuable insights
- Track visits
- Bounce rate
- Event tracking
- Session duration
- Generate reports

19. RankingCoach
Simple do it yourself online marketing
- Local & National SEO
- Competitor Analysis
- Keyword Tool
- Daily Statistics & Weekly Reporting

20. Hints & Tips
Generating Web Traffic
- Provide original quality content on your site
- Link building with businesses & partners
- Add your business to online local directories
- Be active on social media, link back to your website

21. Hints & Tips
Generating Web Traffic
- Participate in popular forums and blogs
- Write creative and informative content
- Interview someone in your field
- Blog more, write a guest blog
- Create a video or podcast

22. Hints & Tips
Generating Web Traffic
- Make your website your default homepage
- Advertise your URL on stationary
- Utilise your email signature
- Print your URL and logo on vehicles, shirts, pens etc
- Run competitions from your website

23. Hints & Tips
For a healthy SEO website
- Generate a sitemap
- Use Google Analytics
- Use Google Webmaster Tools
- SEO Page titles & descriptions
- Monitor your website’s performance

24. TIME x EFFORT = RESULTS

25. Key Points
- Research & refine your keywords
- Use those keywords in page titles & descriptions
- Use Google Analytics & Webmaster tools
- Original quality content on a regular basis
- Don’t expect results overnight

26. Tools & Resources
- BaseKit - blacknight.com/basekit
- RankingCoach - blacknight.com/rankingcoach
- Site Map Generator - xml-sitemaps.com
- Google Webmaster Tools - google.com/webmasters/tools
- Google Analytics - google.com/analytics
- Bing Webmaster Tools - bing.com/toolbox/webmaster
- Beginners guide to SEO - moz.com/beginners-guide-to-
seo

27. WordPress Resources
- Yoast SEO - Improve your WordPress SEO: Write better
content and have a fully optimised WordPress site
- Wordfence Security - Protecting your website from
hacks and malware. Run security scans etc
- WP Super Cache - Improves website performance
Popular FREE plugins: wordpress.org/plugins

28. Any
Questions?

29. Stephen Marron
Web Developer @ Blacknight
- @blacknight
- blacknight.com
- help@blacknight.com