Presentation for SEO workshop at South Eastern Regional College. Workshop to highlight the basics of SEO to local tourism businesses.

1. “SEO and The Power Of Google”
Roger Warnock
Outhouse Consulting
LinkedIn:
http://uk.linkedin.com/in/rogerwarnock

2. What is on today
• Introduction
• Basic’s of SEO.
• Benchmarking your website.
• Google Adwords.
• Additional Google Tricks.
• Social Media & SEO.
• Q & A’s.

3. My Background
Strategic Marketing Online Business/Marketing
Disruptive Innovation Project Management

4. The Search Engine Web

5. Your
Website
SEO

7. SEO – The Problem
Time/Resources

8. Basic’s Of SEO

9. Get The Basics Right
• Simple Domain Name – Doesn’t have to
be the business name!
• Web Layout – Keep It Simple – Keep To
Standard Layouts – 3 Second Rule
• Titles & Descriptions – Different For Each
Page
• Meta Tags & Alt Tags.
• Register on DMOZ.

10. Get The Basics Right
• Sitemap – Ease of indexing for Google.
• Strong Content – Relevance – Regular
Updates
• Build Strong Links – Complementary!

14. Titles & Descriptions
• Title Text – No more than 75 characters
including spaces – Keep in line with
standard web build.
• Description Text – No more than 160
characters, split into two equal sentences
and no more than 26 words.
• Add relevant keywords (Meta Tags) –
Maximum 35 keywords.
• Text relevant to Homepage text.

21. Benchmarking Your Website

22. Basic Benchmarkng
• Compare Source Code – Titles,
Descriptions and Meta Tags.
• Check Links – Use Alexa.com
• Compare Content – Relevance – Regular
Updates.
• Check Page Rank.

27. Google Adwords

28. Google Adwords - Basics
• PPC – Two reasons to do it – Maximise
traffic to your website and maximise
revenue.
• 60/40 rule – 60% of traffic use organic
searches and the other 40% will use
Google Adwords.
• Need a strong structure and format for
adverts

29. Google Adwords - Basics
• Do your homework – use Keyword and
Insights tools!
• Use Long Tail Keywords – normally
cheaper to bid on.

39. Additional Google Tricks

44. SEO & Social Media

45. Your
Website
Online Visibility Network

48. 1-9-90 Rule

49. The Big Three Network Dynamics

50. The Big Three

51. The Power Of LinkedIn’s Network
Effects

52. LinkedIn Stats – In The Past 30
Minutes

53. LinkedIn Checklist
• Set up a personal and company page – even if
you’re a one man band – maximise your
exposure and brand.
• Strong SEO friendly content – USP’s.
• Follow companies.
• Get recommendations and recommend people.
• LinkedIn groups – join many – participate in a
few – run one.
• Use LinkedIn tools – Signal, ask questions,

54. Social Media – Changing How
People Succeed In Business

55. Questions & Answers

56. Get In Touch
Roger Warnock
Outhouse Consulting
LinkedIn: http://uk.linkedin.com/in/rogerwarnock
Mob. 07939 488419