This document provides information on creating a website for a small business, including the website production cycle, components of a website like content, design, and traffic, and tips for promoting a site. It discusses content management systems, template options, search engine optimization, analytics, and domain names. The goal is to guide businesses through the process of developing a professional website.

1. Houston Small Business Websites

2. The Website Production Cycle Are you ready for your Home Page? Pick your training:

3. Super Production Cycle

4. The 4 Reasons to Have a Website.

5. The 4 Website Components

6. Content: What is the Key to Success?

7. System: Content Management Content Forms Images Text Your Site Design + = Modern Content Management Design Traditional Website Development + = + Programmer Time Your Static Site

8. Design : Over 900 Templates to Choose From

9. Traffic: SEO/SEM Link Backs Natural vs. Sponsored Links Natural SEO Sponsored Links Sponsored Links Natural Links Keyword Density Meta Tags Page Title Page URL

10. Traffic: Google Analytics

11. System: Anatomy of a Modern Website

12. Traffic: Promoting Your Site

13. Design : Its really about the Content With Content Without

14. Design : The Basic Elements

15. Content: Your Home Page

16. Content: The Web Content Cycle

18. Appendix: Domain Names The Way It Seems The Way It Works www.Yahoo.com Where is Yahoo.com? 216.103.112.135 216.103.112.135 Yahoo’s Server Yahoo’s Server Yahoo’s Address: Your Computer Your Computer Update every 24 hrs Primary Name Server Name Server 1 2 3