Presentation from Domain Forum 1 November 2013, Sofia, Bulgaria. Covering some of the challenges and possible solution for marketing / selling new domain name extensions (new TLDs)

1. with Michele Neylon

2. Marketing 500 new TLDs
on a shoestring
Michele Neylon

3. Who am I?
Michele Neylon
-
Founder / CEO Blacknight
http://mneylon.tel
@mneylon
http://michele.me/blog
http://b.log.ie
Winner IIA Net Visionary 2013
On most other social networks ..

4. Things are about to get CRAZY!
(that’s just 136 extensions)

5. It looks more like

6. NOOO! What are we going to do?

7. Lets simplify things a bit

8. You’re a brand? We don’t care

9. I don’t need you!

11. How much money do you want?
We offer 100+ extensions
Registries want a €1,000 – €25,000
1 Extension balance on account €1,000?
500 new extensions €500,000
€500,000
(Guesstimates)

12. Customer wants a domain

13. They hit your site

14. Limited space

15. 500+ item dropdown?

16. 500+ item dropdown?

17. What results do you show?

18. Say hello to my little friend!

20. Relative to the customer
.de
.berlin
.bayern
.cologne
.hamburg
…

22. Remember who’s king…

23. Whois Privacy?
who

24. Be realistic with targets
20
200
2000
20000
???????

25. What we need
Marketing Material

26. What we can’t do
500+ dedicated emails

27. What we can do
TLD
Recommendation
Engine

28. Context relative extensions

32. Questions?

33. Thank You …

34. Credits
• Logos image via
http://www.flickr.com/photos/27845211@N0
2/2616906744/sizes/l/