Let two seasoned experts review your website and provide on-the-spot advice and insights into ways it can be improved! This two hour session will give you feedback on your existing website with practical recommendations to improve it. Website assessments will include reviewing usability, messaging, SEO (search engine optimization) and design. We’ll address the principles of each as we review the websites of participants in the room.

1. Ruth Maude
Dandelion Web Design
dandelionwebdesign.com
Web Design + Development
Dawn Comber
Digital Dialogues
digitaldialogues.ca
Web content
We teach WordPress workshops at LearnWP.ca
Website Assessment Clinic
Who we are

2. Improve your website
 Usability
 Clear navigation
 Design: Typography, Colour, Alignment
 Consistency
 Guide the eye
 SEO principles
 Great content

3. Search Engine Optimization
On site SEO is about doing what is good for
site users
 Clear titles & descriptions in SERP
 Clear heading titles
 Chunking text for readability
 Clear navigation aids i.e. search box, site
map, breadcrumb trail and no broken links.
 Keeping the main message above the fold
 Interlinking – great for SEO & usability

4. SPEED
Speed is a factor in usability and in search
ranking. If your site is slow you will lose
visitors.
 Hosting – cheap hosting impacts speed
 Images – optimize images for smaller file
sizes, seamless repeating backgrounds
 Caching Plugins – store content in memory
to use fewer server resources

5. TEST YOUR SPEED
https://developers.google.com/speed/pa
gespeed/insights

6. Is your site Responsive?

7. Is your site Accessible?
 Accessibility removes barriers ensuring that your
website works for all users.

8. Content
 What do you want site visitors to do? Guide
them with a call to action
 Know your audience – Write content with
them in mind
 Google loves fresh content – Onsite blogs
are great
 Do you know what terms people will search
to find you? Use those keywords in your
headlines and site copy

9. Let’s look at your sites…

10. Let’s look at your sites…