Choosing a good memorable domain name for your online business is important. You need to make sure that the name you choose is memorable, radio friendly and that people can spell it easily. Make sure to avoid names that can offend people. Make sure you control your domain name

1. Every time you register a domain name with a hyphen
A PUPPY DIES

2. Michele Neylon
• Founder / CEO Blacknight
• http://ceo.hosting
• @mneylon
• https://michele.blog
• Winner IIA Net Visionary 2013
• Irish Internet Hall of Fame
• International Man of Mystery?

3. #DOMAINS #HOSTING #EMAIL

4. So you
have a
great idea!

5. And you
want a
website

6. Free options and why they are bad
• mycompanyname@hotmail.com
• thing.tumblr.com
• facebook.com/bleurg
• mysite.someserviceorother.xyz
• Other “shiny” service to promote your business?
• SnapChat? Youtube? Instagram?

7. You are
the
product

8. Remember
Posterous /
Bebo / $ free
service?

9. YOU NEED
A DOMAIN NAME

10. It shouldn’t
be complex

11. Hyphens
are BAD
mmmkay?

12. Hyphens are bad mmmkay?
• Who owns the non hyphen domain?
• Probably the competition?
• You just bought your domain and you’re competing already
• Who gets your email when the hyphen is left out?
• Trademark issues / passing off?

13. I could sell using their name

14. Names and Trademarks?
• Simply put don’t register a domain with a trademark term
• You can’t be applekerry.xyz to sell Apple products.
• Companies protect their trademarks

15. How do you spell that?

16. IDNs
• Know your target audience
• The majority of English native speakers won’t know how to type
an accented letter or other character on their computer.

17. You’re unique … just like everyone else

18. Length /
Easy to remember /
Spell

19. Be careful!

20. • Itscrap.com
• Whorepresents.com
• Penisland.net
• Expertsexchange.com
• Speedofart.com
• Teacherstalking.com
• Lesbocages.com
• Choosespain.com
…because … Ouch!
• Americanscrapmetal.com
• Masterbaitonline.com
• Therapistinabox.com
• Therapistfinder.com
• Wintersexpress.com
• Swissbit.ch
• Dicksonweb.com
• Powergenitalia.com

21. Wrong keyword may flag site

22. KISS

23. My options / extensions?
• .com
• .net
• .org
• .me
• .ie
• .biz
• .info
• .eu
• .co
• .co.uk
• .blog
• .store
• .media
• .fm
• .irish
• ... And lots more

24. Brand Protection
• Make sense to register the main gTLDs?
• Make sense to register ccTLDs?

25. Control
• Who is the domain registered to?
• Who gets the renewal notices??
• Is the domain extension “safe” / “stable”? (think .ly .. )

26. IT’S A GOOD THING!
GDPR

27. THE FUTURE

28. @mneylon blacknight.host michele.me/blog
THANK YOU