This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.
Google My Business – Drive Customer Engagement on GoogleTech Guru Seo
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story. https://bit.ly/3bPmRYP
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
Google My Business – Drive Customer Engagement on GoogleTech Guru Seo
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story. https://bit.ly/3bPmRYP
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
We like to think of ourselves as a one-stop-agency for everything digital with services including Web Design & Development, E-Commerce, SEO, Digital Marketing, E-mail Marketing, Social Media, and much more. Visit https://ww.vis.ng
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Your Marketing Toolkit:Low-Cost/No Cost Business Tools That Will Make You Mor...We Coach The Pros
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts!
In this workshop we will discuss Top Business Building Tools and Programs that can make your business most profitable and systematic for growth! Take a look as we look at some of the most common tools in today's market! We will compare and determine which sources are right for your business budget and rapid expansion. Our expert Sandra Flores will show you the system and help you with planning to achieve your next 30, 60 & 90 day goals!
E Mail Business Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Mail Business Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2OHnKck
E Commerce Website Landing Page Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Commerce Website Landing Page Design Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3oPZTb5
Ecommerce Business Web Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Ecommerce Business Web Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmS66d
Bulletproof presented our services and story to the Calgary Chamber of Commerce. We covered the importance of having a trusted IT business adviser and how we serve the business community of Calgary and Red Deer
We like to think of ourselves as a one-stop-agency for everything digital with services including Web Design & Development, E-Commerce, SEO, Digital Marketing, E-mail Marketing, Social Media, and much more. Visit https://ww.vis.ng
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Your Marketing Toolkit:Low-Cost/No Cost Business Tools That Will Make You Mor...We Coach The Pros
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts!
In this workshop we will discuss Top Business Building Tools and Programs that can make your business most profitable and systematic for growth! Take a look as we look at some of the most common tools in today's market! We will compare and determine which sources are right for your business budget and rapid expansion. Our expert Sandra Flores will show you the system and help you with planning to achieve your next 30, 60 & 90 day goals!
E Mail Business Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Mail Business Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2OHnKck
E Commerce Website Landing Page Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Commerce Website Landing Page Design Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3oPZTb5
Ecommerce Business Web Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Ecommerce Business Web Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmS66d
Bulletproof presented our services and story to the Calgary Chamber of Commerce. We covered the importance of having a trusted IT business adviser and how we serve the business community of Calgary and Red Deer
Search engine optimization has become a must in today’s digital scenario and is no longer optional. Along with all the factors that make up a good website, SEO or “organic search” is given importance within most digital marketing plans. With the rising number of startups- small scale companies, nonprofit firms and even large brands are struggling with website budgets, which leads to the point of not having much left for SEO.
Learn top ten mistakes that often made by people trying to self-optimize their websites. Plus Broad SEO advice for website owners, web designers or webmasters of web sites.
Visit http://internetbusinessservices.info/form.php?id=649173 for more info
Why Content Marketing Alone is Not Enough to RankTommy Landry
Content marketing is the rage the past few years, and for good reason. It works…if also complemented with a solid off page strategy to ensure the content is indexed, ranked, and visited.
Inbusiness SEO and Internet Marketing Presentation. Using tactical SEO planning and execution to launch companies to the top of Google's Search Engine Results Pages (SERP's). Marketing ROI Delivered!
David Fitzgerald - dfitzgerald@inbis.us
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. Only Bangalore South itself can count for more than hundreds of thousands of companies, the question is how to stand out from the others. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
A guide for small, mid-size and large businesses to compete successfully in the crawler based search engines like Google, Yahoo or MS Live/MSN Search.
See more articles of mine at
http://www.cumbrowski.com/CarstenC/articles.asp
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
3. The Law of Attraction From my perspective, it is extremely important that small business people understand from the very beginning that the core goal of any website is to ATTRACT . Say it with me: “ attract, attract, attract .” Do NOT necessarily build a website just because the competition has one and never build one just to satisfy your ego. If you do, the only person that is guaranteed to make money from your website is the designer who created it for you. Websites should be thought of as potential internet “magnets” or “black holes” that draw in search engines and human visitors 24/7/365, from now until the “cows come home”. So how does our website become one of these internet magnets? Search Engine Optimization a.k.a SEO . Search engine optimization ( SEO ) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence. (Source: Wikipedia) Why is it important for you as a Small Business owner to understand this? Because for websites to have the best chance of attracting the right visitors, there’s alot of upfront and ongoing SEO work required and most of that work will be your responsibility . It doesn’t just happen!
4. Channels of Attraction In 3 words: Search Engine Optimization (SEO) Paid Search Your website Viral Marketing Via social media and other methods. BLINKS Via other sites, social media, blogs, other methods. Offline To Online Advertising Online to Online Advertising Organic Search Local Search
5. What’s In A Name Your domain name is your websites online name. Pretty important right? It can also play an important role in helping your website rank for certain keywords and phrases which we will discuss in a couple slides. Look at some popular domain names out there: Travel ocity.com / Car Hub.com / Auto Trader.com . When you see these domain names, you have an immediate idea of what the website is about and so do the search engines because keywords are located within the domain name. You should strive for this as well. If you primarily do business locally you may want to include the name of your city as well, such as: plumbingsupplyofwichita.com or something of that nature. It not only says what you do but where you do it. Always try to think how your potential customers are going to search for you. Will they just put in “plumbing supply” and sift through every website listed from across the country or will they get “local” and search for plumbing suppliers in Wichita. If so, you’re covered. Domain Name don'ts: try to get a .com name if possible, .nets will work but I would stay away from .biz, .us etc. Additionally, I would recommend that you do NOT get a name that is hyphenated. It is simply too hard for people to remember. You want to make it as easy as possible.
6. Content Is More Important Than Design You’re paying your design team to design, code, publish and host your website. They “hopefully” are experts at doing this. What they are NOT experts at is the Industry you serve, and you shouldn’t expect them to be. Write your own content: You will be expected to write your own content for each page on your website and you should WANT to do this to ensure that you get your business’s message across accurately. Another benefit to writing your website’s content is to ensure you are including the most relevant “ keywords ” that search engines will key in on when people search for what you offer. The title of this slide is an important thing to remember. Content is more important than design. Remember, the number one function that we want our website to do for us is? ATTRACT! When it comes to attracting search engines (which in turn will help you attract searching customers) content is indeed king. Search engines like Google, Yahoo and Bing cannot read “pictures or graphics”, and do not care what your website looks like. They read words so make your words count.
7. What’s in a key WORD. Let us take a look at keywords, why they are important and how to determine what keywords you should include In your websites content. Why The Are Important : The number one product that any search engine attempts to offer visitors using their search engine / (Google, Yahoo, Bing) / is the most relevant search results available based on the search word or phrase that was searched for. To do this, each search engine continuously travels to every website indexing or reading the text on the site. By utilizing proprietary algorithms‘ they determine what the site is about and stores that information. If a search term is entered that matches keywords on your site, your site is ranked against other websites and presented in the search results based on the order in which the algorithm determined your site should rank. This is known as Page Rank . Much of that determination lies in the words that are “key” to a websites makeup. Now, I would be remiss if I didn’t tell you that there are a lot of factors that determine where you rank, not just keywords, but keywords are a significant component and are within YOUR CONTROL . Over 80% of all online transactions begin with a keyword search. To compete, you need to target all the relevant keywords.
8. What’s in a key WORD. Ok, so how do we determine what keywords are important for your particular business? There are several techniques and tools available to help you. Survey Says? One very simple way is to do an email survey with several of your friends. Send them an email and ask them the following: If you were searching for the type of goods or services I offer in Google / Bing / Yahoo, what 3 search words or terms would you put in? Once you receive the emails back determine the most frequently used words or terms common to each and those need to be included. Use the Google Keyword Tool Google wants you to be successful. So much so that they have created a keyword research tool based on some parameters. You can search for keywords based on a word or phrase, and you can search for keywords based on a websites address. Both can prove very beneficial to your research. I like to search for keywords based on the website address. I put in my competitions address and Google tells me what the primary keywords are for the site. I can then incorporate some or all into my site. Pretty cool! Click here to see the Google Keyword Tool Google Insights for Search Google Insights is a powerful tool that offers features not available on most other free tools. For seasonal or fluctuating niches, you can view stats by year or a specific time period. For regional niches, you can view stats by country, state or even city. The graphical reports are great for seeing trends. One of the only downsides is that they don’t show absolute search volume but instead normalized data that is shown on a scale up to 100. Also since the data is normalized the detailed stats are limited. Click here to use Google Insights for Search
9. TAG – You’re It Your design team does have a responsibility to develop content that is beneficial to your site. This content is in the form of html code called “tags, elements and attributes” also known as in-site SEO . HTML is the language your computers browser interprets and displays graphically on your computer screen every time you go to a website. It is also read by search engines, so it is important for you, “Mr. & Mrs. Small Business Person” to understand what items of code have a greater impact on your search ranking potential in order to make sure your design team has written this code correctly. A lot of web designers / programmers will overlook these small but very important items out of habit, laziness or being overworked. If you know about them, you can hold your design team accountable and ensure that they will be there for search engines. Here is the list of “tags, elements and attributes” that need to be included in your site: Title Tag – Make sure your title is explicit and contains your most important keywords but is not longer than 65 words including spaces. Be sure that each page has a unique title that speaks to the content and purpose of that page . Meta keywords – Meta keywords are used to indicate the keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings depending on the search engine. I say better safe than sorry and suggest you have it added it to your website. Meta description – Your meta descriptions allow you to influence how your web pages are described and displayed in search results. Ideally, your meta description should contain between 70 and 160 characters. Ensure that your meta description is explicit and contains your most important keywords. Also be sure that each page has a unique meta description. Continued / next slide.
10. TAG – You’re It Headings Element – A heading element briefly describes the topic of the section it introduces. Heading information may be used by user agents, for example, to construct a table of contents for a document automatically. There are six levels of headings in HTML with H1 as the most important and H6 as the least. Visual browsers usually render more important headings in larger fonts than less important ones . Use your keywords in the headings. Make sure the first level <H1> includes your most important keywords. For greater SEO, only use one <H1> title per page. Alt Attribute – The alt attribute is used in HTML and XHTML documents to specify alternative text ( alt text ) that is to be shown when the element to which it is applied cannot be rendered. “What you say?” This is typically used for images on your site. Remember, search engines cannot read images so putting in an “alt tag” to describe the image helps add readable content to your site that search engines can index. It also helps visually impaired visitors or those with pictures turned off in their browsers understand what should be in the blank space where the picture is located.
11. BLINKING Back links (BLINKS) : Back links can arguably be the one of the most important aspects of getting a high search engine ranking for a website. What are they?: Back links are incoming links to your website or web page from another website. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of back links is one indication of the popularity or importance of that website or page (this is used by Google to determine the Page Rank of a webpage). If you take nothing away from this PowerPoint presentation, please remember the underlined sentence above. Back links are used by Google to help determine page rank. Outside of SEO, the back links of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page. (Source: Wikipedia) Quality back links matter the most. These are links from other sites within or near your industry that have greater authority than your site does. Google places a higher emphasis on these types of links. For example: you are a local Physician with a website and you are able to ask for and receive a back link to your website from the American Medical Association website. Congratulations - that would carry more weight to Google than having a local hospital linking to your site. TIP: Try to avoid reciprocal links, i.e. I give you a link, you give me a link. Search engines, (particularly Google) algorithms can determine this and give less credibility to these types of links. They can be beneficial, just not as beneficial as one-way inbound links.
12. ONGOING Your website will need ongoing attention and maintenance over time. Keep content fresh and up to date as much as you can. You wouldn’t want to read yesterdays newspaper again would you? Fresh content keeps your website fresh and relevant which your visitors and search engines will like. Try to grow the amount of pages on your site. The more relevant pages on your website tends to be better. The key is “relevancy” to your business. Never ever ever stop obtaining quality back links for your website. It is an ongoing process that should never end. Frankly, it can be a pain but is well worth the effort in the long run. Make sure your domain name is renewed at the appropriate interval so that your website stays online. I can’t tell you how many times clients have had employees leave that were the “technical contact” for the domain renewal email and it was missed. Thus the domain expires and we jump through hoops re-obtaining the domain (if possible) costing the client visits to their site and fees from us.
13. In Summary As with most things in business and in life, knowledge, preparation and proper implementation can lead to far greater success than just “winging it”. This definitely holds true for the design, development and publishing of your website. Before you spend $1 let alone hundreds or thousands of dollars, think about what your website should do for your customers and for your business. Identify your competition within the geographic area that you will serve and dissect their website(s), keywords and page rankings for multiple search terms. Perform your online “due diligence” so that you are prepared and knowledgeable when you seek a web designer to get you online. Time Saving Tip: Create your websites potential navigation in Microsoft Word , and begin developing your keyword rich content today. There’s nothing that says you need to contact a web design firm to get started. Take the time to craft your websites content page by page and by the time you meet your web design team you will have a better understanding of the navigational layout of your website to share with your designer. To Your Success, Jess Marlow Web Design of Kansas