Local Search Review & Training
1) Review of Search Landscape
2) Introduction to Local Search
3) Local Search Citations & Links
4) Review Management
5) Claim Google Places Listing
6) Optimize Google Places Listing
7) Business Example
8) Submitting Directory Listings
9) Coupons & Specials
10) Google Earth
11) On-page Local Search Requirements
12) Facebook Place Page
13) Tracking (Clicks & Calls)
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online businesses and some key internet marketing statistics. It then covers the site building process and important issues to address like search engine optimization (SEO), search engine marketing (SEM), brand recognition, and definitions of common online marketing terms. Specific SEO techniques are outlined like keywords, links, titles, and submissions. Paid search marketing options through search engines are also reviewed. The document concludes with recommendations to undertake both SEO and SEM for online business success.
The document provides information on using groups to better understand local and competitor data to improve marketing strategies. It discusses how to create groups to compare campaigns, products, features, audiences, locations, and competitors. Creating relevant groups allows marketers to discover new keywords, find content gaps, understand search behavior by location, and identify new competitors. The document outlines how to set up groups with content and keywords, add locations and competitors, and use the groups to learn more about performance and opportunities.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
This document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of tracking key metrics like keyword rankings, site traffic, and conversions. Content and site structure are emphasized as the first "leg" of SEO, including on-page keyword optimization and internal linking. Freshness through new content and inbound links are also covered as important factors for rankings. Tools for tracking and analytics are referenced throughout.
This document discusses search engine marketing strategies. It covers organic search engine optimization techniques like on-page optimization of titles, descriptions, content and coding as well as off-page optimization through link building. It also discusses paid search advertising on search engines like Google through pay-per-click campaigns and local search optimization through listings, citations and reviews. Finally, it discusses measuring search marketing success through analytics tools like Google Analytics.
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
Local Search Review & Training
1) Review of Search Landscape
2) Introduction to Local Search
3) Local Search Citations & Links
4) Review Management
5) Claim Google Places Listing
6) Optimize Google Places Listing
7) Business Example
8) Submitting Directory Listings
9) Coupons & Specials
10) Google Earth
11) On-page Local Search Requirements
12) Facebook Place Page
13) Tracking (Clicks & Calls)
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online businesses and some key internet marketing statistics. It then covers the site building process and important issues to address like search engine optimization (SEO), search engine marketing (SEM), brand recognition, and definitions of common online marketing terms. Specific SEO techniques are outlined like keywords, links, titles, and submissions. Paid search marketing options through search engines are also reviewed. The document concludes with recommendations to undertake both SEO and SEM for online business success.
The document provides information on using groups to better understand local and competitor data to improve marketing strategies. It discusses how to create groups to compare campaigns, products, features, audiences, locations, and competitors. Creating relevant groups allows marketers to discover new keywords, find content gaps, understand search behavior by location, and identify new competitors. The document outlines how to set up groups with content and keywords, add locations and competitors, and use the groups to learn more about performance and opportunities.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
This document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of tracking key metrics like keyword rankings, site traffic, and conversions. Content and site structure are emphasized as the first "leg" of SEO, including on-page keyword optimization and internal linking. Freshness through new content and inbound links are also covered as important factors for rankings. Tools for tracking and analytics are referenced throughout.
This document discusses search engine marketing strategies. It covers organic search engine optimization techniques like on-page optimization of titles, descriptions, content and coding as well as off-page optimization through link building. It also discusses paid search advertising on search engines like Google through pay-per-click campaigns and local search optimization through listings, citations and reviews. Finally, it discusses measuring search marketing success through analytics tools like Google Analytics.
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner
This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey:
- For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor.
- For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%.
- The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized
SEO (search engine optimization) is the process of improving how a website ranks in search engines. It involves optimizing aspects like keywords, links, images, and content to attract search engines. Key factors search engines consider are relevant keywords on pages, especially titles and headings, image alt text, internal linking between pages, and external links from authoritative sites. Monitoring tools like Google Analytics and Webmaster Tools help track effectiveness. While good SEO enhances relevance, bad techniques like keyword stuffing or hidden text can trick search engines and hurt rankings.
Online Local Business Directories Powerpoint PresentationMargaret M. Whitson
This document provides information on the importance of search engine optimization and online directories for business success. Some key points include:
- Organic search results receive more traffic and have higher conversion rates than paid listings. Location in search results matters, with the top positions receiving the most traffic.
- To be found online, businesses need quality content and effective link building so search engine spiders can discover their websites. This includes targeting relevant keywords.
- Claiming and optimizing listings in major directories like Google Places, Bing Local, and Yahoo Local is important so businesses appear accurately in local search results. Failing to claim listings can lead to incorrect information being displayed.
So you want to rank for the phrase "Internet marketing services"?Brian Bateman
The document is an internet competitive analysis report created by SEO, LLC for Brian C. Bateman of SplinternetMarketing.com. It analyzes SplinternetMarketing.com's performance for ranking for the keyword phrase "Internet Marketing Services" compared to its top 10 competitors on Google. It provides an overview of the report, analyzes SplinternetMarketing.com's title, backlinks, anchor text usage, and provides recommendations for optimization.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
The document discusses various ways that advertising spend can be wasted, including through dayparting, location targeting, slow site speed, and unoptimized search term reports. It provides examples and recommendations for evaluating time of day performance, sorting locations by cost per acquisition, improving site speed testing and tools, filtering search queries to identify negative keywords, and using a negative keyword tool to analyze keyword opportunities. The goal is to optimize digital advertising campaigns and spending.
The document discusses optimizing local search engine results for businesses. It covers major factors like claiming and optimizing local business listings, obtaining citations from data providers and web directories, using reviews and social media, and developing a local mindset in online marketing strategies. Traditional SEO best practices like using geographic keywords and linking to citations are also important for local search results.
'Get the Best from the Web' Tyne Cinema Part One PresMBL Solutions Ltd
The document provides an agenda for a seminar on internet marketing, search engine optimization (SEO), and generating website traffic. Topics to be covered include on-site and off-site SEO, social networking, proactive traffic generation, and integrated marketing campaigns. The seminar aims to help businesses understand how to effectively use digital marketing strategies to get more customers.
How to SEO Like a Super Affiliate A4U Expo 2011Patrick Altoft
1. The document discusses strategies for SEO like a "super affiliate", which it defines as an affiliate business that has transitioned to become a well-known brand driving substantial revenue through multiple employees and offices.
2. It recommends becoming an expert in a sector and using digital marketing expertise to outperform other affiliates and merchants. SEO campaigns should be aggressive but natural.
3. Key strategies include regular keyword research and targeting over 100,000 keywords, separating SEO and commercial teams, and using tools like Open Site Explorer and Majestic to analyze competitors' links and find valuable opportunities.
1. The document discusses search engine optimization (SEO) tips, including both on-site and off-site factors that influence search engine rankings.
2. Some important on-site factors mentioned are page titles, headings, anchor text, unique content, redirects, and keyword usage. Off-site factors include external links, linking page quality, and number of links on linking pages.
3. The document recommends various tools for auditing websites and backlinks, such as Google AdWords Keyword Tool, Google Analytics, and backlink checkers. Following SEO best practices and using these tools can help improve a website's visibility in search engines.
This document provides an overview of Amazon's business structure, traffic sources, competitors, and SEO processes. It describes Amazon's social media profiles, main competitors which include Google, Apple, and Facebook. It also outlines Amazon's organic and paid traffic sources, on-page and off-page optimization strategies, and recommendations to improve SEO and social media presence. Keywords in meta tags and headings are identified that could be optimized. The document concludes with noting Amazon's website could benefit from SEO improvements and strengthening its social media strategy.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
The document provides tips for local SEO, including setting up a Google My Business listing and ensuring consistency of name, address, and phone number (NAP) across online listings and websites. It emphasizes the importance of local reviews and citations/links from other local websites relevant to the business. Key recommendations include focusing on low-hanging fruit like reviews from current customers, and using tools like BrightLocal and WhiteSpark to identify citation opportunities and monitor competitors.
The document summarizes online marketing strategies in 2010, focusing on search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It discusses how SEO and PPC can be used together effectively to drive traffic to websites. It also outlines best practices for using social media platforms like Facebook, Twitter, and blogs to engage with customers and promote brands.
Search Engine Optimization Concepts - The Future of SearchGeromme Talampas
The document discusses how search engines impact businesses and the factors that influence search engine rankings. It identifies the three major items that impact rankings: 1) the search engines themselves, which are constantly changing their algorithms, 2) competition from other websites vying for the same search terms, and 3) constraints of the website like production schedules and server technology. It provides tips for search engine optimization, including developing relevant content, linking strategies, and understanding user intent and behavior to better target keywords.
The document discusses best practices for using websites for international trading and export strategies. It covers key areas to consider like navigation, content, design, functionality, and marketing. Content should be compelling, relevant, and localized for different audiences. Design needs to reflect the brand while being compatible across online and offline marketing. Functionality depends on objectives but may include e-commerce capabilities. Proper measurement is also important to gauge effectiveness.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
Divyansh Gupta- Finding new ways to reach the modern automobileDivyansh Gupta
Divyansh Gupta worked in the sales department of MSIL and helped dealerships with their websites and digital strategies. He analyzed different types of websites and recommended responsive designs for dealerships. He implemented SEO techniques like keywords, backlinks and social media promotion to improve search visibility. Google Analytics was used to analyze page views, traffic, and improve loading speeds. Facebook ad campaigns and pixel tracking were created along with Buffer for social scheduling. Mystery shopping was conducted and rural promotional events were organized. The true value business for used cars was also understood. In summary, Divyansh helped automotive dealerships optimize their online presence and digital marketing strategies.
Google has reduced map listings from 7 to 3, meaning only the top 3 listings will be visible. This presents an opportunity for dealers but also means those outside the top 3 will see reduced visibility. The document provides tips on optimizing a Google My Business listing including using a local phone number, photos, hours and services. It also recommends building consistent citations across the web to consolidate business information and driving real reviews to improve rankings and visibility across search results.
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner
This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey:
- For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor.
- For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%.
- The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized
SEO (search engine optimization) is the process of improving how a website ranks in search engines. It involves optimizing aspects like keywords, links, images, and content to attract search engines. Key factors search engines consider are relevant keywords on pages, especially titles and headings, image alt text, internal linking between pages, and external links from authoritative sites. Monitoring tools like Google Analytics and Webmaster Tools help track effectiveness. While good SEO enhances relevance, bad techniques like keyword stuffing or hidden text can trick search engines and hurt rankings.
Online Local Business Directories Powerpoint PresentationMargaret M. Whitson
This document provides information on the importance of search engine optimization and online directories for business success. Some key points include:
- Organic search results receive more traffic and have higher conversion rates than paid listings. Location in search results matters, with the top positions receiving the most traffic.
- To be found online, businesses need quality content and effective link building so search engine spiders can discover their websites. This includes targeting relevant keywords.
- Claiming and optimizing listings in major directories like Google Places, Bing Local, and Yahoo Local is important so businesses appear accurately in local search results. Failing to claim listings can lead to incorrect information being displayed.
So you want to rank for the phrase "Internet marketing services"?Brian Bateman
The document is an internet competitive analysis report created by SEO, LLC for Brian C. Bateman of SplinternetMarketing.com. It analyzes SplinternetMarketing.com's performance for ranking for the keyword phrase "Internet Marketing Services" compared to its top 10 competitors on Google. It provides an overview of the report, analyzes SplinternetMarketing.com's title, backlinks, anchor text usage, and provides recommendations for optimization.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
The document discusses various ways that advertising spend can be wasted, including through dayparting, location targeting, slow site speed, and unoptimized search term reports. It provides examples and recommendations for evaluating time of day performance, sorting locations by cost per acquisition, improving site speed testing and tools, filtering search queries to identify negative keywords, and using a negative keyword tool to analyze keyword opportunities. The goal is to optimize digital advertising campaigns and spending.
The document discusses optimizing local search engine results for businesses. It covers major factors like claiming and optimizing local business listings, obtaining citations from data providers and web directories, using reviews and social media, and developing a local mindset in online marketing strategies. Traditional SEO best practices like using geographic keywords and linking to citations are also important for local search results.
'Get the Best from the Web' Tyne Cinema Part One PresMBL Solutions Ltd
The document provides an agenda for a seminar on internet marketing, search engine optimization (SEO), and generating website traffic. Topics to be covered include on-site and off-site SEO, social networking, proactive traffic generation, and integrated marketing campaigns. The seminar aims to help businesses understand how to effectively use digital marketing strategies to get more customers.
How to SEO Like a Super Affiliate A4U Expo 2011Patrick Altoft
1. The document discusses strategies for SEO like a "super affiliate", which it defines as an affiliate business that has transitioned to become a well-known brand driving substantial revenue through multiple employees and offices.
2. It recommends becoming an expert in a sector and using digital marketing expertise to outperform other affiliates and merchants. SEO campaigns should be aggressive but natural.
3. Key strategies include regular keyword research and targeting over 100,000 keywords, separating SEO and commercial teams, and using tools like Open Site Explorer and Majestic to analyze competitors' links and find valuable opportunities.
1. The document discusses search engine optimization (SEO) tips, including both on-site and off-site factors that influence search engine rankings.
2. Some important on-site factors mentioned are page titles, headings, anchor text, unique content, redirects, and keyword usage. Off-site factors include external links, linking page quality, and number of links on linking pages.
3. The document recommends various tools for auditing websites and backlinks, such as Google AdWords Keyword Tool, Google Analytics, and backlink checkers. Following SEO best practices and using these tools can help improve a website's visibility in search engines.
This document provides an overview of Amazon's business structure, traffic sources, competitors, and SEO processes. It describes Amazon's social media profiles, main competitors which include Google, Apple, and Facebook. It also outlines Amazon's organic and paid traffic sources, on-page and off-page optimization strategies, and recommendations to improve SEO and social media presence. Keywords in meta tags and headings are identified that could be optimized. The document concludes with noting Amazon's website could benefit from SEO improvements and strengthening its social media strategy.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
The document provides tips for local SEO, including setting up a Google My Business listing and ensuring consistency of name, address, and phone number (NAP) across online listings and websites. It emphasizes the importance of local reviews and citations/links from other local websites relevant to the business. Key recommendations include focusing on low-hanging fruit like reviews from current customers, and using tools like BrightLocal and WhiteSpark to identify citation opportunities and monitor competitors.
The document summarizes online marketing strategies in 2010, focusing on search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It discusses how SEO and PPC can be used together effectively to drive traffic to websites. It also outlines best practices for using social media platforms like Facebook, Twitter, and blogs to engage with customers and promote brands.
Search Engine Optimization Concepts - The Future of SearchGeromme Talampas
The document discusses how search engines impact businesses and the factors that influence search engine rankings. It identifies the three major items that impact rankings: 1) the search engines themselves, which are constantly changing their algorithms, 2) competition from other websites vying for the same search terms, and 3) constraints of the website like production schedules and server technology. It provides tips for search engine optimization, including developing relevant content, linking strategies, and understanding user intent and behavior to better target keywords.
The document discusses best practices for using websites for international trading and export strategies. It covers key areas to consider like navigation, content, design, functionality, and marketing. Content should be compelling, relevant, and localized for different audiences. Design needs to reflect the brand while being compatible across online and offline marketing. Functionality depends on objectives but may include e-commerce capabilities. Proper measurement is also important to gauge effectiveness.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
Divyansh Gupta- Finding new ways to reach the modern automobileDivyansh Gupta
Divyansh Gupta worked in the sales department of MSIL and helped dealerships with their websites and digital strategies. He analyzed different types of websites and recommended responsive designs for dealerships. He implemented SEO techniques like keywords, backlinks and social media promotion to improve search visibility. Google Analytics was used to analyze page views, traffic, and improve loading speeds. Facebook ad campaigns and pixel tracking were created along with Buffer for social scheduling. Mystery shopping was conducted and rural promotional events were organized. The true value business for used cars was also understood. In summary, Divyansh helped automotive dealerships optimize their online presence and digital marketing strategies.
Google has reduced map listings from 7 to 3, meaning only the top 3 listings will be visible. This presents an opportunity for dealers but also means those outside the top 3 will see reduced visibility. The document provides tips on optimizing a Google My Business listing including using a local phone number, photos, hours and services. It also recommends building consistent citations across the web to consolidate business information and driving real reviews to improve rankings and visibility across search results.
Nick Stamoulis of Brick Marketing and SEO Journal, presented this SEO webinar to the business partners of Constant Contact as an SEO 101, 90 minute online SEO webinar.
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
There are over 20 million local businesses in the US alone, and not even half of them are utilizing free tools on the internet to promote their business. Learn how to increase your revenue using Google Places and local search engine optimization (SEO) tactics.
SIM - School Of Internet Marketing is institute for the digital marketing classes and it is one of the best institutes for digital marketing training in pune and pimpri chinchwad
India's 1st Practical Digital Marketing Training InstituteMakarand Deshmukh
The document outlines the curriculum for an online course on digital marketing and internet marketing. It covers topics such as search engine optimization, pay-per-click advertising, social media marketing, email marketing, analytics, and more. Each topic is broken down into multiple modules taught over 19 sections and 103 lessons. The course aims to provide students with the skills needed to succeed in digital and online marketing.
The document provides guidance for small businesses on expanding from physical stores to online commerce. It discusses reasons for businesses to establish an online presence, including reaching more customers. It then outlines the steps to launch an e-commerce website, including obtaining a domain name and hosting, designing the site, and choosing e-commerce software. Examples of dot-com successes that integrated physical and online operations like Amazon and Tesco are provided, as are failures that lacked proper planning.
This document summarizes a presentation on conversion rate optimization (CRO). It discusses defining conversions, measuring conversions through analytics tools, optimizing websites for mobile users and page speed, testing changes using tools like split testing, and provides tips to improve conversions such as using progress indicators, urgency messages, and optimizing contact forms. The overall message is that CRO is an ongoing process of testing and optimizing a website to improve user experience and conversions.
Electronic Security & Technology Association-Digital Marketing April 2014Impression Marketing
Presentation to the Electronic Security & Technology Association Members (Security Alarm Companies) in Atlanta, GA on April 29, 2014. Includes information on digital marketing trends, b2b and b2c marketing and how independent security alarm companies can stay competitive against the large national companies now offering security and home automation systems.
This document provides information about how traditional marketing methods are declining and how local search on Google provides opportunities for small businesses. It recommends that small businesses claim their Google Local Business Center listing, optimize their categories and keywords, submit their website to relevant directories, and request customer reviews to take advantage of local search. Additional recommendations include services for search engine optimization, web design, email campaigns, social media, and postcard/direct mail marketing to help small businesses succeed online.
Local search listings are important for businesses to be found online by consumers looking for local goods and services. The document discusses how local search has grown significantly in recent years, with over 2.6 billion local searches conducted monthly. It outlines the importance of optimizing listings on search engines, directories and local listing sites so businesses appear in the "golden triangle" of results. Having accurate, up-to-date and rich content across many distribution points is key to driving consumer awareness and purchases. The document proposes services to capture, correct, organize and distribute optimized local listings to improve a business's online visibility and findability.
1) The document presents ways for businesses to market themselves online, including setting up a website, search engine optimization, pay-per-click advertising, blogging, and social media marketing.
2) It recommends starting with listing in local directories and search engines, pay-per-click advertising, following industry leaders on blogs and social media, and tracking web traffic.
3) The presentation provides various online resources for businesses to utilize for website analytics, paid search advertising, local search listings, and learning more about online marketing strategies.
Shrewd Marketing Digital Publishing Platform Presentation Feb 2016Shrewd Marketing LLC
Internet directories faced challenges as search engines like Google grew in popularity and changed their algorithms. This led to declining traffic, sales, and margins for many directory publishers. However, directory citations remain an important local search ranking factor. The document outlines the launch of a new directory platform called MakeItLocal that aims to help publishers capitalize on digital advertising opportunities by following best practices and offering various products and services to help businesses manage their online visibility and analytics.
1. The document outlines an agenda for a conference on search engine optimization techniques, including discussions on defining goals and resources, evaluating websites, and measuring performance.
2. It introduces the company eTeamsys and their focus on SEO using the ART methodology to evaluate accessibility, relevance, and trust.
3. Emerging trends in search like universal search, geographic targeting, and personalized search are changing the SEO landscape, requiring strategies beyond just keyword optimization.
This document provides an overview of a workshop on maximizing digital marketing efforts. The workshop covers topics like search engine optimization, analyzing website traffic, online advertising, and collaborative marketing strategies. Attendees can expect to learn about free SEO tools, best practices for search and website structure, claiming their business on directories, using analytics to understand traffic, the anatomy of search engine results pages, and metrics for evaluating online advertising. The goal is to provide strategies to increase traffic and engage customers across different digital channels in an integrated way.
Google dealer guidebook best practices completeRalph Paglia
The document provides guidance for dealers and agency partners on optimizing their use of Google's products. It is organized into four pillars: Fundamentals, Basics, Differentiators, and Growth Levers. The Fundamentals section focuses on basic but important tactics like prioritizing website speed and simplicity. The Basics section outlines tested growth strategies for paid search, display, and audience targeting like maximizing brand search and location-based targeting. The Differentiators section presents advanced strategies in these areas. The Growth Levers section explores emerging tactics for measurement and automation. The goal is to help partners prioritize Google's products based on their marketing objectives and digital maturity.
Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...Kristi Hedin
Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. How can enterprise brands focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations?
In this webinar, you’ll learn:
How the biggest changes in consumer intent, search signals, knowledge panel and more impacted enterprises in 2018
How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand
How to optimize your content to make it clear that your solution is the best answer for specific consumer needs and problems
Key areas of focus in 2019 and what is essential versus what you need to have on your planning horizon
Join us as we examine the local search updates that drove the greatest business results in 2018 and discuss what this means for enterprise brands and the consumers you’ll serve in 2019.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle – The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
How to-track-and validate-website-sales-leadsBri'an Fields
This document provides instructions for tracking and validating website sales leads by marketing channel in 3 steps: 1) Implement tracking codes to attribute form submissions and phone calls to marketing channels in Google Analytics and call tracking software. 2) Configure settings to extract submission data and tag phone calls as leads or non-leads. 3) Generate reports from these sources to determine the number of validated leads and their originating marketing channels for both forms and phone calls. This allows accurate evaluation of marketing ROI and campaign optimization.
How to track and Validate Website Sales LeadsStraightNorthIM
This document provides instructions for tracking and validating website sales leads by marketing channel in 3 steps: 1) Implement tracking codes to attribute form submissions and phone calls to marketing channels in Google Analytics and call tracking software. 2) Configure a custom Google Analytics report and export form submissions to track submission IDs and tag phone calls as leads. 3) Generate reports from the tagged data to evaluate lead volume and ROI by source.
Similar to Thunder SEO Local Search Presentation - ARCSI Las Vegas, Fall 2008 (20)
SEO for Startups from #SecretSauce 2016 at HackneyMax Thomas
Here's my presentation on SEO basics for startups that I recently gave at #SecretSauce 2016 at Hackney as part of London Technology Week. A great time and an amazing group of entrepreneurial and inspiring people.
2016 IndieCommerce Institute Local Search PresentationMax Thomas
Presentation I gave discussing local search optimization for local bookshops. I was was the guest speaker at the American Booksellers Association's IndieCommerce Institute in Chicago on May 10th 2016. For more information on IndieCommerce for bookshops, please visit bookweb.org
Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & ...Max Thomas
Rather than wait “to be found,” a growing trend among law firms is to reach out to key prospects to invitation-only events with the goal of connecting prospects and attorneys face-to-face. Industry specific conferences offer a natural and effective environment for these kind of intimate and even casual exchanges to take place. However, while conferences offer marketing support for sponsors, it’s optimal for the firm to take on a more aggressive role in marketing these events itself.
We will show how to promote attendance and lead generation at events such as these via interactive channels. We will walk through a basic strategy for generating awareness and attendance, as well as capturing emails from interested prospects. While these interactive tactics are applicable for almost any industry, we’ll walk through how to create strategy and implementation specifically for the legal industry. Targeted outreach around an event heralds a new wave of interactive legal marketing as law firms migrate from the waiting to be found, to initiating the conversation.
Beyond Liking: Building Social Strategies for StartupsMax Thomas
This document outlines steps for developing an effective social media strategy, including defining goals, tactics, and metrics. It emphasizes the importance of transparency about a company's why, who, and what. An effective strategy embodies a company's values and mission, defines clear social media goals, and establishes simple, repeatable tactics linked to tracking goals across different channels. The strategy should inspire employees and succeed regardless of social media platform.
Changes to Search with Max Thomas | San Diego SEM Meetup RecapMax Thomas
On October 29, 2013, Max Thomas gave a presentation about changes to Google and other search engines. From Knowledge Graph and Authorship to Google Hummingbird and the semantic web, this presentation has everything you need to know about the current state of the SERPs!
Start With What You Know - An Intro To Building An Interactive Marketing Stra...Max Thomas
Max Thomas, the founder and CEO of Thunder SEO, gives a presentation on starting an SEO strategy by focusing on what is already known. He recommends businesses start by knowing their own business, products/services, customers, competitors, the online market space, and available resources. With this knowledge, a business can then build the best SEO strategy tailored to their specific situation. The presentation provides detailed questions under each area to help businesses audit what they already know to start developing their online marketing approach.
Productivity At Thunder - Kick Off MeetingMax Thomas
In January 2013, Thunder SEO launched an “internal cause” of productivity evangelism back in January that we’re just now starting to see the impact of, including what we’ve learned about how Thunder operates and how we plan to implement this new knowledge company wide. As part of the process, we looked at areas where we loose value and time, and where improvements could be made -- including monthly reporting, campaign management and execution, client communication and others.
We used this presentation to kick off the meeting. It goes into more detail of what we looked at, uncovered and decided. There's also much more detail on our blog - ThunderSEO.com/blog.
If you're interested, I encourage you to check it out.
Community Building via Social Media and Google+Max Thomas
The document discusses building communities on social media platforms like Facebook and Google+. It provides tips for brands to engage fans and increase engagement rates on Facebook, such as posting daily, encouraging user conversations and responses, and celebrating fans. It also summarizes Google+'s growth in users and presents the platform as an opportunity for brands to build communities long-term through search impact.
Search, Social Media & The Evolving Newspaper : LPA 2012Max Thomas
Presentation given 5/5/2012 at the Louisiana Press Association Annual Convetion on the factors impacting local newspapers, looking specifically at search, social media, local search, reviews & ratings, paywalls, bloggers, digital-only news sites and Internet Yellow Pages. It also provides an overview of the primary factors that local newspapers must contend with and incorporate in order to stay relevant and maintain their position as the "trusted" local news source.
Up Close With Google Place Pages - Do Directories Really Matter For Local Sea...Max Thomas
My presentation from SMX West 2011 in which some detailed research appears to reveal that directories may not have as direct an impact on map rankings as might seem. Inbound links and anchor text seem to carry a lot of weight in regard to rankings. Please note that this presentation and data are from March 2011. Google Places has been updating its algorithm noticeably over the past year. Be sure to stay on top of the latest changes.
Google Analytics: SEO Keyword Metrics With (not provided) Data LossMax Thomas
Relax, (not provided) data is not the end of the world. In this presentation from SMX West 2012 on "Life in a (not provided)" world I offer some work-a-rounds and alternative approaches within Google Analytics to keyword data and branded vs. non-branded search metrics, along with some custom segment suggestions and a quick look at mobile data, which mostly does not include (not provided).
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11Max Thomas
This my presentation from SMX East 2011 that focuses on actionable reports for executives and clients in regard to demonstrating SEO and social media campaign success. This presentation highlights report elements that are helpful for the Higher-Up's to understand what's happening and how to build an ongoing and fruitful relationship.
SEO in 2011: What’s Working, What’s Not & Where to FocusMax Thomas
My presentation from SMX Advanced London 2011 about the changes in SEO in 2011, what they mean and real-world examples of content & link building tactics.
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Bas...Max Thomas
Monique Pouget's SCORE Business Mentors presentation about leveraging Social Media for your small business. Includes 5 tips for building a Social Media strategy, examples of Facebook, Twitter, YouTube and LinkedIn strategies, monitoring tools, and an example about Farmer Ray's Social Media strategy.
Search social-media-&-reputation-management-thunder-seoMax Thomas
Presentation on Search, Social Media and Online Reputation Management given by Max Thomas of Thunder SEO to SDSIC in San Diego, CA, on January 7, 2011.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Thunder SEO Local Search Presentation - ARCSI Las Vegas, Fall 2008
1. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 ARCSI Local Search and SEO for Local Businesses
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3. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Take-Away Goals Understand What is Local Search and Why it Matters to Small Business How to Rank on Google and Search Engines for ‘Local Search’ Results How to Get Traffic and Calls from ‘Local Searches’ on the Web How to Implement a ‘Local Search’ Online Strategy for Your Business
4. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Online Search & Commerce 67% of Americans bought a product or service online in 2007* - that’s 200 million online buyers 10 billion searches in US in Feb 08** 5.9 bn searches on Google, 2.1 bn on Yahoo!** Sources: *compete.com **comScore
5. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Search Term: “house cleaning services” AdWords – Pay Per Click (PPC) Organic Search Natural Listings
6. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 www.merrymaids.com www.mollymaid.com www.house-cleaning-services.com www.maidbrigade.com www.maids.com
7. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 www.weekendmaids.com www.merrymaids.com www.servicemagic.com www.thecleaningauthority.com www.maids.com
8. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Weekend Maids – referral agency
9. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 merry maids – ‘lead generation form’
10. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 servicemagic – lead generation form Creepy!
11. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 The Cleaning Authority – lead gen form
12. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Question How Does a Local Business Compete?
13. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Answer Welcome to Local Search!
14. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Why Local Search Matters 80%+ of searches start with a search engine1 Over 25% of searches are local in nature2 Over 1.7 Billion Local Searches Conducted Each Month in 2007 (42% increase vs. 2006)4 78% of local consumers using online search to research a product or service, make the purchase from a local business offline3 Local Search = Phone Calls + Walk-In’s 1 SMX 2008; 2 Screenwork: Setting The Record Straight, 2008; 3. WebVisible and Nielsen//NetRatings survey, September 2007; 4. comScore & DoubleClick Study
15. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Search Term:“house cleaning services san diego” “10 Pack” Map(Organic Search)
16. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 PPC Local Ads PPC National Ads
17. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894
18. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Local Search Optimization Step-by-Step Guide Off Page
19. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 1 – Claim + Optimize Google LBL Setup Google Account Goto ‘Local Business Center’ (under ‘My Account’) If listing is already there, click ‘edit’ to optimize and claim; if not, click ‘Add new listing’ Google will pull information from other sources so take control and optimize your listing! Off Page
20. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 1 – Claim + Optimize Google LBL Off Page
21. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 1 – Claim + Optimize Google LBL Off Page
22. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 1 – Claim + Optimize Google LBL Company/Organization (Business Name) – use target keywords (result in ‘map’) Description – use target keywords Categories (up to 5) – use terms that create ‘map’ results or target search terms Photos – add 10 (use stock if necessary) Video – add if you have Off Page
23. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 1 – Claim + Optimize Google LBL Off Page
24. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 1 – Claim + Optimize Google LBL Off Page
25. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Important!!!!! Use as much information as possible in your Google Business Listing. It helps to create ‘authority’ and ‘trust’ with Google This ‘authority’/’trust’ is the KEY to local search Off Page
26. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 2 – Google Sitemaps Setup WebMaster Tools on Google Submit XML Sitemap Submit KML Sitemap Why? To build ‘trust’ and ‘authority’ with Google. Off Page
27. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 2 – Google Sitemaps Off Page
28. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 2 – Google Sitemaps Off Page
29. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 2 – Google Sitemaps Off Page
30. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 2 – Google Sitemaps Off Page
31. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Important!!!!! Local Search results pull from 100+ online directories, databases and review sites Primary goal is to make sure all your business information is uniform across all platforms Google Maps also pulls from other info sources but Google should be optimized separately from the other listings Off Page
35. Major Search Engines: Organic Website Optimization; Sponsored Search; Local Search ListingsManagement
36. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 2 – Feeder Directories Claim and optimize ‘primary’ ‘feeder’ directories All of these offer free listings; buy paid listings only if site traffic merits placement or Google counts inbound link as citation TrueLocal Off Page
37. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Important!!!! YellowPages listing – Select categories here first and then use for all listings. Most all directories use your YellowPages category – be sure it is accurate and the same for all directory listings Off Page
38. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 3 – Review Sites Claim and optimize listing – allows for businesses to respond to reviews All of these offer free listings; buy paid listings only if site traffic merits placement or Google counts inbound link as citation yelp Off Page
39. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 3 – Review Sites Review site chart Off Page
40. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 3 – Review Sites Encourage customer reviews – try not to ‘buy’ reviews; explain how much this helps you; thank them Ratings over rankings – users trust rankings Off Page
41. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 4 – Local + Vertical Directories Local Directories – search for local directories in your area and sign-up for free listings; great if url includes geographic term (e.g., ‘SanDiegoBizMart.com’) Vertical Directories – search for ‘cleaning’ directories and sign-up for listings (e.g., www.cleaningdirectories.com); if there’s a fee, look if Google counts as inbound link; great to have a link from url that uses ‘cleaning’) Off Page
42. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 5 – Mass Distribution Submit to all 85+ ‘mass directories’ via 1) UniversalBusinessListing.org - $30/year or less through seo agency Or 2) Localeze.com – depends on seo agency Pro’s – affordable, wide spread distribution Con’s – no guarantee directories will pick up data feed, time lag (up to 60 days) Off Page
43. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 6 – Title + Description Tags ‘Title’ Tag – every page ‘title’ tag should be unique, include company name and city/state ‘Description’ Tag – every page ‘description’ tag should be unique, include company name, call-to-action, phone and physical address Google uses Title + Description Tags in search engine listings – so think of them in terms of promoting your message (e.g., Call 1-800…) On Page
44. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 7 – Link to Your Listings Link from your site to directory listings using keywords as anchor – if site is new or weak, Google + Yahoo! will index your listing. Example – We welcome online reviews from our clients about their catering experience. If you’d like to post a review on InsiderPages please click here. Or, click the following to share your review on Yelp or click the Kudzu logo below. Thanks! On Page
45. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Step 8 - Ongoing Check competitor ‘Citations’ on Google Watch your rankings Check Webmaster Tools for errors Review Google Analytics to see where traffic is coming from Look at ‘directory’ listing stats – Google, Merchant Circle, etc. Consider call tracking to know where phone calls come from Ongoing
46. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Suggestions Put keyword in url (use hyphens over underscores) Search is not a ‘branding’ marketing channel, it’s ‘transaction’ focused Ongoing
47. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 “green house cleaning san diego” Map results varies by search – no “map” results
48. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 “green house cleaning san anselmo” Map results varies by search
49. Max Thomas | max@thunderinternetmarketing.com | (800) 819-6894 Search Engine Ranking FactorsAn overview of the seomoz.org 2008 study Top 10 Positive Factors Keyword use in title tag Anchor text of inbound link Global link popularity of site Age of site Link popularity within the site’s internal linking structure Topical relevance of inbound links to site Link popularity of site in topical community Keyword use in body text Global link popularity of linking site Topical relationship of linking Top 5 Negative Factors Server is often inaccessible to bots Content very similar or duplicate of existing content in the index External links to low quality/spam sites Participation in link schemes or actively selling links Duplicate title/meta tags on many pages