The document provides tips for local SEO, including setting up a Google My Business listing and ensuring consistency of name, address, and phone number (NAP) across online listings and websites. It emphasizes the importance of local reviews and citations/links from other local websites relevant to the business. Key recommendations include focusing on low-hanging fruit like reviews from current customers, and using tools like BrightLocal and WhiteSpark to identify citation opportunities and monitor competitors.

3. LOCAL
SEO
SECRETS

4. LOCAL
SEO
IS
DIFFERENT
FROM
STANDARD
SEO

5. GO
TO
GOOGLE
MY
BUSINESS
https://www.google.com/business/
ARTICLE
ON
HOW
TO
SET
UP
"GOOGLE
MY
BUSINESS"
http://robertkarbaum.com/youtube-­‐postal-­‐service/how-­‐to-­‐setup-­‐google-­‐my-­‐business/
All
you
need
to
know
is
that
once
you’ve
set
it
up,
you
should
include
the
following:
• Add
a
long,
unique
description
that’s
formatted
correctly
and
includes
links.
• Choose
the
correct
categories
for
your
business.
• Upload
as
many
photos
as
possible.
• Add
a
local
phone
number
to
your
listing.
• Add
your
business
address
that’s
consistent
with
that
on
your
website
and
local
directories.
• Upload
a
high-­‐resolution
profile
image
and
cover
photo.
• Add
your
opening
times/days
(if
relevant).
• Get
real
reviews
from
customers
(I’ll
come
onto
this).

7. NAP
(Name,
Address,
Phone
Number)
Consistency
is
key
here.
You
need
to
ensure
that
you
have
your
full
NAP
across
your
whole
website
(i.e.
every
page).
Furthermore,
you
must
use
the
exact
same
details/format
when
you
mention
your
address
on
other
websites
(i.e.
local
citations).
You’ll
also
want
to
use
Schema.org
markup
on
your
NAP
to
give
the
search
engines
all
they
need
to
display
your
company
information
correctly.

8. The
screenshot
above
shows
how
a
local
business
in
London
has
placed
their
NAP
in
the
footer
of
their
website,
marking
it
up
with
Schema.org
data
markup.

9. Here’s
the
code
that
you
can
adapt
to
your
own
website:
<div
itemscope
itemtype="http://schema.org/LocalBusiness">
<p
itemprop="name">COMPANY
NAME</p>
<p
itemprop="address"
itemscope
itemtype="http://schema.org/PostalAddress">
<p
itemprop="streetAddress">ADDRESS
LINE
1</p>
<p
itemprop="addressLocality">CITY</p>,
<p
itemprop="addressRegion">REGION</p>
<p
itemprop="postalCode">POSTCODE/ZIP</p.
<p
itemprop="telephone">PHONE
NUMBER</p>
<meta
itemprop="latitude"
content="LATITUDE"
/>
<meta
itemprop="longitude"
content="LONGITUDE"
/>
</div>
All
you
need
to
do
is
change
the
text
in
bold
to
your
own
details
—
simple

10. Local
Reviews
Local
reviews
have
a
direct
impact
on
local
search
rankings.
Spend
time
getting
them!
Not
just
Google
reviews.
You’ll
also
want
to
focus
on
getting
reviews
on
your
Yelp
page
(they’re
used
by
Apple
maps),
along
with
other
local
directories.
Your
first
priority
should
be
Google
reviews
though.

11. CONCENTRATE
1ST
ON
LOW
HANGING
FRUIT
CURRENT
CUSTOMERS
-­‐
OFFER
AN
INCENTIVE

12. CREATE
A
PAGE
ON
YOUR
WEBSITE
THAT
TEACHES
YOUR
CUSTOMERS
HOW
TO
REVIEW
YOUR
BUSINESS

13. Local
On-­‐Page
SEO
Factors
On-­‐page
SEO
for
local
businesses
conforms
to
some
pretty
old
school
SEO
tactics.
There’s
quite
a
large
weighting
towards
the
on-­‐page
content
in
the
local
search
listings,
so
it’s
important
that,
where
possible,
you
squeeze
the
most
value
out
of
your
content.
• Add
your
City/Region,
plus
a
relevant
keyword,
within
your
landing
page
title
tag.
• Add
your
City/Region,
plus
a
relevant
keyword,
within
your
landing
page
H1
tag.
• Add
your
City/Region,
plus
a
relevant
keyword,
within
your
landing
page
URL.
• Add
your
City/Region,
plus
a
relevant
keyword,
within
your
landing
page
content.
• Add
your
City/Region,
plus
a
relevant
keyword,
within
your
landing
page
image
ALT
attributes.

15. Local
Link
Building
&
Citations
Link
building
within
local
SEO
campaigns
is
incredibly
important
and
it’s
also
something
that’s
often
overlooked.
Local
SEO
relies
much
more
on
links
from
other
local
websites
that
are
really
relevant
to
your
business.
It’s
less
about
getting
links
from
high
authority
websites
(although
that
obviously
helps)
and
more
about
getting
links
from
websites
local
to
you
that
are
talking
about
similar
things
to
what
you
do.
This
means
that
local
directories
are
a
useful
resource
for
link
building,
especially
when
it
comes
to
building
citations.
“A
citation
is
an
online
reference
to
your
business’s
name,
address
and
phone
number
(NAP).”
(source)
These
citations
don’t
even
need
to
be
linked,
as
long
as
they’re
referencing
your
business
NAP
consistently
in
the
same
way.

16. Use
BrightLocal.com
to
check
out
any
existing
citations
you
have
and
then
update
them
so
that
they’re
all
consistent.
You
can
also
use
the
tool
to
track
your
competitors’
citations
and
add
your
own
to
the
same
websites.
Tons
of
ways
to
get
citations
Use
a
service
like
WhiteSpark.com
and
get
them
to
find
and
upload
local
citations
for
you.
Go
through
the
extensive
list
of
citations
on
the
Moz
website
and
manually
submit
your
citations.
http://moz.com/learn/local/citations-­‐by-­‐category
Use
a
tool
like
ahrefs.com
,
majestic.com
or
OpenSiteExplorer.com
to
run
competitive
link
research
and
find
citations
that
your
competitors
have
gained.
Set
up
alerts
through
Mention
or
Google
Alerts
to
track
new
mentions
of
your
competitors’
NAP
listing.

17. Local
Link
Building
Strategies
Here
are
a
few
to
get
you
started:
• Go
to
Meetup.com
and
search
for
a
list
of
local
events
relevant
to
your
industry.
Find
those
that
have
websites
and
contact
them
about
sponsorship
(most
of
the
time
you’ll
only
need
to
put
on
a
lunch
for
them).
If
they
accept,
you’ll
get
a
link
from
their
website
(local
to
you)
and
their
Meetup.com
page
(highly
authoritative,
local
link).
• Sign
up
to
press
request
services
to
get
quoted
in
local
publications
(huge
potential
for
high
authority,
local
links).
• Run
an
AMA
on
Reddit
http://www.reddit.com/r/AMA/
within
a
relevant
subreddit
to
your
industry)
and
within
other
local
communities.
• Line
up
interviews
and
columns
within
relevant
online
publications.

19. • Give
a
discount
to
local
organizations
for
your
products/services
in
exchange
for
a
linked
mention
on
their
website.
• Enter
local
awards
(or
start
your
own
if
there
aren’t
any!).
• Spend
time
dedicated
to
local
PR
outreach
to
get
online
and
offline
coverage
in
local
news.
• Run
regular
competitive
link
research
and
capitalize
on
any
new
opportunities
that
your
competitors
have
gained.
• Offer
scholarships
(you
get
links
from
local
universities)
or
offer
jobs
to
students
(you
can
get
links
from
their
careers
pages).

20. Q
&
A