Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & Prospect List Building

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Rather than wait “to be found,” a growing trend among law firms is to reach out to key prospects to invitation-only events with the goal of connecting prospects and attorneys face-to-face. Industry specific conferences offer a natural and effective environment for these kind of intimate and even casual exchanges to take place. However, while conferences offer marketing support for sponsors, it’s optimal for the firm to take on a more aggressive role in marketing these events itself. We will show how to promote attendance and lead generation at events such as these via interactive channels. We will walk through a basic strategy for generating awareness and attendance, as well as capturing emails from interested prospects. While these interactive tactics are applicable for almost any industry, we’ll walk through how to create strategy and implementation specifically for the legal industry. Targeted outreach around an event heralds a new wave of interactive legal marketing as law firms migrate from the waiting to be found, to initiating the conversation.

Marketing

HELLO!
Official
business
CEO
and
Founder
@thundermax
linkd.in/maxthomas
thunderac@ThunderMax
3ve.com/blog

CAMPAIGN
GOALS
Chances
are
they
are
something
like:
• Face
to
Face
Mee3ng
• Content
Informa3on
Download
• Request
for
More
Informa3on

TARGET
AUDIENCE
● Define
your
target
customer
● Be
as
specific
as
possible
● Where
do
they
hang
out
online?

INSERT
PROSPECT OR
COMPETITOR
HERE!
LISTEN
Old
fashioned
snooping

LISTEN
Old
fashioned
snooping
INSERT
COMPETITOR
WEBSITE
HERE!

CONTENT
What
will
make
our
prospect
smile?

TACTICS
Reach
out
to
influen3al
blogs
&
sites

MEASURE
Actual
face
to
face
mee3ngs
at
event

Q
&
A
MAX
THOMAS
Founder
&
CEO
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@ThunderMax
linkd.in/maxthomas
thunderac3ve.com/blog
DOWNLOAD
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presenta3on:
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Beyond Emails - Engaging Prospects Via Event Marketing To Drive Attendance & Prospect List Building

1. BEYOND EMAILS Engaging Prospects Via Event Marke3ng To Drive A7endance & Prospect List Building Legal Marketing Technology Conference West l Max Thomas l 10.16.14 DOWNLOAD this presenta3on: bit.ly/LMAevents

2. HELLO! Official business CEO and Founder @thundermax linkd.in/maxthomas thunderac@ThunderMax 3ve.com/blog

3. YAY! AN EVENT!

4. ALRIGHT! LET’S GET SOME LEADS!

5. WE’RE READY! WE GOT OUR BOOTH!

6. WAIT! WHAT HAPPENED?!#

8. CAMPAIGN GOALS Chances are they are something like: • Face to Face Mee3ng • Content Informa3on Download • Request for More Informa3on

9. GET SPECIFIC.

10. TARGET AUDIENCE ● Define your target customer ● Be as specific as possible ● Where do they hang out online?

11.

12. LISTEN Social tools

13. LISTEN Old fashioned snooping

14. LISTEN Old fashioned snooping

15. INSERT PROSPECT OR COMPETITOR HERE! LISTEN Old fashioned snooping

16. LISTEN Old fashioned snooping INSERT COMPETITOR WEBSITE HERE!

17. LISTEN Old fashioned snooping

18. LISTEN Old fashioned snooping INSERT COMPETITOR WEBSITE HERE!

19. LISTEN Old fashioned snooping INSERT COMPETITOR WEBSITE HERE!

20. CONTENT What will make our prospect smile?

21. White Paper / Face-‐to-‐Face Mee3ng

22. TACTICS How do we achieve our goals?

23.

24. TACTICS Reach out to influen3al blogs & sites

25. TACTICS Targeted Google Adwords

26. TACTICS Targeted Linkedin Ads

27. METRICS How do we measure results?

28. MEASURE Tracking

29. MEASURE Tracking

30. MEASURE Tracking

31. MEASURE Dynamic Call Tracking

32. MEASURE Actual face to face mee3ngs at event

33. Q & A MAX THOMAS Founder & CEO @thundermax @ThunderMax linkd.in/maxthomas thunderac3ve.com/blog DOWNLOAD this presenta3on: bit.ly/LMAevents

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