The document discusses search engine optimization (SEO) strategies used to rank a website about quadcopters higher in search engine results. It describes the 6 step process used: 1) keyword research, 2) content creation, 3) on-page optimization, 4) lead generation, 5) content promotion, and 6) link building. Tactics under each step are explained, such as using keyword tools to find relevant keywords with good search volume, optimizing the content for readers and search engines, capturing email leads, promoting content on social media and forums, and building links through methods like commenting and directory submissions. The strategies led to increased traffic of 272% in 30 days and higher search rankings.