From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer — and coordinate the interaction between them.
Learn some of the most important factors to consider while designing mobile websites. From speed to SEO.
The best practices to create and promote mobile websites.
Factors to consider while making mobile friendly sites
How to do SEO for mobile sites
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
People want content. Brands are committed to delivering it. However, 58% of B2B marketers still believe they are ineffective at content marketing. Why? Because content marketing needs to meet brand, lead-gen and customer acquisition goals. How? By practicing active rather than passive content marketing.
This slide deck covers:
- The current state of content marketing
- Active vs passive content marketing
- A/B testing "framing content" for higher conversions
- The fair exchange of content
- How to capitalize on blogs, white papers, webinar & blogs for lead generation & brand building
Plus, 9 creative tactics for driving more leads from your content marketing.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer — and coordinate the interaction between them.
Learn some of the most important factors to consider while designing mobile websites. From speed to SEO.
The best practices to create and promote mobile websites.
Factors to consider while making mobile friendly sites
How to do SEO for mobile sites
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
People want content. Brands are committed to delivering it. However, 58% of B2B marketers still believe they are ineffective at content marketing. Why? Because content marketing needs to meet brand, lead-gen and customer acquisition goals. How? By practicing active rather than passive content marketing.
This slide deck covers:
- The current state of content marketing
- Active vs passive content marketing
- A/B testing "framing content" for higher conversions
- The fair exchange of content
- How to capitalize on blogs, white papers, webinar & blogs for lead generation & brand building
Plus, 9 creative tactics for driving more leads from your content marketing.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
By Shari L.S. Worthington, President, Telesian Technology
Did you know that duplicate web content will severely damage your search rankings? What about all that material your channel has copied onto their web site? Did you know that Google applies its optimization criteria to PPC’s? Are you generating anonymous clicks or actual leads?
Almost all businesses start searches for products and services online. The first stop is a known web site or a search engine. That means you must have a decent web site and you have to be visible in the search engines. You can’t play at it any more. But search marketing often feels like zookeeping. There are Panda and Penguin updates (and so many more that you haven’t heard about) on the search optimization side. On the PPC side, there are rabid increases in cost-per-clicks (CPC’s) for the best keywords. In this session, Shari Worthington provides an update on the latest tools and techniques for SEO and PPC success
Guide on developing a sustainable content strategy, goals of content marketing, types of content to use for different user profiles and ways to syndicate those content types.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
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Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
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With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
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This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
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choosing good images to pin for viral distribution
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
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https://nidmindia.com/
2. • The days of SEO as a separate discipline are over
• What we were doing 5 years ago has no effect or if any – a harmful effect
• It’s now about quality, engagement and social proof
• It’s no longer enough to just do SEO or to just have a website
3. The Case for Search Marketing Integration
Online Marketing is a vital part of any organisations marketing structure
You need to get people to know your business better online
•Changes in Google algorithms have rendered many traditional SEO (Search Engine
Optimisation) techniques redundant or less effective.
•SEO is fast evolving into a more creative, diverse and finally integrated service that needs
to cooperatively work together
•To get Top Google Rankings = user engagement x on-page quality x off-page linking factors
x on-page factors x social signals
4. This doesn’t mean SEO is dead!
• Someone is always declaring SEO is dead! It isn’t – the landscape is merely changing.
• Search Engines AND consumers want; quality, engagement and social proof.
• Search engines will measure content quality, brand sentiment and relevance.
• One key element in Google's Penguin update was the inclusion of an organisation's brand
reach as a factor in SERPs.
Some things never die!
• Good domain name (domains with keywords were made redundant by Google ages ago)
• Quality SEO friendly CMS (Content Management System)
• Quality hosting (in the country you are targeting!)
• www resolved. Your website without the www doesn't redirect to www. (duplicate
content)
• Lower case, hyphenated, structured URL address strategy
• Well structured, clean <html> code that passes W3C Validation
• Fast loading page code/design
• Google/Bing webmaster verification
• Geo positioning location code (particularly for local search)
• Actual well-written content
• Avoid use of flash
• Inclusion of robots.txt file and sitemap.xml file
5. It’s about creating value through multiple online mediums
and having it direct back to your website.
•Social
•Blogs
•Offline media
•PPC Advertising
•Content
•Video
6. Social media and SEO are also becoming more entangled.
Consumers are more and more wanting social proof such as reviews, likes and ratings.
Search engines are now measuring social signals in their algorithms,
based on brand sentiment.
You must maintain your Social Media for it to be effective.
It’s a springboard of information that can direct back to your website.
7. • Add the user numbers in multiple social platforms
• The social platforms you have a presence on must “suit” your business. (eg. A
Funeral Director wouldn’t go on Twitter)
• Google is not the only place to be found – go where the numbers are!
Facebook - 12,000,000
YoutTube – 11,750,00
LinkedIn – 3,400,000
Wordpress – 5,000,000
Tumblr – 4,200,000
Twitter – 2,167,849
Pinterest – 1,629,564
Instagram – 1,469,000
TripAdvisor - 830,000
Google + - 340,000
8. How Social Signals Help
• Social media values such as likes, shares, retweets and +1s, are becoming more
influential in terms of garnering search results.
• Google is interested in rewarding sites that have good social signals.
• Social media injects a valuable human element into the search landscape to
balance out spiders, algorithms and technology.
9. • Familiarity Biases Behaviour
• In Google’s Penguin update it included a companies brand reach as a
factor in Search Engine Rankings.
• Brands searchers know will get clicked more often
• Put simply, the more popular your brand is the more likely you will to be
on the 1st page of SERPS.
10.
11.
12. One of the most influencial factors in Search Engine Marketing.
Videos are now outranking organic page listings, this is because Google sees them as
more relevant to a search query
13. Websites with videos on them are actually 53 more times likely to feature on 1st pages
in search engines.
Viewers of videos are also 64 percent more likely to purchase
after watching a product video.
14. How do I use Video to Promote my Website?
• The longer the video the less likely it is to be watched
• Video topics should be interesting! Otherwise people wont watch them
• Add some keywords into your video title
• Optimise your video
• Upload it to youtube and Vimeo.
Advantages of Video Promotion
• Low competition so far – surprisingly not many companies are using video to promote
their websites
• Creating a video is not difficult and is not as expensive as it may seem
• People readily share links to good videos
15. Case Study for Video
Island Spice Accessories – How to Tie a Scarf
•Fun tutorial on different ways to tie a scarf
•Posted on website, YouTube and Facebook
•Promoted with Facebook ads for a period of 2 weeks
16. Case Study for Video
Results
•164 views on Youtube
•13 new page likes on Facebook
•28 new visits to website direct from Facebook advertising of video
•8.17 average page visits when sourced from Facebook
•1 sale
•Average time on site 8:34 minutes after watching video.
17. The figures don’t lie – Video Marketing
• Videos get 267% more links than normal posts
• Video keeps prospect customers on site up to 2 minutes longer
• Viewers retain 58% of what they see, but only 10% of what they read
• A consumer who views a product video is up to 144% more likely to add
that product to his cart than a consumer who watches no video
These figures show that search visibility and performance are directly
improved by the integration of video and, as a result, video should be
integrated into all digital campaigns.
18.
19. • Blogging is one of the best delivery mechanisms for SMI, With a blog you
can easily leverage images, written text, video and other content, with social
media sharing capabilities already integrated.
• Blogging can tie in with your social media strategy and then link back to
your website. How?
20. • Guest blogging is the best SEO that a site owner can implement for a site
• Author Rank is essential for getting a better rank in Google
• Author Rank is a new way for Google to rank the quality of particular
authors
• It’s all about discovering great content
• To identify the author of a blog or article, Google checks for a connection
between the content page, and author page and a Google profile.
• The more often you share your content on Google+, the more you increase
the popularity of the content and its rank
21. Organic and paid campaigns should be closely integrated
Take the intelligence from SEM campaigns and
directly apply to organic strategy
•Keywords that generate sales
•Landing page techniques that generate conversions
•Identify trends by testing new phrases or products
22. A recent Google study suggested there’s a strong relationship between
ad click-through rates (CTR) and the presence of an organic listing on the
first page of results.
Put another way: If you have a high organic listing for a particular search term, your
paid ad for that same term is going to get a much higher CTR than if you didn’t.
23. Content – It all starts here!
Types of content:
•Blog posts
•Articles
•Videos
•Infographics
•Webinars
•Slideshows
•Images
•Reviews
•Website copy
•Product descriptions
•Ebooks
•Digital magazines
•Podcasts
•Case studies
•Enewsletters
24. • Quality, relevant and organised content.
• Search Engines have always cared about quality content
• And with Google integrating Panda into their more regular algorithm updates, it’s
never been more important to have relevant, organised content as Panda
specifically involves website content, how your site delivers content to the search
index.
Content is King – the saying may be old, but it still rings true.
25. Duplicate content will sink your site.
• Does my site have duplicate, overlapping or redundant articles on the same or similar topics
with slightly different keywords?
• Do my pages provide substantial value when compared to other pages in search results?
• Would I expect to see this article in a printed magazine, encyclopedia or book?
• Are my pages produced with great care and attention to detail vs. less attention to detail?
26. Content is at the heart of any
online marketing strategy.
•Without quality content, you can’t execute a good social media campaign, a PPC
campaign, an email newsletter campaign, or an SMI campaign.
•Carrying out an SMI campaign successfully means generating quality content at
least regularly, if not constantly.
In the end, it all harks back to the age-old web adage that Content is King.
27.
28. Main differentiating factor between old SEO and SMI is the transition
away from optimising content for search engines towards optimising it for people.
That means creating quality content that will inform and entertain consumers,
while also being search integrated and on message.
This means people like to educate themselves before making online purchases.
This is a key factor in why SMI will be vital in any future search marketing strategy.
29. • Google receives over 2 million search queries every minute.
• Facebook users share just under 700,000 pieces of content per minute.
• Brands and organisations on Facebook receive approximately 34,722 "likes" every minute.
• Twitter handles more search queries per month than Bing and Yahoo combined.
• The Google +1 button is used more than 5 billion times per day.
• Google+ adds approximately 625,000 new users every day.
30. Over the last few years a number of different factors have changed the way the Internet works.
Old marketing techniques are irrelevant.
Successful SMI requires the full integration of your whole company.
Creating value through multiple online mediums and having it direct back to your website.
Social Media and SEO are becoming more Social media and SEO are also becoming
more entangled.
Familiarity biases behaviour.
Video is now one of the most influential factors in Search Engine Marketing.
Blogging is one of the best ways to implement an SMI content strategy.
Your organic and paid campaigns should be closely integrated.
Content is at the heart of any online marketing strategy. Without quality content, you can’t execute
a good social media campaign, a PPC campaign, an email newsletter campaign, or an SMI campaign.
The main differentiating factor between old SEO and SMI is the transition away from optimizing content
for search engines towards optimizing it for people.
31. • Search marketing integration is about so much more than simply allowing for crossovers
between the various digital marketing disciplines.
• No two organisations are the same so you need to look at your company and your companies
online marketing as a whole and see how the SMI model can be adopted.
• The bottom line of every marketing campaign is to increase conversions/revenue.
• In order to achieve this you need to increase Your authority and trust, so people feel
comfortable Completing a conversion.
Adopting Search Marketing Integration helps achieve this objective.