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For over 20 years Fred has assisted clients with the development of brand strategies that create powerful economic engines. Experienced on both the client and agency sides, Fred has led hundreds of brand building programs for such clients as FIFA, UEFA, Arsenal, Under Armour, adidas and USOC to name a few. Fred is a frequent speaker on branding for industry conferences, associations and higher-education institutions. Specialties: Branding and identity, technology development, sports, consumer products marketing