Digital marketing involves promoting brands online, especially through search engines and social media. It allows users to access information anytime from anywhere. There are several techniques in digital marketing including SEO, SEM, SMO, SMM, email marketing and campaign marketing. SEO involves optimizing a website to rank higher in search engine results through techniques like keyword research, content optimization, link building and blogging. Social media optimization refers to increasing visibility on social media platforms like Facebook, Twitter, LinkedIn and Instagram to drive traffic to a website.

1. LEARN DIGITAL
MARKETING

2. Digital marketing is the term associated with the promotion of
brands and company using electronic media, mainly the internet.
Although these technologies were present before, there have been
rapid increase in their usage over the years.
But digital marketing is a vast field with many more methods for
promotion, digital marketing is important as it helps the user to
access information anywhere and anytime, not only that digital
marketing also helps consumers express their experiences and
thinking regarding a products or brand.

3. TECHNIQUES USED IN DIGITAL MARKETING
• SEO {SEARCH ENGINE
OPTIMIZATION}
• SEM {SEARCH ENGINE
MARKETING}
• SMO {SOCIAL MEDIA
OPTIMIZATION}
• SMM {SOCIAL MEDIA
MARKETING}
• CAMPAIGN MARKETING
• E-MAIL MARKETING
Digital
marketing
SEO
SMO
Campaign
marketing
E-mail
marketing
SMM
SEM

4. SEARCH ENGINE
OPTIMIZATION
{SEO}

5. INTRODUCTION TO SEO
SEO stands for search engine optimization. It is a
technique used to increase the visibility of a website in
search engine result page.
SEO helps the websites to rank better in search
engine result page. A better ranking websites gets
more traffic, creating the opportunity of better
exposure and revenue.
Why We Use SEO?

6. To understand how SEO works we need to understand what search
engines are and how it works.
Search engines are software designed to search the information on
the world wide web .
Google, Yahoo, Bing, Baidu, Ask, AOl search, Info, Info space,
DuckDuckGo and Blekko are the names of some search engines.
Google is the top search engine and is used by 70% - 80% around
the world. The other above mentioned search engines are used by
30%- 20% of people around the world

7. WORKING OF SEARCH ENGINE
The search engine has two major functions – indexing and
crawling and providing relevant result.
The search engine use a program called crawlers or spiders to
read the source code of the website and store this their local
servers. This technique is called crawling on the websites. A
websites is usually crawled 3 to 4 times a year
After this, the indexer takes the data from the local server of
crawlers and arranges them in categories like hotels, hospitals
schools, restaurants, etc.
This indexed data is stored in main database.

8. The rank algorithms a program that ranks the websites
according the websites data. Now, when a user types a query
in a search strings, the search engine matches the keywords
in their database and present the websites containing the
keywords according to the rank assigned by the rank
algorithm.
TYPES OF SEO
Search engines are divided into three types
• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

9. WHITE HAT SEO
1.White hat seo is optimizing websites according to search engine
guidelines (mainly Google)
2.It is also considered as organic or ethical SEO
3.The techniques is accepted by the search engines
4.The techniques used are on page optimization and off page
optimization
5.Risk of getting banned by the search engines is very low for the
websites using white hat.
6.Websites using white hat SEO can expect steady, gradual and
long lasting effects.

10. BLACK HAT SEO
• Black hat seo exploits google guidelines of search
engine and use foul method to increase page ranking.
• It is also considered as non ethical SEO
• The techniques used I black hat SEO are against the
guidelines of the search engines and are hence banned
or blscklisted
• Link spam, keyword stuffing, cloaking, hidden links and
texts are some of the black hat SEO techniques
• The websites using black hat SEO experience rapid
increase in ranking but this change is unpredictable and
has short lasting efforts.

11. GRAY HAT SEO
• Gray hat SEO is the SEO which takes risks i.e. using
techniques that may borderline Black hat SEO.
• Gray hat SEO techniques can be legitimate in some cases
and illegitimate in others
• Doorway pages, gate way pages, duplicate content are
some of the gray hat SEO.

12. KEY WORD REASEARCH
Keyword is the term entered by the user to find information in
search engine . These keywords may be single words or longtail
tells.
Keyword is important as it gives the detail about the keyword used
by the visitors and to target on those keyword.
These keywords may vary based on
1. The on the website – number of pages, quality and type of
content, etc.
2. The objective of website – to promote brand, deliver information,
sales, etc.
3. The target audience
4. The industry and the competition

13. THE STEPS TO FOLLOW WHEN DOING KEYWORD REASERCH
1. Start with seed keywords – the general keyword
defines your niche.
2. Form long tail keywords of your niche – the long
tail keyword are specific and have a greater chance
of being discovered.
3. Generate keywords- put yourself in the searchers
place and try to think what keywords they would
use when searching
4. Analysis of the client site (one’s own site) is also
done to check the keywords that have already been
used
5. Now that you have the list of keywords you will

14. Several keywords research tools are also available
online to help search keywords some tools are-
• Soolve
• Google keyword planner
• Keyword shitter
• Google correlate
• Word stream's free keyword tool
• SEO chat’s suggestion keyword finder
• Moz
• And many more ……..

15. CONTENT OPTIMIZATION
Content optimization refers to the techniques used to make the
pages of the site more informative and attractive to both the
search engines and the visitors. This content includes the title of
the page, the text present in the site, the images, the links and
the meta tags.Point to remember when optimizing a page
a)The websites content must be genuine, not copied
from any website.
b)The content must be relevant to the site and must be
keyword rich
c)The content present on the webpages must connect to
each other so that the visitor spends more time on the
site
d)The title must be relevant to the page and not be the
same for every page

16. CONVERSION FORM
The target of any website online is to convert their visitors
into customers. So the websites must be optimized
keeping in mind this target. Pages for requesting
subscription, getting email address or closing the
deal/sale must be easy and relevant to the pagePAGE RANK
Page rank is link analysis algorithm, used by the search
engines to determine the quality and quantity of the
links present on the website. The site is given a rank
between 1 to 10 with 1 being the lowest and 10 being
the highest each site is re – evaluated 3 – 4 times a year.

17. The page rank of the website can be increased by
building quality backlinks by directory submission,
local listings, social bookmarking, blogging etc.
The links present on the site – internal links, outgoing
and incoming links should be relevant to the site and
not coming from spammy and the site having no
connection with your site.

18. BLOGGING
Blogging is the best way to promote a website. Writing the
blog has two main benefits.
1. Blog provide a way to interact with people/user by
providing information to them. Posting latest information
and facts will give them a reason to keep returning to the
site.
2. A regular updated blog gets crawled regularly, hence
increasing the page rank. To keep the visitor coming
back to the blog, create interactive content, infographics,
video tutorials, facts, etc.
Submit your blog in blog directories and blog search
engines .you can also ask for a guest blogger to write for
you. Guest posting on other blogs and leaving backlinks can
also help to improve ranking.

19. LIST OF BLOG SUBMISSION SITE -
i. Blogger.com
ii. Tumbir.com
iii.Weeeby.com
iv. Live journal.com
v. Sfgate.com
vi. Academia.edu
vii.Diigo.com
viii.Quora
ix.Square space.com
x. Blog.com
xi.Shutter fly.com
xii.Hubpages.com
xiii.Newsvine.com

20. BLOG COMMENTING
Blog commenting in niche blogs increases traffic to your
blog site. You can comment on blogs or ask questions.
Commenting may lead to conversation which leads to
relationship between the blogger and commenter.
You not only gain knowledge from the blogs but can
become popular when you input relevant information.

21. FORUM MARKETING
Forum is an online discussion site where people
form community and discuss/ converse with each
other through posted messages.
You can reply queries put by other in the
community or ask a question.
Being active in your community and give advice
and answer to others ca build your reputation as
an expert

22. SOCIAL BOOKMARKING
Social bookmarking is the best way of creating
backlinks to the site.
You can bookmark/submit your blogs, pages
or content on bookmarking sites such reddit,
stumbleupon, tumbir, etc.
These bookmarking sites are crawled daily and
hence your site may also get crawled
frequently. You should post your content with
suitable tags to maximize post reach

23. VIDEO MARKETING
Nowadays, videos have been become more reachable
than text.
A good video can retain the user attention and has more
chances of being shared and bookmarked.
They can be easily embedded in sites to provide
consistent experience. Dailymotion, YouTube , Vimeo
etc. are some sites you can submit your videos

24. PHOTO SHARING
You can also promote the images or photos placed in
your site . Photobucket, Flickr, Picasa are major sites to
submit your photos
By placing a link on the photos, why you can also create
backlinks which directs a user to the site when clicked .List of photo sharing websites
• Mediafire.com
• Imagebam.com
• Instagram.com
• Imageshack.com
• www.pinterest.com
• Twitter.com
• Plus.google.com

25. SOCIAL MEDIA
OPTIMIZATION

26. SMO stands for social media optimization, in other
words social media optimization helps to increase
the visibility of your website’s social media profiles,
social activities and published contents, which helps
people to search the resources and information
related to your content.
Moreover it helps to drive traffic to your blog or
websites, make it easy to share for others in their
circle, create a community around your brand and
helps search engines to index your social media
activities, social profiles and blog posts with ease

27. ROLE OF SOCIAL MEDIA
• It ensures a strong presence among the customers – with
SMO, you can ensure a strong presence for the brand and
business on the internet and amongst customers
• Drive more traffic – social media platforms are a great source
to drive traffic as it allows to reach customers world wide
• Increases the reach – SMO provides a way to reach the
targeted audience you can reach through videos, infographics,
target the mobile user and more
• Improve search engine ranking – SMO along with SEO helps to
improve the ranking of the website on the search engine

28. WHICH SOCIAL MEDIAL PLATFORM TO USE?
There are a large number of social media platforms out there. So
which platforms should we use? Should we use all that are
trending or use the ones we are familiar with?.
When it comes to the selection of the social platforms, one
should check where its target audience are more active on.
These are the platforms which should be chosen, rather than
being active and putting efforts on everyone. Be active on few,
create your base and attract the customers, then you can think
of other platforms

29. SOCIAL MEDIA PLATFORMS
Some of the best social media platforms Facebook,
Google Plus, Twitter, LinkedIn, Instagram.
With the increase in the number of users using Pinterest
we can also consider it as a social media platforms that
drives a lot of users to the websites and also helps in
creating quality backlinks