The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
It is the network of networks.
It’s a global system of interconnected computer networks that uses Internet Protocol(TCP/IP) to connect with billions of users
In simple words it’s a information resource
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
Optimizing Your Website for Organic SearchBenj Arriola
Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
SEO Practices for Blogs - Stop Blogging a Dead HorseMichael Jones
"Stop Blogging a Dead Horse" is a presentation I originally gave back at the June 2015 SEO Melbourne Meetup and inspired by an internal SEO training session I gave back while working for my last company.
I think it's common practice these days that everyone knows they need to blog, but have they even thought for a second on:
- Why they're actually doing it?
- Knowing what to write
- How to maximise it's impact?
- Is it working?
Hopefully through this presentation I can give you a few useful tips and guidance through the eyes on a SEO person. If i can make sure that at least 1 blog post goes out with an optimised <title> tag, my work here is done!
I have also created another presentation a while ago called "The SEOs Guide to Making a Website". Make sure you check it out.
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
It is the network of networks.
It’s a global system of interconnected computer networks that uses Internet Protocol(TCP/IP) to connect with billions of users
In simple words it’s a information resource
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
Optimizing Your Website for Organic SearchBenj Arriola
Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
SEO Practices for Blogs - Stop Blogging a Dead HorseMichael Jones
"Stop Blogging a Dead Horse" is a presentation I originally gave back at the June 2015 SEO Melbourne Meetup and inspired by an internal SEO training session I gave back while working for my last company.
I think it's common practice these days that everyone knows they need to blog, but have they even thought for a second on:
- Why they're actually doing it?
- Knowing what to write
- How to maximise it's impact?
- Is it working?
Hopefully through this presentation I can give you a few useful tips and guidance through the eyes on a SEO person. If i can make sure that at least 1 blog post goes out with an optimised <title> tag, my work here is done!
I have also created another presentation a while ago called "The SEOs Guide to Making a Website". Make sure you check it out.
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
search engine optimization (SEO) gets your site recognized by Google, Yahoo, MSN, or other major search engines. There is an art and science to getting your site at the top or on the first page of the search using the right keywords
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Digital marketing for beginners | courses | salary | SEO | Online advertising...Sonal Dhingra
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
How to Apply Search Marketing and Audience Generation Tactics to Your Multich...Media Horizons
If your brand is not present on search engines, an opportunity is lost to your competitors.
Learn how to incorporate search engine marketing (SEM) and search engine optimization (SEO) strategies to generate increased website traffic and convert active hand-raisers who are searching online for your products or services to ultimately drive sales.
This primary direct-response media channel yields targeted click and traffic volume, efficient cost-per-acquisitions and high levels of return on investment.
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
1. Get Found Online
Consumers are searching for your products and services online.
Is your website getting found?
1
2. The Internet has profoundly transformed the way people learn about and shop
for products. Ten years ago, companies reached their consumers through trade
shows, print advertising, and other traditional marketing methods. Today,
consumers start their shopping experience by looking on the Internet, in the search
engines, the blogosphere, and social media sites. In order to remain competitive,
businesses’ websites need to be found online by the consumers already searching
for the products and services that you sell.
Businesses must get found online by the consumers searching for their products and
services in the:
Search Engines
Blogosphere
Social Media
2
3. Part I: Outbound vs. Inbound Marketing
The Internet has changed the dynamics of the business world. For the past decades, marketers have used
“outbound” marketing techniques such as trade shows and print advertising, where marketers push out a
message far and wide hoping that it resonates with a few individuals. These outbound marketing methods are
becoming less and less effective for two reasons:
People are getting better at blocking out interruption-based marketing messages.
The average person is inundated with thousands of outbound marketing interruptions per day and is figuring
out more creative ways to block them out, including caller ID, spam filtering, and on-demand TV and radio.
The Internet presents quick and easy ways for consumers to learn and shop.
Instead of flying to a trade show across the country, for example, a consumer can go the Internet to research
and purchase products or services.
Today, consumers are going to the Internet to start their purchasing process. In order to remain competitive, busi-
nesses need to utilize “inbound” marketing techniques to “get found” by the consumers searching for their prod-
ucts and services online.
Outbound Marketing Inbound Marketing
telemarketing, tradeshows, direct mail, search engine marketing (SEO & PPC),
email blasts, print ads, tv/radio ads blogging, social media
Interruption Permission
3
4. Part II: Get Found Online: Search Engines
Consumers most frequently go to the search engines to research and purchase products and services. Is your
Organic Search is Best
website getting found by consumers looking for you?
There are two kinds of search results: paid results and organic (or natural) results.
Paid results are those listings that require a fee for the search engines to list their
link for particular keywords. The most widely used form of paid listing is Pay Per Click
(PPC), where you pay each time someone clicks on the link in your advertisement.
The price increases with the competitiveness of the keyword.
Organic results are gathered by search engines’ web crawlers and ranked according
to relevance to search terms. This relevance is calculated by criteria such as extent of
keyword match and number of links into that website. Ranking in the organic search
results is better because not only is it FREE, but research shows that people click on
How Does Google Decide?
the organic results 75% of the time and paid results only 25% of the time.
Google and the other search engines rank websites in search engine results pages according to relevance to the
search terms. This relevance is calculated by looking at both on-page factors such as the content on your site and
off-page factors in the form of inbound links to your website. Off-page factors are the biggest influencers in your
website’s ranking in search engine results.
4
5. Get Found Online: Search Engines - How To
STEP 1: Find Keywords to tell the search engines that your site is a quality
• Search Volume – Given two different keyword site.
phrases, optimize for the one with the larger number • Build more links within context, i.e. those with
of searches. valuable keywords in the link anchor text (the text
• Relevance – Choose keywords that your target market that is hyperlinked to your site). Link anchor text
is using to describe and search for your products and provides context for the search engines to understand
services. what your site is about.
• Difficulty or Competition – Consider your chances for • Build more links from trusted websites. Just as
ranking on the first page of Google for that keyword references from well-respected friends and experts
phrase. Look at the sites ranked in those first 10 slots, offer more value, so do links from trusted and well-
their authority and relevance to search terms, and respected websites.
gage if you will be able to overtake them to secure a • Link-building tips:
spot on that first page. • Submit your website to directories like the Yahoo!
Directory and Business.com
STEP 2: On-Page SEO • Communicate with others in your industry through
• Place keywords in the page title, URL, headings, and blogs and other social media
page text. • Create compelling tools (such as an interesting
• Optimize your page description for maximum click- calculator) and content (via a blog, for example)
through-rate when your site ranks in Google searches.
• Place keywords in other “invisible” places on your site, STEP 4: Measure & Analyze
including meta-keyword tags and alt-text on images. • Track number of inbound links, keyword rank over
time and compared to competition.
STEP 3: Off-Page SEO • Measure real business results: number of visitors,
• Build more inbound links from other sites into yours. leads, and customers from SEO.
Each link serves as a recommendation or a reference
5
6. Part III: Get Found Online: Blogs
What is a blog? A blog, or weblog, is a website that allows for regularly posted content or articles.
Blogging is Inbound Marketing
• Blogging helps with SEO
• Blogging helps with social news and networking sites
• Blogging is permission centric
• The conversation has already started… it’s time that you’re aware of it and develop a strategy for engaging in it
and using it for marketing
Get Found Online: Blogs - How To
STEP 1: Read STEP 2: Comment
• Search for other blogs in your industry using Tech- • Contribute to the conversation via a comment.
norati.com or BlogSearch.Google.com. • Increase the value of the article – share an example,
• Read and subscribe to blogs via RSS (Really Simple add a point, add a useful link, disagree, ask a question.
Syndication) or email – RSS allows users to subscribe • Why?
anonymously and consume content however they • Engage in the community
want. • Get noticed by other bloggers and blog readers
• Get links back to your blog
6
7. Get Found Online: Blogs - How To (cont’d)
STEP 3: Write
• Find the right blog software for you. • On frequency: General rule of thumb is to blog at least
• Blog functionality: Make sure to use your own weekly to maintain steady readership and continue
business URL (blog.mycompany.com), not a sub- your SEO efforts.
domain of someone else’s URL (myblog.typepad.com) • Blog topic ideas:
– most blog software allows you to do this. Also your • List of 5 ideas, trends, or thoughts
blog software should allow for email and RSS subscrip- • Publish a list of links
tions as well as integration with social media sites. • Take a recent experience and share it
• Analytics functionality: To truly measure the success • Answer questions you received recently
of your blog, your software should allow you to report • Comment on other blog articles
on email and RSS subscribers over time, measure • Turn a press release into a blog article
visitors and leads generated, and track search engine • Promote your blog.
keyword rank over time and compared to competitors. • Email friends and family
• Support and expertise: If you are new to blogging, you • Replace email newsletter with blog
may want your software provider to provide technical • Trade guest articles with similar blogger
support, education and marketing expertise on how to • Promote on social media sites: digg, reddit,
succeed with your blog. StumbleUpon, Facebook, LinkedIn
• Draw in readers with your blog article titles.
• Funny: “GoDaddy’s 16-Step Checkout: Brainless STEP 4: Measure & Analyze
Marketing At Its Finest?” • Track number of blog visitors and subscribers, SEO
• Enticing: “12 Quick Tips To Search Google Like An rankings, Technorati blog rank.
Expert” • Measure real business results: number of visitors,
• SEO: “Free Advertising on Google” leads, and customers generated by your blog.
7
8. Part IV: Get Found Online: Social Media
What is social media? Media (content that is published) with a social (anyone can add to and share it)
component. Social media is like a business networking reception without the constraints of time and space.
Social Media is Inbound Marketing
• Social media helps with SEO
• Social media promotes your blog
• Social media is permission centric
• The conversation has already started… it’s time that you’re aware of it and develop a strategy for engaging in it
Get Found Online: Social Media - How To
and using it for marketing
STEP 1: Guidelines for Engagement STEP 2: Publish, Share, and Network
• Meet people and start conversations, become a real • Publish: Everyone can publish anything for everyone
member of the community – don’t join to just • Publish everything you have anywhere you can
advertise your products. • Monitor what others publish and promote it
• Add value to the community – answer questions and • Empower your customers to publish
help others.
• Ask questions – trust others’ advice.
8
9. Get Found Online: Social Media - How To (cont’d)
• Share: Anyone can promote anything to everyone
• Monitor what’s being shared about you
Grade Your Website
• Find where your audience hangs out
• Promote valuable content, yours and others’
• Product content your audience will love
• Network: Anyone can connect with everyone from
anywhere See how your website
• Make friends – find your existing connections and stacks up in terms of its
build new ones Internet marketing
• Be helpful – answer questions, share interesting effectiveness. Get your
content free report from HubSpot’s
WebsiteGrader tool.
STEP 3: Measure & Analyze
• Key metrics to consider are: number of blog visitors www.WebsiteGrader.com
and subscribers, del.icio.us bookmarks, inbound links,
Facebook fans and activity, friends on Facebook or
LinkedIn, votes for blog articles, posts in forums.
• Measure real business results: number of visitors,
leads, and customers generated by each social media
effort.
9
10. Part V: Marketing Resources
Website Grader (www.websitegrader.com) – Useful tool for measuring the marketing effectiveness of your
website, get a free custom report in seconds with advice for your website
Marketing Sherpa (www.marketingsherpa.com) – A great resource for case studies and insights into marketing
tactics
HubSpot Internet Marketing Blog (blog.hubspot.com) – Articles about business strategy and inbound Internet
marketing
Web ink now (www.webinknow.com) – Online thought leadership and viral marketing strategies from award-
winning author David Meerman Scott
HubSpot (www.hubspot.com) – Internet marketing software that helps you get found by more prospects and
generate more qualified leads and sales
Part VI: Contact Us
HubSpot
One Broadway, 10th Floor
Cambridge, MA 02142
1-800-482-0382
www.HubSpot.com
10