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1. What is SEO?
SEO is the practice of increasing the number and quality of
visitors to a website by improving rankings in the algorithmic
search engine result.

2. How its work -
1. website submission
2.Website crawl
3. website index
4. website ranking

3. Techniques of SEO
• Of Page SEO
• On Page SEO

4. Google algorithms
•
• Google's algorithms are a complex system used to retrieve data
from its search index and instantly deliver the best possible results
for a query. The search engine uses a combination of algorithms
and numerous ranking factors to deliver webpages ranked by
relevance on its search engine results pages

5. SEO UPDATES 2021-2022
1. Content optimization software
2. More structured data & rich snippets
3. Long-form content
4. Good ol’ boring SEO
•

6. 1. Content optimization software
• Content optimization tools can help you create high-quality, semantically-
rich content that ranks higher in Google.
•
Using similar NLP algorithms as Google, these tools identify keywords,
subtopics, synonyms, and even common questions search engine
crawlers are looking for on the page when promoting content.
• We’ll likely see more sites leveraging the power of content tools this year.
I myself have seen content optimization have an almost immediate
impact on the total keywords and average positions a web page ranks for.

7. • Immediate jump in impressions and average position after using content optimization software.
•

8. 2 More structured data & rich snippets
• Schema markup is a vocabulary of microdata that helps Google
better understand and extract content from your pages, enabling
them to show up as rich snippets, which are more attractive and
clickable for users.
• Google loves rich snippets because it helps its crawlers better
show users the exact content they’re searching for, meaning a
better experience for users. And with Google supporting new
schema markups each year (including video schema and education
sites, it’s not going to be slowing down with these anytime soon.

9. 3 Long-form content
• Google likes to rank high-quality content. Although content length is
not a ranking factor, there is a strong correlation between longer
content and better rankings.
•

10. • As Google continues to improve its NLP algorithms, it will keep
getting better at recognizing quality. So take the time to provide
comprehensive information on the keywords you’re targeting and
you’ll likely see higher keyword rankings and higher average
positions.
•

11. 4. Good ol’ boring SEO
• Although Google updates its algorithm and search engine technology improves, the core
principles of SEO have always remained the same. To see SEO success in 2022, the basics
still apply:
• Content quality: Create accurate, up-to-date, original, and in-depth articles on keywords
relevant to your audience.
• On-page SEO: Make sure your meta titles, meta descriptions, header tags, images, body text
are optimized so Google can better understand the content on your pages.
• Backlinks: Focus on getting high-quality backlinks from other sites through content marketing,
guest blogging, and public relations.
• Technicals: Create fast-loading, responsive web pages with high-quality UI/UX and make sure
they are indexed properly.
• Industry-specific ranking factors: Align with these, whether for local business, credit lending,
legal services, healthcare, and more.
•

12. Competitors analysis
A competitor analysis, also referred to as a competitive analysis,
is the process of identifying competitors in your industry and
researching their different marketing strategies. You can use this
information as a point of comparison to identify your company's
strengths and weaknesses relative to each competitor.

13. On page
• On-page SEO is the practice of optimizing individual web pages in order to rank
higher and earn more relevant traffic in search engines. On-page refers to both
the content and HTML source code of a page that can be optimized, as opposed
to off-page SEO which refers to links and other external signals.
• On page having two types
• Content an technical

14. Increasing keyword ranking
• Optimize your existing content
• Structure content to aim for featured snippets
• Create new content based on low-competition keywords
• Get backlinks from authority sites
• Optimize images
• Track metrics with Google Analytics
• Make sure your site is mobile-friendly
• Optimize for on-page SEO factors
• Decrease load times
• Improve local SEO
• Use internal linking
•

16. Content includes-
• Title.
• Description
• Image
• External link
• Internal link
• Keyword

17. Technical
• Sitemap
• Robot.txt
• Google webmaster
• Google analytics

18. Activites of on page
1.Integrate Relevant Keywords Into Your Pages
2.Optimize Your Title Tag And Meta Description
3.Create User-Friendly Content
4.Optimize Images
5.Optimize Your URLs
6.Use Internal Links On Your Page
7.Improve Site Load Time
8.Add Responsive Design To Your Website