Teamup collaborated with Al Jazira's executives to establish a commercial and marketing strategy, resulting in record revenues and significantly increased match attendance. The club successfully won the league and President's Cup for the first time in over forty years, achieved through brand positioning, new ticketing processes, and enhanced fan facilities. Key initiatives included driving new sponsorship revenues, implementing community programs, and planning a record-breaking final game event.

1. Teamup’s role was to work with Al Jazira’s
executive to define and deliver a commercial
and marketing strategy.
The program delivered record commercial
revenues, average attendances a staggering
five times the league average and ultimately
ending with the club winning the League and
Presidents Cup for the first time in over forty
years.
SERVICES:
BRAND POSITIONING THAT CREATED AN
EMOTIONALLY ENGAGING PROPOSITION
INTRODUCTION OF NEW TICKETING PRO-
CESSES AND MEMBERSHIP LOYALTY
SYSTEMS
ENHANCED AND STRUCTURED VIP AND
FAN FACILITIES, DELIVERING MATCH DAY
REVENUES
STRUCTURING AND LEVERAGING CLUB
INVENTORY DRIVING NEW SPONSORSHIP
REVENUES
INTRODUCTION OF COMMUNITY PRO-
GRAMS
DIGITAL STRATEGY AND IMPLEMENTATION
PLANNING AND DELIVERY OF A RECORD
BREAKING FINAL GAME EVENT
AL JAZIRA CLUB: SECURING FAN REVENUES FOR OUR NEW HOME