Teamup Al Jazira Football Club Case Study
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Teamup's role was to work with Al Jazira's chief executive to define and deliver a commercial and marketing strategy. The program delivered record commercial revenues, average attendances a staggering five times the league average and culminating with the club winning the League and Presidents Cup for the first time in over forty years.
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Jj fwc domestic_hospitality_program_proposal_final_09_oct2013
This document is a request for proposal from CSM Global Events Brasil to Johnson & Johnson Brasil to manage their hospitality program for the 2014 FIFA World Cup in Brazil. Some key details:
- CSM Global Events has over 15 years of experience supporting brands at major sporting events around the world.
- They are proposing to manage J&J Brasil's local hospitality program in a way that complements their management of J&J's global program at the World Cup through strategic planning and leveraging of local resources and relationships.
- The proposal outlines accommodation packages, skybox packages, day packages, an employee purchase program, and involvement in FIFA Fan Fest programs across multiple host cities in Brazil.
W J Scott May Resume 2009
W.J. Scott May is a sales and marketing executive with over 20 years of experience revolutionizing revenue and profitability for startup and established companies. He has expertise in solution selling, strategic planning, new client acquisition, staff management, and sales process development. Currently he is the Director of Sales Operations for Six Disciplines, LLC, where he launched their franchise sales program and secured over $1.2 million in franchise fee contracts in the first year.
Resume - SMorgan 2015-2
Stacy Morgan has over 15 years of experience in sales, marketing, and business development roles in the sports and entertainment industry. She is currently the Maintenance Coordinator/Business Development at Gator AC & Plumbing, where she oversees planned maintenance accounts and helped improve renewal rates by 15%. Previously, she held various sales, marketing, and partnership roles with organizations like the Pittsburgh Pirates, IMG Academy, and minor league baseball teams. She has a proven track record of exceeding sales goals, growing revenue, and developing community relationships.
Resume - Wendy 2014
Wendy Sevenich is a seasoned health club executive seeking a leadership opportunity. She has over 20 years of experience managing facilities and teams for organizations like the City of Eden Prairie, Lifetime Fitness, Wellbridge, and Tennis Corporation of America. Her experience includes overseeing expansion projects, developing standard operating procedures, managing budgets, and mentoring employees. She holds a BA in Exercise Science from Louisiana State University.
WSM CREDS & CASE STUDIES
WSM is a branding agency that offers integrated marketing services including digital, sponsorship, PR, events, experiential, print, and consulting. They have long-term clients like MasterCard, Aberdeen, and Brit Insurance. WSM provides strategic sponsorship consulting, rights negotiation, event creation and management, PR campaigns, and digital solutions including websites, apps, and social media marketing. Their case studies demonstrate driving brand awareness, sales, and engaging target audiences through integrated sports, entertainment, and cause-related sponsorships.
Event Marketing Recap Proposal Template PowerPoint Presentation Slides
If your company needs to submit a Event Marketing Recap Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2T914E3
E Book - Gamification Apps for Employee Engagement
Gamification is categorized as the utilization of diversion mechanics and progression to drive game-like engagement in a non-game setting. Gamification is the utilization of game-like ascribes to drive game like player conduct in a non-diversion setting.
Marketing Recap Proposal Template PowerPoint Presentation Slides
The document is a marketing recap proposal template that includes:
1) Summaries of key metrics from the previous marketing campaign such as traffic results, lead progression statuses, and pipeline measurements.
2) Details of new marketing packages and premium services being offered.
3) Information about the company and marketing team delivering the services.
17. Wadsr Club Strategic Plan Template
Strategic planning templates & examples, Business, Finance, planning, Vision, Mission, Plan, objectives, strategy, swot, pest, Business plan, Strategic planning, bcg matrix
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Quality Management In Sports Club Powerpoint Presentation Slides
Quality Management In Sports Club Powerpoint Presentation Slides
Managing Sports And Fitness Center Powerpoint Presentation Slides
Managing Sports And Fitness Center Powerpoint Presentation Slides
Brand Marketing Recap Proposal Template Powerpoint Presentation
Brand Marketing Recap Proposal Template Powerpoint Presentation
Jj fwc domestic_hospitality_program_proposal_final_09_oct2013
Jj fwc domestic_hospitality_program_proposal_final_09_oct2013
Event Marketing Recap Proposal Template PowerPoint Presentation Slides
Event Marketing Recap Proposal Template PowerPoint Presentation Slides
E Book - Gamification Apps for Employee Engagement
E Book - Gamification Apps for Employee Engagement
Marketing Recap Proposal Template PowerPoint Presentation Slides
Marketing Recap Proposal Template PowerPoint Presentation Slides
More from Fred Popp
Building High Performance Brands
The most reliable path to growth is offering customers breakthrough brand identities. Working with teamup is different. Our clients work with integrated teams of designers, researchers, and experts in areas such as marketing, commercial operations, and culture management.
Building a high performance brand_teamup
The aim of a club’s brand is to stand out from the crowd
and build emotional connection amongst fans. The process
of measuring this connection, however, reveals the greater, overarching power of brand as an important performance driver for your club’s business.
To measure the success of a rebrand, we believe that the following indicators, measured as a percentage increase over time, are a useful starting point.
See how some of sport's most ambitious organizations drive their brands.
LA Galaxy Rebrand Case Study
With the arrival of David Beckham, the LA Galaxy ushered in a new era in American Soccer. The objective was to create a new brand world, that combined with this new star power, would provide the energy for the Galaxy and MLS to punch above their weight.
Our strategy was to transform the brand in to a nationally placed competitor and bring it to the forefront of Major League Soccer as
"America's International Superclub Brand".
Working in collaboration with AEG senior management and adidas, we developed an iconic yet timeless brand that embraces the world's game. The LA Galaxy's new brand will lead the club into an unprecedented future, and has come to symbolise the historic moment when American professional soccer began to truly compete on the world stage.
Teamup Rangers FC New Brand World case study
Rangers, giants of Scottish football for almost as long as the game has been played, have selected teamup to help further build their brand. With a passionate fan base across the globe, Rangers are optimising their return to topflight Scottish Football.
The club wanted a new brand platform to reflect the Ranger’s transformation into a future-focused entertainment brand.
Penn Athletics Deepening the Connection case study
Advancing the major goals of the PENN athletic department, by:
ALIGNING TO A SINGLE PURPOSE
EMPHASIZING A VALUES-BASED BRAND
MOVING FROM TRANSACTIONAL TO EMOTIONAL
ENROLLING STAKEHOLDERS IN THE STORY
SOCIALIZING ACROSS THE UNIVERSITY CREATING ALIGNMENT AND ACTION AND ACTION
Euroleague basketball rebrand teamup case study
“Euroleague Basketball’s new brand identity starts with an evolved e-ball, and plays out in a holistic design system across all its competitions to deliver a forward-thinking, sophisticated and inclusive brand expression.
Designed to work seamlessly across all digital platforms, retail channels and devices, our new brand mark preserves our heritage by evolving our iconic e-ball and crafting an extendable wordmark system.
Euroleague Basketball needed a creative partner to carefully guide the process, deliver strategically and beautifully. Teamup had the right experience and delivered beyond our expectations.”
Alex Ferrer Kristjansson
Director, Brand & Communication
Euroleague Basketball
Teamup PENN Athletics Branding Campaign Case Study
The University of Pennsylvania engaged Teamup to develop a long-term brand platform and activation campaign. Champion Your Life focuses on understanding the motivations that fuel an athlete’s will to win, reflecting PENN’s brand belief that performance in life is driven from the inside.
"This Campaign becomes a way to showcase that belief in a deeply human and relevant way. There isn’t a more fitting story to wrap the PENN brand around than one that explores the motivations that fuel an athletic scholar's will to win.” - Roger Reina – Senior Associate Athletic Director, External Affairs
To leverage brand to differentiate this revered institution and stand apart in the highly-competitive field of elite universities.
We initiated a deep-dive beyond the brand identity to clarify the fundamental values and meaning behind the PENN brand. We needed to uncover the underlying ethos of PENN in order to provide the Division with a compass for clarity and consistency in decision making. Defining brand values in a meaningful way beyond the typical “passion,” “power” and “pride,” to truly reflect the unique qualities that set the program apart. This new platform serves everyone from staff to coaches to the athletes, themselves, by providing them with a litmus test and core focus for why we pursue sport in the way we do.
"At times an organization requires outside expertise to help frame its aspirations. In those moments, you need an agency that can steer the process and help you stretch your goals." - Dr. Grace Calhoun, Director of Athletics and Recreation.
“The Teamup group was inspiring to work with, and meticulous in the way they researched the PENN brand, thoughtfully involving various constituents throughout the process.”
SERVICES
The University of Pennsylvania engaged Teamup to develop a new brand identity that would better define the essence o the revered institution.
• Brand Strategy & Positioning
• Brand Identity
• Brand Campaign
• Customer Journey Analysis
• Franklin Field and Palestra Facility Identities
• Customer Segmentation
THE OPEN Championship Rebrand case study teamup
Golf’s oldest major tournament, THE OPEN championship, has undergone a complete rebrand across all media - rolled out at St. Andrews in July 2015.
Teamup, a London brand firm founded by American Fred Popp, directed the rebrand. This brand world will be used in all of THE OPEN’s communications and marketing materials, as well as the branding around the golf course during the tournament.
Foot Expo Workshop: Stand Up, Stand Out and Stand For Something
This document discusses strategies for building strong foundations for a FOOT EXPO brand. It emphasizes starting with defining the organization's purpose or "why" they exist, then communicating how they achieve that purpose, and finally what products or services they provide. This approach resonates more emotionally with consumers compared to solely focusing on what the organization does. The document also provides examples of how Apple and other successful brands communicate their why, how, and what.
Running Rugby Conference Unleash Your Brand
No one can escape the influence of BRANDS they are the emblems of a global economy. The secret of strong BRANDS
- develop BRANDS which exhibit admirable human qualities and stand for something.
Teamup Red Bull Arena case study
To launch the new Red Bull Arena, the club
hired Teamup to develop and install the first
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Penn Athletics Deepening the Connection case study
Penn Athletics Deepening the Connection case study
Teamup PENN Athletics Branding Campaign Case Study
Teamup PENN Athletics Branding Campaign Case Study
Foot Expo Workshop: Stand Up, Stand Out and Stand For Something
Foot Expo Workshop: Stand Up, Stand Out and Stand For Something
Teamup Al Jazira Football Club Case Study
- 1. Teamup’s role was to work with Al Jazira’s executive to define and deliver a commercial and marketing strategy. The program delivered record commercial revenues, average attendances a staggering five times the league average and ultimately ending with the club winning the League and Presidents Cup for the first time in over forty years. SERVICES: BRAND POSITIONING THAT CREATED AN EMOTIONALLY ENGAGING PROPOSITION INTRODUCTION OF NEW TICKETING PRO- CESSES AND MEMBERSHIP LOYALTY SYSTEMS ENHANCED AND STRUCTURED VIP AND FAN FACILITIES, DELIVERING MATCH DAY REVENUES STRUCTURING AND LEVERAGING CLUB INVENTORY DRIVING NEW SPONSORSHIP REVENUES INTRODUCTION OF COMMUNITY PRO- GRAMS DIGITAL STRATEGY AND IMPLEMENTATION PLANNING AND DELIVERY OF A RECORD BREAKING FINAL GAME EVENT AL JAZIRA CLUB: SECURING FAN REVENUES FOR OUR NEW HOME