Headstream was approached to support Samsung's sponsorship of Chelsea FC and raise awareness of their website samsungfootball.co.uk through social media and digital PR. The objectives were to increase their share of voice on social media, drive traffic to the website, and increase signups for competitions. The strategy involved insight monitoring, microblogging, social networks, blogs, communities, reporting, engagement, video/photo sharing, and search engine optimization. Evaluation found that social media drove the largest traffic volumes to the site, with blogs, promotions/partnerships, and forums also contributing significantly.