SEO and Conversion Optimization

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This document discusses how SEO and conversion rate optimization (CRO) work together to increase leads, sales, and revenue. SEO widens the top of the marketing funnel by bringing in organic search traffic, while CRO makes the bottom of the funnel larger by improving how incoming traffic converts into customers. Real-world examples show how SEO traffic alone can generate hundreds of thousands of monthly visitors and thousands in sales. While combining SEO and CRO carries some risks like potentially hurting search rankings, the rewards can be significant through testing and optimizing landing pages and content to substantially increase conversion rates and revenue from existing organic traffic flows.

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Maximize Your SEO Efforts By Increasing Conversion Rates Dave Bascom, CEO SEO.com Scott Miller, CEO Vertster.com

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Local business SEO services company, Online Visibility Pros, designed and developed a new responsive website that is now represented the on all device sizes. The proven on-page SEO strategies implemented by OVP has pointed the website pages in the best possible direction. Along with Direct Response Advertising best practices implemented the new site is now leveraged to increase conversion opportunities. Branding and SEO foundation setup outside of website including a complete Social Media branding and optimization package with Google My Business optimization and much more. Local search engine optimization campaigns were launched – focusing specifically on Maps and Organic SEO – to drive laser-targeted traffic to the most important pages on the website. Organic traffic increased by 378.88% year-over-year. The client now has peace of mind knowing that every customer will receive a review request from their company. This was huge for the business owner who now has new 5-star reviews consistently come in for all 4 of the company’s store locations. Pay-Per-Click (PPC) campaign rebuilt and optimized and leveraged for targeted supplemental traffic. If you want similar results for your local service business, schedule a Strategy Call with Online Visibility Pros here: https://onlinevisibilitypros.com/schedule/

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• From social media to word of mouth: examine how to create lead generation in the B2B space and discover which platforms have been most successful in generating new leads • Prioritising your leads: identify how to put a lead scoring system in place that will enable you to target your hottest leads, generating ROI • How should you manage new leads? Examine how to work more closely with sales teams to follow up and convert new leads into financial rewards

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Featured Presenter: Angie Schottmuller On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage. Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.

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