Local Business SEO Services Boosts Online Visibility by 379% (case study)

OnlineVisibilityPros.comDo More Business. Save More Time.
Local Business SEO Services
Boosts Online Visibility By
379% (Case Study)
Small Business Internet Marketing Case Study

OnlineVisibilityPros.com
CASE
STUDY
BACKGROUND
Fingerprinting Express approached Online Visibility Pros after
months of searching for the right marketing company to partner
with specifically to help them build a more user-friendly website
and establish a rock-solid online presence for their existing store
locations. This was critical to do before expanding into other
desired store locations. By partnering with OVP, Fingerprinting
Express could focus on growing their business and letting the
experts handle their digital marketing responsibilities.

CASE
STUDY
Three Core Elements were
identified as most important to
address in their digital marketing
investment…

CASE
STUDY
#1 WEBSITE DESIGN

CASE
STUDY
Online Visibility Pros was able to
transform the OLD NON-
RESPONSIVE WEBSITE into a
responsive website that allows
visitors to have a much improved
user-experience. Additionally, by
implementing proven on-page
SEO and direct response
advertising best practices, the
company is able to attract and
convert more targeted business
traffic to their store.

CASE
STUDY
Here is the NEW
RESPONSIVE
WEBSITE that was
developed and
launched by OVP.

CASE
STUDY
The new responsive website is easily
accessible on all devices.

CASE
STUDY
#2 INCREASE
TARGETED TRAFFIC

CASE
STUDY
After completing the development of new
website, Online Visibility Pros launched a
laser-targeted local SEO marketing
campaign specifically for the company’s
Las Vegas location in order to increase
traffic, leads, appointments and sales.

CASE
STUDY
Goal conversion tracking was setup in
Google Analytics to allow the service
company to measure how well their
SEO and other marketing investments
were performing.

CASE
STUDY
The year-over-year traffic report shows a significant
increase compared to the prior year’s traffic metrics.

CASE
STUDY
An increase of 378.88% in organic search traffic

CASE
STUDY
391.87% increase on the number of new users
to the website.

CASE
STUDY
Increase in Direct traffic by 166.94%

CASE
STUDY
Paid Search Channel had a 42.53% increase
in traffic

CASE
STUDY
Time on site via the Paid Search Channel
Almost Tripled!

CASE
STUDY
Both Referral & Social traffic Increased Greatly!

CASE
STUDY
More proof of significant organic traffic growth
by expanding organic keyword visibility.

CASE
STUDY
These significant traffic increases to the company website and
online presence allowed Fingerprinting Express to generate more
predictable, targeted of people specifically looking for their exact
services through the major search engines.
In addition, Online Visibility Pros was able to improve certain
website engagement metrics like more pages viewed per visit and
a lowered bounce rate of 60% compared to the previous
year’s 88.89%.

CASE
STUDY
#3 INCREASE REVIEWS

CASE
STUDY
Maxx Reviews, OVP’s automated customer review
collection software, is a big part of the company’s online
success because effectively collecting consistent online
reviews helped to increase local organic SEO traffic from
places like Google Maps while also helping to improve
conversion rates for ALL company marketing efforts.
In the span of 364 days, a total of 89 reviews were
generated through Maxx Reviews. Considering this was for
a brand new store with zero reviews, this was a significant
boost to their new location’s presence online.

CASE
STUDY
Here is the dedicated
Review landing page
that does all of the
heavy lifting.

CASE
STUDY
Review Request Campaign Results
MAXX REVIEWS helped to
automate the review request
process from happy
customers. The software
used a 3-part automated
email drip sequence
requesting a review. From all
emails sent in campaign, 232
performed some sort of
interaction.
Out of 232 interactions, 187
clicked a star rating. 124
went all the way through to a
preselected review site and
89 people left a review. 96%
of the reviews were positive.

CASE
STUDY
Campaign Results:
• Designed and developed new responsive website that represents
company well on all device sizes.
• Proven on-page SEO strategies implemented to point website pages in
best direction online along with Direct Response Advertising best
practices leveraged to increase conversion opportunities.
• Branding and SEO foundation setup outside of website including a
complete Social Media branding and optimization package, Google My
Business optimization and much more.
• Local Business SEO campaigns were launched – focusing specifically on
Maps and Organic SEO – to drive laser-targeted traffic to most important
pages on website. Organic traffic increased by 378.88% year-over-year.
• The client now has peace of mind knowing that every customer will
receive a review request from their company. This was huge for the
business owner as new 5-star reviews consistently come in for all 4 of the
company’s store locations.
• Pay-Per-Click (PPC) campaign rebuilt and optimized and leveraged for
targeted supplemental traffic.

Thank you
for viewing.

Online Visibility Pros is a team of talented website developers, SEO experts, PPC
ninjas, professional graphic designers and content creators focused on solving
the 3 major obstacles business owners in the service industry face when trying
to implement effective online lead generation campaigns:
• You don’t know how to do it.
• You don’t have the time to do it.
• You don’t know who to trust to do it for you.
In order to help you combat these 3 major obstacles, we offer done-for-you
digital marketing services fit specifically to your business needs. We provide you
with an expert Internet marketing team to produce the results you’re looking for.
Our private clients achieve peace of mind, knowing their online marketing is
producing real results while being professionally tracked and managed.
This is how we help position our clients to…
Do More Business and Save More Time

OnlineVisibilityPros.comDo More Business. Save More Time.
Online Visibility Pros is a team of digital marketing
experts dedicated to helping service companies
build UNSTOPPABLE lead generation machines for
their business using SEO, PPC, websites, reputation
management, email marketing and other proven
digital marketing strategies & techniques.
Are You Interested In Working With The Pros?
Visit: onlinevisibilitypros.com
Call: (888) 593-0505

Local Business SEO Services Boosts Online Visibility by 379% (case study)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Local Business SEO Services Boosts Online Visibility by 379% (case study)

Similar to Local Business SEO Services Boosts Online Visibility by 379% (case study) (20)

Recently uploaded

Recently uploaded (20)

Local Business SEO Services Boosts Online Visibility by 379% (case study)