SlideShare a Scribd company logo
CONVERSION =
Completion of a presented action.
a.k.a. "Goal Completion"
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Organic Search Conversion Funnel
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
_____%
_____%
_____%
_____%
_____%
Amazon.com has measurable actions everywhere!
Screenshot: Amazon.com Books: "Start With Why" by Simon Sinek
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
q  Relevant
q  Credible
q  Value-Added
q  Usable
q  Actionable
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Handy checklist for
SEO and CRO
factors!
SEO + CRO: MacGyver Lesson Recap
q  Focus on keywords likely to convert
q  Determine WHY users: search, buy, & don't buy
q  Measure smart; track top user actions as goals
q  Provide fresh, quality supporting context as proof
q  Plan a clear path for goal completion
q  Use the right tools and checklists
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
SEO Conversion Problem Solving Strategies
SEO Conversion Problem Solving Strategies
SEO Conversion Problem Solving Strategies
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SEO Conversion Problem Solving Strategies

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  • 7. CONVERSION = Completion of a presented action. a.k.a. "Goal Completion" Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
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  • 19. Organic Search Conversion Funnel Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY _____% _____% _____% _____% _____%
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  • 35. Amazon.com has measurable actions everywhere! Screenshot: Amazon.com Books: "Start With Why" by Simon Sinek Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
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  • 61. q  Relevant q  Credible q  Value-Added q  Usable q  Actionable Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY Handy checklist for SEO and CRO factors!
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  • 65. SEO + CRO: MacGyver Lesson Recap q  Focus on keywords likely to convert q  Determine WHY users: search, buy, & don't buy q  Measure smart; track top user actions as goals q  Provide fresh, quality supporting context as proof q  Plan a clear path for goal completion q  Use the right tools and checklists Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY