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This ppt cover all the topic of Search engine optimization, What is search engine. What is keyword, Types of keyword, Keyword research with Google keyword planner.
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Intro to search engine optimization
1) Search engine optimization (SEO) involves using techniques like optimizing HTML code, copywriting, site navigation, and link building to improve a website's rankings in search engines.
2) Keywords are extremely important for SEO - the best keywords accurately describe page content and what searchers would use to find the page.
3) Proper keyword research and implementation, including using keywords in titles, headings, URLs, and on-page content, can help rank higher in search engines and drive more traffic.
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- 1. SEO (Search Engine Optimization) Md Shabbir Head Of Department Digital Marketing
- 4. What is SEO? Optimizing your page in such a manner that it is shown in the first page of google.
- 5. What is search engine? (It is like a library) Search Engine Search Engine + Optimization Google, Bing, Yahoo
- 7. What are Keywords? What people are searching for?
- 8. Types of Keywords ➔ Head keyword ➔ long-tail keyword ➔ Body keyword
- 9. Keyword Intent Seeking information Informational Investigational Navigational Transactional Specifying the brand Comparison Amount
- 10. How to do keyword research for SEO Keyword research process:
- 11. Keyword research with Google keyword planner
- 12. How to spy on competitors and and find their keywords
- 13. ● With Google ● With free tools (SpyFu) How to find organic competitors
- 14. On Page SEO
- 15. Thank You