This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
SPC Europe Training Week - Real World Challenges in Enterprise SearchAgnes Molnar
Enterprise Search is complex, even in theory. But when you implement your search solution and everything turns to reality, you'll find some new, never-seen challenges. In this session, Agnes will discuss the best, biggest, and most exciting challenges from her experience, including real world customer scenarios and solutions. Regardless of the SharePoint version you use (SharePoint 2010, FAST Search for SharePoint, SharePoint 2013), this session is for you if you want to prepare for these "unexpected" scenarios.
33 Tactics to Engage and Retain More Customers - IRCE 2016Mark Ginsberg
My joint presentation with Andrew Scarborough of Pricewaiter/Delegator at IRCE 2016 in Chicago. We covered tips in SEO, PPC, Analytics, and conversion rate optimization.
Search is nothing without context. In this session we help you build your strategy around best serving your customers for Office 365 through planning and best practices. SharePoint 2013 is compared to Office 365 as well.
Il semaforo di Yoast non è il (tuo) problemaLaura Sacco
Usi Yoast SEO e vuoi ottenere tutti i pallini verdi? L'intervento al WordCamp Bari mette in luce qual è il segreto per usare al meglio le analisi di Yoast SEO sul tuo sito.
How your (non-SEO) work affects Organic Search. Matt Lacuesta
This was a presentation for Refresh Denver for Developers, Copywriters, UI/UX folks, and others who work on websites so they can understand how the work they do impacts organic search without previous SEO knowledge.
Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018Bill Hartzer
In this presentation about Mobile SEO audits and Desktop SEO audits, Bill Hartzer talks about performing a mobile SEO audit versus a desktop SEO audit. SEO tools are mentioned, as well as the process for performing an SEO audit on a website.
Kahenacon 2012 - Penguin Backlink Analysis with Pivot TablesMark Ginsberg
With the latest major update recently launched by Google, the Penguin update, webmasters and SEO's have been desperately trying to figure out how to fix the issues caught by the algorithm. Using backlink exports from Open Site Explorer, Link Detective, and the amazing power of Excel, I break down my process for analyzing a site's backlink profile and identifying problematic areas for SEOs and webmasters to fix.
What is Digital Marketing? What Is Branding? What is Social Media Marketing? What is Email Marketing? What is Web Design? What is SEO? How Many kind of SEO?
Arka softwares a leading web development company here with this presentation describes the functionality and usability of digital marketing. With this presentation it highlights the processes and techniques of search engine optimization.
In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
Search Engine Optimization is one of the top-rated skills in the market. Multinational Organizations hire SEO specialists for their website improvement.
Because no matter how good your business is or how good your website is If you are not able to reach the audience then it is all useless.
Migrating to SharePoint 2010 for Public Sites: An Insiders Look at MilestonesSurfRay
Slide Deck from our latest webcast: "Migrating to SP2010 for Public Sites: An Insider’s Look at the Milestones"
Rebecca Headrick and Cathy Hodson from AANA join Senior Search Consultant, Josh Noble, to discuss the requirement gathering, platform selection, and project milestones involved in AANA’s public migration from Ektron CMS 400.NET to SharePoint 2010 with Ontolica Search & Preview.
Search Engine Optimization, (SEO) is the techniques and tactics used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (Webopedia, 2016). The higher a website ranks in the organic results of a search on search engines like Google or Yahoo, the greater chances the site will be visited by users. In this Innovation Session, Shashika Gunasena from the Software Team delved into the topic of SEO and how it plays a major role in helping users and organizations in making web browsing easier.
Seo dgtlmart ppt ( search engine optimization)varunM51
DGTLmart is a best website development company in Faridabad. We are among the fastest growing website development company in Faridabad offering end to end CMS based, Ecommerce, customize website development services to clients across the globe and help organizations to grow their business.
Services we offer: Website Designing, Website Development, Search Engine Optimization, Search Engine Marketing, PPC, Display ads, E-mail Marketing, Social Media Marketing, Content Writing, Analytics, Content Marketing, Mobile Marketing, E-commerce Solution, App Development
An introduction to Search Engine Optimization and different techniques applicable. The presentation also goes into the history of web, and how things changed from time to time.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
SPC Europe Training Week - Real World Challenges in Enterprise SearchAgnes Molnar
Enterprise Search is complex, even in theory. But when you implement your search solution and everything turns to reality, you'll find some new, never-seen challenges. In this session, Agnes will discuss the best, biggest, and most exciting challenges from her experience, including real world customer scenarios and solutions. Regardless of the SharePoint version you use (SharePoint 2010, FAST Search for SharePoint, SharePoint 2013), this session is for you if you want to prepare for these "unexpected" scenarios.
33 Tactics to Engage and Retain More Customers - IRCE 2016Mark Ginsberg
My joint presentation with Andrew Scarborough of Pricewaiter/Delegator at IRCE 2016 in Chicago. We covered tips in SEO, PPC, Analytics, and conversion rate optimization.
Search is nothing without context. In this session we help you build your strategy around best serving your customers for Office 365 through planning and best practices. SharePoint 2013 is compared to Office 365 as well.
Il semaforo di Yoast non è il (tuo) problemaLaura Sacco
Usi Yoast SEO e vuoi ottenere tutti i pallini verdi? L'intervento al WordCamp Bari mette in luce qual è il segreto per usare al meglio le analisi di Yoast SEO sul tuo sito.
How your (non-SEO) work affects Organic Search. Matt Lacuesta
This was a presentation for Refresh Denver for Developers, Copywriters, UI/UX folks, and others who work on websites so they can understand how the work they do impacts organic search without previous SEO knowledge.
Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018Bill Hartzer
In this presentation about Mobile SEO audits and Desktop SEO audits, Bill Hartzer talks about performing a mobile SEO audit versus a desktop SEO audit. SEO tools are mentioned, as well as the process for performing an SEO audit on a website.
Kahenacon 2012 - Penguin Backlink Analysis with Pivot TablesMark Ginsberg
With the latest major update recently launched by Google, the Penguin update, webmasters and SEO's have been desperately trying to figure out how to fix the issues caught by the algorithm. Using backlink exports from Open Site Explorer, Link Detective, and the amazing power of Excel, I break down my process for analyzing a site's backlink profile and identifying problematic areas for SEOs and webmasters to fix.
What is Digital Marketing? What Is Branding? What is Social Media Marketing? What is Email Marketing? What is Web Design? What is SEO? How Many kind of SEO?
Arka softwares a leading web development company here with this presentation describes the functionality and usability of digital marketing. With this presentation it highlights the processes and techniques of search engine optimization.
In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
Search Engine Optimization is one of the top-rated skills in the market. Multinational Organizations hire SEO specialists for their website improvement.
Because no matter how good your business is or how good your website is If you are not able to reach the audience then it is all useless.
Migrating to SharePoint 2010 for Public Sites: An Insiders Look at MilestonesSurfRay
Slide Deck from our latest webcast: "Migrating to SP2010 for Public Sites: An Insider’s Look at the Milestones"
Rebecca Headrick and Cathy Hodson from AANA join Senior Search Consultant, Josh Noble, to discuss the requirement gathering, platform selection, and project milestones involved in AANA’s public migration from Ektron CMS 400.NET to SharePoint 2010 with Ontolica Search & Preview.
Search Engine Optimization, (SEO) is the techniques and tactics used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (Webopedia, 2016). The higher a website ranks in the organic results of a search on search engines like Google or Yahoo, the greater chances the site will be visited by users. In this Innovation Session, Shashika Gunasena from the Software Team delved into the topic of SEO and how it plays a major role in helping users and organizations in making web browsing easier.
Seo dgtlmart ppt ( search engine optimization)varunM51
DGTLmart is a best website development company in Faridabad. We are among the fastest growing website development company in Faridabad offering end to end CMS based, Ecommerce, customize website development services to clients across the globe and help organizations to grow their business.
Services we offer: Website Designing, Website Development, Search Engine Optimization, Search Engine Marketing, PPC, Display ads, E-mail Marketing, Social Media Marketing, Content Writing, Analytics, Content Marketing, Mobile Marketing, E-commerce Solution, App Development
An introduction to Search Engine Optimization and different techniques applicable. The presentation also goes into the history of web, and how things changed from time to time.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
how to learn Search Engine Optimization for freeSadiaSagheer1
everyone learn search engine optimization and digital marketing in easy language
https://pakistanthesocrates.org/index.php/2024/04/02/top-6-reasons-why-women-are-better-leaders-than-men
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
Basics of Search Engine Optimisation (SEO)Social Beat
A presentation on the Basics of Search Engine Optimisation (SEO) - What & Why of SEO. It involves understanding the basics of On Page SEO, Off Page SEO and how to track the results of the SEO effort. This presentation was created by Google Partner & South India's leading digital agency, Social Beat.
BristolSEO - How To Get Big Links Without A Big Budget BristolSEO
The last few months have been the most fraught of my career, dealing with budget cuts, campaign pauses and a media that seemingly only wants to talk about one thing – coronavirus. My role at Propellernet is to secure our clients links through digital PR, and myself and the team have had to adapt pretty quickly but our change in tact has led to us build over 400 links. My talk will go into how great digital PR campaigns don’t need to cost the world and how you can maximise the amount of links you secure with each story.
Louise Parker - Digital PR Director, Properllnet
Louise has worked in Digital PR for 5 years, securing coverage and links for brands like Premier Inn, Kuoni, carwow and PureGym. She specialises in creating link building strategies that both excite journalists and connect with a brand's audience. She also makes incredibly niche TikTok videos about digital PR (@louise_digitalpr).
BristolSEO - Using Schema during a time of crisis: what can we learn for search?BristolSEO
Schema is an exceptional tool to have in your back pocket as an SEO, but a lot of marketers don’t see its full benefit. Schema can be applied during times of uncertainty to assist searches where consumers are looking for accurate, up to date information. In this talk, I’ll explore what opportunities we can take with schema for the future of search.
Beth Barnham - SEO Specialist, Liberty Marketing
Beth is an SEO Specialist with a love for technical SEO. Having worked in various digital marketing roles for three years, she now uses all her learned digital marketing skills to hone in on SEO. She’s passionate about knowledge sharing and collaborative learning.
Tackling Python: What is it and how can it help with Technical SEO?BristolSEO
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. In this talk Ruth will cover the fundamentals of Python, discuss the positive impact it can have in automating your SEO audit tasks and provide you with plenty of ready-to-use scripts that you can use to save time with your technical SEO efforts.
Ruth Everett - Technical SEO Executive, DeepCrawl
Spying On Google: Using Log File Analysis To Reveal Invaluable SEO InsightsBristolSEO
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on your website, but actually knowing how bots behave? Imagine not having to play by the 1000 row limit in Search Console (without delving into the coding or the API) and having unlimited data? Imagine being able to find out what those crawl anomalies actually are? Log File Analysis can reveal all this and more, and this talk will show you how….
Where other talks on Log File Analysis cover theory, this talk is highly actionable with quick, 15 minute techniques and free downloadable copy/paste scripts to identify issues and quick wins.
Faisal Anderson - Technical SEO Consultant, LiveArea
Identifying On-Page Opportunities for Enterprise Sites Using ScreamingFrog Cu...BristolSEO
Screaming Frog custom extractions are a fantastic tool to pull out just about any data from all of your pages across a website, and are especially useful for large sites where you want to speed up your analysis! In this talk we'll take a look at some of the ways you can put Screaming Frog custom extractions to find new opportunities across your site.
Jess Hobbs - Technical SEO Consultant, Erudite Agency
The Keyword Research Process That Generated 1.6 Million Impressions In 6 MonthsBristolSEO
Daniel is an SEO for Aira. An inbound marketing agency based in Milton Keynes. Daniel will be sharing the exact keyword research process that generated 1.6 million impressions in just 6 short months.
Using Offline Data to Fuel Success through Online Paid MediaBristolSEO
In a data-fueled world, why and how can advertisers use data to fuel their online paid campaigns. Mel's presentation will showcase some tactics to leverage data for stronger campaign impact, as consumers move across offline to the online space and visa versa.
Link building on paper is the simplest and most effective tool in pushing up your organic visibility. In reality, it’s probably one of the hardest as it relies on your understanding of people, in different circumstances, with different goals and varying levels of understanding as to what it is you want. To be successful at this, we as marketers need to be able to understand data to be able to pick behavioral patterns, that will help us build stories that will gain the links we need from media. I will be sharing actionable advice in your war to build links and help you make your campaigns stand out from the crowd.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
In a world of content and links, technical SEO can often be left behind, but getting it wrong can be catastrophic. In this talk, Faye will take you through the different steps of a technical SEO audit and why it is essential, sharing with you some of the most common mistakes and what you should be looking out for on your own website.
Local SEO: 10 things you should be doing but might not be, and 5 things you m...BristolSEO
The concept of 'local search' is more important (and talked about) than ever - mobile first, entity first and voice search are changing how people search and what results they're served. In this talk, Claire covers the changing search landscape and details 10 key tactics for local SEO success, and 5 that you really shouldn't be using. Ever.
10 Ways To Increase Your Ecommerce Conversion RateBristolSEO
Have an ecommerce website but no sales? In presentation talk, Faye Watt will take you through 10 actionable steps to increase the chance that someone will buy from your website!
SEO Checklists to make you rich and sexyBristolSEO
“Ooooh – I’ve just been talking to that SEO over there and I think I’m head over heels in love”, said nobody, at any party, ever. This talk might change that.
Jon Payne of Noisy Little Monkey has spent the last 20 years optimising websites and made plenty of mistakes along the way – In this talk he’ll give away the tools and tips he uses to ensure websites stay in tip top condition for Google. Use these checks and all your hard work on the SEO will pay off and you’ll get promoted, rich and by definition in this post-Kardashian society, jolly sexy too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. What was I thinking?
Maybe, just maybe, should have been called:
A guide to an SEO toolkit
3. Quick BIO
• Head of Digital Marketing at Bray Leino CX – 14 whole days
• Head of SEO - 2 years
• Senior SEO Manager – 2 years
• Ashridge Trees – Marketing Manager – 1 year (was a bad idea)
• Head of SEO – 3 years – SIFT / PracticeWEB
• Run a team of 4 (we’re looking for a technical SEO exec to join us) covering Digital Marketing
4. How many URLs can you check?
10, 100, 1000, 10,0000, a million, 100 million?
There comes a point where you want to look at them without
having to look at individual URLs.
5. URL Tool Kit*
* There are other tools. Many. Many other tools.
Crawling Backlinks Site Speed
SEMRush SEMRush Sitespeed.io
SiteBulb Majestic Lighthouse
Xenu Link Sleuth Ahrefs URL Profiler
Screaming Frog
URLProfiler
Custom Built
Botify
Bright Local
DeepCrawl
6. • Backlink analysis
• Migrations
• Site Structure (Internal linking visualisation)
• Specific Data (authorship?) / Regex? Canonicals
• Angular sites (SPA)
• Content Audits
What context?
8. Initial Audit
Backlink Analysis
• Get links from Search Console,
Majestic, AHREFS, SEMRUSH, MOZ
• Use list mode in Screaming Frog
• Crawl the links
• See which ones 404 or have long
redirect chains
• Fix them!
9. Initial Audit
Backlink Analysis
• Get links from Search Console,
Majestic, AHREFS, SEMRUSH, MOZ
• Use list mode in Screaming Frog
• Crawl the links
• See which ones 404 or have long
redirect chains
• Fix them!
11. Moving site
Migration
• Crawl the existing site in spider mode
• Crawl the development site in spider mode
• Export HTML pages from existing site
• Change domain name in excel (R-Studio if there are too many)
• Use List mode in SF
• Look at 404’s (these are pages that haven’t been moved to the new site)
• Set-up redirect mapping
• Test (recrawl)
23. Problems Google is pretty good at crawling JS but
not all links on a page will be crawled
(Google I/O May 2018)
It is possible that Google can render the
links in a separate action after the initial
crawl
Other search engines are not as good
and are more likely to have problems.
Angular JS and SPA’s
28. Tools
• Three modes
• Spider
• List
• SERP
• Very configurable. Data focused
• Speed of crawl – (can be a DDOS attack, true story.)
• Can specify CDN’s
• Crawler identifying name
• Add GA and SC
• Storage (RAM vs Hard Disk)
• £149 a year
29. Tools
• Report, not crawl
focused
• Hints are great
• Runs and reports on
multiple tests
• Keeps all the audits in a
central place
• £27.50 a month
30. URL Profiler
Tools
• Swiss army knife of tools
• Great at bringing
together metrics in one
place per URL
• £24 a month (2 devices)
31. R Studio
• Steep learning curve
• Can handle large datasets
• Can use machine learning
• Lots of online tutorials
• Keyword mapping (comp analysis)
• Link visualization
• Keyword clustering
• Free