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SEO (search engine optimization) Why, What and How?


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A quick overview to get to know how SEO works? Get quick understanding to explain What is SEO and how it works to anyone.

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SEO (search engine optimization) Why, What and How?

  1. 1. SEO Search Engine Optimization Why, What, and How?
  2. 2. 82% of all internet experiences start with a search - Forrester research
  3. 3. 70% of the links search users click on are organic
  4. 4. SEO is a process of optimizing your website to appear in top rankings for your target keywords
  5. 5. What On page - Internal aspects of the website Off page - External aspects of the website
  6. 6. What On page ● Keyword Research and Implementation ● Self Website Analysis and Competition Analysis ● Strategy and Planning (audience, focus, content, tracking…) ● HTML Optimization (Meta, Speed, Size, Tags, H1, H2, body...) ● Content creation and optimization ● Google Webmaster (Search console)
  7. 7. What Off page ● Competition Analysis ● Off page strategy and planning ● Backlink creation (social bookmarking, blogging, web directories...) ● Social media following and engagement(FB, YT, G+...) ● Disavowing bad backlinks (high spam score)
  8. 8. How On page ● Domain (Google gives priority to local TLD e.g. .PK, ● Keyword Research ● Keyword Implementation, content creation 7% to 15% keyword density, Title, Headings, image alt tags, file names, URL, breadcrumbs, H1, H2…., meta tags, contains search discovery phrases, defined user-intent)
  9. 9. How Off page ● Research and Analysis ● Disavow bad backlinks through Google Webmaster (Search Console) ● Build backlinks from high DA (Domain Authority), relevant sites ● Use keywords in anchor text
  10. 10. Any Questions or comments are welcomed