SEO is a process to optimize a website to rank highly for target keywords. 82% of internet experiences start with a search, and 70% of clicks are on organic search results. SEO involves on-page optimization like keyword research, content creation, and HTML improvements. It also involves off-page optimization like building relevant backlinks from social media and high-quality sites. The goal is to understand users' intent and provide helpful on-topic content to search engines and visitors.

1. SEO
Search Engine Optimization
http://mabdullahkhan.com
Why, What, and How?

2. 82% of all internet experiences
start with a search -
Forrester research

3. 70% of the links search users click
on are organic

4. SEO is a process of optimizing your
website to appear in top rankings
for your target keywords

5. What
On page - Internal aspects of the website
Off page - External aspects of the website

6. What
On page
● Keyword Research and Implementation
● Self Website Analysis and Competition Analysis
● Strategy and Planning (audience, focus, content,
tracking…)
● HTML Optimization (Meta, Speed, Size, Tags, H1, H2,
body...)
● Content creation and optimization
● Google Webmaster (Search console)

7. What
Off page
● Competition Analysis
● Off page strategy and planning
● Backlink creation (social bookmarking, blogging, web
directories...)
● Social media following and engagement(FB, YT, G+...)
● Disavowing bad backlinks (high spam score)

8. How
On page
● Domain (Google gives priority to local TLD e.g. .PK,
co.uk)
● Keyword Research
http://trends.google.com
https://adwords.google.com/intl/en_pk/home/tools/keyword-planner
● Keyword Implementation, content creation
7% to 15% keyword density, Title, Headings, image alt tags, file names, URL, breadcrumbs, H1, H2….,
meta tags, contains search discovery phrases, defined user-intent)

9. How
Off page
● Research and Analysis
http://backlinkwatch.com
Explorer.cognitiveseo.com
● Disavow bad backlinks through Google Webmaster (Search
Console)
● Build backlinks from high DA (Domain Authority), relevant
sites
● Use keywords in anchor text

10. Any Questions or comments are
welcomed
http://mabdullahkhan.com