SEO Tips for Beginners
•Download as PPT, PDF•
1 like•535 views
Bayshore Solutions’ eMarketer, Ashley Macaluso, shares some beginner search engine optimization (SEO) tips and how picking the right keywords can lead to a successful online marketing campaign.
More Related Content
What's hot
What's hot (20)
Similar to SEO Tips for Beginners
Similar to SEO Tips for Beginners (20)
More from Bayshore Solutions
More from Bayshore Solutions (14)
SEO Tips for Beginners
- 1. SEO Tips for Beginners
- 2. Organic Search Ashley Macaluso eMarketing Senior Account Manager University of South Florida Alumni Spring 2013
- 3. Search Engine Optimization What is SEO? “…the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.” – SEOmoz Why it’s important? Using SEO makes your website easy for both users and search engine robots to understand. This helps the engines figure out what each page is about, and how it may be useful for users.
- 4. Search Engine Optimization Paid Search Organic Search 4
- 5. Source: Search Facts www.thinkwithgoogle.com/insights/facts/
- 6. Google Algorithms See more at: http://www.seomoz.org/google-algorithm-change
- 8. On-Page Optimization Keyword Choosing the right keywords to optimize for is the first and most crucial step to a successful campaign. These are the terms that would bring the most quality traffic to your site. Description These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for. Title Tag provides summarized information about your website. The title is what usually appears on search engines result page (SERP). Headline (H1) Tag A headline that contains important content and is given a slightly higher rank than other content on the page
- 9. Keywords To gauge the value of a keyword, ask yourself... • Is the keyword relevant to your website's content? • Will searchers find what they are looking for on your site when they search using these keywords? • Will they be happy with what they find? • Will this traffic result in financial rewards or other organizational goals?
- 10. Finding the Right Keywords Google Keyword Tool - https://adwords.google.com/o/KeywordTool
- 11. Keyword Trends Google Trends - http://www.google.com/trends
- 12. On-Page Optimization Long Tail keywords • Long tail keywords often convert better, because they catch people later in the buying/conversion cycle. Long Tail Keywords: Short Tail Keywords: Canon power shot digital camera 2MP Digital Camera 17 inch LCD TV free shipping LCD TV Apple iPod Touch 8 GB 4th Generation Mp3 player
Editor's Notes
- Definition: the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords What is SEO video: http://www.youtube.com/watch?v=hF515-0Tduk Approx. 3 min
- 82.6% of internet users use search. That’s 191 million users.
- Algorithms: Panda - The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. Penguin - decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines [2] by using now declared black-hat SEO techniques, such as keyword stuffing,[3] cloaking,[4] participating in link schemes,[5] deliberate creation of duplicate content
- How it’s done
- Demo Tool with the term timeshares Group activity- Have class call out keywords they believe to be relevant and do some searches with the tool. Draw wheel on board to display content keyword themes on separate pages.
- Demo Tool - discuss trends and the importance of following these and updating your site and optimization. Review annual trends… Demo terms: SEO and SEO Company