Search engine optimization (SEO) is the process of improving the visibility of a website or web page in organic or unpaid search engine results. It involves understanding how people search for information online and optimizing various on-page and off-page elements, including keywords, content, links, and more, to increase traffic from search engines like Google. The goal is to help rank highly for relevant keywords by better matching users' search intent.

1. What Is The Definition Of SEO? Danny Sullivan AKA godfather of SEO: An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings. Rand Fishkin: “ SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.” Neil Patel: “ Search engine optimization (SEO) is the art of understanding search engines and and using that knowledge to make a website rank high on search engines.” Andy Beal: “ Making changes to the on-page and off-page relevance of a web page in an effort to increase the volume of quality traffic from the search engines.”

2. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. -Wikipedia

3. Here’s how it works.

4. SEO is complex!

5. Organic vs. Paid Search

6. Top 8 Keyword Types from Netsuite

7. Keywords from Grove’s News/Articles

8. Keyword Performance: Strategic Planning

9. Keyword Performance: Strategic Visioning

10. Google Adwords Opportunity