2. • SEO is the process of increasing the quality and quantity of website
traffic by increasing the visibility of a website/webpage to user of
web search engine
• SEO is about understanding what people are searching for online,
the answers they are seeking, the words they're using, and the type
of content they wish to consume.
• SEO fits into larger digital marketing strategy and more focused on
obtaining free or organic traffic.
SEARCH ENGINE
3. SEARCH ENGINE
• They search billions of pieces of content and evaluate thousands of
factors to determine which content is most likely to answer your
query.
• Search engines do all of this by discovering and cataloguing all
available content on the Internet (web pages, PDFs, images, videos,
etc.) via a process known as "crawling and indexing," and then
ordering it by how well it matches the query in a process we refer to
as "ranking.“
• Few of major search engines are GoogleYahoo ,Bing Baidu (china
SE),Yandex(Russia SE), Naver(south Korea SE)
4. • Search engines exist to discover, understand, and organize the
internet's content in order to offer the most relevant results to
the questions searchers are asking.
• Mainly there are two wings in the Google Search engine.
Collecting the data
Indexing the data.
Both of these are done using the Google algorithm named as
spiders or crawlers. Google uses different algorithms for the
generation of most appropriate search results.
BASICS OF SEARCH ENGINE
5. • SEO content is online content designed to rank in search
engines (like Google). Also, content written for SEO is typically
optimized around a specific keyword. And when it comes to search
engine optimization, make no mistake
• SEO content writing is the process of writing for both users and
search engines.
• The primary goal here is to plan, create, and optimize content for
Google and other search engines for better ranking.
WHAT IS SE CONTENT?
6. ELEMENTS OF SE CONTENT
• Keyword Research and optimization
• Content Organization
• Convert keywords into topics
•Write comprehensive content
• Internal and external linking
•Voice search optimization
• Analysis
7. • Google Analytics (GA) and Google Keyword Planner are two vital tools for
Search Engine Optimization (SEO) and keyword research
• Google Analytics
• Google Keyword
• Google developer
• Think with google
• MOZ SEOToolbar
TOOLS
8. Search Engine Optimization (SEO) is a set of practices and
strategies aimed at improving the visibility and ranking of a
website or web page in search engine results pages (SERPs).
The primary goal of SEO is to increase organic (non-paid) traffic
to a website, which can lead to higher visibility, more clicks, and
potentially more conversions or sales
Search engine optimization
9. Search Engine Optimization (SEO) is a set of practices and
strategies aimed at improving the visibility and ranking of a website
or web page in search engine results pages (SERPs).
The primary goal of SEO is to increase organic (non-paid) traffic to
a website, which can lead to higher visibility, more clicks, and
potentially more conversions or sales
Search engine optimization
