SEO for e-Commerce Part 1
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This document provides an overview of search engine optimization (SEO) fundamentals. It discusses key SEO concepts like keyword research, on-page and off-page optimization, and international SEO. It also covers search engine results pages (SERPs) and the different elements within them. Additionally, it outlines the steps for conducting keyword research, including using tools to analyze keywords, understand metrics, and refine keyword lists. The document recommends assigning attendees to perform keyword research for a specific product using SEMrush tools to develop a list of at least 50 keywords ahead of the next SEO meeting.
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SEO for e-Commerce Part 1
- 3. SEO Fundamentals Workshop SEO Basic concepts Importance of SEO Keyword Research 1 Competition Research On Page Optimization 2 Off Page Optimization Measuring & Optimizing Results International SEO 3
- 4. “If it isn´t on Google, it doesn´t exist.” Jimmy Wales, Wikipedia
- 7. Paid x Organic Search Results
- 8. Search Engine Optimization is the process of improving the quality and quantity of traffic to a website from search engines.
- 17. SEO for what?
- 19. What is SERP? Search Engine Results Pages are web pages served to users when they search for something online using a search engine, such as Google or Bing.
- 20. SERP Elements • Paid ads • Featured snippets • Shopping results (PLA) • Site links • Images packs • In-depht articles (massive authority) • Knowledge card • Knowledge panel • Local pack • News box • Related questions • Tweets • Videos Featured Snippet Featured Snippet Organic Results
- 21. SERP Elements
- 24. How does Google find and rank sites?
- 26. Source: https://mikekhorev.com/seo-ranking-factors Base on SEO analysis of top 90 ranking domains from 10 industries and 3 markets. Google´s Ranking Algorithm
- 27. Where do users click after searching in Google?
- 29. A keyword is a term used in digital marketing to describe a word or a group of words an internet user writes to perform a search in a search engine or search bar.
- 30. . 3% 11% 22% 23% 41% 1 word 2 words 3 words 4 words 5+ words Number of Keywords in Search Queries
- 32. Long Tail Keywords HIGH TRAFFIC LESS TRAFFIC
- 34. Types of Search Queries To satisfy a curiosity To go somewhere To do something To purchase a product To learn something
- 35. To satisfy a curiosity To go somewhere To do something To learn something To purchase a product User intent Keyword modifiers Vitamin D deficiency simpthoms How much vitamin D should I take per day Best Vitamin D suplement Pharmacies that sell vitamin D How to get vitamin D
- 38. Keyword research is a process used to find actual search terms that people employ to find products and services online. Keyword Research
- 39. Keywords Research tools Use Google’s related suggestions (at the bottom of every SERP page)
- 40. Keywords Research tools SEMrush Google’s Keyword Planner Übersuggest KeywordTool.io Ahrefs Open Site Explorer WordStream
- 41. Keyword Research Steps 1. Initial brainstorming 2. Alternative keywords 3. Keyword difficult 4. Initial list 5. Refine and grow list with Long Tail keywords
- 42. How to Choose the Right Keywords? It’s highly relevant to your product It has a high search volume It has reasonable levels of competition
- 43. Keywords Metrics Evaluate the quality of the keyword.
- 45. 5 steps to keyword success BUILD YOUR KEYWORD LIST RESEARCH YOUR TARGET AUDIENCE UNDERSTAND KEYWORD METRICS MATCH THE CUSTOMER JOURNEY REFINE YOUR KEYWORD LIST
- 46. 1) Get a Quick Analysis KEYWORD OVERVIEW
- 51. 2) Build a Master List KEYWORD MAGIC TOOL
- 53. 3) Discover organic competitors ORGANIC RESEARCH COMPETITORS
- 55. 4) Pinpoint Rivals in Paid Search ADVERSTISING RESEARCH COMPETITORS
- 57. 5) Compare keyword portfolio KEYWORD GAP
- 60. 6) Save your keywords research KEYWORD MANAGER
- 62. Assignment for next SEO Meeting 1. Define your research product 2. Pick up the main words in the product description • Ingredients, body parts, conditions, what problems the product addresses like hair loss or reduce weight, things like natural, vegan, vegetarian, lactose, gluten, etc. 3. Perform the analisys with SEM RUSH tools (steps 1 to 6) 4. Develop a list of keywords related to the product • The keyword research must be done in the language of the country you work for. • At least 50 keywords with search volume minimum of 100. 5. Save your list in SEM RUSH Keyword Manager. • Name the list with the language and name of product. (for example, EN-HaarForte-your-name, IT- AcaiBerry-yourname) 6. Present the list of keywords found in your research in next meeting. • You will have 5 to 10 minutes.