Search Engine Optimisation (SEO) - The Basics Explained
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Explains the basics of Search Engine Optimisation (SEO) from the point of view of a non-technical user. Shows the highest payback things you can do to help improve your site's search rankings with Google, Yahoo, Bing. This is Part 1 of a two-part presentation. Part 2 (not included here) covers paid search (Google AdWords etc)
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Search Engine Optimisation (SEO) - The Basics Explained
- 1. SEO and Web Analytics: Attracting visitors, measuring success Martin Taylor , Director, Digital Strategies Ltd Blog : http://activitypress.com/ereport Michael Carney , Strategic Planning Director, Media Counsel Author, Trade Me Success Secrets Blog : http:// mediacounselblog.co.nz
- 3. Part 1 : Search Engine Optimisation Martin Taylor , Director, Digital Strategies Ltd Blog : http:// activitypress.com/ereport Web: http://digitalstrategies.co.nz
- 5. A search example from an SEO point of view
- 9. What the web page looks like to a search engine … <head> <title> Mighty Ape: Harry Potter > Buy Harry Potter Books , Games, DVDs, Toys and Music </title> <meta name="description" content="Mighty Ape is the best place to shop for Harry Potter ! Orders over $49.95 get FREE NZ delivery!" /> <meta name="keywords" content="games, game, dvds, dvd, music, books , book , computers, computer, electronics, toys, toy, movies, movie, tv, New Zealand , NZ , store, Harry Potter " /> </head>
- 14. A CMS gives you control over the content, both visible and invisible text —without the need for a web designer
- 17. Part 2 : Paid Search and Web Analytics Michael Carney , Strategic Planning Director, Media Counsel Author, Trade Me Success Secrets Blog : http:// mediacounselblog.co.nz [Please open the separate slide presentation.]