The document provides tips for building a business website including engaging visitors within 4 seconds, focusing key areas on the home page, choosing an affordable website partner, driving traffic through search engine optimization, and using free or low-cost tools for website design, hosting, shopping carts, email marketing and blogging. It emphasizes selecting relevant keywords, updating content frequently, and getting backlinks from directories to improve search engine rankings.

1. Building Your Business With Your Website

2. About Terry Developing and managing corporate websites since 1994.

3. Tripled online sales for a catalog retailer.

4. Improved search results for local businesses – including moving a dog trainer to top of Google search.

5. One-stop website shop – design, writing, programming, hosting, SEO and marketing.

6. Developed diverse sites for life coaching, restaurants, non-profits, dog trainer, car dealer, tool maker, law firms, and many more.

7. Do you need a website? Websites are key to your customer's buying decisions for everything from what to have for dinner to what church to go to.

8. It's relatively inexpensive promotion compared to advertising and print material.

9. Holiday online sales - $25 billion.

10. Your competitors have a website.

11. 4 Seconds to Engage Visitors Visitors are looking for a reason to click off your site. In one study, 17% of visitors spent less than 4 seconds on a site. Visitors read 20% of the text on the page. Where am I? Am I in the right place?

12. What can I do here?

13. Why should I stay? (Source: MarketingExperiments.com)

14. 4 Seconds to Engage Visitors In this example we re-designed for mayasmexicanbistro.com, we considered why visitors come to a restaurant website: Location and phone number were placed in header. Before were they were hidden in “Contact Us”

15. Restaurant hours were placed in header. They were not on the original site.

16. Link to Facebook page for updates added.

17. Catering and Happy Hour Specials added

18. Your Website Should Draw Attention to Your Business, Not Itself Visitors aren't looking for How cool is this site?

19. How much Flash does it have?

20. How pretty are the pictures?

21. Keep it simple and relevant to your business.

22. Domain Names DO select a domain name that's easy to remember for your customers and as short as possible.