2. GLOBALISATION competitive climate
Surviving in this era, we have to come along
with the change brought by globalisation.
You can do inovate, or even create an
identity that could sell your ability.
3. That sort of identity that we can create called
Personal
Brand
4. You
An easy and simple way to sell your ability.
One essential point you need to remember is
be your self!
Brand
5. TheElements • You.
Who are you and what specialization
you can do?
• Promise.
What your clients and prospects will
get when dealing with you.
• Relationship.
Your networking define how big
your influence are.
6. MUST HAVE
ITEMS
• It has to be clear about who
you are and what you do
• You need to define what
specialization you are in
• Do your thing in a continous
way, try to always be
consistent!
7. What
• Spread
Use the media, let people know
who you are
• Make something
Do everything related with your
specialization in a continous way
• Be original
Do NOT ever, ever be a copycat!
you can do?
8. They ARE Brands
Here’s some people you might already know
what they do without even read any of their
profiles