What is Social Media?The Big Buzz Phrase thateveryone’s talking about, butat live.sanjika we believe thatSocial Media simply hits atthe Core of who we are asPeople.And, when leveragedproperly that Big Buzz Phrasecan do wonders for yourBrand.
Social Media = Connecting• People have an innate desire to connect with other People.• Social Media gives Individuals & Businesses the unique opportunity to Connect Intimately with other People.
In an over saturated World ﬁlled with similar goodsand services, can Social Media connect people indelivering quantiﬁable results for your Brand? YOU BET IT CAN!!!
Even in a soft global economy People are still shopping, eating in restaurantsand continuing to spend money. The difference is When and How they Chooseto spend their money.AND, even in a soft global economy when People are still Choosing to be veryselective in When and How they are spending their money, your Competitorsare continuing to market and advertise their Brands to win those valuabledollars.
Your Competitors Don’t Know That...• Just by having Social accounts doesn’t make a company Socially Viable.• Brand Loyalty doesn’t come in the form of an application, but in the Spirit and Goals of the Brand.• Brands are born of Experience and simply deliver Moments to their audiences. Understanding and Respecting this key element deﬁnitively beats all competitors and creates life-long Raving Fans.• They must learn how to adapt to 21st Century business practices or their Brands will not survive.
The Future Arrives Unannounced“If you dont likechange you aregoing to likeirrelevance evenless.” General Eric Shinseki
• Like it or not Social Media is here to stay and has changed the way businesses compete.• Social Media will inﬂuence your Company Proactively or Social Media will inﬂuence your Company Reactively.• Either way, Social Media will inﬂuence your Company.
How will your Company adapt to Change? The Solo Pretender The Cover Band The Rock StarsConsistently stuck in the past Doing just enough to get by Innovating and leading the
EXACTAMUNDO!!!All Companies Beneﬁt from Social Media
Social Media has everything to do with how a companyvalues its Employees Customers Partners Suppliers Vendors DealersSocial Media communicates to all the above that you Valueyour brand. People are drawn to Value.
1 - Define Goals• Choosing the right mix of social media tools depends on a thorough understanding of your overarching objectives: What are you trying to achieve and who are you trying to reach?• Be extremely realistic with your expectations. A winning Social Media strategy is not as simple as jumping in head first. This is a long- term strategy that will yield solid results for your company.
2 - Be Active• Once the faucet is turned on keep the water flowing. Use Social Media frequently, even if you have to outsource to do so.• Nothing is worse than abandoned Social Media accounts. They should be held to a certain standard. So don’t start and stop. If you want real lasting results be consistent.• Always update and acknowledge your supporters. Remember consistency gets you to your goals.
3 - Create• Social Media allows you to show a more personal side of your Brand while still getting your message out.• Create value by listening first and respect online communities that may or may not approve of your Brand. Enter these conversations politely and respond with generous information.• Provide relevant content and be open to sharing others content. Upload photos, invite customers to events and post questions. Remember there is no limit to your Social Activity, but everything is good in moderation.
4 - Stay Humble• Most companies have the urge to boast when successful. However, there is something about being humble that exceeds the expectations of the Social World.• Humility is knowledge and gaining intimate first hand knowledge on how consumers value your Brand is major.• When the Social Community finds a humble company there is no price tag that can be placed on the Brand Loyalty and Consistent Revenue gain that will invariably follow.
5 - Never Lie• Your Brand’s profile gives insight to who you are as an organization and what you represent to the world. Never, ever mislead your Social Community by delivering false information.• Quick gimmicks like Spamming will violate the trust your Social Community has in you. Always value their long-term loyalty to your Brand.• If you stay honest and true the connection that you will make with scores of potential Brand Advocates is invaluable.
So how do you want your Brand consumed? As a Gimmick? As a Commodity? As a Lifestyle?