B7 c13 self-marketing tools

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B7 c13 self-marketing tools

  1. 1. OCASI Fall Conference 2010 Self-Marketing Tools forProfessionals Designed & Delivered by: Dolores Montavez Ruz
  2. 2. Agenda  Warm Up  Activity: International Marketplace  Group Discussion: Self-Marketing Elements  Learning Point: Products, Tools & Outlets  Activity: Creating a tool  Activity: Sharing the tool box  Evaluation: “Dancing Thumbs”
  3. 3. Workshop Goals  Review traditional and new professional self-marketing tools  Complete a marketing tool  Practice self-marketing skills
  4. 4. The Twist to Successful Self-Marketing  Morethanwhat you haveto sayabout yourself focus onwho is listeningandwhat’s in it forthem.  Maketheirtimeworthy.  Deliverimpact.
  5. 5. The International Marketplace  In yourgroups, please design a market strategy to sell yourfruit. – What would you do orsay to showcase yourfruits to the purchasing company? – You want to outshine the competition!
  6. 6. Marketing Principles
  7. 7. Self-Marketing Principles  The basic principles of marketing a product or service can also be applied to self- marketing for job search or promotion.
  8. 8. Products, Tools & Outlets  Traditionally…..
  9. 9. Products, Tools & Outlets Currently….
  10. 10. Products, Tools & Outlets  Desire (motivation/purpose/lifework) "Without passion, you don't have energy; without energy, you have nothing. Nothing great in the world has been accomplished without passion." Donald Trump
  11. 11. Products, Tools & Outlets  Abilities (qualities, natural/acquired -as skills), “Most [people] do violence to their natural aptitudes, and thus attain superiority in nothing” Baltasar Gracian The Art of Worldly Wisdom,1647
  12. 12. Products, Tools & Outlets  Temperament (social/interpersonal skills/personality) “Nature is often hidden, sometimes overcome, seldom extinguished” Sir Francis Bacon
  13. 13. Products, Tools & Outlets  Assets (incidental/acquired advantages) "It's no t e no ug h that we do o ur be st; so m e tim e s we have to do what's re q uire d. " Sir Winsto n Churchill
  14. 14. Self-Marketing Tool-Kid Products Tools Outlets What you have to offer, to market to an employer. The formats, templates, styles to present your “products”. The events, sites, venues, places where you can showcase your “products”.
  15. 15. Products (what you have to “sell”)  Motivation, purpose  Attitude (personal, professional)  Abilities (natural, acquired)  Accomplishments (work, life, community)  Essential Workplace Skills (technical, Interpersonal, analytical)  Experience (job, work, leisure)  Education (formal, informal)  The best of you, your lifework
  16. 16. Tools (how you “package” yourproducts)  Resumes (chronological, functional, mixed, specialized)  Cover letters  Professional profiles  Calling cards  Portfolios (paper, electronic)  D.A.T.A. document  Portfolios
  17. 17. Outlets (where you “showcase” them)  Job Boards & Job alerts  Networking sites  Blogging  Web pages  Social Media  Specialized networking sites
  18. 18. Products, Tools & Outlets  http://www.charityvillage.com/cvnet/seeker_desk.aspx  http://ca.linkedin.com/pub/dolores-montavez-ruz/26/425/19  http://ilovetypography.com  www.brendablackburn.com  www.twitter.com  www.whyhire.me/kshields  www.portfoliovillage.com
  19. 19. Products, Tools & Outlets  Let’s take a brief inventory…. – How many of you use, or plan to use, any of these tools orvenues to networkoradvance your careers? – Yourclients…?
  20. 20. Yourturn in the spot light…  Designing your 30 second commercial…  Or your professional profile (short version)
  21. 21. Showcasing among colleagues Let’s share some of those self-marketing messages…
  22. 22. Evaluation…  Thumbs Up… – if your enjoyed the workshop – take new and useful knowledge away with you.  Thumbs Down… – If the workshop or content did not meet your needs – If it was not the best use of your time.
  23. 23. Time to go…

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