Lippy Marketing Personal Branding Presentation for Imagine Your Potential


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What is personal Branding and how do you define your personal brand? Created by Lippy Marketing for Imagine Your Potential...

What can you do to develop your personal brand and your impact?

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Lippy Marketing Personal Branding Presentation for Imagine Your Potential

  1. 1. Personal Branding<br />With<br />
  2. 2. “Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you.”<br />Peter Montoya <br />Personal Brand Expert<br />
  3. 3. A Brand is NOT ...<br />A product or service<br />A logo – this is a symbol of the brand<br />A corporate identity (ie - brochures, stationery etc.)<br />They reflect the brand.<br />
  4. 4. A Brand IS ...<br />A person’s gut feeling about your product, service or company.<br />Most of your customers should react similarly.<br />Your brand should be clear, defined and invoke strong emotions.<br />
  5. 5. Everything you do and say impacts people’s perceptions of you. <br />This is Your Brand.<br />
  6. 6. Why Branding Yourself?<br />Branding yourself is not about getting an employer to choose you over your competition.<br />It is about getting the employer to see you as the only solution to their problem<br />
  7. 7. <ul><li>Be Focused
  8. 8. Find Your Voice
  9. 9. Discover Your Niche
  10. 10. Become Well Known
  11. 11. Be True to Who You Are
  12. 12. BeWho You Want</li></ul>5 Steps to Brand Success<br />
  13. 13. You Are a Five Point Star<br />1. Your Name<br />2. Unique Specialty<br />5. Your Performance<br />3. Tag Line<br />4. Key Visuals<br />
  14. 14. Consistent. Consistent. Consistent.<br />Incorporate your elevator speech into everything you do – social media, e-mail, brochures, networking, business cards ... etc.<br />Make your elevator speech part of your brand.<br />
  15. 15. A product is consumed and a Brand is sought after<br />Thirza Dixon<br />Personal Marketer<br />
  16. 16. Brand positioning requiresconsistent communication and adaptation to changing marketplace<br />
  17. 17. What Can You Control?<br /><ul><li>Everything You do
  18. 18. Everything You say
  19. 19. How You feel
  20. 20. How You react to things</li></li></ul><li><ul><li>Visually – what another person “sees”
  21. 21. Verbally – what another person “hears”
  22. 22. Behaviorally – what another person “observes”</li></ul>Once a perception is formed, it becomes part of your Personal and Professional Reputation<br />
  23. 23. The 12 x 12 x 12 Rule<br />How do you look 12 feet away?<br />How do you look 12 inches away?<br />What are the first 12 words out of your mouth?<br />
  24. 24. The 3 x E Rule<br />EXTRACT – Unearth your unique promise of value. Learn what is compelling about you.<br />EXPRESS – Build a communication plan to express your brand. <br />EXUDE – Manage your brand environment. <br />
  25. 25. “People are like diamonds, they have a basic market value, but it is only after they have been polished, that the World will pay their real value….”<br />William Thourlby<br />