Brian Sellick developed cricoid pressure in 1961 to prevent regurgitation during anesthesia induction. Cricoid pressure involves applying 30 newtons of pressure on the cricoid cartilage before and during intubation to compress the esophagus against the cervical spine. While it improves patient safety, cricoid pressure can interfere with intubation. An alternative is the BURP maneuver, which applies backward, upward and rightward pressure on the thyroid cartilage to improve laryngeal views during intubation without blocking the airway. Both techniques aim to protect the airway but must be applied carefully and released if interfering with ventilation or intubation.